Why "Follow Your Passion" Is Terrible Advice

AAlex Hormozi
창업/스타트업경영/리더십운동/피트니스정신 건강

Transcript

00:00:00People want to follow their passion, but don't even know what it actually means.
00:00:02So the root of the word "passio" is Latin for "suffering."
00:00:06So it's not about doing what you love.
00:00:08It's about finding something that you love enough that it's worth suffering for.
00:00:12And so pick something worth suffering for.
00:00:14And what's interesting about this is that the first usage of the word "passion"
00:00:17came from Passion of Christ, which was literally Jesus Christ's crucifixion story.
00:00:22And so it's interesting that this has been bastardized into
00:00:25"following your passion means doing what you love."
00:00:28And the reason I'm making this video is because
00:00:31I had a young man stop me, say that he quit his job,
00:00:34went all in on entrepreneurship, but then he didn't like what his life looked like.
00:00:37And so he asked me what he should do.
00:00:40And the reality was that he quit
00:00:42because he thought that he was doing something wrong
00:00:44because he wasn't loving every second of it.
00:00:46So here's the big problem.
00:00:47Your passion only exists in the vague, not in the specific.
00:00:51So even if you start a business around what you believe to be your passion,
00:00:5595% of what you do every day, if you're successful, will not be your passion.
00:01:00You'll just have very brief moments where you'll do that specific thing, if at all,
00:01:05and then assuming that that thing never changes, which it will.
00:01:08And so this kind of like passion window is very short-lived,
00:01:12or it's only possible as an employee where you actually stick to doing the same thing
00:01:17every single day within kind of a larger machine,
00:01:19or a solopreneur that chooses not to scale.
00:01:22Not a business owner unless you choose to love business ownership
00:01:25as the thing you're "passionate" about,
00:01:27which means that you're willing to suffer for it, right?
00:01:29And the ultimate version of this comes at the very end.
00:01:34If you keep doing the thing that you suffer for, for a long period of time,
00:01:37eventually you can get to true ownership where something operates on its own,
00:01:42and then you have all your time back, right?
00:01:44And so let me give you an example.
00:01:45So I run every month, I meet with 10 entrepreneurs.
00:01:49It's the most expensive quote service that we sell.
00:01:52It's obviously unscalable, but I meet with bigger businesses.
00:01:55Usually the average business size is around 10-ish million.
00:01:58And we meet in a group of 10, and I meet with them.
00:02:01And it's something that I absolutely love doing.
00:02:03I look forward to the days whenever they're coming up,
00:02:06but I would absolutely hate it if I had to do it every day.
00:02:09And so how can that be true, right?
00:02:10How can I love something, but if I did a lot of it, I would hate it?
00:02:12Well, it's like, well, I love, there's a certain pizza place
00:02:14that I love going to once or twice a year, and it's amazing.
00:02:16If I was forced to eat it every single meal, I wouldn't like it as much.
00:02:20And so we have this misconception about following your passion.
00:02:24And in both scenarios, if you do the same thing all the time that you quote love,
00:02:28you'll stop loving it, because you'll get so much of it.
00:02:30The fact that it's rare is what makes you love it.
00:02:32And if it stays rare, then it means that the vast majority of your time,
00:02:35you're not really doing it.
00:02:36And so it's just a complete myth.
00:02:38And I understand why people tell younger people or other newer entrepreneurs like,
00:02:43oh, follow your passion.
00:02:44It's just because it's politically correct, and it's easy to say,
00:02:46but it's not the truth, right?
00:02:48And so you're not going to have the perfect amount of sunshine
00:02:51for the perfect amount of time, right?
00:02:53And so let me reframe how I think through this is that you want moments.
00:02:57You want good days, not a never-ending work state of this jolly thing that you love,
00:03:04because eventually you'd adapt and you would get bored, just like everything else.
00:03:08And so here's the underline.
00:03:10You're using the excuse of a lack of passion to disguise your inability to handle difficulty,
00:03:17to handle being able to repeatedly do things that you don't enjoy,
00:03:21to have something that you do find meaningful have happened.
00:03:24Real quick, I'm going to show you the exact 10-stage roadmap from zero to 100 million plus
00:03:29that less than 1% of companies finish, I've now done multiple times.
00:03:32And so I can say with a lot of confidence that these are the stages,
00:03:35as headcount increases, that you need to get through.
00:03:38And I broke each of these down by eight different functions of the business,
00:03:41what the constraint feels like, like what are the symptoms of it when you're going through it,
00:03:45and then what steps we actually took to graduate.
00:03:47And we've done this across software, physical products, service businesses, brick and mortar,
