00:00:00If you would like to take content creation seriously
00:00:02this year, then here are five tips
00:00:04that I hope will help you out.
00:00:05And by the way, if you're new here, hello, my name is Ali.
00:00:07I'm a doctor turned entrepreneur and author,
00:00:08and I've been making videos here on this channel since 2017,
00:00:12documenting the journey from being a broke ass medical
00:00:14student to then being a doctor,
00:00:16to then becoming an entrepreneur and a best-selling author
00:00:17and all that kind of stuff.
00:00:18And so in that time, I've made like over a thousand videos
00:00:21on this YouTube channel, made loads of stuff on Instagram,
00:00:23loads of stuff on LinkedIn.
00:00:24And so I've been doing content for a very long time.
00:00:26And so this is the advice that I would give to someone
00:00:27who wants to take content seriously this year.
00:00:29Tip number one, competitor analysis
00:00:31is unreasonably effective.
00:00:33A mistake I see a lot of people make when it comes
00:00:34to content is just sort of making it up as they go along,
00:00:37which is totally fine if you don't have any particular
00:00:41growth goals, shall we say.
00:00:42If you're doing content as a hobby,
00:00:44then you can actually just stop watching this video
00:00:46and you can totally just ignore every single thing
00:00:47I'm about to say.
00:00:48But if you're trying to do content as you're either trying
00:00:50to make money from it, or you're trying to drive leads
00:00:52to an existing business or anything like that,
00:00:54then your approach to content needs to be more strategic
00:00:57than someone who's just doing it as a hobby.
00:00:59So assuming that you actually care about growing
00:01:01your content platforms or using them to generate leads,
00:01:03competitor analysis is unreasonably effective.
00:01:05Literally every big creator that you know has a team
00:01:09and that team is spending a lot of their time looking
00:01:12at what the other big creators are doing.
00:01:14In my case, you know, Becky, my YouTube producer, Nicole,
00:01:16our social media manager, a lot of what these guys do
00:01:19in their day job is looking at what else
00:01:21other people are doing, which feels kind of weird, right?
00:01:23It's the competitor analysis.
00:01:25It's looking at, you know, for example, on YouTube,
00:01:27what kind of videos are doing well within our niche
00:01:30and within channels related to our niche.
00:01:32I did a video the other day called how to change your life
00:01:34and it did really well.
00:01:35And then a bunch of other channels did a video titled
00:01:37how to change your life because their teams all saw
00:01:40that that video from my channel was doing well
00:01:42and therefore they did their own version of it.
00:01:43Now there's nothing wrong with copying the title
00:01:44'cause it's not plagiarism.
00:01:45It's just you're sort of getting inspiration
00:01:47from what is doing well amongst people
00:01:49who are playing the game well.
00:01:50Amongst students in our Lifestyle Business Academy,
00:01:52which is like my online business school,
00:01:54they're all newcomers to creating content
00:01:57and a big mistake they make
00:01:58is that they don't look enough at competitors
00:02:00to get a feel for what is working
00:02:02and how their content could be better
00:02:04by modeling what is working.
00:02:05If you're a complete beginner
00:02:06and you're already struggling to post consistently,
00:02:09you don't wanna let the need to optimize
00:02:12based on competitors hold you back from posting.
00:02:13Assuming you've got the foundation
00:02:14of taking consistent action anyway,
00:02:16looking at what the competitors are doing
00:02:18and trying to model your content based of that
00:02:19and trying to sort of get inspiration
00:02:21from the channels that are growing
00:02:22or the channels that are big
00:02:23is a very reasonable way to adjust your strategy.
00:02:26Everyone is sort of extending the meta together,
00:02:28which is why I'm just not a fan of like,
00:02:30hey, here are eight things
00:02:31that are working on Instagram right now
00:02:32'cause it's probably out of date.
00:02:33Like the way you figure out what's working on Instagram
00:02:35or LinkedIn or YouTube is you look at what is working well
00:02:37on Instagram, LinkedIn, and YouTube
00:02:38rather than taking someone's word for it.
00:02:40You don't wanna be copying someone's idea.
00:02:42You wanna be sort of like taking inspiration from the idea
00:02:45and doing it in your own way.
00:02:46Now, when I'm doing this,
00:02:47I very rarely watch videos from people in my niche
00:02:49because I don't wanna accidentally plagiarize
00:02:51the content of the video,
00:02:53but I'll certainly look at the titles.
