00:00:00Ladies and gentlemen, welcome back to the channel.
00:00:01In this video, we're gonna go through my entire AI workflow
00:00:04as an entrepreneur.
00:00:05So hopefully there'll be something in here
00:00:07that's useful for you.
00:00:08And just as a heads up,
00:00:08this video is very excitingly being sponsored by Anthropic.
00:00:12(upbeat music)
00:00:14All right, so before we go into the workflow,
00:00:18I would like to zoom out a little bit
00:00:19and opine about work.
00:00:22What does work actually mean?
00:00:23Well, in very general terms,
00:00:24work happens when we take an input,
00:00:26we do some stuff to it, i.e. we process it,
00:00:29and then we get some kind of output.
00:00:30So for example, in the agricultural era,
00:00:32your input would have been seeds, for example.
00:00:34The processing is done by sunlight and water and nature
00:00:37and stuff like that.
00:00:38And your output is that you get your wheat or whatever
00:00:41as your harvested crop.
00:00:42And so back in the day,
00:00:43the work of the farmer was to take the raw input of seeds
00:00:46and do the processing to it along with nature and stuff,
00:00:48and then harvest the output.
00:00:49Then you go forward a few thousand years
00:00:51and now maybe your input is trees.
00:00:53Your processing is, I don't know,
00:00:54a chainsaw or an axle or whatever.
00:00:56And then your output is like sticks of wood.
00:00:58And then maybe someone else might take those sticks of wood
00:01:00as an input.
00:01:01Maybe their processing is doing like woodworking and stuff.
00:01:04And then the output might be a table or a desk or a chair
00:01:07or whatever the thing might be.
00:01:08And generally the value of the outputs,
00:01:10if you're doing it properly,
00:01:11is greater than the value of the inputs
00:01:13plus the labor cost of processing.
00:01:14And therefore you have created value
00:01:16because someone else is gonna pay more
00:01:17for that table that you've created
00:01:18compared to the raw material cost of the wood.
00:01:20So we have the agricultural era,
00:01:22which is all about creating food.
00:01:23Then we get the industrial revolution
00:01:25and the industrial era,
00:01:26which is all about creating stuff in the real world.
00:01:28Cars and trains and railroads and all of the fun stuff.
00:01:31But over the last 75 years or so,
00:01:33we have all basically, like if you're watching this,
00:01:35you are probably not a farmer
00:01:36and you're probably not a woodworker
00:01:38or you probably don't work in a factory.
00:01:39You probably do some kind of knowledge work,
00:01:42which is still work in the sense of input becomes processed,
00:01:45becomes output.
00:01:45But now instead of it being like physical real life stuff
00:01:49that we're taking as inputs
00:01:50and turning into outputs for the most part,
00:01:52we've got a new kind of system whereby the inputs
00:01:54is kind of ideas from our brains
00:01:56and maybe data and like ones and zeros on a computer.
00:01:59The processing is that we are using our brain
00:02:01and our skills to type away keys on a computer probably.
00:02:04And the output is also some kind of digital thing,
00:02:07but still the output has more value than the input
00:02:09and therefore we're able to charge money for the thing.
00:02:11Now I say all of this
00:02:12because I find it very useful to understand this context
00:02:14as it relates to AI workflows in the modern world,
00:02:17because obviously AI is changing everything.
00:02:19And we as knowledge workers, as entrepreneurs,
00:02:21as sensible people in the world,
00:02:22we need to find ways to adapt.
00:02:24And the cool thing about AI tools is they can help us
00:02:26in every aspect of this input process and output situation.
00:02:29And so now I'd like to show you
00:02:30kind of what my workflow looks like with this overlaid on it.
00:02:34All right, so these are the various different AI tools
00:02:36that make up my current AI workflow as an entrepreneur.
00:02:39We have three ish things in the input column.
00:02:42We have voice pal, which inputs.
00:02:45We have grain that inputs
00:02:46and we have super whisperer that inputs.
00:02:50Then we have processing,
00:02:51which is almost entirely done by Claude.
00:02:53Claude is my favorite AI large language model.
00:02:56I now use it for everything.
00:02:57It's basically replaced all of my chat GPT usage
00:02:59'cause I just think Claude is way better.
00:03:01And so Claude is sort of like the processing hub
00:03:03for absolutely everything.
00:03:04And then the outputs are either Google Docs,
00:03:07or if it's a video, it goes output it into Firecut,
00:03:10which is the sort of AI tool
00:03:11that helps you save time as a video editor.
00:03:13If it's like content or stuff for the business,
00:03:16it goes into Notion.
00:03:17We kind of use Notion and Google Docs somewhat interchangeably.
00:03:20And if it's a presentation that needs to be made,
00:03:22it is made using Gamma because Gamma is like
00:03:24a really nice sort of AI powered presentation builder,
00:03:27which is very good.
00:03:28Okay, so I'm gonna give you a quick run through
00:03:30of all of these different apps that I mentioned.
00:03:31There's gonna be links down below
00:03:32if you wanna check them out.
00:03:33And then we're gonna go through
00:03:34the three specific kind of areas of my own work
00:03:37and how these apps fit into the workflow for each one.
00:03:39So firstly, we have voice pal.
00:03:41This is an app that my team and I have built
00:03:42over the last like 12 months or so.
00:03:44Voice pal is a conversational AI writing type tool
00:03:47where if you wanna write anything,
00:03:48you basically speak into voice pal on your phone.
00:03:50Voice pal then asks you follow up questions
00:03:52based on what you've said,
00:03:53and you can go back and forth as much as you like
00:03:54while you're on a walk,
00:03:55while you're in a coffee shop or wherever.
00:03:57And then when you're done,
00:03:57you can either export the raw transcript
00:03:59of like literally everything you've said,
00:04:00including the um's and ah's,
00:04:02or a cleaned up transcript,
00:04:03which sort of just gets rid of all of the verbal diarrhea
00:04:05and umming and ahhing and stuff.
00:04:06And you can export it into Claude
00:04:08or any other tool that you want.
00:04:10Next up, we have Grain.
00:04:11Grain is one of the many apps
00:04:14that lets you record Zoom calls.
00:04:15Essentially, we've been using Grain for absolutely years.
00:04:17And then we can often take the transcript of Zoom calls
00:04:19and chuck it into Claude to do various things.
00:04:22And then finally, we have Super Whisper.
00:04:23Super Whisper is a really nice Mac app,
00:04:25which basically is a better version of dictation
00:04:27when you're on your Mac.
00:04:28So like most computers have dictation built in,
00:04:30but on Super Whisper, you just sort of hit the hotkey
00:04:32and then you speak into your computer.
00:04:33And then it will basically just sort of dictate,
00:04:35sort of type out whatever you've said.
00:04:37And then, so this is tends to be how I interact with Claude
00:04:40if I'm on my computer.
