Why Overthinkers Make No Progress

AAli Abdaal
Small Business/StartupsManagementAdult EducationMental Health

Transcript

00:00:00All right, so if you've ever had a big dream,
00:00:01but you have found yourself spending weeks or months
00:00:04or maybe even years planning and analyzing
00:00:06and thinking about it and waiting for the moment
00:00:08where everything finally feels ready
00:00:09before you take the first step,
00:00:11then firstly, hopefully this video will help.
00:00:12And secondly, don't worry, you are not alone
00:00:14because most of us without realizing it
00:00:15are living in a thing that I like to call
00:00:17the prison of certainty.
00:00:19So in this video, we're gonna talk about firstly,
00:00:20where this prison comes from
00:00:21and it starts with the schooling system.
00:00:23Secondly, we're gonna talk about why success
00:00:25in the real world plays by completely different rules.
00:00:28And thirdly, I'm gonna share a few mindset shifts
00:00:30that have really helped me
00:00:31that can hopefully help you break through
00:00:32the prison of certainty and actually achieve your potential.
00:00:35By the way, if you're new here, hello, my name is Ali.
00:00:36I'm a doctor turned entrepreneur
00:00:38and I started out my career
00:00:39doing absolutely everything right.
00:00:40I ticked all the boxes, I got all the grades,
00:00:42I got into a fancy university, I became a doctor
00:00:44and I ended up in a job that society considered successful.
00:00:46But for me, it didn't really have the freedom
00:00:48or the fulfillment and certainly not
00:00:50the financial independence that I actually wanted.
00:00:51So it was a long journey for me
00:00:52to break free from that system.
00:00:54And actually I've been documenting that journey
00:00:55on this YouTube channel since like 2017.
00:00:57But now that I'm on the other side
00:00:58and I now coach people on how to build a business
00:01:01and a life they love, there is a pattern
00:01:02that I've started to see with a lot of my students
00:01:04that I think really, really holds them back
00:01:07from achieving the dreams of financial freedom.
00:01:08And it all relates to this idea of the prison of certainty.
00:01:11Okay, so the prison of certainty is the invisible jail
00:01:15that most of us never really escape.
00:01:17And it's a jail that is built from the belief,
00:01:18I can't move forward until I'm sure it will work.
00:01:22Now this belief seems very reasonable.
00:01:24We certainly don't wanna waste time, right?
00:01:26If you're watching this video, you probably don't have
00:01:28an abundance of free time in your life.
00:01:29And so like, of course you don't wanna do something
00:01:32unless you have reasonable confidence
00:01:33that it's actually gonna work.
00:01:35Why would you start that business
00:01:36unless you have the right business idea?
00:01:37Why would you take that risk
00:01:39unless you're sure it's gonna pay off?
00:01:40'Cause your current situation is probably like, okay.
00:01:42It's not like you're in a drastically terrible situation
00:01:44'cause in many ways it's actually easier
00:01:45to escape from a really, really, really terrible situation
00:01:48than it is to escape from a situation that's just okay.
00:01:50This is something known as the region beta paradox,
00:01:52which is that when things are kind of like good enough,
00:01:54it often takes quite a big push for us to make a change.
00:01:57Whereas when things really suck,
00:01:58then you got nothing to lose, you might as well go for it.
00:02:01But my argument in this video
00:02:02and what I hope to convince you of
00:02:03is that this belief is a prison that will hold you back
00:02:06from achieving your dreams.
00:02:07And to get there, we need to understand where it comes from.
00:02:09And that brings us to the idea of the one shot brain.
00:02:11Now this is where we can blame the school system.
00:02:13So what school basically taught us
00:02:16is that life is a series of one shot exams.
00:02:19Generally, when you are preparing for an exam,
00:02:20you can only take the exam once.
00:02:22And if you have to retake the exam,
00:02:24you're like some kind of idiot
00:02:25because what the hell is wrong with you
00:02:26that you had to reset the exam?
00:02:27That's the general attitude around resets.
00:02:29If you're applying for college or university,
00:02:31you generally have one shot at getting the application in.
00:02:34You have one shot at doing well in the interview.
00:02:36And these are fairly high stakes situations.
00:02:38Like for me, for my Cambridge medicine interview,
00:02:40I prepared so much for that because I only had one shot.
00:02:43And if I hadn't gotten in
00:02:44to study medicine at Cambridge university,
00:02:46my life trajectory would have been completely different
00:02:48to what it is now.
