The 3 Skills I'd Learn In the Age of AI

AAli Abdaal
Job SearchSmall Business/StartupsManagementInternet Technology

Transcript

00:00:00What are the skills that you should learn
00:00:01in order to thrive in a post-AI world?
00:00:03I think they fall in three camps.
00:00:06The first one is very simple.
00:00:08The skill of using AI.
00:00:09Easy.
00:00:10Stay on the cutting edge.
00:00:11Stop using the free version of ChatGPT.
00:00:12Find accounts to follow on Twitter
00:00:14because Twitter is where the conversation is happening about AI.
00:00:16If you're serious about leveling up in AI
00:00:17and you're not on Twitter, like looking at it every day,
00:00:19I think that's a mistake personally
00:00:20because that's where the conversation is happening.
00:00:22That's not to say you have to play with every new AI tool that comes out.
00:00:25It keeps you on the front lines of the conversation.
00:00:28We are sitting right now through an insanely huge technological shift.
00:00:31Like getting involved in AI, using it every day,
00:00:34understanding like what is called code?
00:00:35What is codex?
00:00:36What's perplexity up to?
00:00:38Who are the interesting people to follow in the AI space?
00:00:40When OpenAI or when Google or when Anthropic is doing
00:00:43like their annual conferences and stuff
00:00:45where they're explaining what's going on,
00:00:47can you watch some of these talks?
00:00:48Can you understand what's actually happening?
00:00:50And instead of just sort of sitting there and trying to understand it,
00:00:52can you figure out how you can apply this amazing new technology
00:00:56to your business or your life or your work,
00:00:58whatever that thing might be.
00:00:59Again, it's sort of like being early to the internet.
00:01:01Most businesses in the world didn't have websites for a very long time
00:01:03and the ones who decided to create websites, they won.
00:01:07I think another thing I would say for this is
00:01:09get as close to revenue generation as possible.
00:01:15When it comes to any kind of job,
00:01:16there's sort of like three prongs of it.
00:01:18Number one is making the money.
00:01:19Number two is doing the work.
00:01:21And number three is, shall we say, operating slash admin.
00:01:25Now with whatever your job currently is,
00:01:27for most people, it is probably in number two or in number three.
00:01:31It's doing the thing.
00:01:32If you're a management consultant,
00:01:33your job is probably when you're a more junior,
00:01:36making the PowerPoint slides,
00:01:37coming up with a strategy,
00:01:38using their Microsoft Copilot or whatever AI tool they've got
00:01:41to query the database,
00:01:43getting on calls with experts in the field
00:01:45and putting together a PowerPoint presentation.
00:01:47That is the doing of the work.
00:01:48You could be in the back office
00:01:49or you could be working in HR
00:01:50or you could be working in IT or like admin and stuff
00:01:54where your job is to sort of administer the work,
00:01:56but your job is probably not making the money,
00:01:59i.e. winning the work.
00:02:00In a post-AI world,
00:02:02I think doing the work will become an AI thing.
00:02:04Administering and operating the work
00:02:05will increasingly become an AI thing,
00:02:07but there will always be a need for people
00:02:09to actually win the work,
00:02:11to actually make the money.
00:02:12This is why partners at accounting firms
00:02:15and management consulting firms
00:02:16and law firms get paid loads of money.
00:02:17It's not because they are better
00:02:18at making PowerPoint slides than the associates.
00:02:20It's because they have the relationships.
00:02:21They spend time on the golf course.
00:02:22They spend time whining and dining clients
00:02:24to the point that they can bring new clients into the firm.
00:02:27In a world where our AI overlords take over,
00:02:29there will still need to be some kind of commerce happening.
00:02:31And the people who are closest to revenue generation
00:02:34are the people who are the safest.
00:02:36I have a business.
00:02:37I have about 20 team members in my business.
00:02:38Some of them are cost centers.
00:02:40They cost the business money