00:04:41If I'm on my phone and I want to interact with Claude,
00:04:43I'll just use the straight up Claude app.
00:04:44But if I'm on my computer,
00:04:45I'll use Super Whisper to dictate into Claude
00:04:47and then go back and forth
00:04:48'cause it's way quicker to speak than it is to type.
00:04:50And so these are the various different sources of input.
00:04:53Claude, of course, is the large language model
00:04:55general AI tool by Anthropic.
00:04:56As a heads up, this video is sponsored by Anthropic,
00:04:59but it's 'cause we reached out to them saying that like,
00:05:01"Hey, we want to make a video
00:05:02"and we use Claude all the time
00:05:03"and we've been paying for it since like
00:05:05"for the last like two years.
00:05:06"So can you guys partner with us on a video?"
00:05:08And they were like, "Sure, why not?"
00:05:09And so this video is technically sponsored by Anthropic.
00:05:12So take that for whatever it's worth.
00:05:14But Claude has genuinely replaced
00:05:15or basically 100% of instances of Chad GPT,
00:05:17especially because they now have memory.
00:05:20The memory feature was the only reason
00:05:22why I was still using Chad GPT for a little bit of stuff
00:05:24because Chad GPT had memories of all my chats.
00:05:26But now Claude thankfully has memories of all of my chats,
00:05:29which means that for the last week
00:05:30since this feature came out,
00:05:31I actually have not had to use Chad GPT for anything
00:05:33because Claude now has memory built in.
00:05:34So yeah, Claude is basically my 100% go-to
00:05:37processing large language model.
00:05:39And I generally prefer it to Chad GPT
00:05:40because its personality is a little bit like nicer,
00:05:43it's more interesting, it's more engaging.
00:05:45I feel like its writing is better
00:05:46than the stuff Chad GPT comes out with.
00:05:48And it's also less of a sycophantic yes man
00:05:51than Chad GPT is these days.
00:05:53So that's why I absolutely love Claude.
00:05:55And then in terms of output,
00:05:56you all know what Google Docs is.
00:05:58Firecut is a Premiere Pro and DaVinci Resolve plugin
00:06:02that I've actually partnered with
00:06:03with a friend of mine, Sahil,
00:06:04and it saves video editors time.
00:06:06So if you are creating videos,
00:06:08you can save time editing using Firecut.
00:06:10You probably know what Notion is.
00:06:11It's our project management plus everything kind of workspace
00:06:15where basically everything we do in our business
00:06:17kind of happens through Notion.
00:06:18And Gamma is a very nice sort of slide builder
00:06:21where you can basically just input a bunch of text.
00:06:24Gamma AI will generate like pretty looking slides for you.
00:06:27I use it for some of the lessons that we do for our courses.
00:06:29I use it if I'm doing a pitch deck for a brand
00:06:32or for like a book proposal or something like that.
00:06:34It's super, super nice to be able to just generate
00:06:36pretty looking slides automatically
00:06:37rather than having to manually drag and drop stuff
00:06:39around like on Google Slides or on Keynote or on PowerPoint.
00:06:42But now having introduced you to all these different apps,
00:06:44I wanna show you the sort of three different areas
00:06:47of my work life.
00:06:48And then we're gonna go through exactly
00:06:50kind of what the workflow is for AI tools
00:06:52in each different area.
00:06:54All right, so this is me
00:06:55and there are broadly kind of three areas of my life
00:06:59as an entrepreneur.
00:07:00Strand number one is the content creator
00:07:02personal brand side of the business.
00:07:04So this is things like making YouTube videos
00:07:06and Instagram reels and writing my email newsletter
00:07:09and like posting on LinkedIn.
00:07:11And yeah, basically the content creator stuff.
00:07:14The monetization for this is basically YouTube ads
00:07:16and sponsorships.
00:07:17In fact, there's sort of a fourth
00:07:19which I'll put in brackets over here.
00:07:20Then we have strand number two
00:07:22which is the online education business strand.
00:07:24Now we have basically two small online education businesses
00:07:28that we have within our portfolio, me and my wife.
00:07:30One of them is our lifestyle business academy
00:07:32where we help people start and grow lifestyle businesses
00:07:34that get you to financial freedom.
00:07:35And the other thing is our YouTuber academy
00:07:37that's been running for the last five years
00:07:38where we help people start and grow YouTube channels
00:07:40if you're into that sort of thing.
00:07:42So we have these two sort of small
00:07:44online education businesses.
00:07:46Each of them sort of has their own teams and stuff
00:07:49but like I'm still very involved with them.
00:07:51My wife is getting increasingly more involved with them.
00:07:53That's like the second strand
00:07:55of the portfolio of stuff that we do.
00:07:57The third strand of what we do
00:07:58is that we are building a suite of productivity
00:08:01and personal development and creator apps.
00:08:04So, so far two of them, two maybe three
00:08:07depending on when you're watching this are public.
00:08:09The first one is voice pal that we talked about.
00:08:11We made that about a year ago.
00:08:12The second one is an app called Momentum
00:08:13which we launched a couple of weeks ago.
00:08:15That's a habit tracker with accountability squads built in
00:08:18to help you stay consistent with energizing habits.
00:08:20There's a few other things we're working on.
00:08:21The next thing that is launching that might've launched
00:08:23by the time this video comes out is called Creator Grid.
00:08:26And that is a free platform that allows creators
00:08:29to grow and monetize by connecting them with brands
00:08:32and getting brand deals regardless
00:08:33of how many followers you have.
00:08:34And then the fourth thing is books.
00:08:36So, so far I have written one book, Feel Good Productivity
00:08:38which became a New York Times and Sunday Times bestseller.
00:08:41And I sold a few hundred thousand copies
00:08:42and it's been translated into like 35 plus languages.
00:08:45So if you haven't checked out my book,
00:08:46Feel Good Productivity, you might like to check it out.
00:08:48But I put this one in brackets
00:08:49because this is not like a day-to-day thing.
00:08:52This is more like when I'm working on a new book
00:08:55instead of trying to do it alongside all this other stuff.
00:08:58I generally take like, I say generally
00:09:01I've done it once so far, but for the second book
00:09:03I'm working on, I am planning to take like a four week
00:09:06or two week or three week kind of sprint
00:09:08and just focus on the book.
00:09:09And then that's how, you know, the different stages
00:09:12of the book are going to be done
00:09:13rather than it sort of weaving into everything else.
00:09:15So in a way, these are like the four aspects of the brand.
00:09:18We've got the content creator,
00:09:19we've got the online education business,
00:09:20we've got the software stuff and we have books
00:09:22which happens every few years.
00:09:24And this is sort of like a portfolio of lifestyle businesses.
00:09:28Now, just as a quick thing, this is probably suboptimal.
00:09:32If I was trying to maximize revenue or maximize money
00:09:35I would pick one thing and just stick to that one thing
00:09:37and just do that one thing really well.