00:02:49And so all of the zillions of hours
00:02:50that I spent preparing for that interview
00:02:51and really optimizing things
00:02:53and really making sure I maximized my chances,
00:02:55all of that was worth it because I had one shot.
00:02:58And so really what the school system teaches us,
00:03:00the way all of these kind of artificial games are set up,
00:03:02the artificial game of exams,
00:03:04the artificial game of university admissions,
00:03:06all of these games are set up in a way
00:03:07that encourages us to develop a one shot brain,
00:03:10which is where you do loads and loads and loads of preparation
00:03:12and thinking and analysis and planning
00:03:14because you only have one shot.
00:03:15Now, this wiring is amazing for passing exams,
00:03:17but it's actually terrible for most things in the real world
00:03:20that involve achieving our dreams.
00:03:21And beyond the one shot brain,
00:03:22there is something even deeper
00:03:23that this conditioning from school does to our minds.
00:03:25There is an idea that psychologists talk about,
00:03:27which is defend mode versus discover mode.
00:03:30Now, this is something I learned
00:03:30from Jonathan Haidt's amazing book, "The Anxious Generation."
00:03:32And basically what he talks about is that when we are kids,
00:03:35by default, we are in discover mode.
00:03:37We are curious, we are playful,
00:03:39we are open to new experiences, we are willing to fail,
00:03:42we have an intrinsic growth mindset.
00:03:43Like you very rarely see small kids who are playing,
00:03:46getting really, really worried about failure
00:03:48or trying to make sure they get it right.
00:03:50In contrast to discover mode, you have defend mode.
00:03:52This is where you're not like open to new experiences
00:03:54and open and playful and curious.
00:03:56This is where you're constantly scanning for threats
00:03:58and trying to make sure you're safe
00:03:59and trying to optimize for security and certainty
00:04:01and not taking risks.
00:04:02And this is where you are terrified of looking stupid
00:04:05or looking foolish or looking dumb,
00:04:06and you are terrified of losing whatever you've earned.
00:04:08And this is a thing that happens to kids
00:04:10as they go through the schooling system often.
00:04:12The school system and its obsession with like pass fail
00:04:14and that kind of stuff.
00:04:15And also the kind of social groups we find ourselves in
00:04:17where if you do something that looks dumb,
00:04:19you're at risk of ostracism from the social group.
00:04:21And especially if you've grown up
00:04:22during an age of social media
00:04:23where like there's even more of this pressure
00:04:25to try and conform and try and fit in
00:04:27because otherwise people can be talking about you
00:04:28behind your back even when you're not in school,
00:04:29like in the weekends and in the evenings
00:04:31and when you're like scrolling your phone in bed
00:04:32and when you're on the toilet.
00:04:33All of this makes kids switch from discover mode
00:04:35where they're like open and curious and like open to failure.
00:04:37And it makes them switch into defend mode
00:04:39where we're sort of entering our shells
00:04:40and trying to make sure
00:04:41that nothing in the outside world actually harms us.
00:04:43And this thing, the one-shot brain
00:04:44and operating in defend mode,
00:04:46which a lot of us are trained to do from a young age.
00:04:48This is actually really terrible for life in the adult world
00:04:50because most areas of adult life
00:04:52and business and wealth building
00:04:53and most things that involve you chasing a dream
00:04:56that you have.
00:04:57Mostly those things are not one-shot games.
00:04:59They're actually infinite shot games.
00:05:01Now, if you have decided to take action on your goals,
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00:05:04is make the first step as easy as possible
00:05:07because whether you are starting your first business
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00:06:17Now let's get back to it.
00:06:18Now there's an analogy that Jeff Bezos,
00:06:20the founder of Amazon uses for this,
00:06:22which I think is really good.
00:06:22Now, if you imagine playing baseball,
00:06:24whether or not you know the rules of baseball,
00:06:25you probably know that the ball goes
00:06:27and then you hit the ball with the bat.
00:06:28When you hit the ball with the bat,
00:06:29there is a maximum number of points you can score.
00:06:31And that number is four.
00:06:32So you can score zero points.
00:06:33If you didn't hit the ball at all,
00:06:34you could score one or two or three or four.
00:06:36You cannot score any more than four points.
00:06:38If you hit an amazing shot and you score a home run,
00:06:40you still only get four points.
