00:00:00In this video, I'm gonna break down
00:00:01seven different side hustle ideas
00:00:03that you can start this year
00:00:04to the point where you're hopefully making
00:00:05an extra thousand dollars a month.
00:00:07And for each of them, we're gonna talk about
00:00:08how easy it is to get started.
00:00:09Secondly, how easy it is to make your first $100 from it.
00:00:12And thirdly, how much time and effort it takes
00:00:14to keep things going once you've gotten started.
00:00:16And then afterwards, I'm gonna talk about
00:00:17what I would personally be doing
00:00:18if I was, say, in my early 20s
00:00:20and trying to make some extra money
00:00:21and how I'd be applying these principles to my own life.
00:00:23Part one, the philosophy of side hustles.
00:00:26Okay, so let's start by zooming out a little bit
00:00:27and thinking critically about
00:00:28what we're actually trying to do here.
00:00:30So what is a side hustle?
00:00:31What is the point of doing the side hustle thing?
00:00:33Well, firstly, very few people would say no
00:00:35to an extra thousand dollars a month coming in.
00:00:37Even an extra few hundred dollars a month coming in
00:00:39would be really helpful for a lot of people.
00:00:41Having more money is generally a good thing
00:00:42because it unlocks autonomy, it unlocks freedom,
00:00:44it lets you buy more things if you're interested in that,
00:00:46it lets you unlock more experiences,
00:00:48and it lets you basically have a little bit more control
00:00:50over your own life.
00:00:51So how do you actually make this extra money
00:00:52that you want coming in?
00:00:53Well, one way is to try and get a raise at your day job,
00:00:55but we're not gonna talk about that
00:00:56'cause this video is about side hustles.
00:00:58The other way is of doing a kind of old school side hustle,
00:01:00which is actually just called a second job.
00:01:02Like for example,
00:01:03let's say I wanted to make an extra few hundred quid a month.
00:01:05I could get a job at the local kebab shop down the road.
00:01:07And that's all well and good
00:01:08because I could be making, I don't know,
00:01:0910 pound, 12 pounds an hour or something like that
00:01:11working at the set kebab shop.
00:01:12But there's a few issues with me trying to use that
00:01:14as my side hustle or second job.
00:01:15Firstly, there is a cap to how much money
00:01:17I could be getting paid working at the local kebab shop.
00:01:19Secondly, working at the local kebab shop
00:01:20is probably not very fun.
00:01:22I'm a big fan of kebabs, I love it,
00:01:23but even then it would probably become kind of boring
00:01:25after a while and thirdly and most importantly, it would tie me into more shift work.
00:01:29Let's say I've got a day job
00:01:30and then I'm doing the kebab shifts at the evening.
00:01:31I have to show up at a particular time.
00:01:33I don't have autonomy over my time
00:01:34and I don't have the flexibility
00:01:36in being able to work when I want.
00:01:37And so these factors mean that working at the local kebab shop
00:01:39I would call less of a side hustle,
00:01:41although you can use that terminology if you want.
00:01:42I would call it more like a second job.
00:01:44So when we say side hustles,
00:01:45what do we generally mean by that?
00:01:46A decent side hustle should take three boxes.
00:01:48Firstly, it should allow you to make more money
00:01:51than you would be working at a local service job.
00:01:53Secondly, it should be something that you actually enjoy doing
00:01:56where ideally it wouldn't necessarily feel like work.
00:01:58It wouldn't feel as if you have a second job
00:02:00that you're toiling away at
00:02:01just to make a little bit of extra cash.
00:02:03It would be something that actually fulfills you creatively.
00:02:05And thirdly, and perhaps most importantly, it would be flexible.
00:02:07You wouldn't be tied into a certain shift pattern.
00:02:10You'd be able to work broadly where you want
00:02:12and when you want.
00:02:13In this video, we're gonna break down seven different things
00:02:14that you could do that tick all three of these boxes.
00:02:17But there's one final thing
00:02:17that we need to understand before we go forward.
00:02:19And that is the law of making money.
00:02:21And the law of making money basically says that money
00:02:23is an exchange of value.
00:02:24If you wanna make money, you need to provide value
00:02:26to people who are willing to pay you for said value.
00:02:29Now, this is a mistake that I see a lot of people making.
00:02:30All the emails I get from people asking,
00:02:32"Yeah, how do I make money on the internet?"
00:02:33All this kind of stuff.
00:02:34But like in order for you to make money,
00:02:36someone needs to give you that money.
00:02:38You can't just make money.
00:02:39Money just does not grow in trees.
00:02:40It doesn't just appear magically in your account.
00:02:42Someone has to actually want to pay you
00:02:44in order for you to get that money into your account.
00:02:46Like for example, when you buy a $3 coffee from Starbucks,
00:02:48you're paying Starbucks $3 or whatever it is.
00:02:50And then you're getting a coffee in return
00:02:52because you perceive that that value,
00:02:54the coffee that you're getting is worth the $3.
