00:00:00Everyone wants to make a great living doing what they're actually good at. But the real challenge
00:00:05isn't finding your passion. It's knowing how to package it into something people will pay
00:00:09premium prices for. You know, most people try to create a high ticket offer out of thin air.
00:00:14They guess, they wing it, and then they burn out. But here's the truth. The coaches, creators,
00:00:20and consultants earning serious income, they aren't inventing offers. They're choosing the right high
00:00:26ticket model that works for their expertise to drive those into results that their customers
00:00:32deeply value. So in this video, I'm breaking down the five high ticket business models,
00:00:37making coaches and consultants anywhere from $10,000 to over $100,000 per client.
00:00:43I'm going to show you how you can go and choose the one that fits your strengths without burning out or
00:00:47diluting the work that you love. Once you finish this video, you'll never look at monetizing your
00:00:52expertise the same way again. Just a quick heads up here as well, all right? This video is step one
00:00:59of two. So step one is that you're going to watch this and then understand the five models. Step two
00:01:05is where you then go and figure out which one you should build. So I created something called the
00:01:09five scalable models self-audit. It's a 15-minute diagnostic where you're going to rate your fit
00:01:15for each one of these models. Download it below and complete it after you finish this video. Let's
00:01:20break down the models. Model one is group coaching or cohort-based courses. This is where you stop
00:01:25selling your time and you start selling a transformation system. A true cohort is going
00:01:30to force progress through structured milestones, assignments, and deadlines. In a cohort, you're
00:01:36finally not the product. This system is the product. You're not trading your time for money like one-on-one
00:01:40coaching. You're building a structured time-bound program where around 25 people, give or take, are
00:01:46able to go through a transformation together. Pre-built curriculum, assignments, peer accountability,
00:01:52and it's live group coaching. The calendar enforces progress and the curriculum is going to replace
00:01:57live teaching. The system teaches and you just calibrate. Let's get into the pros and cons. The pros?
00:02:02Well, it's scalable. You record the curriculum once and you use it for multiple cohorts. The community
00:02:08effect, peer pressure, and accountability are going to drive results. You can run two or even four
00:02:13cohorts per year and get that recurring revenue and you can start with a minimal team. The cons? It's
00:02:18still very time-intensive delivery. You still need to show up for live calls and facilitation. Managing
00:02:2520 to 30 people through milestones is somewhat complex and curriculum creation up front requires
00:02:30significant work before your first cohort. You can only run about two to four cohorts per year
00:02:36without burning out and if the curriculum is weak, well, people drop out and could even damage your
00:02:41reputation. So, a great example here from my good friend Dickie and Nicholas Cole over at Ship 30 for
00:02:4630. They created this amazing program to help people with online writing. There's $350 per cohort. Over
00:02:5310,000 students have gone through it. Their promise is essentially that you can write essays after this
00:02:58and be able to share that writing online. It's about really just building that daily writing habit.
00:03:02Live sessions are all recorded so you can also go and check them out after and you're able to get
00:03:06pure feedback in the community. Why does this work? Because the system teaches. Dickie and Nick just
00:03:12show up and they calibrate and they've really gone through this multiple times and so they've helped
00:03:17scale this million dollar model from just repetition. This is typically a great model for founders that
00:03:23are doing between 10 to 50k per month looking to scale their time. You're probably solo or maybe
00:03:27you have a small team of one or two or three people and your goal is to scale from about 50k per month
00:03:31to 100k to 200k per month. Here's the trap. If your curriculum is weak, you're just running expensive
00:03:38zoom therapy. A weak curriculum means you become the teacher. The system has to teach. You just
00:03:43calibrate. So if the system is the product, what happens when the room becomes the product? That's
00:03:48model two. Model two is high ticket masterminds and masterminds aren't about just learning. You know
00:03:53they're about network arbitrage. People join masterminds because they want the right introductions
00:03:58right? Because the right introduction can really collapse three years of trial and error into just
00:04:03one conversation. Masterminds are typically an elite peer group paying premium for just a curated
00:04:09network and not just education. Now the most important thing here is the curation right? You curate
00:04:15the wrong group of people and the mastermind is likely to fail. But you curate a really high caliber
00:04:21group of people and I've seen these be insanely transformative. In fact, when I look back to my own
00:04:26career you know a lot of the masterminds that I've gone to that have been insane inflection points and
00:04:31allowed me to go and level up. About five years ago going to a mastermind that was run by a good
00:04:36friend Eric Su and over there I remember meeting Hormozi, Cody Sanchez, Sam Ovins and others and this
00:04:43was a great opportunity at that time for me to really understand the value of building my own
00:04:48founder-led brand and it helped really rocket ship a lot of my progress in building founder OS. These
00:04:54sort of masterminds are amazing. It's important to find the ones that are curated right for you
00:04:59and if you're making one it all comes down to making sure the caliber of the people in the room
00:05:04are elite. The pros? Well this model tends to be the highest revenue per member oftentimes charging
00:05:10between 30k to 60k plus per member per year. You got insane network effects as well right?