00:02:54As a YouTuber called Nisha, who's a friend of mine,
00:02:56she did a video called something like 17 Tiny Habits
00:02:58That Made Me Rich.
00:02:59And that was an outlier for her channel.
00:03:00I'm like, okay, I'm not gonna watch that video
00:03:02'cause I don't wanna plagiarize it,
00:03:03but I'll be like, okay, that title did well for her.
00:03:05Let me do my own take on that title.
00:03:06So maybe I'll just straight up do a 17 Tiny Habits
00:03:09That Made Me Rich video.
00:03:10Maybe it'll be a One Minute Habits
00:03:12That Made Me More Productive.
00:03:13Sort of it's taking the format
00:03:14and doing my own version of it.
00:03:15And then you can kind of see this work
00:03:17on LinkedIn and Instagram as well.
00:03:18Oh, by the way, quick announcement.
00:03:19On Saturday, the 4th of April,
00:03:20I'm gonna be hosting my usual
00:03:21completely free quarterly reflection workshop,
00:03:23The Spring Reset.
00:03:24The idea is that this is a totally free workshop.
00:03:26There's a link down below to register if you'd like.
00:03:27And I will be hosting it and me and hopefully you
00:03:29and several thousand people from all around the world.
00:03:31We're gonna get together on a Zoom workshop.
00:03:33Together, we're gonna be reflecting
00:03:34on how 2026 has gone so far.
00:03:36And we're gonna be setting some goals for the next 90 days.
00:03:39It's The Spring Reset.
00:03:40It's gonna be fun.
00:03:41It's gonna be vibey.
00:03:42There's more details linked down below
00:03:43if you would like to join.
00:03:44And I will hopefully see you on Saturday, the 4th of April.
00:03:46On LinkedIn, for example,
00:03:47what you can imitate is the hook and the format.
00:03:50If a piece of content was an outlier,
00:03:52the hook must have been really good
00:03:54because if the first one or two lines are not good,
00:03:56no one's even gonna click read more on LinkedIn,
00:03:58and so they're not gonna engage with the content.
00:04:00If there's an outlier on Instagram or TikTok as a reel,
00:04:02you know that the first five seconds
00:04:04of that video must be good.
00:04:05Even if you wanna use that hook word for word,
00:04:07you could totally use the hook,
00:04:08like the first line of the reel.
00:04:09Now it would be a bit plagiaristic
00:04:11if you were to just copy the whole reel,
00:04:12but if you were to just use that line,
00:04:14what's a piece of advice you could give
00:04:15that could follow from that line?
00:04:17If I look at Alex Formosi's channel
00:04:20and I see that he's got a reel that went viral
00:04:22where the first line was something like,
00:04:24these are three lessons I wish I'd learned in my 20s.
00:04:26I'm like, huh, okay.
00:04:27I'm not actually gonna watch his reel
00:04:28to see what those three lessons are,
00:04:29but I'm gonna do my own three lessons
00:04:31to help you in your 20s.
00:04:32This video is an example of an experimental video.
00:04:36I don't know how this video is gonna do.
00:04:37I'm filming it while having lunch
00:04:39in a random restaurant in Hong Kong.
00:04:41I don't have a fancy camera.
00:04:42I'm looking into this with a fork.
00:04:45I don't particularly have much of a structure
00:04:46other than thinking, you know what,
00:04:47I'm just gonna speak from the heart about this thing
00:04:49that I know some of our students
00:04:50in the Lifestyle Business Academy struggle with,
00:04:52so what's the kind of video I wanna do?
00:04:53The thing that advances the meta
00:04:55is people doing experimental content,
00:04:56and then most of the time it doesn't work,
00:04:58but some of the time, an experimental piece of content does,
00:05:00and it's in those moments that like,
00:05:02you then get the outlier for your channel,
00:05:04and then other people start to copy that because it works,
00:05:06and then it becomes part of the meta,
00:05:06and so it's no longer experimental,
00:05:08and so I think 80/20 is a good level
00:05:10of imitation versus innovation to strive for
00:05:13as you are building your sort of content engine.
00:05:14Now, if you are watching this
00:05:15and you happen to be an entrepreneur or a creator,
00:05:17then you're gonna wanna check out ManyChat,
00:05:19who are very kindly sponsoring this video.