00:02:56The $3 is coming out of your personal account
00:02:57and going to Starbucks.
00:02:59Similarly, when you are making money on the internet,
00:03:00it's easy to think of the internet
00:03:02as like magical internet money.
00:03:03Oh, if I make a YouTube video, I just make money for free.
00:03:05But like that money is coming from someone.
00:03:07In the case of YouTube, it's coming from advertisers.
00:03:08And the people that would say that making money
00:03:10is fairly easy are the ones who understand
00:03:11that it's an exchange of value.
00:03:13And there's a fairly simple formula for this.
00:03:15And if you can understand the formula,
00:03:16then you probably, hopefully,
00:03:18shouldn't really struggle with making money.
00:03:19And that formula is firstly, you just need to learn a skill
00:03:22or get good at a skill that people are willing to pay for.
00:03:25And then secondly, you just need to find people
00:03:27who are willing to pay for that skill.
00:03:28And so if you can just do those things,
00:03:29learn a skill and then find people
00:03:30who are willing to pay you for the skill,
00:03:32then you won't really have a problem with making money.
00:03:34And so hopefully you're gonna see
00:03:34as we go through the rest of this video
00:03:36that the seven different ideas we're talking about here
00:03:38are all about building a valuable skill
00:03:39and then finding people to pay you for that skill.
00:03:41So let's get started.
00:03:43Side hustle idea number one, become a writer for businesses.
00:03:45Very, very broadly, there are two types of businesses.
00:03:47There's B2C and there's B2B.
00:03:49So B2C is business to consumer
00:03:51and B2B is business to business.
00:03:53Basically everything you're familiar with
00:03:54is gonna be B2C, business to consumer.
00:03:56So for example, YouTube is B2C.
00:03:58Like mostly it's consumers who are watching YouTube.
00:04:01But actually the way YouTube makes money is B2B.
00:04:03They're selling a service to advertisers.
00:04:05They're selling to other businesses.
00:04:06And it's worth understanding this distinction
00:04:08because by far the easiest way to level up your ability
00:04:11to make money is to start thinking B2B rather than B2C.
00:04:15It's to start thinking,
00:04:15what are the services that I can offer to businesses
00:04:18rather than how can I make money for my friends and colleagues
00:04:20because your friends and colleagues
00:04:22probably don't have money to spend.
00:04:23It's like, if you start imagining like,
00:04:24oh, what value can I add to my friend?
00:04:27It's like, I could become a cleaner for them.
00:04:28Maybe that's B2C.
00:04:29But if you start thinking what value can I add
00:04:31to local businesses or businesses on the internet,
00:04:34now it just massively increases the scope of things
00:04:36that you can do to make money on the internet.
00:04:37And the first major category of services
00:04:39that you can offer to businesses is writing.
00:04:41Writing is one of the top things
00:04:42that basically every business in the world is looking for.
00:04:45It could be a local business like your local accountant
00:04:47or your local dry cleaner.
00:04:49It could be an internet business like software
00:04:51and all this kind of stuff.
00:04:52It could be creators like me and other YouTubers.
00:04:55It could be authors.
00:04:56It could be podcasters.
00:04:57Like almost every business that you'll ever come across
00:04:59will have a need to hire writers to do some kind of writing.
00:05:01Now, one of the main ones here is content writing.
00:05:03So for example, businesses will have a blog often.
00:05:06And on that blog, they will post articles
00:05:07about their particular industry.
00:05:09And they're hoping that by posting enough articles
00:05:10on their website,
00:05:11they'll get decent search engine optimization, SEO,
00:05:13and then more people are gonna go on their blog
00:05:15and then they'll stumble across the business.
00:05:17And then that will increase the sales
00:05:18or the leads for the business.
00:05:19And this is a great niche to get yourself into
00:05:21because it's very valuable for a business
00:05:22to have someone competent
00:05:23being able to write articles for them.
00:05:24B, they absolutely recognize the value of this
00:05:26and they will pay for the service.
00:05:28And C, it means you can just write.
00:05:29You can write about topics or businesses
00:05:31or fields that you're genuinely interested in.
00:05:33And generally when you're doing something
00:05:34that you have an inherent interest in
00:05:36that you actually enjoy writing about,
00:05:37it's gonna become way easier
00:05:38and it's gonna feel a lot less like work.
00:05:40The other major category of people who need writers
00:05:42is any kind of creator.
00:05:43We hire a bunch of people to do research
00:05:45and writing for our videos or for social media
00:05:47or for our website or for our courses
00:05:49and tons and tons of stuff.
00:05:49Every other creator that I know who's making money,
00:05:52who's treating their creative thing like a business,
00:05:54also has a massive requirement for writers.
00:05:56And so if you want, you can make money
00:05:57by working with your favorite creators
00:05:59and helping them write content.
00:06:00I know people who charge $1,000
00:06:02for a single script for a YouTube video.
00:06:04So if you can find a creator that needs that kind of service,
00:06:06you can make some pretty good money doing that thing.