00:09:39This is quite a lot of stuff going on
00:09:41but I'm not really in the business
00:09:42of trying to maximize just revenue.
00:09:44I also want to have fun.
00:09:45That means none of these things is going to get
00:09:46to like a billion dollars or become absolutely huge.
00:09:49But it's kind of nice having like a portfolio
00:09:51of small businesses that are each very profitable
00:09:54and each have their own teams.
00:09:56And it sort of gives a variety to my life
00:09:58because some of the days of the week
00:09:59I focus on content or books.
00:10:01Some of the days a week
00:10:02I focus on the online education business
00:10:03and figuring out like curriculum and student success
00:10:06and like operations for that.
00:10:08And some of the days of the week
00:10:09I think about software and apps
00:10:10and sort of design stuff and draw things out
00:10:12and use various AI tools to help me
00:10:14sort of with software design.
00:10:15So for the rest of the video
00:10:16I'm going to show you what the exact workflow is
00:10:18for each of the different strands of this business
00:10:20and how these various AI tools
00:10:22when it comes to input processing and output
00:10:24really help in particular with the content creator stuff,
00:10:26with the software stuff
00:10:27and with the online education business stuff.
00:10:30Cool.
00:10:31Alrighty, so we are here on the iMac in our new little office
00:10:34that we have just moved into.
00:10:35Hence why everything is all a bit all over the place
00:10:37but we are still working on it.
00:10:38So anyway, I wanna show you exactly
00:10:39what the workflow looks like.
00:10:40And we're gonna start off with the software side of things.
00:10:43By the way, there'll be timestamps underneath this video
00:10:45of course, as you know,
00:10:46so you can skip around the video if you feel like it.
00:10:47Now, first thing to say is that we have enabled
00:10:49various features in our Claude account.
00:10:51So we have a team plan for Sparkle Studios
00:10:53which is the name of the business.
00:10:54And so we have artifacts which generates code snippets,
00:10:57text documents and website designs.
00:10:58That's super, super helpful for everything.
00:11:00We have AI powered artifacts enabled as well
00:11:02which lets us create clickable prototypes and things like that
00:11:05we have location metadata.
00:11:06We have memory, which is a new feature,
00:11:08which is so glorious.
00:11:09When they announced that feature, I was like, yes, hallelujah.
00:11:12It's incredible.
00:11:13So we've enabled the memory feature
00:11:14so that Claude can then reference all of my past chats.
00:11:17And also Claude can remember personal context
00:11:19from the chats to make the conversations more interesting.
00:11:21And we've also got this experimental upgraded file creation
00:11:23and analysis tool, which is cool.
00:11:25Claude also has various connectors.
00:11:26So we have connected it to our Notion workspace
00:11:28which allows Claude to access basically
00:11:30all of the stuff we've got in Notion
00:11:32'cause we've been using Notion since like 2019.
00:11:34So we have tons and tons of stuff in Notion
00:11:35and we've also connected it to Canva and Google drive.
00:11:37So it can like add and modify files and do all the fun stuff.
00:11:40So now we're here in Claude's project section
00:11:41and I have a project for various different things I'm doing.
00:11:43And the whole idea behind a project is that
00:11:45you can then reference the same kind of files
00:11:47from a particular project.
00:11:48And so Claude then has context
00:11:49over what specifically you're doing within that project.
00:11:52If you're context switching between like software
00:11:54and content and courses or whatever your situation might be.
00:11:59I have a quick flag before you continue watching this video.
00:12:02If you are at this point in the video,
00:12:03thank you so much for watching so far.
00:12:05Basically in this video, and I've only just realized this,
00:12:08I haven't just watched the whole thing.
00:12:09Because I'm showing you my specific workflow
00:12:13for our specific products,
00:12:14it runs the risk of the whole video
00:12:16basically feeling like an ad for our various products.
00:12:19Like for example, for the next 10 minutes,
00:12:21I'm gonna talk you through exactly how I build a new feature
00:12:22from Momentum, which is an app that we've built.
00:12:24And then I'm gonna show you how I use this other app
00:12:27to build the curriculum for our Lifestyle Business Academy,
00:12:31which is another one of our products, right?
00:12:32So like, I'm flagging this right now
00:12:35that if you are allergic to anything
00:12:37that like feels like advertising
00:12:38or any of that kind of stuff,
00:12:39like please feel free to skip the rest of this video.
00:12:41Like it's impossible for me to show you
00:12:44what my actual workflow looks like
00:12:46without showing it to you in the context of products
00:12:49that we are selling.
00:12:49So I hope you will forgive me that I by definition,
00:12:53in order to show you the workflow,
00:12:54I have to talk about the products that we are selling.
00:12:56I don't want you to, ideally,
00:12:58I don't want you to think that like,
00:12:59well, the only reason we make this video
00:13:01because you don't want to talk about products
00:13:02or any of that kind of stuff.
00:13:03Like you can take whatever conclusion from that you like,
00:13:05but this is a flag that if you will find it offensive,
00:13:08please feel free to leave the video at this point
00:13:10'cause for the rest of the video,
00:13:11I'm gonna be talking about our products
00:13:13while showing you how I use AI to work on our products.
00:13:17So hopefully that makes sense.
00:13:18So the project that we've got here is for Sparkle Studios.
00:13:20Sparkle is an app design and development studio.
00:13:22Our goal is to build a delightful productivity
00:13:24and personal development apps
00:13:25that help users build a life they love.
00:13:27It's spearheaded by me, Ali Abdaal and my wife, Isi Sealy.
00:13:29We both have strong personal brands
00:13:30in the personal development and productivity space.
00:13:32So this is just a little bit context
00:13:33so that Claude has context around this.
00:13:35Now I'm gonna show you a bunch of different ways
00:13:36that I actually use this in real life.
00:13:37And so hopefully you'll get a feel for what I'm doing
00:13:39and then maybe you can figure out
00:13:40how to tailor that to what you're doing.
00:13:42So right now, when it comes to the software,
00:13:43one of the things I need to work out is
00:13:45we're planning out new features to add to Momentum,
00:13:48which is our habit tracking and accountability app.
00:13:50So what I'm gonna do is I'm gonna screenshot
00:13:52a bunch of different aspects of Momentum.
00:13:55Let's look at Sparkle Fitness, leaderboard.
00:13:59And I'm basically giving Claude a feel for
00:14:03what does Momentum, the app, actually look like right now.
00:14:06And I'm basically gonna take those files,
00:14:08airdrop them to my Mac.
00:14:09Now what is good about this is I can basically
00:14:12chuck all of those straight into Claude.
00:14:14And now I can use SuperWhisper to say,
00:14:17okay, these are some screenshots of Momentum,
00:14:19which is the habit tracker and accountability squad app
00:14:23that we are developing.