00:05:20Now, the way ManyChat works is that
00:05:21if you have ever seen someone posting on Instagram
00:05:24that comment X to get Y resource,
00:05:26that's not a manual thing that these creators are doing
00:05:28where people are sending comments,
00:05:29and then the creator is manually sending
00:05:31these thousands of messages.
00:05:32This is all made possible by ManyChat,
00:05:34which is an automation platform for social media.
00:05:36We've been using ManyChat for many years now,
00:05:38not only to send links, but also to ask new followers
00:05:41about what content they'd like to see,
00:05:42or guide them through a personalized conversation,
00:05:44or collect emails for a marketing campaign.
00:05:46We've also built in a few Easter egg keywords.
00:05:49For example, you try commenting the word Angus
00:05:51on any of my Instagram posts,
00:05:52and then you'll see something interesting pop up in your DMs.
00:05:54But yeah, if you're an entrepreneur or a creator,
00:05:56then obviously you know you need to grow on social media,
00:05:58and obviously you know that you can use social media
00:05:59to drive leads to your business and make money,
00:06:01and ManyChat makes that process way more seamless
00:06:03and way more automated
00:06:04than you just having to do it manually yourself.
00:06:06So if you would like to grow your audience,
00:06:08connect with them meaningfully,
00:06:09and also potentially monetize them more effectively,
00:06:11then check out ManyChat for free
00:06:13using the link in the video description,
00:06:14or use the code Aliabdaal
00:06:15for a free 30-day trial of ManyChat Pro.
00:06:18So thank you again, ManyChat, for sponsoring this video,
00:06:20and let's get back to it.
00:06:21Another key tip that I would say
00:06:22is that content is a compounding asset.
00:06:25It's not gonna happen within the first week
00:06:26or the first two weeks,
00:06:27or even the first month or the first three months.
00:06:28Oh, lovely, thank you so much.
00:06:30Can I grab another fork, please?
00:06:31Oh, can I steal this one?
00:06:32Thanks, for my little firecracker salmon.
00:06:34But especially if you're trying to do a YouTube channel,
00:06:35it's a compounding asset.
00:06:37I've been doing this shit for nine years now.
00:06:38It's a compounding asset that builds trust.
00:06:40Yes, competitor analysis is important in seeing what works,
00:06:43but the single most important metric to optimize for
00:06:45is you enjoying the process enough to keep going with it.
00:06:48If you only do content for three months
00:06:49compared to doing it for three years,
00:06:51compared to doing it for 10 years,
00:06:52you'll have drastically different results.
00:06:54I find, for me, getting away from the desk,
00:06:56and I filmed a video of the local kebab shop the other day.
00:06:59We did one that was sort of just walking around my office
00:07:01the other day.
00:07:02There's something about being more chill and experimental
00:07:04with the format that keeps the process more enjoyable for me.
00:07:07And so I'm willing to take the hit
00:07:09in terms of views slightly in the short term
00:07:12for the sake of maximizing my enjoyment of the craft.
00:07:14There's all sorts of things to keep in mind.
00:07:16There's the foundational baseline of consistency,
00:07:19and then there's like the strategy that goes on top.
00:07:20But it's also worth recognizing that your own enjoyment
00:07:22to stay consistent with it for years to decades
00:07:25is also a really important part of this.
00:07:26So it's all like a balancing act.
00:07:28Sometimes doing stuff that is under-optimized
00:07:31for the sake of you enjoying the process a little bit more
00:07:33is 100% a worthwhile trade to make.
00:07:35I have a lot of kind of big YouTuber friends,
00:07:38and a lot of them feel this pull of like
00:07:42there is content that will do well in terms of the views,
00:07:45and then there's content that they'll enjoy making.
00:07:47And over time, their own enjoyment often will diverge
00:07:50from the stuff that they know will get the views.
00:07:52And so you get this balancing act
00:07:55between doing it for the views and doing it for the vibes.
00:07:57This is an example of a video that I'm doing for the vibes.
00:07:59If I cared about views in this video,
00:08:01we would have thought harder about the packaging.
00:08:02We would have thought harder about the title.
00:08:03I would have thought harder about
00:08:04like the framework of the video.
00:08:05But I'm doing this for the vibes because I'm like,
00:08:07you know what, this is a video that I think could be
00:08:09just kind of interesting to do in the middle of lunch.
00:08:12So as you're embarking on your journey of content,
00:08:14don't forget that your own enjoyment is the most important
00:08:17part of it.
00:08:18But the nuance there is that like, if it's not working,
00:08:20you're also not gonna enjoy it, right?
