00:00:00In this video, we're gonna talk about five pretty easy
00:00:02evidence-based things you can do
00:00:04to massively increase the chances
00:00:05that you're actually gonna achieve your goals.
00:00:07Now, obviously when it comes
00:00:08to actually setting and achieving goals,
00:00:10generally the thing that separates people
00:00:11who do achieve their goals
00:00:12from the people who don't achieve their goals
00:00:13is the action that they're actually putting into them.
00:00:16But if you look at the signs,
00:00:17there are actually these five relatively straightforward things
00:00:19you can do to stack the deck in your favor.
00:00:21Call them hacks, call them habits.
00:00:23They don't take very long,
00:00:24but they will massively boost your odds
00:00:25of actually achieving the goals.
00:00:27And so if you're already doing all five of these things,
00:00:29fantastic, you are winning.
00:00:30And if you're not doing some or any of these five things,
00:00:32then you've got some very easy wins
00:00:33that you can apply pretty much
00:00:34as soon as you finish watching this video.
00:00:36And by the way, if you're new here, hello, my name is Ali.
00:00:38I'm a doctor turned entrepreneur and author.
00:00:40And since 2017, I've been making videos on this channel,
00:00:43which are all about the books, the ideas,
00:00:44the strategies and tools
00:00:45that can help us live more intentionally,
00:00:47be more productive,
00:00:48and generally build a life that we truly love.
00:00:50I also spent ages researching
00:00:51and writing this book, "Feel Good Productivity,"
00:00:53which is a New York Times and Sunday Times bestseller.
00:00:55And this dives deep into how we can get stuff done
00:00:57without burning out or sacrificing the things
00:00:59that matter most.
00:01:00And it's available in paperback, hardback, Kindle, audible,
00:01:02basically everywhere books are sold
00:01:04and has also been translated into 35 languages.
00:01:06And it's got a couple thousand five-star reviews
00:01:08on Amazon and Goodreads.
00:01:09So if that sounds interesting,
00:01:10it'll be linked down below if you wanna check it out.
00:01:12All right, so let's start with point number one.
00:01:13Now here, I wanna play you this clip
00:01:15from a guy called Jim Rohn.
00:01:17Now Jim Rohn was a multimillionaire success coach guy
00:01:20based in the US, but at age 25, he was completely broke,
00:01:22but he managed to get mentored
00:01:24by this business tycoon guy called Mr. Shoaf.
00:01:27And here he is talking about an interesting encounter
00:01:29with Mr. Shoaf that completely changed his life.
00:01:31- Not long after I met Mr. Shoaf,
00:01:33we're having breakfast one morning.
00:01:34So Shoaf said, Mr. Rohn, now that we've gotten acquainted,
00:01:37we know each other fairly well.
00:01:38He said, maybe one of the best ways I can help you.
00:01:41He said, let me see your current list of goals.
00:01:44Let's go over them and talk about it.
00:01:46And I said, what?
00:01:48I don't have a list.
00:01:51He said, well, Mr. Rohn,
00:01:52if you don't have a list of your goals,
00:01:54he said, I can guess your bank balance within a few hundred
00:01:58dollars, which he did.
00:02:00And that got my attention.
00:02:03I said, you mean my bank balance would change
00:02:05if I had a list of goals?
00:02:06He said, drastically.
00:02:08So that day I became a student of setting goals
00:02:12and I've used it to dynamically affect my life.
00:02:14I've taught it to some of my business colleagues.
00:02:15We use it to do business around the world, setting goals.
00:02:20- So this is interesting.
00:02:21Write down your list of goals.
00:02:23I'm curious, do you have a list of goals
00:02:24written down somewhere?
00:02:25Could you bring them up if someone asked you to see them?
00:02:27But you might be thinking,
00:02:28this seems a bit too good to be true.
00:02:29This is just some like personal development guru.
00:02:32It's like, it surely can't be that basic
00:02:34as just writing down your list of goals.
00:02:35Do we have any actual science or research to back this up?
00:02:38And to that, I would like to draw your attention
00:02:40to this study from the Dominican University.
00:02:42And these guys were basically testing,
00:02:43does writing down your goals compared
00:02:45to not writing them down,
00:02:46change your chances of achieving set goals?
00:02:49So on the Y axis, we've got average goal achievement.
00:02:51And then we've got two groups.
00:02:52One group did not write down their goals
00:02:54and the other group wrote down their goals.
00:02:56This was the average goal achievement
00:02:57for the group that set goals, but did not write them down.