00:05:16Members create value for each other and if it's really good they go and tell their friends. The
00:05:20cool thing is is it can scale without you once you get that critical mass. In addition to that you
00:05:25have sticky retention right? People don't leave elite rooms once they're finding an insane amount
00:05:30of value in them. If you get the right people in the room and everyone's making connections opening
00:05:34different doors well before you know it that group of people are just compounding. So some things to
00:05:39think about here are premium positioning also making sure that it's exclusive so that you drive
00:05:43desirability. You can have about 20 members at 60k which is an easy 1.2 million dollars of revenue a
00:05:50year with a pretty minimal delivery burden. The cool thing here is that you can really structure it
00:05:55however you want. The cons is that it requires a strong personal brand. You know you can't launch
00:05:59without proven track record and authority. There's also a high rejection rate needed right? You must
00:06:05say no to about 90% plus of applicants to maintain a really high standard. So you want to make sure
00:06:10that each member is actually elevating the experience when you're building these you know
00:06:15exclusive retreats, members only dinners and you know exclusive access to things that people
00:06:20couldn't get otherwise. Examples of this are you know Russell Brunson has his inner circle. I know
00:06:25good friend Dan Martell has his elite growth mastermind. Myron Golden has a different one
00:06:30for offer mastery. So these are all over the place right? The truth is it's not just about education
00:06:36right? We should be primarily concerned with is curating the right room of people right? That's
00:06:41what makes these so valuable and so this is exactly how we've gone and created founder OS mastermind.
00:06:46You know it's about $60,000 per year. It's capped at a really small group of eight-figure founders.
00:06:51Each one gets six private one-to-ones with me every year. Weekly group calls, exclusive retreats. Who
00:06:57this is for? Well this is for founders doing around 100 to 500k per month with a strong personal brand,
00:07:03network and then the ability to curate elite peers. At the end of the day you know people can feel
00:07:08especially in groups like this when you really care and I see caring as being one of the biggest
00:07:14competitive advantages when you're building a mastermind like this. Now models one and two
00:07:19require you to show up live but what if you could scale without being on calls? Well that's model
00:07:24three. So model three is DIY program plus high touch mentorship. This separates information
00:07:30delivery from decision support. Record the content once and you can typically sell it forever. Show
00:07:36up only for high leverage feedback at critical decision points along the client journey. This
00:07:40is the first model that can realistically serve 500 plus people without overwhelming you. Information
00:07:46delivery is automated, mentorship prevents costly mistakes and members can learn from content. They
00:07:51get calibration from you at critical decision points and you have a clear structure that's laid out for
00:07:56people with pre-recorded lessons, templates and frameworks and you may even throw in things like
00:08:01monthly group calls or Q&A. The catch here is that delivery is insanely important and it's where most
00:08:08people running this model fail. You know I know we've probably all been there when we've purchased
00:08:12something and then you get on the inside and you're like what the is this thing right and what I see a
00:08:17lot of people do is they see the dollar signs on a model like this and they fail to understand the
00:08:22delivery that's required to do it right. The reality is this right you have someone coming in that's
00:08:27just purchased and they have expectations. You as the founder maybe you don't want to get too involved
00:08:31in the delivery because maybe the price tag isn't massive yet so you feel like you know it should be
00:08:37relatively scalable and that you shouldn't be lost in the weeds but I think what you really want to do
00:08:41here is make sure that you're mapping out all of the core activation points when someone joins. They
00:08:46typically are sold in, they have an onboarding call of some sort and then there's probably a series of
00:08:51three to seven core milestones that get someone from where they are now to the kind of given outcome
00:08:58that they were promised on the sales call. The important thing is that you think strategically
00:09:02about how you deliver on that transformation for someone through a combination of the curriculum
00:09:08of the support that you provide and any one-to-one or mentorship access they get as well. Typically the
00:09:13curriculum and the overall program needs to be updated over time right you need to make sure
00:09:18that it's fresh it's dialed in inevitably if you're watching this right you're here because you want to
00:09:23create something amazing because as much as we can talk about different content systems for marketing
00:09:28inevitably the best marketing is just a amazing product having regular feedback surveys that you
00:09:33send your members to understand you know what stuff are they looking for help with what gaps are they