00:06:07There's another mistake that people make here
00:06:09and they think, okay, cool, I'm gonna be a writer.
00:06:10Therefore, let me advertise my services
00:06:13on a freelance website like Fiverr or Upwork
00:06:15or PeoplePerHour or something like that.
00:06:16And I would normally say that that's a pretty bad idea
00:06:18because if you're on these freelance websites
00:06:20where there are 50,000 other people
00:06:21offering the same service,
00:06:23you're already kind of on the back foot
00:06:25because how is someone gonna find you
00:06:26out of these other 50,000 people?
00:06:27Instead, what I'd recommend is what Jack Butcher
00:06:29calls the permissionless apprentice model.
00:06:31So basically you do work for people for free
00:06:34without them asking you to do it.
00:06:35And you just then email them
00:06:36and show them the work that you've done.
00:06:38And so for example, if I was thinking,
00:06:39how do I make money as a writer?
00:06:40I would basically go to my favorite YouTubers,
00:06:42the ones whose content I watch anyway,
00:06:44and that certainly doesn't feel like work.
00:06:46And I would just write a brand new video
00:06:48for them completely for free.
00:06:49That would be a good way for me to A,
00:06:50improve my own skills and B, boost up my own portfolio.
00:06:53And C, once I've written a script for them
00:06:55in a Google doc or an ocean page or whatever,
00:06:57I would send it to them with an accompanying video
00:06:59that says, hey, I've written this for you completely for free.
00:07:01If you like it, feel free to use it.
00:07:03And if you want more things like this,
00:07:05then let's chat and we can talk about
00:07:07working together for the long term.
00:07:09And I would do this for a handful of my favorite YouTubers.
00:07:11And I can basically guarantee that at least one of them
00:07:13are gonna reply, assuming my script is good with,
00:07:15oh my God, this is incredible.
00:07:16You've really nailed the script
00:07:18and exactly what my style would be.
00:07:19And therefore I want to hire you.
00:07:20All right, so something like this,
00:07:21how easy is it to start?
00:07:22And actually, especially these days with the advent
00:07:24of AI, artificial intelligence, enhanced writing tools,
00:07:27it's actually becoming way easier to be a writer
00:07:29than it used to be when you had to type
00:07:31all the words out yourself.
00:07:31So often being a decent writer these days
00:07:33is just about being able to use the appropriate AI tools
00:07:36to create your first draft.
00:07:37And then being able to edit that first draft
00:07:38to see what sounds good and what's in the style
00:07:40of the people that you're trying to work for.
00:07:41How easy is it to make your first $100?
00:07:43Again, I would say it's a little bit harder
00:07:45than just getting started
00:07:45because you have to now find people to pay you.
00:07:47But if you're using this permissionless apprentice model,
00:07:49if you're not trying to stand in the queue
00:07:51of 50,000 people on Fiverr trying to get hired,
00:07:53but you're instead actively reaching out
00:07:55and working for free for people
00:07:56that you actually wanna work with,
00:07:57I would say probably within a few weeks,
00:08:00you'd probably land your first client
00:08:01and then that'll probably pay more than $100
00:08:03and now you've made your first $100.
00:08:04And then how much time and effort is it to keep going?
00:08:06Well, the issue with writing is that you are kind of trading
00:08:09your time for money because you do have to do the work
00:08:11of actually writing to then get paid for it.
00:08:13But actually these days, if you use AI tools appropriately,
00:08:16then you can probably massively leverage
00:08:17your own ability to write stuff.
00:08:19And then also further down the line,
00:08:21once you've had experience in writing,
00:08:22you can then start creating your own assets.
00:08:24You can make your own eBooks or your own courses,
00:08:25your own products.
00:08:26And now that is a thing that then decorrelates writing
00:08:29from the amount of time you're spending on it.
00:08:31And it then becomes a way of levelling up
00:08:33this particular side hustle and maybe making a more
00:08:35of a passive income stream out of this writing stuff.
00:08:37Side hustle idea number two, becoming a sales copywriter.
00:08:40Basically anytime someone wants to sell something,
00:08:42they will have a page that gives you the information
00:08:44about their product.
00:08:45For example, if you look on Amazon,
00:08:46any product will have some copy, sales copy,
00:08:48some writing that's trying to sell you the product.
00:08:50If you look at any online courses or any products
00:08:52on the internet, like basically everything will have
00:08:54some level of sales copy associated with it.
00:08:56And so if you're looking to make some extra money
00:08:58through a side hustle and you're interested in, for example,
00:09:00writing and sales and marketing and psychology and persuasion
00:09:03and this kind of stuff, you can actually fairly easily
00:09:05and fairly quickly become more of an expert
00:09:07in the field of sales and marketing.
00:09:09You could read a few books like Russell Brunson's
00:09:11"Expert Secrets" trilogy.
00:09:12You could read Alex Huamozi's $100 million offers.