00:02:41and some of them are profit centers.
00:02:43They make the business money.
00:02:44Who do you think is more likely to stay around
00:02:46if the business goes through difficult times?
00:02:47If you can find a way to generate money
00:02:49for your own business or for your employer,
00:02:52you are way more likely to stay around in the world of AI
00:02:54and be way more valuable compared to someone
00:02:56who is on the doing of the work or on the operation side.
00:02:58Like for example,
00:02:59we're just about to hire a director of client success.
00:03:01Client success or customer success
00:03:02is generally a cost center for most businesses.
00:03:05But if the business is good,
00:03:07the leader of that department turns it into a profit center.
00:03:09So instead of thinking of yourself as like,
00:03:11I'm the person answering customer support.
00:03:12It's like, no, no, that's just, you know,
00:03:14that's a cost center.
00:03:15That's easily automatable with AI these days.
00:03:17Everyone's automating that.
00:03:18But if you can be the one to orchestrate a system
00:03:20that causes customers to not cancel their memberships
00:03:24or to stay and pay the money
00:03:25and pay the company money a little bit longer,
00:03:27you're now touching revenue generation.
00:03:30And that makes you insanely valuable
00:03:31with whatever you do now
00:03:32and whatever you're gonna do in the future.
00:03:34Generating the revenue is way harder than doing the work.
00:03:36And I wish more people knew this.
00:03:37Everyone working in anything
00:03:38other than sales and marketing.
00:03:40You probably think of sales and marketing as being scammy
00:03:41and being like, oh my God, sleazy.
00:03:43I don't wanna do that.
00:03:44But the more you can get yourself
00:03:46as close to the revenue generation as possible,
00:03:48the more likely you are to thrive in a post AI world.
00:03:50And so coming back to this,
00:03:51if you learn how to use AI properly
00:03:52and you're using AI to literally generate money
00:03:56for your business
00:03:57by being on the sales and marketing end
00:03:59or something like that,
00:04:00you are way, way, way more likely to thrive in this world.
00:04:02Now, if you build an app using AI
00:04:04and it starts to make money,
00:04:05you're going to want somewhere to put that money.
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00:04:41There are people on there who are professionals
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00:04:43And then if you like someone's asset allocation,
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00:05:24and let's get back to it.
00:05:25The final thing I would say is a skill,
00:05:26again, everyone talks about this,
00:05:27but it's so true, personal branding.
00:05:29It's all well and good being someone
00:05:31who is really good at AI
00:05:32and who generates revenue.
00:05:33But you also want to be known
00:05:35for being the person
00:05:36who's really good at AI
00:05:37and really good at generating revenue.
00:05:38You want to be known internally
00:05:39within your own company.
00:05:40Let's say you work in a big corporation.
00:05:41You know the power of like stakeholder management
00:05:43and the power of like visibility
00:05:44and how like your promotion
00:05:45doesn't come from how good you actually are,
00:05:47but how good your manager thinks you are
00:05:49and how good your manager's manager thinks you are.
00:05:51No human in their brain
00:05:52can actually understand the context
00:05:54behind what you're actually doing.
00:05:55But if your reputation is someone
00:05:56who gets things done
00:05:57and makes the company money
00:05:58and is a pleasure to work with,
00:06:00you're way more likely to succeed
00:06:01in whatever your line of work is.
00:06:02And so that's personal branding
00:06:03just within the context of your business.
00:06:05But what if you were able
00:06:05to do personal branding
00:06:06outside of just the context of your business?
00:06:08What if you were able
00:06:09to create content on LinkedIn
00:06:10explaining how you're using AI
00:06:12to generate revenue for your company?
00:06:13The company's happy
