00:00:0015 years ago, I had a powerful realization that completely changed the trajectory of my career.
00:00:06Your career will never outgrow your communication. And after a decade of speaking and training
00:00:12communication skills to millions of people, I've discovered there are four levels of speaking that
00:00:17you need to move through if you want to grow faster in your career, business or relationships.
00:00:24Level one, unaware. This is where you have no idea what you're doing wrong.
00:00:29You think you're saying the right things, but you're repelling people without even realizing it.
00:00:34Level two, aware. You understand the skills now required to be a great communicator.
00:00:39And now you know what you're doing wrong. Level three, skilled. Here you're practicing.
00:00:45You have the tools, but it takes deliberate focus and intention.
00:00:49You feel like you're performing the skill and it doesn't feel like you're embodying it.
00:00:53Level four, mastery. At this level, communication is second nature to you.
00:00:58You just think about the outcome and your communication skills
00:01:01take you to where you want to go automatically.
00:01:04And understanding which level you're stuck on is crucial because at each and every level,
00:01:08there's one core skill you need to learn in order to be able to advance to the next stage.
00:01:14So let's start with level one. The problem here is you don't know what you don't know,
00:01:19which is why if you want to move to level two of knowing you need education.
00:01:24Just by watching this video, subscribing to my channel and attending one of my communication
00:01:28classes, you'll be learning the fundamental skills that make you great as a communicator.
00:01:33To save you time, let me share exactly what you need to know to be a great communicator.
00:01:38Number one, this is your vocal image. And that's how you use your voice. It's your volume,
00:01:47your rate of speech, your pitch, your tonality, and your use of pauses.
00:01:52If you look at the greatest speakers in the world, they don't get stuck in a default volume,
00:01:56default pitch, default rate of speech. No, no, no. They move from loud to then quiet.
00:02:02They go from slow to then fast. They go from high pitch to then low, filled with authority.
00:02:09You get the point. Great communicators are dynamic with how they speak. Number two, this is visual
00:02:16image. This is how you use your body. And the greatest communicators are hyper aware of
00:02:23what they're communicating non-verbally. Your body language consists of your hand gestures,
00:02:28eye contact, facial expressions, and the way you use movement as you're talking. And number three,
00:02:35verbal image. This is how you use your words. For example, when you communicate, do you use
00:02:42storytelling to help get your points across? Or do you share just raw data, facts, and information?
00:02:48Do you use frameworks when you communicate? Or do you just ramble and share your thinking out loud?
00:02:53Once you understand these three areas, vocal image, visual image, and verbal image,
00:02:58you never look at communication the same way again. I usually spend three full days deep diving into
00:03:04those areas in my communication workshops. So I won't be able to cover them all in detail
00:03:08in this video. But I have created a few free resources and trainings for you, where I've
00:03:12distilled the 80/20 of what you need to know in order to move from level one to level two faster.
00:03:18I'll leave all the links to the free trainings and resources down below in the description.
00:03:22Go check it out. I highly recommend it. Okay, now once you've educated yourself on the
00:03:26different areas of communication, you now know what you don't know. Now you are at level two,
00:03:32the awareness stage. This is where you start to notice things about your voice,
00:03:36your body, and the words that you use throughout your everyday interactions.
00:03:40You catch yourself now rambling using ums and ahs being monotone. And it's painful
00:03:46because you thought you were communicating just fine. But now that you can see the problems,
00:03:51you cannot unsee them. But here's where most people go wrong. Most people will get stuck on level two
00:03:57and never graduate to level three, because they don't have a clear plan to go from where they are
00:04:03to where they want to be. And in order to diagnose where you are right now with your communication,
00:04:09you need to apply a process that I call record and review. I know what you might be thinking. No,
00:04:15I don't want to record myself. It's cringe, Vin. Is this actually necessary, Vin?
00:04:20I want you to think about the greatest athletes in the world. They don't just show up on the
00:04:24global stage and then perform. They will rewatch their games. They will analyze their movements
00:04:29and break down the mechanics. They study the heck out of it so that they can identify their
00:04:34weaknesses, their blind spots. And that's why they're world-class. So if you want to become
00:04:39a world-class communicator, it starts with you applying the record and review process.