00:09:14You could read a book by I think Jim Stevens
00:09:16called "Copywriting Secrets" and with a handful of books,
00:09:20you would become way more knowledgeable about sales
00:09:22and marketing generally and about copywriting in particular
00:09:26that you probably would know way more than any business
00:09:28that's trying to hire you for the service.
00:09:29And the nice thing about sales copywriting is that generally
00:09:32the return on investment for a business is fairly obvious.
00:09:34Like if someone emailed me and they did the permissionless
00:09:37apprentice model and they saw that my part-time
00:09:39YouTuber Academy has a sales page and because of their
00:09:42knowledge of sales and marketing and copywriting,
00:09:44they would know that my sales page is under optimized.
00:09:47If they were to just send me a Google Doc being like,
00:09:48"Hey, I'm a sales copywriter.
00:09:50I've rewritten the first half of your landing page for you.
00:09:52Feel free to use it, but I'd love to work with you."
00:09:54I would immediately say, "Yes, absolutely.
00:09:56I'm gonna hire this person."
00:09:57Because for me, if I can improve the conversion rate
00:09:59on my sales page by even 1%, that directly translates
00:10:02to bottom line profits and therefore it's a lot easier
00:10:04for me to justify the expense of hiring a sales copywriter
00:10:07for that thing.
00:10:08The thing with all of these things is that once you've got
00:10:09one paying client, it becomes a lot easier to land
00:10:12other paying clients because word of mouth recommendations
00:10:15in the world of business are just huge.
00:10:17And generally if we work with a freelancer or someone
00:10:19who's really good, then I will know 10 to 20 to 30
00:10:22other people who need that service and I'd be recommending
00:10:24that freelancer to those other people as well.
00:10:26Because generally business owners hang out with other
00:10:28business owners, big YouTubers hang out with other
00:10:30big YouTubers and generally the problems that one of those
00:10:33has is the same as the problem that all their friends have.
00:10:35So really all you have to do is get your foot in the door,
00:10:37get your first paying client, get a testimonial from them
00:10:40and then word of mouth recommendations mean that you probably
00:10:42won't struggle to find clients in the future.
00:10:44Again, assuming you're good.
00:10:45All of this has to be on the presupposition that money
00:10:48is an exchange of value and you have to actually be good
00:10:50at the thing.
00:10:51So how easy is sales copywriting to start?
00:10:53Well, it's not that easy.
00:10:54You kind of have to be good at the skill, which means you do
00:10:56have to do a little bit of reading, but hey, in about a month
00:10:58you can read all these five books that I've mentioned,
00:11:00there'll be linked down in the video description.
00:11:01And then now all you have to do is do a little bit of
00:11:03practice and you can do that practice permissionlessly.
00:11:05Like you don't have to wait for permission for someone
00:11:07to be like, hey, yes, I want you to redesign my landing page.
00:11:09You could just do it and you could see if you enjoy it
00:11:11and your skills will just naturally improve over time.
00:11:13Secondly, how easy is it to make your first hundred dollars?
00:11:15Honestly, pretty easy.
00:11:16Sales copywriting is such a standard.
00:11:18It's just so easy to reach out to a business and say,
00:11:20hey, I've improved the copy on your landing page.
00:11:22Do you want to hire me to improve the copy on the rest of your
00:11:25website?
00:11:26And they'll probably be like, hell yeah.
00:11:26And now you've landed your first client.
00:11:28And then thirdly, how time intensive is it to do?
00:11:30Well, actually I think it's less time intensive than content
00:11:32writing because to be honest,
00:11:34once you get good at sales copywriting,
00:11:36you find that the formula is kind of the same for any sort
00:11:39of business. You describe the problem.
00:11:40You agitate the problem. You provide a solution.
00:11:42Like there's a formula that you can read in, for example,
00:11:45copywriting secrets of the book.
00:11:46And if you follow that formula,
00:11:48you can often copy and paste things between different clients
00:11:50and you just become better at the skill over time.
00:11:52So, you know,
00:11:53your 10th and 20th client will take a lot less time than your
00:11:55first or second client.
00:11:56So broadly,
00:11:57I would say it's not too bad in terms of ongoing time and
00:12:00effort.
00:12:00Side hustle idea number three, become a thumbnail designer.
00:12:03So we're not talking about design as a service.
00:12:05We've talked about writing as a service.
00:12:06Now it's a design as a service.
00:12:08And one very easy design as a service that every single
00:12:10YouTuber needs is a thumbnail designer.
00:12:13As YouTubers, we know how important thumbnails are.
00:12:15And so if you can actually get good at the skill of making
00:12:18thumbnails, which is again, not too hard,
00:12:19you just follow some tutorials on the internet about how to
00:12:21use Photoshop and over time,
00:12:23you'll develop an eye for what decent thumbnails look like.
00:12:26Then again,
00:12:26you can follow the permissionless apprentice model and then
00:12:28you can email them and say, Hey, I really enjoy your work.
00:12:30I've been watching your channel for a very long time.