00:03:52all of this, and it works.
00:03:54And it's my gift to you, it's absolutely free.
00:03:56And so the link's in the description, but you just go acquisition.com/roadmap,
00:03:59just enter your info and it'll spit it right back to you, all free.
00:04:02And so this is what actually happens in the real world, right?
00:04:04So unless you get very good at your passion,
00:04:08you will have to do things that you like less to pay your bills, period.
00:04:12Like that's real, right?
00:04:14And then number two, as soon as you are good at your passion,
00:04:17your demand will outstrip your supply of time,
00:04:21and 95% of what you do will not be the thing you love,
00:04:25but stuff that you do to support the thing you love, which you may indeed not love.
00:04:30And so the 5% of your passion that's left over will only be there if your passion doesn't change,
00:04:35which it also will, which means the vast majority of your life,
00:04:38you will not be doing things that you are passionate about.
00:04:41And in the tiny instance you do, it's likely short-lived.
00:04:44And so let me frame why I think this is so important.
00:04:48If you were playing a video game and day one, I said enter this cheat code,
00:04:52you have max life, max strength, max money, max good looks,
00:04:55and then you go through the whole game and it's incredibly easy, what would you do?
00:05:00You just never play the game, it wouldn't even be fun, right?
00:05:03And so we on some level know that we have to suffer.
00:05:08It's not about winning the lottery, right? It's not about the outcome.
00:05:12We can't say, "Oh, I'm really ambitious, I won the lottery."
00:05:14That's the ambition and the passion go hand in hand in that you were stating to the world,
00:05:21and more importantly to yourself, that you were willing to suffer for this thing
00:05:24because you have deemed it important enough to suffer for.
00:05:27Which is why the striving, the suffering is quintessentially human and not something to be avoided.
00:05:32Growing a business is really painful and sucks.
00:05:35Being in a plateaued business is really painful and it sucks.
00:05:38Being in a decaying business is really painful and it sucks.
00:05:42Entrepreneurship is hard. Being an employee is hard.
00:05:46Being broke is hard. Being rich is hard.
00:05:47Married people want to be single. Single people want to be married.
00:05:51I'm not saying all the time, but I'm saying there is suffering in every path of life.
00:05:56And so I see that the core issue, especially with entrepreneurs,
00:05:59especially new coming entrepreneurs, is that they look at their existing state and think,
00:06:06"I am suffering and therefore there's something wrong with this.
00:06:09I need to change this because if I change this I will no longer suffer."
00:06:13But change will also cause suffering.
00:06:15And so it's the fact that you claim there's a problem with suffering that's creating even more suffering
00:06:20and also sacrificing the thing that you said you would suffer for.
00:06:24Because you're not going to achieve it because you never walk down the path.
00:06:27It's one of my favorite sayings around this. It's of myself. It's my own saying.
00:06:32So it's a bit self-aggrandizing. But success and failure are on the same path.
00:06:37Failure is just an earlier exit. That's it.
00:06:41To that younger entrepreneur who I was talking to, no matter what path you choose, it will be hard.
00:06:47And so pick one that pays better, if that's what you think is worth it.
00:06:52And so suffering is a fixed cost, right? The suffering on all paths is a fixed cost.
00:06:57And so the secret to getting what you want is doing lots of things that you don't want.
00:07:01And so no matter what you do, it will suck. And so pick the things that pay better.
00:07:05The goal is to reframe reality so that bad things are good, not to try and only experience good things.
00:07:11I'm going to say that again. The goal is to reframe your living experience so that bad things are good,
00:07:17not to try and only experience good things.
00:07:21It would be like looking outside and saying, "Every day that it rains I will be upset."
00:07:25Rather than, "There are benefits to rain and there are benefits to sunshine."
00:07:28And so you have to change your frame, not your conditions, your perceptions, not reality.
00:07:33And so let me give you a hypothetical.
00:07:35What if I told you you had two options and both rides cost 10 bucks, right?
00:07:40And one ride is one that you want and the other one is one that you hate.
00:07:45Which one would you pick? They both cost 10 bucks. The thing you hate and the thing you love.
00:07:49Well, you'd pick the thing that you love. Now let me say, let me give you another option, a third option.
00:07:53Let me give you the option that's the thing that you love unbelievably, like huge love.
00:07:58It's so unbelievable that you're not even sure you want to try to ride the ride
00:08:02because you're not even sure if it's going to finish the way you want.
00:08:05But it still costs 10 bucks. Which one would you do now?
00:08:07You probably pick the one that you really, really love, right?