00:04:44Here's how it works. To begin the process, go to ChatGBT and type in this exact prompt. I'll
00:04:49leave it for you in the description below. This gives you a list of questions that you need to
00:04:52answer on the spot while you're filming yourself. No preparation here. Now that you've got the list
00:04:57of questions, the first step is to record a 10-minute video. Get your phone and go to the
00:05:03camera app, sit your phone upright on a desk or on a tripod if you've got one, and make sure you're
00:05:07standing for this. Now, I want you to hit record and start answering the questions out loud. You
00:05:12want to be speaking for at least 10 minutes. And by doing this, it teases out all of your
00:05:18non-functional communication behaviors that's related to vocal, visual, and verbal image.
00:05:24You can now see yourself the way other people see you when you communicate. Once you're done,
00:05:29this next step is very important. Leave the video for 24 hours. This is such a critical part of the
00:05:36process because it takes you out of judgment mode and into observer mode. If you watch the video
00:05:42straight away, you'll be hypercritical. Leaving it for 24 hours, you're better looking and you sound
00:05:47better too. Trust me. Now, once the 24-hour passes, you're going to review it in three different ways.
00:05:53Number one, vocal review. Number two, visual review. Number three, verbal review. So first,
00:06:02to do the vocal review, I want you to turn up the volume and turn the video face down
00:06:08so you can really hear yourself. Start taking notes on your vocal image. Am I speaking too fast? Am I
00:06:14pausing enough? Am I too quiet? What's distracting about my voice? Start to take notes as you isolate
00:06:21the vocal image. Second, now we're doing the visual review. Turn down the volume, turn the video face
00:06:29up so you can only see yourself but you can't hear anything. Take notes on your visual image. Do I
00:06:33sway my body around while I'm talking? Do I vary my facial expressions or am I stuck in what they call
00:06:39an RBF? You can google that later what that means, resting blank face. Am I darting my eyes? What's
00:06:46distracting about my body language? What are the non-functional behaviors here that I see? Start
00:06:52taking notes. And finally, the verbal review. Here, get your video transcribed so you can see exactly
00:06:59what words you used and then start to highlight the words you use all the time that add no value
00:07:04and sometimes distract people from the answers and the clarity of your message. Am I using too many
00:07:09filler words? So like, do you know what I mean? Do I have too many non-words? Am I talking in circles?
00:07:16Now you can see your communication from a completely different perspective. Once you complete this
00:07:22process just once you've now created a customized list of communication behaviors that are specific
00:07:29for you to improve and this is critical because if you don't do this step you're just applying generic
00:07:35advice and random tips hoping it will improve your communication skills. That's basically like you
00:07:41reading the top 10 books on Amazon hoping it's going to make you a better person. Sure, they might be
00:07:46useful in general but they're not tailored to solve the specific problems you're dealing with in this
00:07:52chapter of life. Applying general advice tends to lead to general outcomes and general results.
00:07:59Applying specific advice leads to exponential results. Okay, you've moved on to level three.
00:08:06Only three percent of people are here so give yourself a pat on the back mate you're doing
00:08:10bloody great. This is the stage of conscious competence. You know what you need to work on
00:08:16but it still takes deliberate focus and attention to create the outcomes you desire. So for example,
00:08:21you're in a meeting and you're mentally checking off the list. Okay, am I speaking clearly? Am I
00:08:26making good eye contact? Did I pause after the important point? Did I use the right body language?
00:08:31So at this stage it still takes concentration but you're doing it you're doing it. Now here's the
00:08:37biggest trap that stops people from moving to level four. As you practice these new behaviors you might
00:08:42feel like you're performing or you're acting you'll think to yourself gosh I feel so fake. Stop oh I'm
00:08:48going to stop you right there. I want to reframe this for you it's not fake it's not phony and I'm
00:08:52going to tell you why. You see back when I was in my early 20s when I started working on my
00:08:56communication skills I took up singing classes. I really wanted to unlock the the potential of my
00:09:01voice and at the first lesson that I ever had meeting my singing teacher the first thing she
00:09:05does in the piano room is she just plays one key on the piano over and over and over again and I
00:09:11remember sitting there feeling like oh my god what's happening right now she's been doing this for the
00:09:15last two minutes. Is she crazy? And then she stops all of a sudden she pauses she turns around and she
00:09:21says how do you feel young man? I remember saying to her um I don't feel anything I feel a little
00:09:27bit scared to be honest. And then she turns around and she says good. I was thinking to myself what
00:09:32the hell is going on? And then she turns around and she goes listen and then she plays this beautiful
00:09:38song. It goes for about two to three minutes and then at the end of that she turns around she goes