00:12:32I'm a thumbnail designer.
00:12:33So I thought I'd redesign some of your thumbnails for you.
00:12:36Feel free to use them if you'd like.
00:12:37And if you'd like to hire me,
00:12:38if you like what I've done and you'd like to hire me,
00:12:40then do please get back to me and we can talk.
00:12:41I have actually mentioned this point in a couple of videos in
00:12:43the past.
00:12:44And I have had maybe five people out of the 3 million people
00:12:47of 15 million people that have watched these videos.
00:12:49I've had about five people email me with being like, Hey,
00:12:52I would love to be a thumbnail designer here.
00:12:53Here are a few thumbnails.
00:12:54Unfortunately, all five of those have just like,
00:12:56the thumbnails have not been very good and we've AB tested
00:12:59them and they just haven't performed as well as thumbnails
00:13:01that I could make myself.
00:13:02But there's like five people out of several million people
00:13:04who've watched the videos.
00:13:05And I'm literally saying anyone can email me and redesign my
00:13:08thumbnails and I will literally hire you if your thumbnails
00:13:10are good.
00:13:11So only five people have done it and none of them have been
00:13:12good.
00:13:13So again, this is a thing of like exchange of value.
00:13:16You have to actually be good at the thing that you're trying
00:13:17to do.
00:13:18But the way you get better at the thing you're trying to do
00:13:19is by just doing lots of it, doing it permissionlessly.
00:13:22And then over time you can iterate and get better at this
00:13:24graphic design stuff.
00:13:25So how easy is it to get started with this?
00:13:27Well, I'd say it's kind of hard because you have to learn
00:13:29graphic design and you have to have an eye for kind of
00:13:32aesthetics and taste and just be familiar with YouTube.
00:13:35But if you're the sort of person who watches a lot of YouTube
00:13:36videos, which I hope you are.
00:13:37If you've gotten to this point in this video,
00:13:39then maybe you'll just have more of an inbuilt appreciation
00:13:42of thumbnail aesthetics than other people do.
00:13:44Secondly, how easy is it to make your first hundred dollars?
00:13:46Well, honestly, if it were me,
00:13:47I would pay 200 to 250 pounds GBP for a decent thumbnail
00:13:51for one of my videos.
00:13:53I know someone who pays a thousand dollars for a thumbnail
00:13:55for one of his videos.
00:13:57You know, the lowest I've seen people pay for thumbnails,
00:13:59it's like 30, 40, 50 pounds, which is again, quite a lot,
00:14:01considering that it sometimes only takes maybe 20 minutes
00:14:04or half an hour of work to create a thumbnail.
00:14:06And especially if you're from a country where the kind of
00:14:08purchase price parity is very different to the GBP,
00:14:11then that's a lot of money that you can make for a very small
00:14:13amount of work.
00:14:14Again, provided you're actually good at the thing.
00:14:15And then thirdly,
00:14:16how much time and effort does this take to keep going?
00:14:18I would say actually a moderate amount.
00:14:20You do have to make the thumbnail specific for every video,
00:14:22but over time, as you work with specific clients,
00:14:25you will, you kind of get an idea of their style.
00:14:27Like the thumbnail designer who works with me now,
00:14:29it takes, it doesn't take very long for him to make the
00:14:31thumbnails for the videos,
00:14:32because we kind of have a house style.
00:14:34It's usually a smiling photo of me.
00:14:36And then there's usually some icons and maybe some text.
00:14:38And that actually maybe takes like 10,
00:14:3920 minutes to put together.
00:14:41Whereas initially it would have taken maybe several hours
00:14:43if you were trying to design thumbnails completely from
00:14:45scratch for every single client.
00:14:46So kind of moderate amount of effort over time.
00:14:48Side hustle idea number four, become a website designer.
00:14:51Now being a website designer is actually how I got my own
00:14:53start when it came to making money online as a side hustle.
00:14:56I was 13 years old, I was in school,
00:14:57but in the evenings and on the weekends,
00:14:59I'd be doing freelance web design for random small businesses
00:15:02that would meet on some freelance website.
00:15:03And this was how I made my first kind of several hundred
00:15:05dollars on the internet.
00:15:06And again, there's this thing of that there are thousands
00:15:08and thousands of web designers out there.
00:15:09It's just that A, they're either not very good or B just bad
00:15:12at marketing the services to the right people
00:15:14in the right format.
00:15:15Like if you go to Fiverr,
00:15:16you'll see 10,000 examples of web designers,
00:15:18but that's again, like if you're,
00:15:20if you're on Fiverr trying to sell your services,
00:15:22you're probably doing it wrong.
00:15:23And instead, if you follow the permissionless apprentice model
00:15:26and interact with people on Twitter and on LinkedIn
00:15:28and these platforms where people who have money
00:15:29are congregating and are willing to pay money for services,
00:15:33you'll generally have a much better time
00:15:34of trying to land work.
00:15:35Now, one of the guys that we work with for our website
00:15:37is called Henry.