00:08:21Like if your goal is to get leads for your business
00:08:23and you're like, the most important thing is for me
00:08:25to enjoy my content, but your content's not working,
00:08:26you will actually stop enjoying it.
00:08:28In our Life Club Business Academy, people like students
00:08:29will ask questions about content like,
00:08:31how do I improve my content?
00:08:32Can you give me feedback on my LinkedIn profile?
00:08:34Like, oh, I'm struggling, I'm not getting enough leads.
00:08:36Like, what's the problem?
00:08:37And then we diagnose and then a lot of it is actually
00:08:39just asking lots and lots of follow up questions
00:08:41because the advice given to one person,
00:08:43the complete opposite advice might actually work
00:08:45for someone else depending on what their situation is.
00:08:47So I'm trying my best in this video to give you a feel
00:08:49of like, what are the trade offs?
00:08:50Yeah, so I think if you're right at the start
00:08:51of your journey, you wanna not think too hard
00:08:53about the enjoyment part because it's like,
00:08:55when you're a beginner to anything, it will kinda suck.
00:08:57You have to get sufficiently good to start actually feeling
00:09:00the enjoyment of the thing.
00:09:01It's sort of like playing tennis, right?
00:09:02You know that when you're a noob at tennis,
00:09:04it's actually not that enjoyable 'cause the ball freaking
00:09:06goes out half the time and hits the net
00:09:07the other half of the time.
00:09:08At a certain point, you become good enough
00:09:10that you're able to reliably hit the ball over the net
00:09:11and you have a partner who's able to hit the ball
00:09:13back to you.
00:09:14So now in that world, when you can actually have a rally
00:09:16and that rally is interesting, tennis starts to be fun.
00:09:18It's the same with content.
00:09:19Yes, your own enjoyment is important.
00:09:20And also, you wanna not think too hard
00:09:22about your own enjoyment of it when you're at the beginning
00:09:24of the thing and at the beginning of the journey,
00:09:26you wanna really just focus on getting your first 30 posts
00:09:28out there or your first 50 things,
00:09:29or just doing it consistently for three to six months
00:09:32because the enjoyment can totally come later once you feel
00:09:34like you have a little bit more of a sense of,
00:09:36mastery is the wrong word, but like mastery of the craft,
00:09:38if that makes sense.
00:09:39By the way, if you are enjoying this video so far,
00:09:40I would love it if you can leave a comment down below.
00:09:42This is a little bit experimental, like I mentioned,
00:09:44and I don't know if this format's gonna work
00:09:46or if you like this sort of stuff,
00:09:47but I quite enjoyed making it.
00:09:48So let me know what you liked, what you didn't like,
00:09:50what you think could be improved for next time
00:09:51down in the comments below.
00:09:52Cool, thanks.
00:09:53And by the way, if you've been wanting to start
00:09:54or grow a YouTube channel, but you're not sure where to start,
00:09:56I have a completely free seven-day crash course
00:09:58that talks about the strategy, the skills,
00:10:00and the systems you need to succeed on YouTube.
00:10:02Another big tip I would say, and a mistake I see
00:10:04my Lifestyle Business Academy students make all the time,
00:10:06is overusing AI.
00:10:07When you suck at doing content, i.e. you're a beginner,
00:10:10the temptation is there to just put stuff into ChatGPT
00:10:12and get ChatGPT to generate your content.
00:10:14You haven't yet developed the skill
00:10:15of actually doing the content
00:10:17or the taste for what makes good content.
00:10:19And so you just outsourcing it to AI
00:10:20means the AI is doing the work.
00:10:22And increasingly people are getting very good,
00:10:24especially with text content,
00:10:25immediately telling whether something is written by AI or not.
00:10:28Content is basically relationships at scale.
00:10:30It's a way of increasing people's trust level with you
00:10:33without you necessarily having to know or meet them.
00:10:35Right, like back in the day, pre-content,
00:10:36the way you would increase someone's trust level with you
00:10:38is you'd spend time with them.
00:10:39This is what networking is.
00:10:40This is what building a professional reputation is.
00:10:42Now it's called a personal brand,
00:10:42but that's professional reputation.
00:10:44You're going to networking events, you're speaking to people,
00:10:46you're adding value to people, you're being helpful.
00:10:48You're exchanging numbers,
00:10:49you're adding people to your Rolodex back in the day.