00:09:41how do you feel young man? I said to her listen to be honest I'm quite scared still from that
00:09:46beginning thing of you doing the one key but now I actually feel a little bit sad. It felt like
00:09:51it was a song about love about about lust and then she goes good. And then she says the most beautiful
00:09:58thing Vin. Most people go through their whole lives using their voice like this. Your voice is
00:10:03an instrument Vin. I'm going to teach you how to play it like this. This was the greatest sound
00:10:08speech I've ever heard. I said that's it I mean I don't care how much it cost I'll give you all
00:10:12my money. And here's why I'm telling you this story. As you practice these new communication behaviors
00:10:18you're learning to play new keys on your instrument on your piano. But here's what you need to
00:10:24understand. These are your keys. It's your instrument. It can't be fake. It can't be phony. It's your
00:10:31instrument. They're your keys. The only thing is when you start to play these unfamiliar keys
00:10:37it will just start to feel strange but you have to reframe it in those moments. It's not fake. It's not
00:10:43phony. It's just unfamiliar. And if you make this reframe what happens? It means you explore the
00:10:49whole damn instrument. But if you don't make the reframe you just keep using your voice like this
00:10:54for the rest of your life. So embrace the discomfort and lean into the unfamiliar. Okay so how do you
00:11:00actually move from level three to level four? It's through a process I call the mastery cycle. The
00:11:07first step is try and apply. The second step is review and reflect. And the third step is plan
00:11:15and improve. Starting with trying and applying. Pick just one behavior that you created during
00:11:22your recording review process. Doesn't matter which bucket it comes from. It could come from the vocal,
00:11:27the visual or the verbal. Just pick one and commit to testing it in a real conversation. Trust me
00:11:33most people just go from watching one YouTube video to another YouTube video to another YouTube video
00:11:37and they apply nothing. And then as a result no transformation. Nothing changes in their
00:11:42communication. So apply the things you're learning. Try it. Now for example when I did my recording
00:11:47review let's say I discovered that I speak too fast when I get excited about a certain topic.
00:11:52So then this week I want to focus on simply this. Slow down Vin and add more pauses when presenting
00:11:58to your team. That's it. And then once you've done this the second step is to review and reflect.
00:12:04After an interaction with one of your team members just ask yourself did I work on slowing down?
00:12:11Did I pause more? What worked? What didn't work? And as I'm reflecting I'm thinking through the
00:12:16interaction. Oh you know what I did slow down in moments of excitement. And when I reflect even more
00:12:22I realized that huh something interesting happened when I slowed down. It made me feel more confident
00:12:28not less but I also caught myself rushing again after someone asks me a question. Huh so I need
00:12:34to slow down in those moments too. You see that reflection that I just did? That's all valuable
00:12:40data. And finally the third step plan and improve. Based on your reflection you make one small
00:12:47adjustment then you go back and you try again. So in my case my adjustment I'm going to be keeping
00:12:53a slower pace especially when people ask me a question. What I'm going to do is once they ask
00:12:58me a question I'm going to pause take a deep breath and that pause and the deep breath is going to slow
00:13:06down my rate of speech. So I'm going to test this again in my next conversation. That's my plan to
00:13:11improve. Okay this is subtle but I hope you didn't miss it because what I'm doing here is I'm going
00:13:16through the mastery cycle again and this is what makes the mastery cycle a cycle. You're not just
00:13:23applying what you learned once you're refining it with every single cycle of the mastery cycle. Every
00:13:31time you go through it you get sharper more natural more effective and here's the magic the more cycles
00:13:37you complete the faster you'll reach level four. Level four is where everything changes. This is
00:13:46unconscious competence or what I like to call mastery. This is where you've done so many reps
00:13:52of your communication that it becomes second nature. You walk into any room any conversation
00:13:58any presentation and you simply focus on the outcome that you desire the outcome that you want
00:14:02and your skills and abilities take you there automatically without you even thinking about it.
00:14:08At level four people stop and they listen when you speak. Your ideas land and you finally get the yes
00:14:14that you've always wanted. Your communication finally matches your capability so people can
00:14:19actually see what you're worth. Don't be like most people and get stuck at level one or level two.
00:14:25You now have the roadmap to become a world-class communicator. So here's my challenge for you pick
00:14:31one behavior from your recording review this week and go through a cycle of it just one because when
00:14:38your communication transforms everything else follows. This is the tide that lifts all boats.
00:14:45If you're still not convinced and you want to see how powerful this recording review process is
00:14:50click this video up here watch me go through it live with one of our students from our stage programs.
00:14:56you'll be shocked at how much they transform within just minutes.