00:03:00And this was the average goal achievement
00:03:01for the group that set goals and did write them down.
00:03:04The researchers found that if you write down your goals,
00:03:06you're around 42% more likely to actually achieve them.
00:03:10Now, I don't know about you, but if I could improve by 42%,
00:03:13the probability of me actually achieving the goals
00:03:14I've set for myself simply by writing them down,
00:03:17I would probably do that because it doesn't take that long
00:03:19to write down your goals.
00:03:20And that is why our evidence-based strategy number one
00:03:22for achieving your goals is to simply write them down.
00:03:25Now, it doesn't really matter
00:03:26what format you write them down in.
00:03:27I personally have a Google doc that I've named Goalkeeper
00:03:30and I've been doing this for the last couple of years.
00:03:32And I personally like setting quarterly goals
00:03:34rather than annual goals.
00:03:35I refer to my quarterly goals as my quarterly quests
00:03:37and each quarter, so every three months,
00:03:39I like to set around three or four of them.
00:03:41I found that if I set any more than four,
00:03:43I don't end up making progress on any of them.
00:03:44And so three or four seems to be like a reasonable number.
00:03:47Ready, so now we come to insanely simple strategy
00:03:49for actually achieving your goals, number two.
00:03:50Now, here, it is worth us understanding a little bit
00:03:52of the brain called the reticular activating system.
00:03:55Now, the RAS is basically a bundle of nerves
00:03:58at the base of your brainstem that acts as a filter
00:04:01and it determines what information
00:04:02your brain pays attention to.
00:04:04Obviously, in day-to-day life,
00:04:05there are millions upon millions of various sensory inputs
00:04:09that your brain could pay attention to.
00:04:11So how does it know which ones to focus on?
00:04:12Well, that's where the reticular activating system comes in.
00:04:14Generally, based on your goals and priorities,
00:04:16the brain filters out stuff that is irrelevant
00:04:19to those goals and priorities and helps focus your attention
00:04:21on the stuff that actually matters to you.
00:04:22The classic example of this is let's say you're buying a car
00:04:25and you're like, man, I really wanna get a Fiat 500.
00:04:28All of a sudden, by the fact that you've set the intention
00:04:30to buy potentially a Fiat 500,
00:04:31you will suddenly start seeing Fiat 500s
00:04:33literally everywhere you look.
00:04:35And that is not because all of a sudden
00:04:36when you decided to set the goal of buying a Fiat 500,
00:04:38suddenly everyone else also bought Fiat 500s.
00:04:41It's because of your reticular activating system.
00:04:43Because you have set this as a goal for yourself,
00:04:44your brain is more likely to notice all of the Fiat 500s
00:04:47that are floating around the place.
00:04:48And so strategy number two,
00:04:49for drastically improving our chances
00:04:50of actually achieving our goals,
00:04:52it's to actually look at those goals
00:04:54that you've written down every single week,
00:04:56if not every single day.
00:04:58Mistake number one that people make
00:04:59is that they don't set goals in the first place,
00:05:01but you're not gonna make that mistake
00:05:02because you're watching this video.
00:05:03Mistake number two is that if they do set goals,
00:05:05they don't write them down.
00:05:06Mistake number three is that for so many of us,
00:05:08we set goals at the start of the year
00:05:10and then we never look at them ever again.
00:05:11And so the idea behind strategy number two
00:05:13is that we can harness the reticular activating system
00:05:15by actually looking at our goals every single day
00:05:17or every single week.
00:05:18I personally review mine once a week
00:05:20as part of my weekly reset.
00:05:22I've got a little journaling prompt that says,
00:05:24what were my quarterly quests and how were they going?
00:05:27And that means every single week when I do my weekly resets,
00:05:29it just reminds me to check up on my quarterly goals.
00:05:31Each week, I also set three main priorities for the week.
00:05:34And then as part of my daily morning manifesto
00:05:36is what I call it, morning manifesto journaling practise,
00:05:38I ask myself a simple question,
00:05:39which is what were our weekly priorities
00:05:41and how were they going?
00:05:43I like to refer to it as our rather than my
00:05:44because it sort of feels like I'm harnessing
00:05:47all parts of my brain, what were our weekly priorities
00:05:49and how are they going?
00:05:50So every single week, I'm reviewing my quarterly goals
00:05:52and every single day, I'm reviewing my weekly priorities.
00:05:55This does not take very much time at all.