00:06:14because it's like they get extra press.
00:06:16You're happy
00:06:16because now your personal brand is growing.
00:06:18What if you were to write a newsletter
00:06:19talking about behind the scenes
00:06:20of working in whatever the business
00:06:21or area or job that you're working in?
00:06:23What if you were to start a YouTube channel
00:06:24where you're giving people advice
00:06:25and sharing your own experiences and stuff?
00:06:27Sure, not everyone's going to vibe with it.
00:06:29But, you know, case in point,
00:06:30right now you are watching this video
00:06:31because I've spent the last 10 years
00:06:32just making shit up on the internet
00:06:33and posting it.
00:06:34And some people find it useful.
00:06:35Some people don't.
00:06:36Some people leave nasty comments.
00:06:38Some people say nice things.
00:06:39But either way,
00:06:39for someone with a personal brand,
00:06:41someone who is known for being competent
00:06:43at like in a particular area,
00:06:44it is a lot easier to thrive
00:06:46in a post AI world
00:06:47because ultimately,
00:06:48even though AI might be
00:06:49the one doing the work,
00:06:50it will be humans
00:06:50who are making the decisions
00:06:51about where to spend money,
00:06:53where to allocate resources
00:06:53and where the AI is going to be pointed.
00:06:55For example,
00:06:56you were to build a personal brand
00:06:57being known as like the go-to person
00:07:00for, I don't know,
00:07:02AI for accountants.
00:07:03And a human is holding a conference
00:07:05and organizing a conference
00:07:06on like for accountants.
00:07:08And they're thinking,
00:07:09oh, we really need to talk about AI
00:07:10because everyone's talking about this.
00:07:12Whose name is going to come to mind?
00:07:13Is it going to be some random person
00:07:14or is it going to be you
00:07:14because you have built a personal brand
00:07:16and a professional reputation
00:07:17around being a sort of thought leader
00:07:19in that space?
00:07:20And it's not that hard
00:07:21to be a thought leader in the space.
00:07:22I think the old school way
00:07:23of doing this is thinking
00:07:24you need a credential
00:07:25and then you're allowed to teach
00:07:26or you need experience
00:07:27and then you're allowed to teach
00:07:28or you have some form of credibility
00:07:30and then you start teaching.
00:07:32But in the new world,
00:07:33and this has been true
00:07:33for like 10 plus years,
00:07:34so it's not that new,
00:07:35but it seems to be new
00:07:35to a lot of people I speak to.
00:07:37In the new world,
00:07:37it's like by virtue
00:07:38of doing the teaching,
00:07:39that is how people think you're legit.
00:07:41I do not have any qualifications
00:07:42to teach you about productivity.
00:07:43I do not have any,
00:07:44like there's no badge of,
00:07:46there's no credibility here.
00:07:47There's no badge.
00:07:48There's no letters on the CV.
00:07:50Yeah, I was a freaking doctor.
00:07:51Maybe, okay,
00:07:52if you're a doctor,
00:07:52then giving health advice
00:07:53is like a different thing.
00:07:54But like I've built a personal brand
00:07:55being known as the productivity guy
00:07:56because I was just making helpful videos
00:07:58talking about how like my productivity tips.
00:08:01Anyone could do that.
00:08:02Right now, you starting,
00:08:03you could get really good at using AI
00:08:04because we're still early
00:08:06and most people suck at doing it.
00:08:07You could figure out how to get close,
00:08:09as close to the revenue generation
00:08:10as possible.
00:08:10And you could start sharing content online
00:08:12about what you're doing.
00:08:13Obviously, don't give away any trade secrets,
00:08:15but just be helpful to others.
00:08:16Be a teacher.
00:08:17Personal branding,
00:08:17when you're doing it on the internet,
00:08:18is really just about being a teacher.
00:08:20Except instead of teaching
00:08:21to a lecture hall of like five or six
00:08:22or seven or 30 or even 100 people,
00:08:24you're posting stuff for free on the internet,
00:08:26which is able to be watched
00:08:27by anyone anywhere in the world.
00:08:28And then they view you
00:08:29as a thought leader in that subject,