00:08:10So then what if I told you that you're going to suffer the same amount in all three paths that you pick in life?
00:08:14The thing that you hate? The thing that you think is a moderate or reasonable goal?
00:08:18Or the thing that you really want to swing for the fences for?
00:08:21All three have the same amount of suffering.
00:08:24Like, think about it. You will suffer the same.
00:08:27You'll suffer regret more here. You'll suffer difficulty more here.
00:08:31But you'll suffer the same. It's a fixed cost.
00:08:35And so this is why, this is why aiming big is so real for me.
00:08:41Is that like, what's the alternative? Aiming small and also still suffering?
00:08:46Like the fears that we have on the downside are not true. They're just suffering.
00:08:51And so I say all this to say delaying your pursuit because you're waiting to find your passion is a fool's errand.
00:09:00Find something that people value. Do that thing even though it sucks.
00:09:05Realize there is no greener grass on the other side. It all sucks on both sides.
00:09:10One of my favorite CEOs that I've ever had, Suzanne, used to say, "It's greener on the other side of the fence because it's fertilized with shit."
00:09:19And so there's shit on both sides of the fence. You just haven't gotten over and stepped in it yet.
00:09:24And one of my favorite Chinese proverbs is, "Everything must be hard before it can be easy."
00:09:29And so my two sentences do not try to be passionate about what you do, but try to be passionate about why and how you do it.
00:09:38The reason for that is because your why and your how will persist. They are internal.
00:09:44Your what, the thing you like doing, you like carving little miniature ships, you like playing video games, you like painting, whatever it is, it's external.
00:09:53And you have little control over that. Those are treats. Those are moments. They can't be requirements.
00:10:00And so this is from a personal level, me having gone through a little bit of this myself, like questioning the reason for working when you no longer need any money, right?
00:10:08That's, you know, whatever your opinion about me, like that is very true. I do not need to work.
00:10:14What I had to realize for myself was I am not the goal. I am the goal in terms of who I want to become, but the self-servingness cannot be the goal.
00:10:22Because you will satisfy your own needs relatively quickly, especially if you get good at anything.
00:10:27Everyone's bar is different, but you will satisfy it. It doesn't matter who you are.
00:10:31And so that why has to be bigger than you or you'll only be able to overcome obstacles that are smaller than you.
00:10:39And this is why I believe it has to be eternal. And so Viktor Frankl famously said, "If a man has a big enough why, he can overcome almost any how."
00:10:47And Rogan had this quote that I love about this, which is, "A man will crawl through broken glass with a smile."
00:10:52You need a goal worth suffering for. The goal is your passion, not the path. If you love the goal enough, the path stops mattering, right?
00:11:04So let me give an example to make this concrete. So imagine your future family and your future wife, right?
00:11:12People who go to war fight for different reasons. Freedom, duty, protecting their loved ones, not letting their friends down.
00:11:21None of this is their love, but they love them enough that they'll do anything, including die for them.
00:11:29And my definition of love, from an operationalizing perspective, is that you measure it by what you're willing to give up in order to maintain it.
00:11:37The man who loves the journey will walk further than the man who loves the destination.
00:11:41But the man who walks to protect his family will walk until the other man dies.
00:11:46So let me tell you something cool about this. So they've done research on this where they have someone get shocked and then eventually they tap out at a pain threshold.
00:11:55When they told the same people that their loved ones were in the other room and every shock they took their loved ones wouldn't have to, their threshold tripled.
00:12:04Think about how crazy this is. And the reason I think this is so relevant is that if you want to do big things, it will cost you great pain.
00:12:12And so your, the why is your passion, not the path.
00:12:19And so this is why people talk about finding your passion because it'll get you through the inevitable hard times that come.
00:12:25But whenever you hear someone say that, first off, I don't think they have bad intent. I think they just don't think about it as much.
00:12:31But when you hear that, just remember it will get you through the inevitable hard times that come is the definition of passion.
00:12:38It is the requisite for it being your passion.
00:12:40If passion, the literal translation in Latin is suffering and endurance, to endure suffering, the passion of Christ, the crucifixion story, the first usage of suffering in this context.
00:12:51Then don't you think that like the thing that you're going for, maybe it's to set yourself up financially, to set your family up financially, to move into a better neighborhood, to set your kids up to have something that you didn't have.