00:15:37And in the pandemic, within about six months,
00:15:40he taught himself how to design websites.
00:15:42And he built his own personal website
00:15:44that looked absolutely amazing.
00:15:45It looked like the, like one of the sales pages
00:15:47for an Apple product.
00:15:48And so he reached out to us and said that,
00:15:49"Hey, he likes, he likes the stuff.
00:15:50He would like to do some web design for us."
00:15:52And I looked at his website and I was immediately blown away.
00:15:54I was like, "Oh my God, this guy clearly knows
00:15:56what he's doing.
00:15:57Of course, I wanna hire him."
00:15:58Because again, every business,
00:15:59every creator who has a website,
00:16:00every business under the sun,
00:16:02will always be thinking about how do I improve my website?
00:16:04Because they know that their website is really important
00:16:06for their business branding
00:16:08and for landing sales for their products.
00:16:09And so we hired Henry and now we've paid him several,
00:16:11I think over 10K plus over the last like year
00:16:14to help redesign some of our websites.
00:16:15Like he previously had a job.
00:16:16He didn't enjoy the job very much.
00:16:17And he decided, you know what?
00:16:19I'm interested in design.
00:16:20I like the idea of making websites.
00:16:21I'm just gonna teach myself.
00:16:22And through just watching YouTube videos
00:16:23and taking a couple of courses online,
00:16:25he taught himself web design to the point
00:16:27that he can now charge $10,000
00:16:29for every website he makes for a client.
00:16:30If you don't know how to make a website,
00:16:31I have a video about it linked over here somewhere.
00:16:33So how easy is this to start?
00:16:35I would say it's pretty easy to start
00:16:36because it's not that hard learning how to design a website.
00:16:39All you have to do is decide,
00:16:40is this the thing you wanna do?
00:16:41And then watch a few YouTube tutorials and then practice,
00:16:44and then build up your portfolio over time.
00:16:45How easy is it to make your first $100?
00:16:47Again, not overly hard.
00:16:49Again, if you follow the Permissionless Apprentice model,
00:16:50if you're not trying to queue up
00:16:51with 50,000 other people on Fiverr
00:16:53and you're instead actively reaching out to companies
00:16:56or creators or businesses that you like,
00:16:58and maybe doing a little bit of a free design
00:17:00for their homepage initially,
00:17:01and then saying, hey, this is what your website
00:17:03could look like.
00:17:04I'm a web designer, I'd love to work with you.
00:17:06Let's hop on a call and talk about it.
00:17:07It shouldn't be too hard to land your first client.
00:17:09And then thirdly, how much time and effort does this take
00:17:11to maintain over time?
00:17:12Again, it takes a lot of time and effort initially
00:17:14as you start doing the thing.
00:17:16But then there are plenty of people I know
00:17:17who just do freelance web design
00:17:19by designing sites on WordPress.
00:17:20And once you've made one or two sites,
00:17:22you can often copy and paste the settings
00:17:24and the appearance and the theme
00:17:25on any other site that you use
00:17:27and just tweak a few little bits of it.
00:17:28Side hustle idea number five,
00:17:29become a short form video editor.
00:17:31We've talked about writing, we've talked about design.
00:17:33The other major thing that basically every business
00:17:36under the sun is now looking at is video,
00:17:38and in particular short form video.
00:17:39With the whole TikTok thing,
00:17:40with the whole Instagram Reels thing,
00:17:42with the whole YouTube Shorts thing,
00:17:43basically every business that I know
00:17:45are trying to get into video production and video making
00:17:47because they know that that's a way for them
00:17:48to generate more organic traffic for their business.
00:17:50Now I wanna show an example here of a Twitter DM
00:17:52that this guy Juan Gomez sent to my friend Dickie Bush
00:17:55who runs a ship 30 for 30.
00:17:56This guy says, "I spent about 20 minutes crafting a DM.
00:17:59I wanted to demonstrate competence and relatability.
00:18:01I wanted to make sure I took on all the risk, not Dickie.
00:18:03And here's the DM I sent.
00:18:04Hey Dickie, I saw your YouTube thread
00:18:06and was super encouraged by your approach.
00:18:07Love the fact that you're building in public.
00:18:09I've been receiving tremendous value from your content
00:18:10and would wanna return the favor in some way.
00:18:12If you're ever in need of a video editor,
00:18:13shoot me a message.
00:18:14I've worked as a videographer editor for two years
00:18:16and I have over 200 videos of experience.
00:18:18I really connect with the topics you talk about
00:18:20and would love to help you grow your channel.
00:18:21Offer, I edit your next three videos for free
00:18:23and you decide if you wanna work with me or not.
00:18:25Let me know if this is something you'd find interesting.
00:18:27Cheers."
00:18:27Now this guy from sending this DM
00:18:28and from like taking on all the risk himself
00:18:31and offering to do these next three videos completely
00:18:33for free, not quite following
00:18:34the permissionless apprentice model
00:18:35and that he didn't do the work upfront.