00:05:57This is like a 10 second job at most,
00:05:59but it's just that little jog that the brain needs to be like,
00:06:02oh yeah, I did intend to sign up for that squash club
00:06:06or oh yeah, I did intend to make progress
00:06:08on that particular work task.
00:06:09And sometimes it's just so easy to forget those things
00:06:11otherwise, because we're so caught up in the day-to-day
00:06:13of what's happening in the calendar,
00:06:14what's happening in work and in life,
00:06:16but by literally spending 10 seconds every week,
00:06:18looking back at your list of written goals or priorities,
00:06:20that alone is such a needle moving insight
00:06:22that I'm amazed that more people don't do it.
00:06:23And you know, to be honest, this video is advice for myself
00:06:26because I also sometimes fall off.
00:06:28I know all the studies, I did a shit tonne of research
00:06:30on my book talking about all this stuff.
00:06:32And still, I forget sometimes to do my weekly reset
00:06:34where I look at my goals.
00:06:35And sometimes a couple of weeks pass
00:06:37where I haven't looked at my list of goals.
00:06:39I'm like, damn, I've actually been less consistent
00:06:41with the goals that I set
00:06:42because I simply forgot to look at them.
00:06:43Oh, by the way, if one of your dreams or goals
00:06:45is to potentially grow an audience
00:06:47or to generate consistent revenue
00:06:48or turn whatever expertise you have into a full-time gig,
00:06:51you should definitely check out
00:06:52the Future of Newsletters report from HubSpot
00:06:55who are very kindly sponsoring this video.
00:06:56And you can download this report completely for free
00:06:58using the link in the video description.
00:06:59Now having an email list and a newsletter
00:07:01is one of the most underrated,
00:07:02I guess, social media platforms out there
00:07:04in that it's sort of like a social media platform,
00:07:06but it's also sort of not.
00:07:07It is in the sense that you can directly connect
00:07:09with your audience, but it's not in the sense
00:07:10that you actually own the platform of your newsletter
00:07:13rather than building the house on borrowed land as it were.
00:07:16And this free report is packed with tips and insights
00:07:18to help you create and improve your own newsletter,
00:07:20whether you're a business owner or a content creator.
00:07:22I've personally had my own email newsletter since April, 2018.
00:07:25So it's been over six and a half years
00:07:27and I've been sending it every single week.
00:07:28And one section I really loved from the report
00:07:30is that it talked about a bunch of different ways
00:07:32that you can generate recurring revenue through subscriptions
00:07:34and a bunch of actionable ideas along that vein.
00:07:36This resource is made completely for free by HubSpot
00:07:39who are today's video sponsors.
00:07:40So thank you very much for them
00:07:41for making this video possible
00:07:42and do check out the free report in the video description.
00:07:44All right, let's move on to strategy number three
00:07:46and here we can cite this meta-analysis
00:07:48of I think 138 studies
00:07:50that covered nearly 20,000 participants.
00:07:52And the authors of the meta-analysis found
00:07:54that one simple strategy that you can use
00:07:56to improve your odds of goal attainment
00:07:58is simply to monitor your progress regularly.
00:08:02In my case, for example, in my weekly reset thing,
00:08:04I asked myself, what were my quarterly quests
00:08:07and how are they going?
00:08:08The and how are they going bit encourages me
00:08:10to actually monitor progress.
00:08:12Generally, I give it red, yellow or green,
00:08:13or I just say kind of on track or off track.
00:08:16Just even that is enough for me to monitor the progress
00:08:19that I'm making towards my goals.
00:08:21Every single day when I make the time
00:08:22to do my morning manifesto and I ask myself,
00:08:24what were our priorities for the week
00:08:25and how were they going?
00:08:26Again, I'm monitoring progress.
00:08:28I defined the most important priorities
00:08:30at the start of the week.
00:08:31And now I'm just checking in with myself
00:08:32to see how am I actually doing and achieving them.
00:08:34The other way that I personally like
00:08:35to do this monitoring progress thing,
00:08:36it's also fairly simple.
00:08:36I use an app Things 3 for my to-do list
00:08:39and within Things 3, I have the various projects
00:08:41that I'm working on.
00:08:42So I've got, you're gonna ignore Iram and Angus.
00:08:44This is sort of two of my team members
00:08:46that I delegate stuff to.
00:08:46So that is a project because of delegation and stuff.
00:08:49But I basically split up my project into work and life.
00:08:53And you can see I've got these four different projects
00:08:55on the work, company relocation, life OS, mastermind
00:08:57and learn AI agents.
00:08:58And I've got get food and autopilot
00:09:00'cause I'm sorting out like some sort of food situation
00:09:02for my life.