00:06:41But the analogy that Jeff Bezos uses
00:06:43is that in the world of business,
00:06:44it's sort of like playing baseball,
00:06:45but instead of getting a maximum of four points,
00:06:48there is no cap to, no cap,
00:06:50there is no cap to the amount of points you can earn.
00:06:51So for example, you could take a shot and earn nothing
00:06:53and take another shot and earn zero points
00:06:55and take another shot and earn zero points.
00:06:56And then your fourth shot could earn you a million points
00:06:59or a billion points.
00:07:00And so generally when it comes to following your dreams
00:07:02or like building that business
00:07:03that gets you to financial freedom
00:07:04or whatever the goal might be,
00:07:05often it just takes one thing to go right
00:07:08for you to really, really, really win.
00:07:10And yet most of us are so scared to take the shot.
00:07:12We're spending ages polishing the bat
00:07:14and like making sure everything is perfect, et cetera, et cetera
00:07:16making sure that no one's gonna think
00:07:17we look like a fricking idiot.
00:07:18Like we're so busy overthinking and planning
00:07:20and perfectionisming all of that stuff.
00:07:21We don't realize that the more shots you take,
00:07:23the more likely you are to succeed.
00:07:24It's sort of like if you are dating
00:07:26and you're trying to find the person to marry.
00:07:27A lot of people these days are just really, really concerned
00:07:30about like going on a date.
00:07:31Like unless your physical safety is at risk,
00:07:33the worst case scenario from a date
00:07:35is that it's kind of a bit boring
00:07:36and it was kind of a waste of an hour or two hours
00:07:38or two and a half hours in the middle of the afternoon
00:07:40or in the evening.
00:07:41That's like the worst case scenario.
00:07:42But the best case scenario
00:07:43is that you end up falling in love
00:07:44and you end up getting married.
00:07:45And then that's like you only need dating to go right once.
00:07:48And so all of the overthinking that people do
00:07:49around like going on a first date
00:07:51is all kind of completely pointless
00:07:52because who cares how many first dates you go on?
00:07:54You just needed to go right once.
00:07:55And it's the same thing if you're trying to build a business
00:07:57that gets you to financial freedom or start a side hustle
00:07:59or like start creating content.
00:08:00You actually have unlimited shots on goal
00:08:02and you just need one of them to work.
00:08:04So we often have people coming up to me at events.
00:08:06We often have students in our lifestyle business academy
00:08:08who are so concerned about like,
00:08:09I really wanna start a business,
00:08:10but I don't have the right idea.
00:08:12And they've spent years
00:08:13trying to think about the perfect idea,
00:08:15failing to realize that for most entrepreneurs who've made it
00:08:17it was not their first idea that got them there.
00:08:19It was like their fourth or fifth or sixth or seventh
00:08:21or whatever the thing might be.
00:08:22In fact, it's really, really unusual
00:08:24to see an entrepreneur whose first idea
00:08:26was the one that made them rich or made them successful
00:08:28and made them financially free.
00:08:28And so the thing that separates the entrepreneurs
00:08:30from the wantrepreneurs is the fact that the entrepreneurs
00:08:32are just willing to take shots even when they are uncertain.
00:08:35Whereas the wantrepreneurs end up stuck
00:08:36in the prison of certainty.
00:08:38They keep on waiting until they're a hundred percent certain
00:08:40that the idea is gonna work.
00:08:42And until they are a hundred percent certain
00:08:43they're not gonna take action.
00:08:44But the thing is in the real world,
00:08:45once you get outside of the school system,
00:08:47there's no way to be a hundred percent certain
00:08:49of anything at all.
00:08:50Like back in the days of school,
00:08:51I knew I wasn't gonna take an exam
00:08:52unless it was a hundred percent certain
00:08:53I was gonna get a hundred percent score
00:08:55because the curriculum was finite.
00:08:56And so if you just memorize the curriculum,
00:08:58memorize the mark schemes,
00:08:59the process of getting a hundred percent in a math exam
00:09:01is fairly straightforward.
00:09:02But that does not hold true at all in the real world.
00:09:04There is almost nothing in which you could have true
00:09:06a hundred percent certainty.
00:09:07And so really the people that are operating
00:09:09in the sort of one shot brain mechanism of school
00:09:12are the ones who stay on the sidelines forever
00:09:14because they are never a hundred percent certain.
00:09:16Now, crucially, that is not to say that you shouldn't plan
00:09:18or you shouldn't analyze.
00:09:19There's another thing that Jeff Bezos talks about,