00:18:36He asked Dickie if he wanted the work done
00:18:38because he would need to send him the raw files to edit.
00:18:41He ended up landing a job with this very high paying client
00:18:43whose work he enjoyed where doing the video editing
00:18:45for Dickie Bush doesn't actually feel like work to Juan.
00:18:48And I think a DM like this is something
00:18:49that so many people could learn from.
00:18:50Again, I get a handful of emails every single day
00:18:52from people pitching me on services.
00:18:54None of them are like demonstrate the competence
00:18:57and the relatability and the reliability
00:18:58of a message like the one that Juan sent to Dickie.
00:19:00And I think that's a shame
00:19:01because clearly there are all these people out there
00:19:02that wanna make money that they wanna do creative stuff
00:19:04that gives them flexibility and autonomy
00:19:06but they don't realise like how to sell the service.
00:19:08It's like you could be really good at video editing
00:19:10but if you suck at being able to communicate
00:19:12that value proposition to someone else
00:19:13who's willing to pay you for that service
00:19:15then you're never gonna land the work in the first place.
00:19:17So how easy is this to start?
00:19:18Well, you actually have to learn video editing.
00:19:20It's not that hard.
00:19:21You can take my own Skillshare class on how to edit videos.
00:19:23It's free, link down below if you wanna check it out.
00:19:25And in a weekend, you can learn how to edit videos
00:19:26to a reasonable standard.
00:19:27Secondly, how easy is it to make your first $100?
00:19:30Again, I don't think it's very hard at all.
00:19:31I think if you have just a reasonable amount
00:19:34of communication skills and some sort of portfolio
00:19:37and some ability to actively reach out to the people
00:19:39that might be hiring you,
00:19:40it's really easy to make your first $100.
00:19:42Again, if you're trying to stick yourself on Fiverr
00:19:44and then kind of compete with 50,000 other people
00:19:46for video editing,
00:19:47it's really, really hard to make your first $100.
00:19:48But if you do it right,
00:19:49if you connect with the appropriate people
00:19:51on Twitter and LinkedIn and email,
00:19:53rather than trying to go on freelance marketplaces,
00:19:55it'll be super, super easy as a video editor
00:19:56to make your first $100.
00:19:57And then how much effort does it take to keep going?
00:19:59Well, unfortunately, quite a lot.
00:20:01Video editing is one of those things
00:20:02that it does take a large amount of time.
00:20:04And as you get better at it and as you develop assets
00:20:06and transitions and templates and stuff,
00:20:08you can get a little bit faster at it,
00:20:10but it is fundamentally a thing that requires work.
00:20:12And so if you really wanted to level up
00:20:14this particular side hustle,
00:20:15you could then form a sort of agency model.
00:20:17You could hire other video editors underneath you,
00:20:19like junior editors who would do the initial cuts
00:20:21and that kind of stuff.
00:20:22And then you could be the person doing the final cut
00:20:24and presenting that to the client.
00:20:25And now you're kind of building your own agency,
00:20:27which is a different sort of way of doing a side hustle,
00:20:29but something we're gonna be talking about in future videos.
00:20:30Now, once you've used all these side hustles
00:20:32to make this extra money,
00:20:33you're probably gonna wanna invest said money.
00:20:35And that brings us to the sponsor of this video,
00:20:37which is Trading 212.
00:20:38Trading 212 is a fantastic app
00:20:40that lets you trade completely for free
00:20:41in terms of stocks and shares and foreign exchange and ETFs.
00:20:44Now, what's great about Trading 212
00:20:45is that they've got a practice mode and a real money mode.
00:20:48The practice mode lets you invest
00:20:50like fake money in the markets.
00:20:51So the markets are actually what's happening in real life,
00:20:53but you're not investing any real money.
00:20:55You're just sort of investing pretend money.
00:20:57So if you're new to the world of investing
00:20:58and you feel it's a little bit daunting
00:20:59to play with real money,
00:21:00then you can absolutely try it out in practice mode.
00:21:02And then once you're ready,
00:21:03it's super easy to deposit money into the account
00:21:04using Apple Pay or using a credit card or using what I use,
00:21:07which is a secure connection to my bank directly.
00:21:09So with one tap, I can just deposit funds
00:21:10into my Trading 212 account.
00:21:12And because they allow you to invest in ETFs,
00:21:13exchange traded funds, like the S&P 500,
00:21:16it means you don't necessarily even need
00:21:17to pick individual stocks,
00:21:19which is generally something that I usually advocate against.
00:21:21You can just invest in these broad market index funds.
00:21:24And I've got a whole video on exactly how that works
00:21:26if you wanna check it out to learn a bit more.
00:21:27They've also got some pretty cool auto investing features.
00:21:29So if, for example, you don't wanna invest in lump sums,
00:21:31which is generally what I do,
00:21:32you can instead invest a certain amount of money
00:21:34every month or every week,
00:21:35and you can automatically insert that into different pies.