00:08:30which means you stand out in their mind,
00:08:31which means again,
00:08:32in a post-AI world
00:08:33where our AI overlords
00:08:34are like doing all the work,
00:08:35the human will still think of you
00:08:36in their mind
00:08:36when they think of,
00:08:37oh, I need someone
00:08:38to talk about accounting.
00:08:38Hopefully a human
00:08:39at some random company
00:08:40will still think,
00:08:41oh, we want to do
00:08:42a talk about productivity.
00:08:43Oh, I used to watch his videos
00:08:44back in the day.
00:08:45Used to.
00:08:45So hopefully they might reach out to me
00:08:47and be like,
00:08:47hey, do you want to be paid
00:08:48a hundred grand
00:08:48to give a talk about this thing,
00:08:49which has happened in the past?
00:08:50The power of being known
00:08:51for being the person
00:08:52who's competent at the thing
00:08:53is insanely valuable
00:08:54in a post-AI world.
00:08:55Now, when it comes
00:08:56to personal branding,
00:08:57just to double click on this,
00:08:58there's sort of two ways
00:08:59of doing this.
00:08:59Number one is
00:09:00you have a word of mouth
00:09:02personal brand.
00:09:03You are known amongst people
00:09:05by word of mouth
00:09:06as being really good
00:09:07at doing a particular thing.
00:09:08I was recently trying
00:09:09to hire an accountant
00:09:09and I messaged some
00:09:10of my entrepreneur friends
00:09:11in Hong Kong being like,
00:09:12hey, anyone know
00:09:12an accountant in Hong Kong?
00:09:13And they recommended
00:09:14this guy Pierre
00:09:14at the firm Acclaim.
00:09:16I was like, great.
00:09:16I'd never heard of him,
00:09:17never heard of the firm,
00:09:18but the fact that it came
00:09:19from a recommendation
00:09:20from a trusted person
00:09:21and I was like, great.
00:09:22I hung out with Pierre
00:09:22and now we're going to sign
00:09:23on with their firm.
00:09:24Fantastic.
00:09:25Pierre and his firm
00:09:26have a good word
00:09:27of mouth reputation.
00:09:28Then there is,
00:09:28for example,
00:09:29the online personal brand
00:09:30where it's sort of like,
00:09:31I mean,
00:09:32it's hard to imagine
00:09:32in this accounting example,
00:09:33but if I were to search
00:09:34Accountants Hong Kong,
00:09:35I suspect they're doing
00:09:36some level of search engine
00:09:37optimization to try
00:09:38and get to the top
00:09:38of the thing.
00:09:39Maybe they have an Instagram page
00:09:40or a YouTube channel
00:09:41where they're giving advice
00:09:41and maybe I come across
00:09:43their videos
00:09:43and I'm like, oh, sick.
00:09:44These guys know
00:09:44what they're talking about.
00:09:45Oh, I want to work with them.
00:09:46Amazing.
00:09:46When I was searching
00:09:47for like, you know,
00:09:48what's the tax situation
00:09:48in like Singapore versus Dubai
00:09:49versus like Malaysia
00:09:50versus like Hong Kong,
00:09:51I came across this guy
00:09:52called Andrew Henderson
00:09:53who makes videos
00:09:53on a YouTube channel
00:09:54called Nomad Capitalist.
00:09:56And I was like, oh,
00:09:56his videos are good.
00:09:57They tell you all about
00:09:58like high net worth
00:09:59tax strategies
00:10:00and shit like that.
00:10:00And we paid $25,000
00:10:01to work with this team.
00:10:02That is an online
00:10:03personal brand.
00:10:04And so this is not
00:10:06like an either or situation.
00:10:07It's not like you can have
00:10:07a word of mouth
00:10:08personal brand
00:10:08or an online personal brand.
00:10:10Ideally, you want
00:10:11a personal brand
00:10:12i.e. a professional reputation
00:10:13that is genuinely
00:10:14looked upon with favor
00:10:15amongst the people
00:10:17that are in your industry.
00:10:18You want to be known
00:10:19as like, oh,
00:10:19Jane's an amazing accountant
00:10:20or like Jack's
00:10:21an amazing IT person
00:10:22or like Harry's
00:10:23an amazing developer.
00:10:24But it puts fuel
00:10:24on the fire.
00:10:25This sphere of influence
00:10:27you have goes beyond
00:10:28pure word of mouth
00:10:29and actually starts hitting
00:10:30the, shall we say,
00:10:31mass market.
00:10:32And even then,
00:10:32it doesn't have to be
00:10:32the mass market.
00:10:33It's not like you're
00:10:33trying to be famous.
00:10:34You're not trying to be