00:13:00Like don't you think that's worth suffering for? Whatever that is for you.
00:13:04And so like I want to make duty cool again. I want to make it cool for like a man to go in a field and work a rice paddy and know that they did a job because of who they did it for.
00:13:22And so for me, my passion, what I'm willing to suffer for is helping men provide.
00:13:29It's something that I feel deeply about. And that's, to be fair, it's not like I don't want women to provide, I want them to provide too, but I'm saying like what is the closest to my core?
00:13:36Obviously business tactics work no matter who's using them, right?
00:13:39But I see the core components of me and men specifically as provide, protect, procreate.
00:13:46And I can't help do all of them to be clear, right? So that's on you.
00:13:51But what I believe I can help with is at least one of those three.
00:13:55And there are many days where I do not enjoy some of the downstream effects of what I do, but I do enjoy what happens as a result.
00:14:03And I spend so much time on my books and this content because I think on my deathbed it will matter more than any wealth that I accumulate.
00:14:12And the ironic part about my role is that in order to influence more people, I need to continue to gain access to increased credibility.
00:14:19And so our outcomes are inextricably linked. I have to succeed. I have to learn the next step so that I can teach it.
00:14:26And that carries me through the pain of uncertainty and the failures of my many misjudgments.
00:14:31And you can become passionate about your work because you become passionate about what your work gets you.
00:14:37And I think for some reason we talk about it's the journey of that destination, but like in some ways it's about the destination so that you can tolerate the journey.
00:14:45I don't think Frodo on his quest to destroy the ring was like, "Man, I'm not sure if I'm passionate about this."
00:14:53I think he absolutely was passionate about it. He was willing to die for it. He was willing to give up his home for it, his friends for it, his family for it.
00:15:01And so I think we all on some level strive to have that. Something that I've been saying to Leila a lot is that something I believe to my bones is that a man must have a quest.
00:15:10You have to drive towards something. And so the problem is that we believe that when we see monsters and dragons on the trail, society is telling us,
00:15:18"Oh, this is not the right path for you because it's not all sunshine and rainbows and unicorns."
00:15:23No, that path, not only does it not exist, even if it did exist, it would be short-lived and you'd adapt to it because you're human.
00:15:29And he'd honestly adapt to that vision is a real thing.
00:15:32And to be clear, there are elements of my work, of my path that I love. I love writing.
00:15:36But basically anything besides that, I don't like 10 out of 10 enjoy. I love writing. I enjoy lifting. Lifting I would say is super high on my enjoyment list.
00:15:44I enjoy eating and hanging out after I work out with people I like. And those are basically my emotional highs.
00:15:50But if I did it all the time, which I know because I tried to do it, I owned a gym.
00:15:55I started a gym because I thought, "Oh, if I eat food with people I like and work out all the time, then my life is going to be happy."
00:16:01And let me tell you, the most miserable year of my life was the first year I started the gym. The most miserable.
00:16:06Of the last 15, the hardest year of my life. And so the thing is that you habituate to the good but you still suffer through the bad.
00:16:13You get used to it. And so definitionally, you need something that you cannot achieve in order to continue to strive, to continue to fight, especially when you don't want to.
00:16:23And so I'm not going to speak for women and men, but especially for men, I believe that we need to give ourselves permission to earn, permission to strive, permission to suffer and grow as a result of that suffering.
00:16:35Because the stretch between who you are and who is required, the person you have to become to handle your current struggle is the pain of growth.
00:16:45And we can't wish for the benefits of growth without accepting the cost or the price of growth, which is the suffering.
00:16:54And so you could even say that growth is your passion. But if growth is your passion, that means that you're willing to do many miserable things in order for it to happen, which means you're willing to suffer to achieve it.
00:17:04Which means that if you're suffering right now in pursuit of the thing that you find meaningful, there is nothing wrong with you. You are not on the wrong path. And this is how it works.
00:17:15And the people who try to tell you otherwise either don't know better or actively are trying to destroy you.
00:17:20And I do this work because I really do find it the most meaningful. I put up with plenty of shit because it's hard for people to comprehend this.
00:17:28I took out $42 million in distributions before my $46 million exit at 31. Put that in a bank account and put 5% a year on it. I don't live that fancy.