00:14:25I want you to help me create a challenges feature.
00:14:29So I want the challenges tab to be one of the tabs
00:14:31at the bottom of the app.
00:14:33And the whole idea behind the challenges feature is that
00:14:36users will be able to join a challenge
00:14:38to focus on staying consistent with one of their habits.
00:14:41So for example, we wanna host a challenge
00:14:43that's sort of the final 100 days of 2025 challenge,
00:14:46where people pick a single habit
00:14:47and then they aim for daily consistency
00:14:49with that particular habit.
00:14:50But we also want the option of people being able to join
00:14:53like a monthly challenge or like a meditation challenge
00:14:57or a reading challenge.
00:14:58And we want users to be able to browse challenges
00:15:00and also be able to join a challenge.
00:15:03Cool, so as you can see, SuperWhisper has basically
00:15:05just written that whole thing.
00:15:06And now I'm just gonna hit enter.
00:15:08We're gonna see what happens.
00:15:09Okay, so what it's doing,
00:15:10it's creating a challenge feature specification.
00:15:14Okay, fantastic.
00:15:15So Claude has designed basically the specification for this,
00:15:18all of which sounds quite reasonable.
00:15:20Now the most exciting thing about this, okay,
00:15:22please create a clickable prototype for this.
00:15:27Okay, so this is what Claude has generated.
00:15:31So we've got the existing habit screen,
00:15:35we've got the existing squad screen
00:15:36and it's created this challenges feature.
00:15:38What I'm doing here is,
00:15:40I'm not really trying to vibe code the feature.
00:15:42I'm using Claude basically as a prototyping tool.
00:15:46Now back in the day before we had AI tools
00:15:48like Claude and lovable and V0 and things like that,
00:15:51in order to do prototypes,
00:15:53I would have had to, really back in the day,
00:15:58draw boxes on a piece of paper
00:15:59and then turn them into Photoshop files.
00:16:01And then a few years later,
00:16:03an app called sketch came out for the Mac.
00:16:04And it was sort of like you were able to draw boxes
00:16:07and quickly design prototypes of stuff using sketch.
00:16:09And then sketch sort of went behind
00:16:11and then Figma came around
00:16:12where it basically allowed you to do prototyping
00:16:14in the browser and like shareable with teams and stuff.
00:16:17And that was amazing.
00:16:18But even though Figma is amazing,
00:16:19and we still use Figma all the time,
00:16:20the problem with Figma is you still have to draw the boxes.
00:16:23Whereas with Claude, as you've seen over here,
00:16:25I've just described what I want or what I think I want.
00:16:28And it has mocked up a clickable prototype
00:16:31of what the feature would actually be.
00:16:32So let's look at this final hundred days of 2025
00:16:36and the strong daily consistency up.
00:16:37Nice, recent participants, yeah, join challenge.
00:16:41And then I can choose one of my habits.
00:16:43So let's say I wanna run every day, join challenge with run.
00:16:46Great, see my progress.
00:16:48And man, this is freaking incredible
00:16:50because this would have taken me hours and hours
00:16:52and hours and hours to figure out
00:16:53if I was just trying to do the stuff in Figma.
00:16:55And what the end result of this is,
00:16:58it's not that like this feature is exactly gonna be
00:17:02what is now in the app,
00:17:03but immediately I get a feel for
00:17:07what might the feature look like
00:17:09if it was built into the app.
00:17:10Now, what I would generally do here
00:17:11is that I would kind of go back and forth
00:17:12with Claude a little bit until the feature
00:17:14is sort of like directionally at the level
00:17:16that I want it to be.
00:17:16And then I would record a loom,
00:17:18which I would send to our co-founder Pablo,
00:17:20who's our co-founder on the software front
00:17:22and also the lead developer on Momentum.
00:17:24His name is Alex.
00:17:25And so I'd record a loom to send to Pablo and Alex
00:17:27and be like, "Hey guys, I've just been talking to Claude
00:17:29and I feel like I've got a reasonable mock-up
00:17:31of the challenges feature
00:17:32that we wanna build into the app.
00:17:33Here is what I think it might look like,
00:17:34A, B, C, D, E, F, G."
00:17:35And then I would sort of talk through the feature
00:17:37and why I think it's good and what it might look like.
00:17:40And then Pablo and Alex, being the actual developers,
00:17:42would then figure out, okay,
00:17:44how much of this do we wanna incorporate into the app?
00:17:47What do we need to change?
00:17:48How does the database schema need to change?
00:17:49How do we then release this feature
00:17:51without like disrupting the existing users of the app
00:17:53and all of the fun technical stuff,
00:17:55which I thankfully don't have to deal with
00:17:57because that's not my role in the software stuff.
00:17:59My job is basically to figure out
00:18:01what are some cool features that I would really want
00:18:03that I think users would benefit from
00:18:05given the goal of the app,
00:18:06and then try and do my best to mock it up using Claude
00:18:09or any of these other AI tools.
00:18:11The other major thing that I do on the software front
00:18:13is part of my role is to get people to use the app.
00:18:16So I'm trying to do the marketing.
00:18:18Now, the way we mostly market the software
00:18:20is through short form social media content.
00:18:21So here's something I might do in Claude.
00:18:23Okay, based on what you know of Momentum the app,
00:18:26this idea of habit tracking with accountability,
00:18:30I want you to help me generate 50 different hooks,
00:18:34like one line hooks that I can use
00:18:36when I'm filming Instagram reels
00:18:38that provide value to the audience,
00:18:39but then also sort of casually show Momentum the app
00:18:43being used on the Instagram reel.
00:18:44All right, so I've got these different hooks.
00:18:46Now, the way that we normally do social media content
00:18:48is we create what we think of internally as a hook book,
00:18:52i.e. basically just like a Google Doc or an ocean page
00:18:54that just has loads of different hooks,
00:18:56hook meaning like the first line of the thing.
00:18:58And then usually I'll have a look through
00:19:00and I'll just sort of pick
00:19:02which are the ones that feel legit.
00:19:05Like obviously I'm not actually gonna film all 50 of these,
00:19:07but I find that by generating 50,
00:19:09I can usually find like five or 10 that I think,
00:19:11oh, actually I have something good to say
00:19:13from sort of building off of this one liner.
00:19:16One of my least favorite parts of social media content
00:19:18creation, whether it's on like Instagram, TikTok,
00:19:20any kind of social media platform, even YouTube
00:19:22is the hooking people's attention aspect.
00:19:25So on long form YouTube videos, it's the title and thumbnail.
00:19:28I really don't enjoy thinking about title and thumbnail.
00:19:30Similarly on Instagram and TikTok,
00:19:31it's like, what are you saying in the first three seconds?
00:19:33I don't enjoy having to think about that stuff
00:19:36because really what I'd love
00:19:37is to just be able to say something that provides value,
00:19:39but no, you've got to hook people's attention
00:19:41and make sure they stop scrolling and all of that stuff.