00:09:20which is when it comes to making decisions,
00:09:22you wanna know fairly quickly,
00:09:23is the decision a one-way door or is it a two-way door?
00:09:26Is it a one-way door that you cannot go back from
00:09:28without incurring massive costs?
00:09:29Or is it a two-way door
00:09:30where actually you can like fairly easily walk back
00:09:32if the decision turns out not to be the right one.
00:09:34Now in life, there are some examples of decisions
00:09:36that are one-way doors.
00:09:37For example, you probably wanna consider the decision
00:09:39of getting married to be a one-way door.
00:09:40You don't really wanna approach that
00:09:42from an experimental mindset of like,
00:09:43let me just try out marriage and see how it goes.
00:09:45It's generally in your interest to approach that,
00:09:47at least initially, at least going into it,
00:09:49as if this is a lifelong decision
00:09:50because it's a lifelong commitment you are making.
00:09:52Similarly, you probably don't wanna approach kids
00:09:53as a two-way door decision, right?
00:09:54If you're gonna have kids,
00:09:55you're kind of stuck with a kid
00:09:56and you gotta look after the kid.
00:09:57So you better be reasonably sure
00:09:59that you want kids before having kids.
00:10:01But there are very few of those kinds of decisions
00:10:03in real life.
00:10:03Generally, when it comes to the thing that you wanna do
00:10:05to follow your dreams,
00:10:06let's say it's building a business
00:10:07to get you to financial freedom,
00:10:08almost everything you can do there is a two-way door.
00:10:10We have students in our Lifestyle Business Academy
00:10:11who are terrified of making their first post on LinkedIn.
00:10:14And we've had a couple of students
00:10:15who are spending like three hours
00:10:16on their first LinkedIn post.
00:10:17They've got zero followers on LinkedIn.
00:10:19The thing they're worried about
00:10:20is that their former colleagues,
00:10:21you know, Jane from HR or whatever,
00:10:22is gonna see the post and then is gonna judge them.
00:10:24And so they spend ages overthinking that one LinkedIn post.
00:10:27And really the thing that we encourage our students to do
00:10:30as part of their lifestyle business plan
00:10:32is that once you pick a social media platform,
00:10:34you're gonna post on it every day for the next five years.
00:10:37If someone's gonna take LinkedIn seriously,
00:10:38they're gonna post 1,800 times on LinkedIn
00:10:40over the next five years.
00:10:41So why would you spend three hours
00:10:43overthinking the very first post?
00:10:44Also, if you put the post out there
00:10:46and people don't like it, you can just delete the post.
00:10:48And then people are like,
00:10:49oh, but nothing's truly deleted from the internet.
00:10:50But like, bro, that first LinkedIn post you make
00:10:52where you tell your backstory is not the sort of thing
00:10:54that someone's gonna dredge up
00:10:56at like an employment interview 10 years later
00:10:58to be like, oh, screw you.
00:10:59You made a LinkedIn post 10 years ago about your life.
00:11:00Like the amount of overthinking people do
00:11:02for tiny, tiny, tiny decisions is utterly absurd.
00:11:05And I see this among some of our students
00:11:06in the Lifestyle Business Academy,
00:11:07and then we have to kind of nudge them nicely.
00:11:08We have to coach them through that process
00:11:10because they're not used to this.
00:11:11They're used to the school system.
00:11:12They're used to corporate employment
00:11:13where you kind of have one shot
00:11:14and you have to make sure you get the right answer.
00:11:15But this is completely counterproductive
00:11:17when you're working on your dreams
00:11:18or when you're trying to become an entrepreneur.
00:11:19Most things in life are two-way doors.
00:11:21And if it is a two-way door decision,
00:11:22then you wanna make the decision in a small amount of time
00:11:25rather than a large amount of time
00:11:27because you know you can always reverse the decision.
00:11:29Now, all of this leads to what I like to think of
00:11:31as the overthinking tax.
00:11:33Every time you overthink a decision, you are taxing yourself.
00:11:36You're taxing yourself in three ways.
00:11:37The first way you are taxing yourself
00:11:38is like if we take one of our students, for example,
00:11:40who spends three hours to write a LinkedIn post
00:11:41because she or he is overthinking the LinkedIn post
00:11:44compared to another student
00:11:46who spends 10 minutes to write the LinkedIn post,
00:11:48it's like there's a massive tax, right?
00:11:50Because entrepreneur A who spends three hours on it
00:11:51is spending two hours and 50 minutes more
00:11:53on that one LinkedIn post
00:11:54compared to the other guy who's just done it in 10 minutes.
00:11:56Also broadly, we generally find that if you spend less time