00:10:34like Brad Pitt
00:10:35or like Jennifer Aniston
00:10:36or whatever.
00:10:36You're just trying to be
00:10:37known within your niche.
00:10:38These are sort of like
00:10:38the word of mouth.
00:10:39These are the people
00:10:40that know you in person
00:10:41and these are the people
00:10:42within your niche
00:10:42that know you online.
00:10:44And then these are
00:10:44total strangers
00:10:45that have nothing to do
00:10:46with your niche.
00:10:46And I think this is
00:10:47kind of pointless,
00:10:48but this is a great place
00:10:49to be and this is
00:10:50a great place to be.
00:10:51I mean,
00:10:51you probably don't
00:10:51want to dance on TikTok
00:10:52to get known by
00:10:53random strangers
00:10:53on the internet,
00:10:54but you do want to be
00:10:54famous, famous,
00:10:56niche famous
00:10:56to someone who's
00:10:57in your industry.
00:10:58Let's say we're using
00:10:59a management consultant
00:10:59example.
00:11:00If you're known as like,
00:11:01wow, this person's
00:11:02really good at like,
00:11:03you know, consulting.
00:11:04They did an amazing job
00:11:05for blah, blah, blah, blah,
00:11:06blah, blah, blah
00:11:06with company X, Y, and Z.
00:11:07And you give a talk
00:11:08at a conference
00:11:08of other people
00:11:09who are in that industry.
00:11:10You're increasing
00:11:11your personal brand,
00:11:11your personal reputation
00:11:12in that particular space,
00:11:13right?
00:11:13That would be uncontroversial.
00:11:14Doing it on LinkedIn
00:11:15is the same thing.
00:11:15It's just you're
00:11:16doing it online
00:11:16and like a random
00:11:17person on the street
00:11:17is probably not going
00:11:19to read your LinkedIn
00:11:19posts about how you
00:11:20increased lifetime value
00:11:22for, I don't know,
00:11:23enterprise customers
00:11:24working with British
00:11:25telecom or whatever.
00:11:26They probably won't,
00:11:26but someone in your
00:11:27industry would read
00:11:28that because it's
00:11:29what they care about.
00:11:30It's just really
00:11:30valuable to be known
00:11:31in your industry
00:11:32to people that know
00:11:32you in person
00:11:33and also to people
00:11:33that haven't yet
00:11:34met you in person
00:11:34as like a solid,
00:11:36stellar, go-to person
00:11:37who is great at
00:11:38what they do,
00:11:39delivers on time,
00:11:40delivers well,
00:11:40is a pleasure to work
00:11:41with and shares freely
00:11:42what they're learning
00:11:42so that others
00:11:43can benefit from it.
00:11:43My whole take is that
00:11:44basically everyone
00:11:45should be a sales guy.
00:11:45A job is where you
00:11:46are working for a business,
00:11:47right?
00:11:47What does a business
00:11:48exist to do?
00:11:48A business exists
00:11:49to serve customers
00:11:49and make money
00:11:50while doing it.
00:11:50What does every business
00:11:51struggle with?
00:11:52Making money.
00:11:52What does every business
00:11:53want more of?
00:11:53More customers.
00:11:54Like the only reason
00:11:55the business is paying you
00:11:56is because there is
00:11:57some kind of connection
00:11:58between the work you do
00:11:59and how much money
00:11:59it makes for the business
00:12:00and the only reason
00:12:01they're continuing to pay you
00:12:01is because what you do
00:12:02ends up costing them
00:12:03less than the amount
00:12:04that you're making them
00:12:05and the more explicit
00:12:05you can make that connection,
00:12:07the more you're aware
00:12:07of that connection itself,
00:12:09the more leverage you have
00:12:10to be able to negotiate raises,
00:12:11to be able to switch jobs,
00:12:12to be able to start
00:12:13your own business
00:12:13because you know
00:12:14exactly how much you are worth.
00:12:15Sales feels like a dirty word
00:12:16to a lot of people
00:12:17but sales is literally
00:12:18what keeps the economy alive.
00:12:19The highest paid people
00:12:19in a company
00:12:20often are the sales people,
00:12:21not necessarily even the CEO.
00:12:23Often the sales people
00:12:23get paid more than the CEO does
00:12:25because they're literally
00:12:25bringing in the money.
00:12:27The most valuable people
00:12:28in the company
00:12:28are the ones who are