00:09:02These are a couple of the projects
00:09:03that I'm actively working on.
00:09:04And about once a week when I update my projects list,
00:09:06I will just put a little emoji of like yellow or green.
00:09:10Green is it is on track.
00:09:11Yellow is that it's sort of a bit off track,
00:09:13but there's a plan to get it back on track.
00:09:15And if it's red, it's like off track without a plan.
00:09:17You can also monitor your progress in any which way you like.
00:09:20Back when I was writing my book, "Feel Good Productivity",
00:09:22I monitored progress in terms of word counts
00:09:24for specific chapters,
00:09:25because that's like an easy way
00:09:26to make progress more visible.
00:09:28It also just makes it feel better as you're achieving a goal.
00:09:30If you're able to monitor the progress,
00:09:31sort of like the leveling up bar in a video game.
00:09:34As you're killing the monsters and doing the quests,
00:09:36you're leveling up, your experience meter is filling
00:09:38and there's something very satisfying about that.
00:09:40But what the evidence suggests
00:09:41is that people who just take a small amount of time
00:09:43to regularly monitor the progress of their goals
00:09:46are significantly more likely to actually achieve them.
00:09:48And that is why that is point number three,
00:09:49monitor your progress.
00:09:51Again, super easy, super simple, doesn't take very long.
00:09:53If you're not monitoring the progress of your goals,
00:09:55you are leaving a lot of free kind of goal attainment points
00:09:59on the table and you just might as well start doing it
00:10:01because why not?
00:10:02All right, let's move on
00:10:03to fairly simple strategy number four.
00:10:04And this comes from a psychologist called Gabriel Ertingen.
00:10:08And it's a strategy called mental contrasting.
00:10:10Now mental contrasting is the idea
00:10:11where you basically visualize something
00:10:13that you want in the future,
00:10:14but it's not just about visualizing the outcome.
00:10:16We find that people who spend too long visualizing
00:10:19having already achieved their goals,
00:10:21actually in some studies
00:10:22are less likely to achieve those goals.
00:10:24But if you visualize achieving your goals
00:10:26and you also contrast it with the obstacles
00:10:29that you might encounter along the way,
00:10:30that is mental contrasting.
00:10:31And that really seems to boost people's goal attainment.
00:10:34And so this psychologist Gabriel Ertingen
00:10:35came up with a fairly simple technique
00:10:37called the WHOOP method,
00:10:38which stands for wish, outcome, obstacle, and plan.
00:10:42Now the wish and the outcome
00:10:43is where you are basically setting the goal.
00:10:44There are all sorts of different ways for goal setting.
00:10:46You can use the GPS system, which is my personal favorite.
00:10:49You can think in terms of facts, feelings, and functionality.
00:10:51You can think in terms of wish and outcome,
00:10:53like what is the thing that you wish for
00:10:55and what is the outcome that would happen
00:10:57as a result of you achieving that goal.
00:10:58But then the key bit of the WHOOP method
00:11:00is this obstacle and plan.
00:11:01You are visualizing the obstacles
00:11:03that might stand in your path.
00:11:05Let's say, you know, I've set the goal of,
00:11:06I don't know, writing my next book
00:11:08by halfway through next year.
00:11:10All right, cool.
00:11:11What are the obstacles that could get in my path?
00:11:13Well, one obstacle is I might not make the time for it.
00:11:15Another obstacle is I might run out of ideas.
00:11:16Another obstacle is I might feel demotivated
00:11:18when I sit down to try and write.
00:11:19And then the final component of the WHOOP method is plan.
00:11:21What is my plan for addressing those obstacles?
00:11:24So I might say, okay, cool.
00:11:25I'm gonna put in three hours on my calendar block
00:11:27every single morning to focus on writing.
00:11:28I might do a few brainstorming sessions with my team
00:11:30to avoid the problem of running out of ideas.
00:11:32And I might use an app that me and my team have built
00:11:34called Voicepal to make writing more fun
00:11:35because then I can write the book while talking
00:11:38rather than while simply typing on a computer.
00:11:39And so strategy number four that we have here
00:11:41is visualize obstacles and to make a plan.
00:11:43Again, doesn't take very long to do.
00:11:45Each time you set a goal,
00:11:46you can just spend literally three minutes
00:11:48thinking to yourself, okay, cool.
00:11:49Wish, outcome, W-O, obstacle plan.
00:11:52What are the obstacles that could get in my way
00:11:53and what's my plan for overcoming those obstacles?