00:19:43So I quite like using AI tools to do the work for me
00:19:47in that regard and then I can just sort of see
00:19:49which of these things, as I read through them,
00:19:51gives me a dopamine hit of like, ooh, that sounds interesting.
00:19:54So I'm sort of looking out for this,
00:19:56that internal feeling of resonance of like,
00:19:58yes, I think there's something here.
00:19:59There's this one, the secret to never breaking a habit again,
00:20:02but I kind of prefer this is the secret
00:20:06to never breaking a habit again.
00:20:12I'm gonna say to Claude, these are my favorites.
00:20:13Give me 50 more along these lines.
00:20:15And so what I'm doing here is I'm sort of like,
00:20:18it's generating the first draft of the thing.
00:20:20I am testing for resonance
00:20:22in terms of what I feel like is gonna hit.
00:20:24And then I'm feeding that back to Claude
00:20:26so that it like improves its stuff, basically.
00:20:30Okay, cool.
00:20:30So now of these 50, which have been improved
00:20:33based on the data I gave it, I like 11 of them.
00:20:36So, you know, we've got just over 20% hit rate for this.
00:20:40This is one mistake I see a lot of people
00:20:41make when it comes to using AI tools
00:20:44for like creativity type stuff.
00:20:46It's that like, you look at the list of things
00:20:49and you're like, oh, that's cringe.
00:20:50Oh, I don't like that.
00:20:51Oh, I don't like that.
00:20:52Oh, I don't like that.
00:20:52And then you're like, oh my God, the AI sucks
00:20:54and can't replace humans and like all of that,
00:20:56all of that sort of stuff.
00:20:57But if you generate 50 to 100 things,
00:20:59you're probably gonna like 5% of them, 10% of them,
00:21:01maybe 20% of them.
00:21:02And then you can just use those
00:21:03rather than trying to get the AI
00:21:05to do all of the work for you.
00:21:06What we're basically doing is getting a feel
00:21:08for resonance and stuff.
00:21:09So now what I have here in a notion is basically
00:21:12my momentum hook book,
00:21:13which means next time I get around to sitting down
00:21:15and filming social media content for Instagram,
00:21:17TikTok, YouTube shorts,
00:21:19that tries to actively or casually plug momentum.
00:21:24I have a long list of hooks.
00:21:26And usually the way I do that is I look at the first one.
00:21:28This is why 90% of people fail at building habits.
00:21:31And then I'm thinking, okay,
00:21:32what's the value that I can give to the audience
00:21:35based on my own knowledge from that specific hook.
00:21:38So I can say that for example,
00:21:3890% of people fail at building habits
00:21:40because they don't stay consistent beyond like the 21 days
00:21:43that on average it takes to build a habit.
00:21:45And so really those first 21 days are absolutely critical.
00:21:47And usually people fail at that.
00:21:50And usually people fail at the thing
00:21:52because they don't keep the streak going
00:21:53and because they don't have accountability
00:21:55to make the thing happen.
00:21:56Then that segues nicely into talking about the app.
00:21:59So this is sort of like the process
00:22:00that goes through my head
00:22:01when I'm thinking about making
00:22:03short form social media content.
00:22:04Now at this point, if I really wanted to,
00:22:05I could say to Claude, write me a script,
00:22:07but I don't like using AI tools for scripting my stuff
00:22:11because I prefer to do that stuff myself.
00:22:15I find that if you outsource too much of the creativity
00:22:19of a process to AI,
00:22:21then there's some soul that gets lost.
00:22:24And especially when it comes to things
00:22:25that I'm saying on camera.
00:22:27I don't want a large language model
00:22:29to be putting words in my mouth.
00:22:31I don't mind it at all if it's for the hook
00:22:33'cause often I'll be like, okay, yeah, that's reasonable.
00:22:35But then I kind of make it a point
00:22:36that I am the one actually generating the stuff from within
00:22:39for the content for the piece itself.
00:22:40There are a few other things
00:22:41that we do on the software front.
00:22:42So for example, we send out surveys every now and then
00:22:45to our users and that survey generates a .CSV file
00:22:49with survey results from people giving feedback
00:22:51about the app.
00:22:52That goes into Claude and we ask Claude
00:22:53to basically sort of parse what people have said
00:22:56about the app.
00:22:57And that lets us basically figure out
00:22:59what should we prioritize on the roadmap.
00:23:01And on the backend as well,
00:23:01we also do some tracking around,
00:23:03fully anonymized data obviously,
00:23:04but it's more like what's the critical mass of things
00:23:08that the average user needs to do on the app
00:23:10in order to see value.
00:23:11So we found with VoicePal, for example, based on the data
00:23:13that if someone downloads VoicePal
00:23:14and creates at least three recordings,
00:23:17then their chances of converting to a paid user
00:23:19and then sticking with the app are like drastically higher.
00:23:21And so then we know that based on that,
00:23:23that really the point of our onboarding for the app
00:23:26is to get people to create those first three streams.
00:23:28And then that's kind of nice.
00:23:29That's data that we got from basically analyzing
00:23:31the CSV files of stuff, looking at the data,
00:23:34checking it into Claude.
00:23:35And that really helps guide us on our roadmap
00:23:37for the software, because otherwise there's like
00:23:39an infinite number of things you could be doing
00:23:40when you're building apps
00:23:41and when you're building a business.
00:23:42But really the trick is to try and prioritize the ones
00:23:45that are gonna move the needle most for your users,
00:23:47because if you can add value to the users,
00:23:49then you're also gonna add value to your business.
00:23:51Okay, quick flag.
00:23:54This bit that's coming up might seem very boring.
00:23:56We were gonna cut it out and then we felt like,
00:23:58do we cut it out, do we not cut it out?
00:24:00We're gonna leave it in
00:24:01just because I know there are some people
00:24:03who will get lots of value
00:24:05from like literally seeing the conversation
00:24:06that I'm having with the AI.
00:24:08And hopefully they'll give you some ideas
00:24:09about what kind of conversations you can have
00:24:11with the various different AI tools.
00:24:12But if you don't care, all the timestamps are down below.
00:24:14So please, by all means,
00:24:15feel free to skip this bit of the video,
00:24:17'cause this could get kind of boring
00:24:18unless you just really wanna see me interact with the AI
00:24:20and talk about our Lifestyle Business Academy.
00:24:22Now Lifestyle Business Academy is a brand new product.
00:24:25We launched, we ran like a six week challenge for it
00:24:27that went really well.
00:24:28People vibe with it, but now we're launching
00:24:30like a proper kind of online business school
00:24:32for lifestyle entrepreneurs.
00:24:34Now, whenever I do anything new
00:24:36or whenever I'm going zero to one on something,
00:24:40I always like to start with a voice transcription
00:24:43where I just get as much of the information out of my head.