00:09:38seeing what stuff could you do to really delight them and then responding to that feedback super
00:09:42fast with new and updated modules or support or Q&A I think is something you can do to really provide
00:09:48that delight that I believe members in these sorts of programs genuinely deserve. It's easy to sell
00:09:54this shit right it's a whole other thing to go and deliver on it which is why you really need to
00:09:59understand the details when you're doing this. You typically will charge here about two thousand
00:10:02dollars up to about ten thousand dollars depending on the given program. Examples of this are things
00:10:09like you know Ali Abdaal's part-time creator academy helping first-time creators go and get their first
00:10:14YouTube going and starting up their channel. I've also created something inside founder OS which is
00:10:18called founder OS flagship giving people access to the 180 systems that I'd use to scale multiple
00:10:24companies and all the things across YouTube OS, LinkedIn OS, XOS, Instagram OS and helping you go
00:10:29and also optimize your offer. Humans crave structure and so what you need to be thinking when you're
00:10:35running a business like this is what's the structure you need to have in place where someone can come in
00:10:40with little knowledge and go through a proven framework of items right and move seamlessly
00:10:46through a journey to be able to get to some end state which they have insane amounts of clarity
00:10:51because that's essentially what you're selling here is clarity. So model 4 is done for you services so
00:10:58clients here aren't just looking for your advice they want to never think about things again and
00:11:03that's why done for you doesn't just sell ours right it sells certainty. People actually want the work
00:11:08done. So clients are paying to not hire, to not manage, to not figure out the system on their own.
00:11:13If you can just productize your service you know you have the potential here to scale this to
00:11:17millions of dollars per month then you and your team actually execute the work completely for
00:11:21the client. So the client just shows up only just to review and approve the deliverables and so this
00:11:26can scale but it really takes operational excellence on your part. You need specialists who actually know
00:11:32what they're doing obviously. This is where you know you having the right SOPs, system, technology,
00:11:38team that can produce outcomes repeatedly is insanely important. You know this is just what I
00:11:43built with herb okay which is one of my businesses that helps people in a regulated space and what we
00:11:48did was we created the first of its kind kind of marketing system and company that would allow
00:11:54people to track their conversions all the way from awareness through to transactions. These done for
00:11:58you businesses can be tricky because people have high expectations right and oftentimes what I find
00:12:05hardest about them is that initially it's kind of hard to understand what's most repeatable about it.
00:12:10What you can find if you're not careful is that every single client wants a customized solution.
00:12:15That gets exhausting right you can imagine having a hundred different clients they've got big
00:12:20expectations because they're all paying you twenty thousand dollars a month and they all want different
00:12:24shit and you've got a team of like 25 people. You know this is really where I cut my teeth with
00:12:29systems right and fast forward today 20 years later it was all that work I had done at herb over those
00:12:35years really working in an insanely hard space building this kind of service that really taught
00:12:41me the importance of having amazing systems for operations, finance, billing, marketing, sales,
00:12:46customer success. You'll learn a ton in a model like this it's a hell of a good model if you just
00:12:51have your shit dialed in but you know there's no room for sloppiness here. If it's productized
00:12:56meaning that the service is able to stay the same and be delivered thousands of times then yeah you
00:13:02could be looking at 70 to 85 percent profit margins but if that shit is broken right and highly
00:13:07customized I've seen people struggle here with like five to thirty percent margins max and so you got
00:13:13to make sure it's productized. You also want to make sure that you're building team-based leverage
00:13:17right so you can scale by hiring amazing specialists and getting that recurring revenue because your team
00:13:23is delivering on the promises every single month to those clients that are coming on board. One
00:13:28area where I see get hard here is if a CEO is not good at retaining his talent you both have these
00:13:34clients with high expectations and a revolving door of talent going through and suddenly things just
00:13:40start to collapse in on themselves right because client expectations in this model are high. A great
00:13:45example of a ledge in this space is Gary Vaynerchuk with VaynerMedia. Full service content, social media,
00:13:51strategy so this is one of the larger done for you agencies out there in his given space. He's
00:13:56got a team of specialists over there that are delivering outcomes for massive brands at scale.