00:17:43It was an active choice to take this on and do this because when I took the year off, I was very miserable. I had no quest.
00:17:52And I remember being in Mexico. Layla and I went there for a month or two. I can't remember. And I remember every day I would look out this beautiful ocean, this massive mansion that we had rented while we were there.
00:18:03And I had to think to myself like, what do I find meaningful? What moves me? And when I say moves me, I mean calls me to take action. What is a cause that I am willing to suffer for?
00:18:20And for me, it's helping younger me out because I know how much pain I was in. But a portion of that pain was because I had other people in my ear telling me there was something wrong with me for the pain I experienced.
00:18:35That there was something wrong with the path. And so they would sow these seeds of doubt and uncertainty into me. And then that made the path so much more painful because the whole time I was wondering, I for sure know I'm going through the suffering, but I don't know if I'm doing it for the right reason.
00:18:51And so I think that if you provide for your family, like you've won. And most people, like if we're really being real, think back to the last major life change that you have once it stabilized, you're probably close to about as happy as you are now.
00:19:08And I'll make a prediction. After your next major life change, you'll have a short period of improved subjective well-being and then you'll return to baseline. And so like if we assume these things to be true, and our subjective well-being, how we rate ourselves, how we feel day to day is about the same pretty much no matter what, then that steady state becomes our existence.
00:19:34And so that's the $10. That's the fixed cost of living, but we can change the reward. We can change what we do it for or for whom we do it.
00:19:46And I think that's what got me riled up enough to make this video. Like there's nothing wrong with you if you were pursuing something for the purpose of something that you find meaningful, independent of how hard it is.
00:19:59To make this real for some of you guys who are going through it right now, when I was sleeping on my gym floor, I say that in one sentence, I was sleeping on my gym floor.
00:20:08But what the sentence fails to compress is that like that's a turf floor that I used to get rashes on because it was like covered in sweat and I didn't clean it that often.
00:20:17And when I was sleeping there, I was barely sleeping because it was underneath of a parking garage and it had these metal dividers and it was a concrete box and so these cars would drive over it at all hours of the night, usually like kids around my age because I was 22,
00:20:30driving there who were college kids or just out of college, parting on the roof. And so I could hear these cars, they're like doo, doo, doo, doo, doo.
00:20:37And it would like wake me up like, and I would do the billing until sometimes 11 o'clock at night and then I would have like this adrenaline in the sweat sleep that I go through because there was no AC in the gym because it was in California.
00:20:52And my first session would be five, people would get there at 4.30 so I opened the gym at 4.15.
00:20:57And the thing is, is you can hear that and I remember like I slept for less than, I would sleep for around four to five hours every night but I did that consistently for about six months.
00:21:08And it got to the moment like I remember where I could actually fall asleep leaning against walls.
00:21:14And I remember thinking to myself during that period of my life like anyone who ever has sleeping issues just simply isn't working hard enough.
00:21:19I don't think that's true. I for sure think that if you were sleep deprived enough, like you will not have sleeping issues.
00:21:25But I bring this up to say that like I was like I remember showering at the LA Fitness, didn't have flip flops and I still have athlete's foot in one of my feet because of what I caught at that place that I still deal with.
00:21:37And I literally had all my stuff in my car because I drove to California in my car and all my stuff was there.
00:21:42And so when I say one line of like I slept on the floor, like, you know, I get it.
00:21:49I understand that because like while I was going through it, like I had no promise that it was going to work.
00:21:54Right. And like I had also given up something that was significant.
00:21:58I had a white collar job and every person that I knew and this might not be real for some of you, but every person that I knew when I decided to quit and start my own gym business actually had higher status than me.
00:22:08So because they all had white collar jobs and I quit to start what most people would consider a blue collar business.
00:22:14And so I lost all social status that had within like the girls that I knew and the guys that I knew because I was no longer like on the investment banking management consulting path.
00:22:25And like I went to this prestigious college so that I could open up that world and then instead left everything so that I could become a personal trainer, which requires zero credibility at all.