00:24:45And so I'm gonna be using VoicePal for this.
00:24:47I am trying to figure out what is the offer
00:24:50for our Lifestyle Business Academy.
00:24:52Now Lifestyle Business Academy, the whole goal of it
00:24:56is to help people build $100,000 a year lifestyle business
00:24:59in under 12 months.
00:25:01And really what I want is almost like a better version
00:25:04of an MBA, like an MBA for lifestyle business owners.
00:25:08So it's like, you know how an MBA is like a two year program
00:25:12or one year program or three year program.
00:25:13I'm kind of imagining like the Lifestyle Business Academy
00:25:15is a three year program where we take someone
00:25:18as a complete beginner and within about three years,
00:25:21we get them to a million dollars a year in revenue
00:25:24with ideally like 500,000 in profit.
00:25:26Now that's gonna be hard
00:25:27and there's gonna be like a whole roadmap for that,
00:25:30but I want it to feel like I really wanna build this
00:25:33as a kind of online business school, that kind of thing,
00:25:36but also have some offline components.
00:25:37Yeah, okay, so now VoicePal is asking me
00:25:42what specific skills and knowledge will participants get
00:25:44from the LBA that they wouldn't get from a traditional MBA?
00:25:46Good question.
00:25:46How will the curriculum be structured
00:25:47to ensure the beginners can progress
00:25:48to a million dollars in revenue within three years?
00:25:50And what offline components do you envision
00:25:51incorporating into the program
00:25:52and how will they enhance the learning experience?
00:25:54Now I could just click on any one of these,
00:25:56but actually I'm gonna use it.
00:25:57There's a new feature we added to the app,
00:25:58which is, it sounds like you're aiming to create
00:26:02a comprehensive multi-year transformational program.
00:26:05What would you say are the core mindsets or skill shifts
00:26:08that someone needs to make
00:26:09between hitting $100 per year
00:26:11and scaling all the way up to $1 million?
00:26:12Okay, this is a good question.
00:26:14I think the zero to 100K revenue thing will take 12 months,
00:26:1812 to 18 months, depending on whether they have skills or not.
00:26:20Some people will do it sooner,
00:26:21some people will take a bit longer.
00:26:23And we kind of wanna encourage people to go at their own pace,
00:26:26but we also wanna set a standard pace
00:26:29that's kind of like a recommended pace,
00:26:32because if someone really hits the ground running,
00:26:34then they can probably get to 100K revenue within six months.
00:26:37But if they wanna take their time with it a bit more,
00:26:39maybe they wanna be a bit more chill,
00:26:40maybe they've got other things going on in their life,
00:26:42then it'll probably take longer than six months,
00:26:45probably maybe 12 to 18 months to hit 100K in revenue.
00:26:47And then really, I think zero to 100K is a specific thing.
00:26:51And then 100K to a million is going deeper
00:26:54on the same foundational kind of skillsets.
00:26:56- That timeline you described is really interesting.
00:27:01Can you walk me through what specific habits or routines
00:27:03someone needs to adopt during that first year
00:27:05to build momentum towards that initial $100K
00:27:08and how those change or evolve as they aim for the million?
00:27:11- Okay, so initially, like to be honest,
00:27:17I think the habits and routines are actually fairly similar.
00:27:19I think for someone to do this properly,
00:27:21they need to put in 10 to 15 hours a week,
00:27:24possibly more than that at the start.
00:27:26I mean, but again, it's a sliding scale, right?
00:27:28So we're trying to build a lifestyle business
00:27:29where the whole idea is that you're able to put in
00:27:31as much time as you want to.
00:27:33So someone could build a lifestyle business
00:27:35in four hours a week.
00:27:36It's just that it's gonna take longer, obviously,
00:27:38compared to someone who's putting 40 hours a week
00:27:40into building the lifestyle business.
00:27:41So in a way, the key habit, number one,
00:27:43is actually devoting some time to making progress every week.
00:27:45That's like a key focus here.
00:27:47Number two, they've gotta fill out their,
00:27:51we've got like a whole curriculum mapped out for them,
00:27:54including like tools and things where every week,
00:27:56they're gonna need to fill out their weekly
00:27:57kind of metric scorecard thing,
00:27:59and also where they attend our accountability squads
00:28:02every single week to set goals and to make progress.
00:28:05And so really, as long as students are making progress
00:28:09week to week, even if it's a tiny incremental
00:28:11amount of progress, that will drastically accelerate
00:28:15the chances of being able to hit the 100K in revenue
00:28:16and then also being able to scale to a million a year.
00:28:19That accountability structure sounds crucial.
00:28:21How do you help students stay motivated
00:28:23and overcome periods when progress feels slow
00:28:26or they hit unexpected setbacks?
00:28:29- That is a good question.
00:28:29I think, okay, so I think a key part of this
00:28:31will be the squads and the coaches.
00:28:33So every student will have their own kind of coach
00:28:35that they can contact one-on-one for any help.
00:28:38They'll also have their own squads,
00:28:39squads of six people where they'll be meeting with them
00:28:41on a weekly basis with WhatsApp group
00:28:44and all of that kind of stuff or motivation.
00:28:46I will also be doing kind of weekly live sessions
00:28:49that will include some breakout room components
00:28:50and we're also gonna have like mindset office hours,
00:28:54mindset and motivation, kind of like group coaching sessions
00:28:56because honestly, mindset and motivation is a huge,
00:28:59they're like one of the biggest hurdles
00:29:00when it comes to building a 100K a year business.
00:29:02I think given our target audience and the sorts of people
00:29:04we're gonna get in the program,
00:29:05they shouldn't find the technical side of it too hard
00:29:07but the most difficult aspect is gonna be the emotional side
00:29:11and actually staying motivated consistently
00:29:14to see results over the long term.
00:29:18- It makes a lot of sense that mindset is a big hurdle.
00:29:21Can you share a story or example
00:29:22where someone's emotional breakthrough or shift in mindset
00:29:25made a clear turning point in their business journey?
00:29:27What did that look like and how did it impact their results?
00:29:31- So then as you can see here,
00:29:32I was using the conversational interview mode
00:29:34where it's sort of my voice with a weirdly Australian accent.
00:29:36And so through that, I've now got this whole transcript
00:29:40and then what I can do is I can just take
00:29:41the entire transcript, chuck it into Claude
00:29:43and then do other things with it.
00:29:44And so yeah, I find this method of interviewing myself
00:29:46to be a really good way while I'm out and about,
00:29:48while I'm standing up.
00:29:49Sometimes I have my AirPods in,
00:29:50sometimes I'm just like going for a walk in the local park
00:29:52and I'm sort of being interviewed by myself
00:29:54for a thing that I need to work on.
00:29:56How do you plan to incorporate offline components
00:29:58into the Lifeslide Business Academy
00:29:59and what value do you think they'll add?