00:11:59working on something like an Instagram post or a LinkedIn post
00:12:01it actually tends to perform better
00:12:02because it's more authentic and less like in your head.
00:12:04But that aside, like you've already paid the tax
00:12:06of wasting a tonne of time doing something
00:12:08that your competitor or your colleague or someone else
00:12:10would have done in a way less time.
00:12:11So firstly, there is the tax on time.
00:12:13Secondly, you pay the overthinking tax
00:12:14in terms of like lost earnings, shall we say.
00:12:16For example, if you've been overthinking
00:12:18starting a business for seven years
00:12:20and it takes you seven years
00:12:21to get over that initial hurdle to start the business,
00:12:23you are seven years behind the person that just thought,
00:12:25you know what, screw it, I'm just gonna do it.
00:12:27And then the third thing is that overthinking is not fun.
00:12:30Most people say that overthinking
00:12:31is not a pleasant experience.
00:12:32Now, if overthinking a LinkedIn post for three hours
00:12:36brought you incredible joy and fulfilment
00:12:38and you really approached it like an artisan,
00:12:40like a craft person where you recognise
00:12:43that I only need to spend 10 minutes on this,
00:12:45but because I just love the process so much
00:12:47I'm gonna spend another three hours on it.
00:12:48If that were the case, then I'd be like, okay, sure.
00:12:50I mean, we all need our hobbies.
00:12:52For some of us that's playing the guitar or the ukulele.
00:12:54For others of us it's spending three hours
00:12:55writing a LinkedIn post.
00:12:56And if that's genuinely bringing you
00:12:57fun and fulfilment and joy, fantastic.
00:12:59Spend three hours doing the thing,
00:13:00I'm all for smelling the roses.
00:13:02But for the most part,
00:13:02when I speak to people who are overthinking,
00:13:04they are not enjoying the process of overthinking.
00:13:07So not only are you wasting time overthinking,
00:13:09not only are you wasting money
00:13:11that you could have earned in the money example
00:13:13by overthinking and not taking action,
00:13:15but you're also just not having a good time
00:13:17while you're overthinking
00:13:18because your brain is in anxiety mode
00:13:19and it's in stress mode and it's in defend mode.
00:13:21And in general, being in defend mode is not fun.
00:13:24Being in discover mode is a lot more fun
00:13:25where we are curious and open and playful
00:13:27rather than when we're like,
00:13:28oh my God, I have to work really hard to get it right.
00:13:30And if it's not right, then it's gonna suck
00:13:32and I will suck and then everything will fall to shit
00:13:34and all of that kind of spiralling that the mind likes to do.
00:13:37So what do we do about this?
00:13:38Well, the first thing to do about this
00:13:39is to recognise when you are in overthinking mode,
00:13:42when you are in that prison of certainty.
00:13:43And a question I like to think of for myself is,
00:13:45firstly, how much certainty do I currently have
00:13:48and how much certainty do I need
00:13:50in order to make this decision?
00:13:52I think in Obama's biography, he talked about this,
00:13:54autobiography, he talked about like,
00:13:55as president of the United States,
00:13:57you will always have imperfect information.
00:13:59And so you have to learn to make decisions
00:14:01with 51% certainty.
00:14:02And that's interesting.
00:14:03Coming from the president of the United States,
00:14:04who can press a button and launch a drone
00:14:06and kill a bunch of people
00:14:07and talking about how like 51% certainty,
00:14:10'cause if you're trying to get more certainty,
00:14:11it's just never gonna happen
00:14:12because you couldn't possibly have enough information.
00:14:14I could be butchering this.
00:14:15Barack, apologies if I've misquoted you,
00:14:18if you haven't been watching this video, my bad.
00:14:19And so it's worth putting numbers on these, right?
00:14:21It's worth asking yourself.
00:14:21Like, you know, if you're thinking of starting a business
00:14:23or making your first LinkedIn post,
00:14:24how much certainty do I need
00:14:26that this post is worth putting out
00:14:27and how much certainty do I currently have?
00:14:29And in general,
00:14:30I find that if I think of our most successful students
00:14:33in our Lifestyle Business Academy,
00:14:34compared to the ones who are still like struggling
00:14:36and overthinking,
00:14:37generally the ones who are succeeding
00:14:39are the ones who have a lower threshold of certainty
00:14:42that they need to hit in order to make something happen.
00:14:45If you're okay with putting something out there
00:14:47with 20% certainty that it's any good or 20% confidence,
00:14:50then you will do way more things
00:14:52than someone who needs 95% confidence