00:22:35And so like if you are going through your version of hard time now for you, maybe it is more sleepless nights, maybe it is physical exhaustion, maybe it's more the social stuff of feeling like your peers are getting ahead of you and wondering what's wrong with you.
00:22:49And like you're for sure sacrificing this time, money and taking on this risk, but you're not sure if it's going to work.
00:22:54The only thing that I can say is that every single person who was successful shares that path with you.
00:22:58And the only thing that I can tell you that got me through that period of time was that I committed to not stopping.
00:23:03I didn't know when I would succeed or if I would succeed, but I did know that I wouldn't stop and that if I didn't stop, that I couldn't be called a failure.
00:23:11And so that was the big thing. Like I realized that if I had to stop, then I would have to explain stopping.
00:23:16That still meant that other people's opinions mattered to me, to be clear.
00:23:19But if I was like, if I just keep going, I can always be like, I'm still doing it. I'm still doing it.
00:23:24And as long as I had enough to cover food, which doesn't really cost that much, I was going to be OK.
00:23:31And so a lot of times the worst case scenario is I would encourage you to think out in more specificity what really is the worst case scenario.
00:23:37As someone who slept in the car or slept on the floor, like, you know what, just like everything else, it becomes steady state.
00:23:45Right. Like I remember when I was broker and had amazing memories and I remember being richer and having amazing memories.
00:23:51I remember having terrible memories now, having more money, and I remember having terrible memories then, having less money.
00:23:56For sure, money will give you options, but it will not really dramatically change your subjective well-being because that is very internal.
00:24:03A lot of us already know this, but we still want to make sure and go get the money anyways.
00:24:07But I see a man's work as something that's incredibly core to who we are.
00:24:13I don't know if it's the same for women. I can only speak to my own experience, but I see my work and what I choose to do with my hands and my mind.
00:24:20Like every day, like my grandfather, who was the person that I was closest with my family, he came here.
00:24:26He was an immigrant, one of nine, born in Macedonia.
00:24:31He was the smartest of them, so they sent him to boarding school because he was smarter than his siblings.
00:24:35Did well, then ran from the Nazis for multiple years during the Holocaust.
00:24:40And then from there came to the U.S. after being in Europe after the World War to start his practice here.
00:24:50Then he had to retake all of the exams because none of the European standardizations mattered in the U.S.
00:24:55He had to retake everything again in the U.S. in language he didn't understand.
00:24:59And so obviously he became successful. He had my mother and my mother had me.
00:25:04But he and I would sit there and talk and he says, "You have two hands and one mind." That's it.
00:25:10And I always thought about that. So it's like we have two hands and one mind.
00:25:15And if we think that like no matter what path you choose, like poverty is tough, right?
00:25:19And so is growth and so is risk. Like everything sucks, right?
00:25:24I tweeted this thing the other day because I was texting someone that says, "Everything is hard and no one cares."
00:25:28I am able to make these videos despite some of the personal cost that comes with it.
00:25:35For sure there's personal benefit, but there are costs and there are benefits.
00:25:38Because when I have those moments where you're like, "Shoot, what if I go off this ramp and I'm about to die?"
00:25:44Or you have some health scare because you see a lump somewhere and you're like, "Oh my God, is it cancer?" And it's not or whatever.
00:25:49Those moments you do this quick check on your life and you're like, "Do I need to change everything about what I'm doing?"
00:25:55And for me when I have those moments I look back and I say like this is what I would have done.
00:25:59Like I feel like the work that I do helps people and it's something that I find interesting and so I do it.
00:26:08And much of my day does not include that. And much of my life leading up to this did not include that.
00:26:15And I've said this example before, but I will make it again.
00:26:18I thought that pursuing my passion meant being in fitness because I liked working out.
00:26:22But me working out with friends is such a very small slice of my life.
00:26:26And when I actually started a gym and took it all the way to the natural extreme,
00:26:29I'm back at the beginning again right now with a gym that I can work out with the people that I like and I do not have a gym business.
00:26:34And so I say this to say that like the suffering will not stop.
00:26:40Like we work because on some level we think the suffering will end and it just won't.
00:26:45And so I think if you can accept the suffering as the toll that you pay on all these paths, then at least you get to pick where you go.
00:26:51go. And I think that is something worth fighting for.