00:30:00So we wanna have.
00:30:02And I can keep going like this forever
00:30:07and just generate thousands and thousands
00:30:08and thousands of words in my transcript.
00:30:09How many have I got so far?
00:30:10This one is currently 1,130 words, which is quite nice.
00:30:14I generally find that if I can get
00:30:15at least like 800 words, that's a good amount
00:30:18of kind of content to then put into Claude
00:30:20to then process it.
00:30:20So we're gonna stop on Voicepal now
00:30:22and then we're gonna switch to Claude.
00:30:24Okay, so now what I'm gonna basically do
00:30:31is take the transcript I've just generated through Voicepal
00:30:34and I am gonna hit copy transcript
00:30:37and I generally prefer the raw version of it.
00:30:40And I'm gonna just paste it straight into Claude
00:30:42thanks to the universal clipboard on Apple products.
00:30:45There's a chap called Donald Miller
00:30:46who has a very good book called "Building a Story Brand."
00:30:49And he has a framework called like the brand script framework
00:30:53which is my kind of go-to first port of call
00:30:57whenever I'm designing a new product.
00:30:58So based on this transcript I've created in Voicepal,
00:31:00I'm gonna say, I want you to help create
00:31:01a story brand brand script based on this
00:31:03and let's see what Claude does.
00:31:04So we've got the character, the hero, a professional
00:31:06with valuable expertise that wants to build
00:31:08a 100K a year Lifeslide Business
00:31:09that gives him freedom, fulfillment of financial security
00:31:10without sacrificing a life in the process.
00:31:11Yes, this is perfect.
00:31:13This is actually a little bit better
00:31:14than it would have been purely with that transcript
00:31:16because this is within my Lifestyle Business Academy project
00:31:18where I've already got chats that talk about this stuff
00:31:20but this is pretty spot on.
00:31:22Has, so it has a problem.
00:31:23The external villain is the traditional employment trap
00:31:25trading time for money with no part of your freedom
00:31:27while watching expenses consume every paycheck.
00:31:28Yeah, sure, internal.
00:31:30So internal obstacles.
00:31:31I don't know what business I need to pursue.
00:31:32Why would anyone pay me for anything?
00:31:33I'm not an expert in anything.
00:31:34I can't pull myself out there on the internet.
00:31:35Imported syndrome, overthinking analysis paralysis,
00:31:37fear of leaving the security of a "real job."
00:31:40Any of those things resonate with you.
00:31:41They resonate a lot with our target audience, hopefully.
00:31:44Philosophical, you shouldn't have to choose
00:31:45between financial success and living the life you want.
00:31:47Yes, work should enhance your life, not consume it.
00:31:49Everyone has valuable expertise that can help others.
00:31:51They just need the right system to monetize it.
00:31:52100% agree.
00:31:53So then they meet a guide.
00:31:54So the whole idea is that you, the customer, are the hero
00:31:58and then you have a problem, which is that you have a job
00:32:00and you probably don't want your job.
00:32:02You want freedom.
00:32:03So then you meet a guide, which is sort of me and my team
00:32:05and our faculty for the Lifeslide Business Academy.
00:32:07I understand the fear of starting something new.
00:32:08I've been there, the overthinking, yep, yep, yep.
00:32:10Most people don't realize they're overly expected.
00:32:11Yep, nice.
00:32:12It gives them a plan.
00:32:13So identify your craft skills, find your people,
00:32:15choose your solution.
00:32:16Okay, this is where the plan,
00:32:18it's not quite the plan, but whatever.
00:32:21This is fine.
00:32:22Okay, so the elevator page.
00:32:26Most people are stuck trading time for money
00:32:27when they're part of the freedom.
00:32:28With the Lifeslide Business Academy,
00:32:29we help complete beginners build $100,000 a year business
00:32:31in 12 to 18 months using the expertise they already have.
00:32:33Weekly accountability squads, proof of frameworks
00:32:35and personal coaching.
00:32:36Our students create lifestyle businesses
00:32:37that give them freedom, fulfillment and financial security
00:32:38without sacrificing their lives in the process.
00:32:41That is a good elevator pitch.
00:32:43That is better than anything I have ever come up with.
00:32:45Man, I love it.
00:32:46Well done, Claude.
00:32:47This brand script positions your students
00:32:48as the heroes of their own transformation story
00:32:50with the user experience guide.
00:32:50Yes, perfect.
00:32:52For that create urgency without being overly dramatic.
00:32:55Yes, I like that.
00:32:56I really, really, really like that.
00:32:57This is really, really good.
00:32:59Okay, awesome.
00:33:00We're pretty much there with the brand script.
00:33:01We already have people who have been applying
00:33:04for the Lifeslide Business Academy.
00:33:06So I'm gonna whack out the data
00:33:09that we have from our applicants.
00:33:11Okay, so we have 346 applications so far
00:33:15within the last few days.
00:33:17And we haven't really talked too much about this,
00:33:18but really the goal, like all we're looking for
00:33:20is 30 people for the founding case study cohort.
00:33:23Hypeform does have these interesting
00:33:24kind of qualitative analysis.
00:33:25So how did you first hear about the Lifestyle Business Academy?
00:33:27So a bunch of people, positive sentiment,
00:33:29positive sentiment from Ali's YouTube video,
00:33:31from the 1K challenge, through one of Ali's emails,
00:33:33all of this sort of stuff.
00:33:34So anyway, I've basically downloaded the CSV file
00:33:36of all of these student responses.
00:33:38And I'm gonna chunk the CSV file into Claude.
00:33:41Okay, these are all the students who have applied
00:33:45to join the case study.
00:33:47So I basically just typed it out.
00:33:48(mumbles)
00:33:50So with that roadmap laid out,
00:33:51I want you to give me a feel
00:33:52for what issues students are likely to face at each stage.
00:33:54Okay, cool.
00:33:55So design phase.
00:33:56Primary issues you'll face.
00:33:57Analysis paralysis around niche selection.
00:33:59100%, of course this is gonna happen.
00:34:01Like this is what we see every single time.
00:34:03I speak to anyone who wants to start a business
00:34:04that's just like, what the hell should my niche be?
00:34:07And it's a good question.
00:34:08Like, this is why we are offering this
00:34:10as a mentorship package,
00:34:11'cause I think like people just really struggle with this.
00:34:13Many applicants list three to five different potential niches,
00:34:16fitness, business, mindset, relationships.
00:34:17Several explicitly say they're not sure if they're exploring.
00:34:19You'll have students constantly guessing,
00:34:21but what if the other niche would be more profitable?
00:34:23Classic, yes, 100%.
00:34:25Imposter syndrome, despite clear expertise.
00:34:27Even applicants with 10 plus experience
00:34:29are saying things like, I'm not an expert yet.