00:14:54in order to do something.
00:14:55The other question I find super helpful is,
00:14:56how much confidence do I need to simply run the experiment?
00:15:00And this word experiment
00:15:01is something that I'm absolutely obsessed with.
00:15:03In my book, "Feel Good Productivity,"
00:15:04I talk a lot about it, the experimental mindset.
00:15:06In the book, there's, you know, nine chapters
00:15:08and each chapter has six different experiments you could try.
00:15:10And the nice thing about the word experiment
00:15:12is that whether the experiment succeeds or fails,
00:15:15either way, you have learned something,
00:15:17you've gotten some useful data.
00:15:18And so when you frame things as experiments,
00:15:20that is often a very easy hack to avoid overthinking.
00:15:24What does it take to just run the experiment?
00:15:25Could we just try it out and see what happens?
00:15:27What would it take to just do 10 minute long posts
00:15:30every day on LinkedIn for a week?
00:15:31Do you reckon we could try that as an experiment?
00:15:33We find that with our students,
00:15:34when we kind of frame it that way,
00:15:36that, hey, how about we just run it as an experiment
00:15:39and we see what happens?
00:15:40Then that framing of it almost always helps them
00:15:44get over the hurdle of overthinking.
00:15:46Because if you're in defend mode
00:15:47and you're having to get it right,
00:15:48that's very different to being in discover or experiment mode
00:15:50where you're like, you know what, I'm just gonna give it a go.
00:15:52And if it doesn't work out, that's okay,
00:15:54because it will teach me something.
00:15:55And I'm just gonna keep on trying until something works.
00:15:56Again, to our baseball analogy of like,
00:15:58all it needs is for like one thing to work,
00:16:00one business idea to be successful,
00:16:01and now you're financially free.
00:16:02Whereas if you spend ages and ages and ages overthinking,
00:16:05even launching that first experiment,
00:16:06you're probably never gonna get there.
00:16:08Now, a few weeks ago,
00:16:08I was at this entrepreneurs event in California,
00:16:10in Palm Springs, where we did some cool stuff.
00:16:12We ran on hot air balloons and everything.
00:16:14And the guy running this event is a mentor of mine.
00:16:15He's a guy called Taki Moore.
00:16:16And there was a quote he said at the start of the event
00:16:18that really stuck with me,
00:16:19which is that every business grows
00:16:21through a series of experiments.
00:16:23And the faster you can run cycles of experiments,
00:16:25the faster your business is gonna grow.
00:16:27And he sort of threw that out fairly casually.
00:16:28And that just really resonated.
00:16:30And I think it applies to more than just business.
00:16:31Like for almost any dream you wanna go after,
00:16:34your goal is probably achievable
00:16:35through a series of experiments.
00:16:37You have the thing that you need to do.
00:16:38Let's say in the context of business,
00:16:40it's like the problem that you have is,
00:16:41I don't have a business idea.
00:16:42So you're like, cool, I've identified the problem.
00:16:44Then you come up with a hypothesis.
00:16:45Okay, I reckon maybe starting an AI automation agency
00:16:48could be a good thing.
00:16:49Then you run an experiment.
00:16:50You ask yourself, okay, what is the quickest,
00:16:52cheapest experiment that I can run
00:16:53to test the hypothesis as to whether this might work?
00:16:56And then you think, okay,
00:16:57maybe I'll do a deep research query.
00:16:58Maybe I'll do some market research.
00:16:59Maybe I'll speak to business owners that I know
00:17:02through LinkedIn and ask them about what their struggles
00:17:04with AI automation are.
00:17:05Maybe I'll just try building an NA10 sort of workflow
00:17:08over a weekend and just see what happens.
00:17:09And then once you've run the experiments,
00:17:10you look at the results of the experiment and you see like,
00:17:12okay, what data has that now given you
00:17:14to inform your next move?
00:17:15And so running the cycle of like identify the problem
00:17:18or whatever the next thing you need to do is,
00:17:19come up with a hypothesis,
00:17:20run a quick, cheap, simple experiment
00:17:22to test the hypothesis and then report back.
00:17:25That is often a great way to design a life
00:17:27and or business that you love.
00:17:28A similar strategy is called wayfinding.
00:17:31It's from the book "Designing Your Life"
00:17:32by Bill Burnet and Dave Evans,
00:17:33who are like Stanford Business School professors.
00:17:35And they talk about this question of how to figure out
00:17:36what to do with your life.
00:17:37Now, how to figure out what to do with your life
00:17:39is unlikely to be something that you can just sit down
00:17:41and think about it for ages