00:14:00If your goal is to get to say 200k to 500k to a million plus per month you know you're going to
00:14:06need that team leverage in place and so you need to be really good at recruiting legends and not
00:14:11afraid to pay up. That reliability is everything. That's a lot of pressure right so you got to make
00:14:17sure you got the right people around you. All right so models one through four are powerful right but
00:14:22there's one model that combines all of them into something much bigger and that's model number five
00:14:27here. Model five is the hybrid operating system. So this isn't a course, it's not a mastermind,
00:14:34it's infrastructure. This model offers clients complete business infrastructure. SOPs, templates,
00:14:40frameworks, dashboards, tools, coaching, and community. It's not just education it's that entire
00:14:46suite of systems that run a business and it transforms how operations work and how the
00:14:52founder thinks. This model is insanely powerful. You can think really about like McKinsey as an
00:14:57example. They don't just give advice. They install frameworks. They have proven playbooks. They have
00:15:03dashboards and operating with them so their clients companies run better forever right and so a hybrid
00:15:09OS does this but at scale for creators and founders. Instead of 500,000 for McKinsey consultants you know
00:15:16you're able to pay maybe just 20,000 to 40,000 per year for all the systems from specialized people in
00:15:22a given space. I think this model is really dependent on a founder right that believes in being
00:15:28insanely generous. You're likely not just helping them you're actually enabling their whole team to
00:15:34take all the resources that have maybe made you successful. You're also giving them the intimacy
00:15:39of the mastermind model allowing them to you know get to know one another. You're going above and
00:15:45beyond in the extra mile for them. I think it's a beautiful model here and kind of has the best
00:15:50of both worlds and from my experience is highly retentive for the people that join it. This model
00:15:56can be the most scalable from my experience right. You can oftentimes serve a hundred to a thousand
00:16:02plus members if you have the right infrastructure okay and that's key. Infrastructure is everything
00:16:08and by infrastructure what I'm talking about here is the proven process and system for actually
00:16:13delivering something like this. It's easy to sell any of these things right. The hard part is the
00:16:19delivery you know it's the difference between you know someone holding the door open for someone at
00:16:24a restaurant and then delivery being the whole meal the five courses and making sure that they've
00:16:29enjoyed every bite. When you do think through the details though the beautiful thing is that this can
00:16:33be insanely defensible. It's hard to replicate as an example hundreds of proven systems. Members come
00:16:40in they get using the suite of tools and support and access to you and then they start asking you
00:16:45for more things. Maybe it's access to a AI agent or maybe they want to have epic retreats somewhere in
00:16:51the world. You don't know right but the cool thing is that the product kind of unveils itself as
00:16:56you're building it. You can add things here like you know team licenses, advanced tiers, different
00:17:01retreats right just compounding that value. Systems can continue to improve over time and then just
00:17:07continue to increase that perceived value and allowing you to position this in a very premium
00:17:12way. Let me show you exactly what this looks like okay because this is what I built for myself
00:17:17inside of founder West Velocity. So we have over 180 systems that we give members right. They get
00:17:23weekly calls with me and they also get access to my leadership team. All of our AI tools a custom
00:17:29AI agent we call Aria that's trained on over 600 of my private systems took us over a year to build
00:17:36this tech and the cool thing there is now founders can just ask any question get it to do anything
00:17:41that we teach in seconds they can go and get their offer made or they can go and get a YouTube strategy
00:17:47made or a whole content strategy for 2026 made for them. If we can go and make sure that your team is
00:17:54systemized they understand how to go and leverage organic content they understand how to go and
00:17:59evolve your offer we allow them to get tooled up so that they're less reliant on you make sure
00:18:03inevitably that the founder is more free. If you're an established founder doing between 30k and 500k
00:18:08per month this is the most leveraged way to work with me and my team so you can go and book a call
00:18:12via the link in the description and let's talk about how we can help you go and package up your
00:18:16expertise into a business that works without you. Now these five models aren't about getting rich
00:18:21right they're about architecting impact for people at scale. Before you go I created the five scalable
00:18:28model self-audit this is a 15-minute exercise where you can diagnose which model is going to fit you
00:18:33best okay so go and download that below complete it and then go and book a call and bring it to my
00:18:39team so we can go and review your results together right and then show you how to go and build it and
00:18:44see if we can help. Go and check that out and I can't wait to see what you create and if you
00:18:48want to go and get an in-depth breakdown on how to go and create the hybrid OS for yourself well
00:18:53go and check out this next video I break down what I believe is the most beautiful business
00:18:58out there so go check that out and let's win together.