Key Takeaway

Real passion is not about doing what you love every second, but about choosing a meaningful goal that is worth the inevitable suffering and difficulty required to achieve it.

Highlights

The etymology of "passion" is the Latin word

Timeline

The Etymology and Misconception of Passion

The speaker opens by debunking the modern interpretation of following your passion, noting that the Latin root "passio" actually means suffering. He explains that the original context referred to the Passion of Christ, which centers on a story of sacrifice and crucifixion rather than simple enjoyment. Many people quit their ventures prematurely because they mistakenly believe that not loving every second of the process means they are doing something wrong. The reality is that passion usually exists in the vague idea of a project, whereas the specific daily tasks are often mundane or difficult. Successful entrepreneurship requires accepting that the vast majority of your time will be spent on these supporting tasks rather than the core activity you enjoy.

The Rareness of Passion and the Illusion of Choice

Using the example of his high-level consulting groups, the speaker illustrates how even activities we love can become hated if done too frequently. He compares this to a favorite pizza place that remains special only because it is visited infrequently rather than being eaten for every meal. People often use a lack of passion as an excuse to avoid the difficulty of repetitive tasks necessary for success. To help others navigate this, he offers a free 10-stage roadmap for scaling businesses from zero to over $100 million based on his personal experience. He emphasizes that if you don't become excellent at your craft, you will be forced to do things you dislike just to pay bills, making excellence a requirement for freedom.

Suffering as a Fixed Cost of Life

This section introduces the idea that suffering is a fixed cost that exists on every path, whether you aim for a small goal or a massive one. The speaker argues that being broke is hard, but being rich is also hard; therefore, one should choose the path that offers the best rewards for that inevitable effort. He shares a personal philosophy that success and failure are on the same path, and failure is merely an exit point chosen by the individual. Instead of trying to change external conditions to avoid pain, individuals should reframe their internal perception to see "bad" events as necessary parts of growth. He concludes that trying to only experience good things is an impossible goal that leads to constant disappointment.

Internal 'Why' vs. External 'What'

The speaker emphasizes that your "why" and your "how" are internal and eternal, whereas the "what" is external and subject to change. He shares his own experience of feeling miserable after a $46 million exit because he lacked a "quest" or a meaningful cause to suffer for. Quoting Viktor Frankl, he notes that a man with a strong enough reason can overcome almost any obstacle or hardship. He uses the analogy of Frodo from Lord of the Rings to show that passion is about the commitment to a destination, not necessarily enjoying the dangerous journey. True love for a mission is measured by what an individual is willing to give up or endure to maintain it.

The Duty to Provide and the Pain of Growth

In this segment, the speaker discusses the concept of duty and the biological drive for men to provide, protect, and procreate. He references scientific studies showing that people can endure three times as much physical pain when they know their suffering spares their loved ones from the same fate. He admits that many days he does not enjoy the downstream effects of his work, but he finds meaning in the long-term impact on his legacy. The "monsters and dragons" found on a career path are not signs that the path is wrong, but rather indicators of the growth required to succeed. He stresses that the person you must become to handle your current struggle is the ultimate prize of the process.

Personal History: From the Gym Floor to Success

The speaker recounts the grueling reality of his early days starting a gym, including sleeping on a sweat-stained turf floor and showering at public facilities. He discusses the loss of social status he faced when quitting a prestigious white-collar job to become a personal trainer, a move many of his peers looked down upon. Despite the physical exhaustion and the lack of a guarantee of success, his commitment to not stopping kept him from being a failure. He highlights that every successful person has shared a similar path of uncertainty and sacrifice. This section serves as a powerful reminder that the "worst-case scenario" is often more manageable than the fear of it suggests.

Lessons from the Past and the Final Charge

The final section of the video covers the influence of the speaker's grandfather, a Macedonian immigrant who survived the Holocaust and found success in the U.S. through sheer persistence. This family history reinforces the message that while everything is hard and no one cares, individuals have the power to choose their rewards. The speaker admits that money provides options but doesn't fundamentally change one's baseline level of happiness or well-being. He encourages viewers to find a cause that moves them to action and to accept suffering as the necessary toll for a life of their own choosing. The video concludes with the assertion that accepting the reality of suffering allows one to finally take control of their destination.

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