00:34:31Common phrase, I wanna help,
00:34:32I don't know if I'm qualified yet.
00:34:33Classic, they'll need constant validation
00:34:34that being two to three steps ahead is enough.
00:34:36Agreed, trying to help everyone.
00:34:37Multiple responses show reluctance to narrow down.
00:34:39Entrepreneurs and professionals,
00:34:40or anyone who wants to improve, yep.
00:34:42Fear that specificity will limit their income potential.
00:34:44But I could help so many people with resistance.
00:34:45Yep, nice.
00:34:47This is so far fully gelling with all of the experience
00:34:49that I have around this specific niche
00:34:52and this particular audience of people
00:34:53with my own experience of having helped people
00:34:55like start their first lifestyle businesses.
00:34:57(indistinct)
00:35:01For the last few weeks, as I've been kind of iterating
00:35:05on this whole process with the Lifestyle Blisters Academy,
00:35:07Claude has been like my primary thought buddy with this.
00:35:09And I have also spoken to loads of coaches,
00:35:13signed up to a bunch of mentorship programs
00:35:14from people doing offers like this.
00:35:16So for example, one thing I also like to do
00:35:18is take basically my Zoom call recordings
00:35:20from coaching calls that I've had
00:35:21and chuck them into Claude to be like,
00:35:23okay, what are this person's recommendations
00:35:25for how we can make the program better for our students?
00:35:27'Cause really for us, this is kind of like the first time
00:35:29we're doing something explicitly
00:35:30in the helping people make money on the internet space,
00:35:33which feels very scary.
00:35:34And so I'm doing a lot of preparing me and the team
00:35:37to really make sure we can deliver results.
00:35:39And Claude has been a very, very, very useful thought buddy
00:35:42for this whole process as have been the coaches
00:35:43that we'd paid tens of thousands of dollars to,
00:35:45to try and get this program to be really good from day one.
00:35:49So this is a transcript of a conversation
00:35:50with one of my mentor, Scott,
00:35:51based on this and the application data
00:35:52and the roadmap I gave you
00:35:53wanting to create a detailed roadmap document
00:35:55that explains the entire roadmap
00:35:56along with likely issues that people are gonna have
00:35:57that I can share with my team.
00:35:58The Lifestyle Business Academy is a 12 month group mentorship
00:36:00program designed to help students build
00:36:01100,000 year annual revenue.
00:36:02Yep, students progress through three distinct phases
00:36:04with the ultimate goal of achieving consistent 8,300 a month.
00:36:06Yeah, exactly.
00:36:07The divine stage, yep, yep, yep, yep.
00:36:10Analysis paralysis, imposter syndrome,
00:36:11trying to help everyone, money mindset blocks, yep.
00:36:13Build phase.
00:36:15Daily content creation, discovery call, clients, testimonials,
00:36:17paid clients, et cetera, et cetera.
00:36:20DM outreach resistance, yep, yep, yep.
00:36:22The ghost zone, I like it.
00:36:23Yeah, all of this is very, very good.
00:36:25Most students won't hit 100K in year one,
00:36:27but they'll still be thrilled
00:36:27with the path clearly and feel supported.
00:36:28Success is defined by progression,
00:36:29not just the ultimate destination, yeah, I agree.
00:36:31Obviously, I want students to hit 100K in revenue,
00:36:33but realistically, a lot of them won't,
00:36:35but even the ones that won't,
00:36:37we want them to make a massive ROI from the program
00:36:40and also feel as if it was totally worth it,
00:36:43which is gonna be an interesting challenge.
00:36:44Okay, nice.
00:36:45Now, based on the roadmap I gave you,
00:36:46give me a table of contents for what the modules
00:36:48and lessons in the curriculum could be.
00:36:50And again, I've already done quite a lot of this stuff,
00:36:54but what I'm looking for is I'm getting a feel
00:36:56for based on this new information
00:36:59that I've given Claude via VoicePal,
00:37:00and also, I hadn't previously added in the CSV
00:37:03from our applicants,
00:37:04'cause we have a bunch of applicants now.
00:37:06Is there anything here that I should,
00:37:10that changes the way that I'm gonna structure the course,
00:37:13or the curriculum, rather?
00:37:14Welcome and orientation, yep.
00:37:16Squad system, are I guaranteed how it works?
00:37:18Yep, nice.
00:37:19Yep, I like it.
00:37:20All of this is good.
00:37:23Finding your people, craft skills, yep.
00:37:25Niche definition, market validation, yep.
00:37:27Crafting your offer, yep.
00:37:31Offer doc, simple sales system, yep.
00:37:33To be honest, a lot of this is what we are doing already,
00:37:39but this is useful to see.
00:37:41So all of this sort of stuff, all of this use of AI tools,
00:37:45is basically just fundamentally what it comes down to,
00:37:47is input, processing, and output.
00:37:49And whether it's software that we're creating,
00:37:51or whether it's content, or whether it's our,
00:37:53like, this online education business
00:37:55that we're trying to build, like a better version of an MBA,
00:37:58it all just fundamentally comes down
00:37:59to input, processing, and output.
00:38:01And there are various different AI tools
00:38:02that can help you in the input stage,
00:38:04and various that can help you in the processing stage,
00:38:06and various that can help you in the output stage,
00:38:07if you want.
00:38:09One thing that I used a gamma for,
00:38:10gamma is a really good way of making slides.
00:38:12So when I was doing, like, a video for the applications,
00:38:15and you can check out the video, it'll be linked down below.
00:38:17Ooh, gamma 3.0, that's new.
00:38:18This one, I think, was what it was.
00:38:22And so, this is basically sort of creating
00:38:26the slides for me automatically, which is really nice.
00:38:29The roadmap to 100K a year, who it's for,
00:38:32the three-part system for Lifestyle Business Growth,
00:38:33what success looks like, our ROI guarantee,
00:38:36found this cohort, all of this sort of stuff.
00:38:38And so, I recorded a loom as I was talking through this,
00:38:41which is what encouraged people to apply.
00:38:43Okay, so at this point, we've kind of talked about
00:38:45how I use AI tools for the software side of the business,
00:38:48how I use various different AI tools
00:38:49for the kind of academy courses, programs, mentorship,
00:38:53side of the business.
00:38:54We have a third part of the business,
00:38:55which we haven't really touched upon yet.
00:38:56We did a little bit in the software,
00:38:57which is the content side of things,
00:38:59and that will be in this video over here,
00:39:01which is a step-by-step walkthrough case study
00:39:03of how I actually make a YouTube video, kind of step-by-step,
00:39:07and exactly how I use AI along the way,
00:39:09in addition to all of the other things
00:39:10that goes into us creating content for YouTube.
00:39:13So that will be linked right over there.
00:39:14Thank you so much for watching.
00:39:15I hope you got some value out of the video,
00:39:16and I will see you hopefully next time.
00:39:17Bye-bye.