00:10:51The more helpful you are,
00:10:52the more people's trust level with you increases.
00:10:54Now in the world of content,
00:10:55you're able to get this trust with strangers
00:10:57through putting useful stuff out there.
00:10:58With my stuff, I've been building trust with strangers
00:11:00on the internet for the last nine years.
00:11:01There's a certain trust battery that you have
00:11:03with every person that engages with your stuff.
00:11:05And it takes a long time to build up that trust battery,
00:11:07but it's also very easy to lose that trust battery.
00:11:09And increasingly, I think,
00:11:10if your stuff comes across as if it was written by AI,
00:11:13'cause no one wants to follow channels
00:11:15where they can tell that it was written by AI.
00:11:17It's not a flex anymore of like,
00:11:18I used AI to write my content.
00:11:19In a world where AI content
00:11:20is like expanding on all these platforms,
00:11:22you kind of want to be the voice of humanity,
00:11:24the voice of authenticity,
00:11:25not one of the other 5 zillion people
00:11:27that are just outsourcing their LinkedIn post writing
00:11:29to chat GPT.
00:11:30So I would say be very careful of where you're using AI
00:11:32in your process.
00:11:33And at the start, doing things manually
00:11:35is a better way of building up the skill
00:11:37than using AI for your stuff.
00:11:38Another big thing around content is over time,
00:11:41you inoculate yourself against feeling cringe.
00:11:43So at the start,
00:11:44everyone feels cringe with the content that they post
00:11:46because we all fear social disapproval.
00:11:48We're all worried about what people are gonna think of us.
00:11:49As you get more comfortable with the content stuff,
00:11:51what it takes for you to cringe
00:11:53gets like higher and higher.
00:11:54I'm filming this in a public restaurant.
00:11:55Thankfully, there's not that many people around,
00:11:57but if there were more people around,
00:11:58I would cringe at myself for filming this kind of video.
00:12:01If I vlog in public with the camera out,
00:12:03I cringe at myself still,
00:12:04even though I've been doing this stuff for nine years.
00:12:05I have a friend, Simon Squib.
00:12:06He goes out on the streets and approaches random strangers
00:12:09and he asks them, "What's your dream?"
00:12:10Oh, and I imagine myself at the thought of doing that,
00:12:12I cringe, I'm like, "Oh my God, that feels so scary."
00:12:14I'm not judging him for doing it.
00:12:15I'm not like Simon Squib's so cringe
00:12:17for like approaching strangers on the street.
00:12:18I think it's fucking amazing what he does.
00:12:19And I wish I had the confidence to do that.
00:12:22But if I just think about it,
00:12:23like I feel the palpitations of like, holy shit,
00:12:26like will they think I'm creepy?
00:12:26Will they think I'm weird?
00:12:27Especially if it's a girl that I go up to,
00:12:29I mean, that's weird.
00:12:30Oh my God.
00:12:30But Simon doesn't cringe at it.
00:12:31He's in his 50s and he's been doing this a long time.
00:12:33And this is why he's got like zillions of followers across all
00:12:36the social media platforms because his willingness
00:12:37to do things that will make other people cringe.
00:12:39He doesn't feel embarrassed about it.
00:12:40I don't feel embarrassed about sitting here
00:12:42in this like restaurant where there's not that many people
00:12:43around and opining about content.
00:12:44Most people would feel weird about even this sort of,
00:12:46even this sort of video.
00:12:47Cringe is a feeling that you fear social disapproval.
00:12:50That's not to say that the thing is actually,
00:12:51is wrong to do.
00:12:52Now, there are some instances where you cringe
00:12:54at doing something and it is also the wrong thing
00:12:57to do morally or whatever,
00:12:59but you got to make that decision for yourself, right?
00:13:00Like, are you afraid because there's actually a problem here
00:13:03or are you afraid because your brain is wired
00:13:05for like caveman era where we evolved over millions of years
00:13:08to really, really care about the approval of people
00:13:10in our tribe.
00:13:11And now we're not in that world anymore.
00:13:12And in fact, the people who are able to do things
00:13:14that are more cringe are the ones who stand out
00:13:16and standing out is how you grow on social media.
00:13:18All right, final tip I'd like to share.
00:13:19It's really useful to lean into your unfair advantages.
00:13:22You don't want to be vanilla ice cream on social media.