00:17:42and then come up with the right answer.
00:17:43Usually it requires these cycles of experimentation.
00:17:46So for example, you might think, huh,
00:17:48I really hate my corporate job.
00:17:49Maybe I should apply to medical school.
00:17:51This is something I hear from people a lot,
00:17:52especially people in the US
00:17:53where you apply to medical school later than
00:17:55when you're in the UK, for example.
00:17:56So these people are like, all right, cool,
00:17:57maybe I should apply for medical school.
00:17:59'Cause I think being a doctor might be good.
00:18:00So really their hypothesis is, if I were a doctor,
00:18:03then I will have a better life.
00:18:05Now, a expensive way to test that hypothesis
00:18:08is to apply to medical school, go to med school,
00:18:10do it for six years, become a doctor,
00:18:12train for 10 years and then see what happens.
00:18:13That is a very expensive way of doing it
00:18:15because it costs a lot of time and it costs a lot of money.
00:18:16But there are cheaper ways to run that experiment.
00:18:19You could, for example, do some work experience
00:18:21where you shadow a doctor for a week at your local hospital
00:18:24and see if you like it.
00:18:25You could contact doctors that you know
00:18:26and you could offer to take them out for coffee
00:18:28or breakfast or lunch.
00:18:29You know, mostly people are down for a free meal
00:18:30and you could just ask them, be like,
00:18:31hey, what's it like being a doctor?
00:18:33And they'll give you the honest truth.
00:18:34And you can see like, okay, do I like the sound of this?
00:18:36These are quick, easy, cheap experiments that you can run
00:18:39to gather data on whether you would enjoy being a doctor.
00:18:42And in the book, "Designing Your Life,"
00:18:43what they basically say is that this is a process
00:18:45called wayfinding, right?
00:18:46Like you don't really know what destination
00:18:48you wanna go for because you generally just know
00:18:51I want joy and fulfillment, peace, financial independence
00:18:54or whatever in my life.
00:18:55You don't really have a clear picture of the destination.
00:18:58But as long as you're like running experiments,
00:19:01gathering data and then reviewing that
00:19:03and then keep on doing that process,
00:19:05you will end up finding your way, navigating your way
00:19:08to somewhere interesting that will probably be good for you
00:19:10in the long run.
00:19:11But the people that spend ages and ages and ages
00:19:13thinking about it and just living in their heads
00:19:16and not actually, you know, in the context of business,
00:19:18never actually taking an idea
00:19:20and like trying to bring it to the market,
00:19:21never putting their ideas in contact with reality.
00:19:24Those are the people that end up stuck for ages
00:19:26and then they come up to me at my events being like,
00:19:28oh man, I've been dreaming about starting my business
00:19:29for like 10 years and I've never taken action
00:19:31'cause I've got too many ideas
00:19:32and I don't know what the right one is.
00:19:33And honestly, what I wanna tell them is like,
00:19:35bro, you are currently sitting on the fence
00:19:37and it's just a bit weird
00:19:39if you're sitting on the fence for 10 years.
00:19:40Like you could get off the fence in this direction
00:19:42and go for that business,
00:19:43or you could get off the fence in that direction
00:19:45and go for that business.
00:19:45But either way, you probably wanna get off the fence
00:19:47and just do something because the more you bring your ideas
00:19:50in contact with reality, the more real world data you get
00:19:54and the more likely you are to make sensible decisions.
00:19:55You know, it's like, again, to use the dating example,
00:19:57the people that spend ages imagining in their head
00:19:59what their ideal partner looks like
00:20:01and never go on any dates are very, very, very unlikely
00:20:04to find their life partner.
00:20:05But the people that don't think about it too hard
00:20:07and just go on a lot of different dates
00:20:08will end up gathering a lot more data
00:20:10compared to the people that are overthinking it
00:20:12and sort of stuck in the prison of certainty
00:20:14and will never actually do the thing.
00:20:15Now, if you're ready to finally stop overthinking
00:20:17and start actually doing the thing that you wanna do,
00:20:19then you might wanna check out that video over here,
00:20:21which is my evidence-based guide to goal setting.
00:20:23Once you're ready to take action, click on that video
00:20:26and that will teach you exactly
00:20:27how you can set an appropriate goal
00:20:29and create a plan and a system around that goal
00:20:31to actually achieve it.
00:20:31So that'll be right over there
00:20:32and I will see you in that video.
00:20:33Bye-bye.