00:12:29generating the most revenue
00:12:30with the exception of like
00:12:31if the product side
00:12:33of the business is really hard
00:12:34and you're like a genius
00:12:34in product,
00:12:35then sure,
00:12:35you're very valuable as well
00:12:36but you're valuable
00:12:37not because you're making
00:12:38an amazing product
00:12:38but because that amazing product
00:12:39causes the business
00:12:40to make a shit ton of money.
00:12:40It all comes down to
00:12:41how valuable are you
00:12:43at generating money
00:12:43for the business
00:12:44that you work in
00:12:44whether it's your own business
00:12:45or someone else's
00:12:46and it's just an unfortunate truth
00:12:48that that is just like
00:12:48how capitalism works
00:12:49and this is what
00:12:50someone's market value
00:12:50is based on.
00:12:51It's like when you think
00:12:52how much to pay someone a salary
00:12:53it's based on the market rate,
00:12:54right?
00:12:55What's the market rate based on?
00:12:56It's based on supply and demand.
00:12:57The demand for people
00:12:57is higher when they can
00:12:59make more money.
00:13:00I don't know,
00:13:00I think the closer
00:13:00you get to revenue generation
00:13:01and the less people
00:13:03can have like a fear
00:13:04or an ick or discomfort
00:13:05with the idea of sales
00:13:05and the idea of money
00:13:06the easier it is
00:13:07to stay competitive
00:13:08in a post-AI world
00:13:09even in a pre-AI world
00:13:10to be honest.
00:13:11So I think like
00:13:11get closest to revenue
00:13:12generation as possible.
00:13:13Honestly,
00:13:14we could summarize
00:13:14that all as sales.
00:13:15Sales doesn't have to be
00:13:16getting on the customers
00:13:16on the phone
00:13:17and cold calling them.
00:13:18Sales is like
00:13:19your ability to express ideas
00:13:20to your team,
00:13:21your ability to get buy-in
00:13:22from your team
00:13:22about an idea that you have,
00:13:23your ability to keep
00:13:24everyone aligned,
00:13:25your ability to negotiate
00:13:25with your manager
00:13:26or your manager's manager,
00:13:27your ability to manage up,
00:13:28your ability to manage down.
00:13:29Just an insanely valuable skill set
00:13:30and it will stay that way
00:13:31even in a post-AI world
00:13:32unlike the skill set
00:13:34of accounting,
00:13:34even in medicine.
00:13:35Half my friends are doctors
00:13:36from back in my doctor days.
00:13:38Even the skill of being a doctor
00:13:39is now being kind of
00:13:40democratized by AI
00:13:41where the ambient listening devices
00:13:43and like the diagnoses
00:13:44the AI is considering
00:13:45is doing a better job
00:13:47than most doctors
00:13:47at diagnosing the patients.
00:13:49This is already happening
00:13:50and it is the worst
00:13:51it is ever going to be
00:13:52right now.
00:13:52It's only going to get better.
00:13:53In a world where
00:13:54that's happening
00:13:56and the AI is like
00:13:56a genius level person
00:13:57that can just do anything,
00:13:58I think sales is still sales.
00:14:00Convincing another human
00:14:01to part with their cash
00:14:01and convincing them
00:14:02that like what you
00:14:03or your business
00:14:04or your career
00:14:04or your job
00:14:05or whatever your thing is
00:14:05that's just almost
00:14:06like the only valuables
00:14:07the only thing
00:14:08that is still left
00:14:09in this world.
00:14:10Now if you've gotten
00:14:10to the end of this video
00:14:11and you are serious
00:14:12about leveling up an AI
00:14:13and becoming an absolute AI fiend
00:14:14an AI demon
00:14:15then check out this video over here.
00:14:16This is my,
00:14:17yes it's an introduction
00:14:18to using Claude Code
00:14:19but it's way more than that
00:14:19and I've had messages
00:14:21from lots of friends
00:14:21and team members
00:14:22saying that just watching that video
00:14:23gave them the firmware update
00:14:24mindset shift they needed
00:14:25to actually start taking AI seriously
00:14:27and it's that video
00:14:29from what I've heard
00:14:30from friends and team members
00:14:31has changed people's lives
00:14:32so check out that video over here.
00:14:33Thank you for watching.
00:14:34See you next time.