00:11:55And again, according to the research,
00:11:56this will drastically improve your odds
00:11:57of actually achieving the goal.
00:11:59And then finally, we come to fairly easy strategy number five
00:12:01and that is to tie them to an identity.
00:12:04Now, the classic example of this
00:12:05is that there was a study where they looked at voting.
00:12:08So for some of the people in the study, they asked,
00:12:10"Will you vote in this election?"
00:12:12And for the other half, they asked,
00:12:14"Will you be a voter in this election?"
00:12:16And they found that the people who were asked the question
00:12:18of will you be a voter were way more likely to vote
00:12:20than the people who were simply asked, "Will you vote?"
00:12:22Will you vote is an action.
00:12:24Will you be a voter is an identity.
00:12:26So the key thing here is wherever possible,
00:12:27when you've got your goals,
00:12:28you wanna just sort of spend an extra 20 seconds
00:12:31to tie them to an identity.
00:12:33For example, one of my goals
00:12:34is to reduce my visceral abdominal tissue
00:12:35because you know, genetics and stuff
00:12:38and I wanna live longer and healthier
00:12:39and I've been reading "Outlived" by Patriot here.
00:12:41Now setting the goal of improving my bench press
00:12:43or in reducing my visceral adipose tissue
00:12:45or all that kind of stuff is all well and good.
00:12:47But if I were to take the 20 seconds
00:12:49to tie them to an identity of I am a healthy person,
00:12:52that will make it more likely
00:12:53that I'll actually achieve the goals
00:12:54and I'll actually stick with it when the going gets tough
00:12:57because I've resonated with that identity.
00:12:59Similarly, I found when I was working on my YouTube channel,
00:13:01when I gave myself permission
00:13:02to lean into the identity of I am a YouTuber,
00:13:05that was what allowed me to stay consistent
00:13:08with making YouTube videos in the tough times.
00:13:09For ages, I did not identify with the identity
00:13:12of being an author or being a writer
00:13:13because I had all sorts of imposter syndrome around it.
00:13:15Who am I to write a book, any of this sort of stuff?
00:13:17But when I leant into that identity of being an author
00:13:20and I started this video
00:13:21and doctor turned entrepreneur and author,
00:13:23leaning into the identity of being an author,
00:13:25you know, what does an author do?
00:13:25An author writes.
00:13:26What does a writer do?
00:13:27A writer writes.
00:13:28That makes it a lot easier in the mornings
00:13:29when I'm figuring out what I wanna do with my day,
00:13:30what I wanna do with my week.
00:13:32Oh yeah, I'm a writer.
00:13:33I guess I should do some writing.
00:13:34And this is often in line with the goals
00:13:36that I have for myself.
00:13:37So the question would be,
00:13:38for whatever goals that you're setting for yourself,
00:13:39how can you tie them to an identity?
00:13:42Because, you know, there's a quote
00:13:43that I really like from Tony Robbins,
00:13:44which is that the strongest force in human personality
00:13:47is the need to stay consistent in how we define ourselves.
00:13:51If you label, if you define yourself as a procrastinator,
00:13:55you actually will stay consistent with that.
00:13:57If you define yourself as a YouTuber,
00:13:59you're more likely to stay consistent with that.
00:14:01If you can get over the imposter syndrome
00:14:03and define yourself as a high performer,
00:14:05or as an entrepreneur,
00:14:06you're more likely to do the sorts of things
00:14:08than high performers or entrepreneurs or healthy people
00:14:09or whatever the thing might be.
00:14:11You're more likely to actually do those things.
00:14:13Therefore, you're more likely to achieve your goals
00:14:15in that domain.
00:14:15Now, if you incorporate all these five things,
00:14:17which I hope you do because they're super easy to do
00:14:18and you might as well, and they're evidence-based
00:14:20and they work.
00:14:20If you incorporate these five things,
00:14:22there is still one mistake that you might run into,
00:14:24which is the idea of setting too many goals.
00:14:26And here, I wanna link you to that video,
00:14:28which is my summary of Cal Newport's new book,
00:14:30"Slow Productivity," that makes a really strong case
00:14:33for doing less, but better,
00:14:35and doing it in a way that doesn't foster burnout.
00:14:37So if you haven't yet read "Slow Productivity"
00:14:38by Cal Newport, you can check out that video over there,
00:14:40where I summarize kind of the key learnings from the book,
00:14:42and I hope you find that useful.
00:14:43Thank you so much for watching, and I'll see you later.
00:14:44Bye-bye.