Key Takeaway

To achieve your potential, you must break free from the school-conditioned need for certainty and embrace a rapid, experimental approach to life's many 'two-way door' decisions.

Highlights

The "Prison of Certainty" is a mental trap where people refuse to act until they are 100% sure of success.

The traditional school system conditions us with a

Timeline

Introduction to the Prison of Certainty

Ali Abdaal introduces the concept of the "Prison of Certainty," which is a mental state that keeps people stuck in a loop of planning and analysis for months or years. He shares his personal background as a doctor who followed all the traditional rules but found himself lacking the financial freedom and fulfillment he truly desired. This section highlights that many people feel stuck not because they lack talent, but because they believe they shouldn't move until they are guaranteed to succeed. The speaker establishes that the goal of the video is to provide mindset shifts to break through this invisible jail. He notes that this pattern is particularly common among students and aspiring entrepreneurs who are paralyzed by the fear of making a mistake.

The One-Shot Brain and Defend Mode

The speaker argues that our school system is the primary architect of the prison of certainty by teaching us to have a "One-Shot Brain." In education, exams and university admissions are high-stakes, single-attempt events where failure feels permanent and shameful. This conditioning pushes us into "defend mode," a state where we are constantly scanning for threats and avoiding risks to protect our status. This is contrasted with "discover mode," which is the natural, curious, and playful state children inhabit before the pressure to conform sets in. Abdaal explains the "Region Beta Paradox," which suggests that being in a "good enough" situation makes it harder to take risks than being in a terrible one. Understanding this psychological wiring is the first step toward reclaiming the growth mindset necessary for adult success.

Business as an Infinite Shot Game

Using a baseball analogy popularized by Jeff Bezos, Ali explains that while sports have a cap on points per hit, the real world offers unlimited upside. In business and life, you can fail many times with zero consequences, but a single "home run" can result in a million or billion points of value. Most successful entrepreneurs did not strike gold with their first idea; instead, they were simply willing to take more shots than others. This section addresses "wantrepreneurs" who wait for the perfect idea, failing to realize that certainty is impossible outside of a finite school curriculum. By realizing that you only need to be right once, the pressure to make every single attempt perfect begins to dissipate. The sponsor Hostinger is mentioned as a tool to lower the barrier to entry for taking that first digital shot.

One-Way vs. Two-Way Doors

The speaker introduces a decision-making framework centered on "one-way" and "two-way" doors. One-way doors are high-stakes, irreversible decisions like marriage or having children, which do require careful thought and a high level of certainty. However, the vast majority of life and business decisions, such as posting on LinkedIn or testing a product, are two-way doors that can be easily reversed. Ali recounts stories of students spending hours on a single social media post because they fear the judgment of a former colleague, which he describes as absurd. The key takeaway is that for reversible decisions, the speed of the decision is more important than the depth of the analysis. If a door can be walked back through, it is better to open it quickly and see what is on the other side.

The Cost of the Overthinking Tax

Ali breaks down the "Overthinking Tax," which is the hidden cost paid every time someone hesitates to act. This tax manifests in three ways: a loss of time compared to faster competitors, a loss of potential earnings from delayed starts, and a decrease in mental happiness. Overthinking is rarely an enjoyable experience; it keeps the brain in a state of anxiety and stress rather than joy or fulfillment. The speaker references Barack Obama's philosophy of making decisions with only 51% certainty because waiting for more information is often impossible. Successful people are not necessarily smarter; they simply have a lower threshold of certainty required to take action. By identifying when you are in overthinking mode, you can consciously choose to lower your required confidence level and move forward.

Wayfinding and the Experimental Mindset

In the final section, Ali advocates for an "Experimental Mindset" where every action is viewed as a way to gather data rather than a pass/fail test. He introduces the concept of "Wayfinding" from the book Designing Your Life, which suggests that we discover our path through small, cheap experiments rather than grand plans. For example, instead of committing to years of medical school immediately, one should shadow a doctor or have a coffee with one to test the hypothesis of career satisfaction. Business growth is described as a series of rapid experimental cycles: identifying a problem, forming a hypothesis, running a cheap test, and reviewing results. Ali concludes by urging viewers to "get off the fence" and start taking action, as real-world data is infinitely more valuable than mental simulations. He points viewers toward a guide on goal setting to help them structure their first experiments.

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