Key Takeaway

To thrive in an AI-driven economy, shift focus away from automatable operational tasks and toward revenue generation and personal branding within your professional niche.

Highlights

  • Staying on the front lines of AI technology requires moving beyond free tools and tracking industry discourse on platforms like Twitter.

  • The core responsibilities of most jobs—doing work and administrative tasks—are increasingly automatable, shifting value toward revenue generation.

  • Revenue generation is the primary metric for job security, as businesses prioritize roles that directly contribute to income during difficult times.

  • Personal branding acts as a force multiplier for career success, transitioning from word-of-mouth recommendations to niche-specific online recognition.

  • Establishing authority requires teaching; creating content on platforms like LinkedIn or YouTube creates a digital track record of competence that attracts opportunities.

  • Sales is not limited to cold calling; it encompasses managing up, gaining team buy-in, and expressing ideas effectively to generate value.

Timeline

Staying Current with AI

  • Use advanced AI tools instead of relying solely on free versions.
  • Follow industry conversations on Twitter to stay informed.
  • Focus on applying new technology to specific business or work contexts.

Technological shifts happen rapidly, making daily engagement with AI tools and industry updates necessary. Instead of passively observing, identify practical applications for new developments in your work or business. This proactive approach mirrors the early days of the internet, where early adopters of website technology gained long-term competitive advantages.

Prioritizing Revenue Generation

  • Jobs are divided into money-making, work-doing, and operational tasks.
  • AI is rapidly automating work-doing and operational roles.
  • People closest to revenue generation are the most valuable to a business.

Most employees function as cost centers by performing tasks or administering operations, both of which are highly susceptible to AI automation. Conversely, profit centers that directly win work or generate revenue are essential to business survival. Even traditionally operational roles, such as customer success, become more valuable when orchestrated to retain revenue.

Building a Personal Brand

  • Reputation and visibility within a company drive career progression more than technical skill alone.
  • Creating content online enables thought leadership beyond your immediate network.
  • Legitimacy is earned through the act of teaching rather than requiring formal credentials.

Internal and external personal branding ensure you are the go-to person when opportunities arise. While word-of-mouth is effective for local opportunities, an online brand scales this reputation to a wider niche audience. By sharing knowledge and experiences on platforms like LinkedIn or YouTube, you demonstrate competence and become top-of-mind for recruiters and clients.

Redefining Sales and Value

  • Sales is the ability to convince others to part with cash or resources.
  • Understanding the explicit connection between your work and company revenue increases negotiation leverage.
  • Sales skills remain human-centric and resilient against AI automation.

Sales is the foundation of business and the economy. Viewing every role through the lens of revenue generation allows individuals to measure their true market value. Because convincing humans is a core, irreplaceable skill, focusing on sales and communication provides a competitive advantage that remains valid even as AI surpasses human performance in technical or diagnostic tasks.

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