00:13:25If you have unfair advantages or competitive advantages
00:13:27that you've picked up over the years
00:13:28or things about you that are slightly different
00:13:30or unique or interesting or novel,
00:13:31then it's very much worth leaning into those things.
00:13:33This is hard to do initially because you might not even know
00:13:35what those things are for you.
00:13:37You might not know how to lean into them.
00:13:38You might think I don't have any unfair advantages.
00:13:40You might think I'm not unique.
00:13:41I'm not a special snowflake and any of this sort of stuff,
00:13:43but everyone has a unique combination of advantages.
00:13:46This is where actually the competitor analysis comes in again.
00:13:48So when you are analyzing competitors,
00:13:50when you're looking at other accounts that are doing well,
00:13:52you want to start developing a sense for asking yourself
00:13:54what advantages are they leaning into?
00:13:56And usually the accounts that are growing,
00:13:58the social media profiles that are big,
00:13:59there's usually something quirky about them
00:14:01rather than just everything is beige
00:14:03and everything is non-offensive.
00:14:05You cannot be a big social media account
00:14:07without offending some people.
00:14:08You cannot be a life-changing presence to some
00:14:10without being a total cringe embarrassment to others.
00:14:12I think my content is fairly vanilla.
00:14:14It's not that controversial.
00:14:15I don't have that many hot takes,
00:14:16but I do have some haters who say that I'm toxic productivity
00:14:19or I can't believe he listens to stuff at double speed.
00:14:21Oh, I see such a terrible person for leaving medicine,
00:14:23but I think I would actually do better on social media
00:14:26if I leaned even more into quirks into like the sharper edges
00:14:30but I'm afraid of what people will think of me
00:14:32and I don't like getting negative comments
00:14:33and so I don't do it as much as I probably could.
00:14:35When you lean into your quirks or your flaws,
00:14:38your character flaws,
00:14:39it makes you more of an interesting character.
00:14:41So if you look at someone like Sherlock Holmes,
00:14:43Sherlock Holmes is this like savant level,
00:14:46super genius level guy.
00:14:47And also he's a drug addict and a bit of a dick.
00:14:49But the fact that he's a drug addict and a bit of a dick
00:14:51is what makes him a magnetic character
00:14:52because if he was just someone who was like a know-it-all,
00:14:54that's kind of insufferable, people don't like that.
00:14:56When you're thinking about building a career on social media,
00:14:59you don't need to be an asshole.
00:15:00It is useful to think, what are my quirks?
00:15:03What are the things that my friends like about me
00:15:05that are slightly different
00:15:06from everyone else in the friendship group?
00:15:08And how can I just like lean more into those things?
00:15:10One way of figuring this out is sort of like,
00:15:12what do you have a strong belief about
00:15:14that is a little controversial
00:15:15or that other people might disagree with?
00:15:17Now for me, as I was thinking about this,
00:15:18like one of the things that I strongly believe
00:15:19is that you should use productivity systems
00:15:21in your personal life.
00:15:22And so I did a couple of Instagram reels
00:15:23about like how to date productively,
00:15:25dating or sort of relationship productivity system.
00:15:27That is something that I actually do stand by.
00:15:29Like I didn't do that.
00:15:30I don't do that content just for the sake of the views.
00:15:32And yet people found that somewhat controversial.
00:15:35So that's a sign that like, oh, that's interesting.
00:15:37This is something I genuinely believe
00:15:38that sort of goes against the grain a little bit.
00:15:41Interesting.
00:15:42What can I learn from that data point
00:15:44as like a way of sort of leaning into my quirks
00:15:47when I'm doing content?
00:15:48Like it's not like I'm encouraging you
00:15:50to do something massively controversial or whatever,
00:15:52but you probably hopefully have some kind of opinions
00:15:54or views that go against the grain
00:15:56of what most people would believe.
00:15:58And so once you figure out what those are,
00:16:00which happens over time as you do more content,
00:16:02you can then start actively leaning into those
00:16:04a little bit more and sort of doing a little bit of molding
00:16:07of your personal brand around like the sharp edges,
00:16:09because the sharp edges are interesting.
00:16:11It's what makes you stand out.
00:16:12Now, if one of the platforms
00:16:13that you wanna make social media content on
00:16:14happens to be YouTube, I've got a video over here,
00:16:16which will be about my top tips
00:16:18for growing a YouTube channel this year.
00:16:19So you should totally check that out.
00:16:20Otherwise, thank you very much for watching
00:16:21and see you hopefully in the next video, bye bye.