00:21:38So for example, you could have half your portfolio
00:21:40as the S&P 500, and maybe you could have the other half
00:21:42of your portfolio being the Vanguard All World Index Fund.
00:21:45Now, obviously, as with all investments,
00:21:47your capital is at risk.
00:21:48And while your investments can rise, they also might fall.
00:21:50And so depending on when you withdraw money
00:21:52or depending on how you play the markets, as it were,
00:21:54you might well get back less than you invested.
00:21:56But hopefully, if you follow the strategies
00:21:58and generally invest in broad market index funds,
00:22:00using an app that's very secure, that's very legit,
00:22:02and that's easy to use,
00:22:03then hopefully will over time get to a decent result.
00:22:06Also, if you're based in the UK,
00:22:07you can open your ISA with Trading 212,
00:22:09the individual savings account,
00:22:10which allows you to invest 20,000 pounds a year
00:22:12completely tax-free in this wrapper.
00:22:14And within the ISA, you can then invest
00:22:16in whatever index funds or ETFs or stocks and shares
00:22:18if you're choosing to do stock picking that you like.
00:22:19Anyway, if you wanna check it out,
00:22:21then all you have to do is download the Trading 212 app,
00:22:23and you can get that on iOS and also on Android.
00:22:25And they've also got a web app as well.
00:22:27And if you use the coupon code Ali, A-L-I, at checkout,
00:22:29that will give you a free share
00:22:31that's worth up to 100 pounds.
00:22:32Side hustle idea number six,
00:22:34become a solopreneur's second pair of hands.
00:22:36All right, so this is quite a fun one.
00:22:37This is not quite a creative skill.
00:22:39But again, generally, if you know
00:22:41that there are people out there you would like to work for,
00:22:43let's say you follow YouTubers or streamers
00:22:45or businesses or whatever,
00:22:47you can send them an email
00:22:47and offer to be their second pair of hands.
00:22:50Sort of a cross between an operations manager
00:22:52and a personal assistant.
00:22:53So James Clear, for example,
00:22:54who is the ridiculously best-selling author of "Atomic Habits,"
00:22:56which you might've read,
00:22:57only has one other person on his team.
00:22:59And this person is his right-hand man
00:23:00who does all of the stuff,
00:23:01sort of like a personal assistant/virtual assistant/
00:23:04helping him with all the content he wants to make
00:23:06and helping him book his conferences
00:23:08and going through his emails.
00:23:10And for that person working in that role,
00:23:12they get to work with James Clear,
00:23:13and that's like a pretty cool place to be.
00:23:15And they get to be basically running the operations
00:23:17of this multimillion dollar business that he's got going on
00:23:19with a small team of two people.
00:23:21And that's pretty fun.
00:23:22It could start off as a part-time side hustle,
00:23:23and then it could absolutely become a full-time thing
00:23:25if you're into that kind of stuff.
00:23:26Similarly, you might be familiar with Elizabeth Phillips,
00:23:28who used to be my part-time personal assistant
00:23:30for like a few hours a week.
00:23:32And that was how she got into this world
00:23:33of content creation and stuff.
00:23:35And then by virtue of being my part-time personal assistant
00:23:37for a few hours a week,
00:23:38she realized that, oh, this YouTube stuff is a thing.
00:23:40And she helped out with our YouTuber Academy.
00:23:42And now she's like, you know, massive YouTuber,
00:23:44several hundred thousand subscribers,
00:23:45making loads of money through that.
00:23:46And really doing this sort of personal assistant,
00:23:48operations manager, side hustle, part-time thing
00:23:50can unlock a lot of interesting opportunities
00:23:52further down the line
00:23:53that you just wouldn't even have realized even existed
00:23:55if you hadn't done the thing.
00:23:56Right, so how easy is this to get started?
00:23:57Honestly, I think it's super easy.
00:23:58Again, all you have to do
00:23:59is have the appropriate amount of communication skills
00:24:01to be able to email or DM someone
00:24:03and take on all the risk yourself.
00:24:05The thing that Elizabeth did, which was really good
00:24:06when she initially reached out to me on Instagram,
00:24:08was, hey, I'll be your part-time PA for a month,
00:24:10personal assistant for a month.
00:24:12You don't even have to pay me
00:24:13and we'll just see if it works out.
00:24:15I ended up being like, no, I'm gonna pay you anyway,
00:24:16'cause I felt bad.
00:24:17But if you can demonstrate taking on all the risk yourself,
00:24:20it becomes very easy for the person hiring you
00:24:22on the other end to say yes to that
00:24:24without having to think too hard about it.
00:24:25Secondly, how easy is it to make your first hundred dollars?
00:24:27Again, pretty easy.
00:24:28Once you've found the right client
00:24:30and you've actually reached out to them
00:24:31and you've gotten your foot in the door
00:24:32and you're then demonstrating
00:24:34that you can add value to their stuff,
00:24:36then it's pretty easy to make your first hundred dollars.
00:24:37But unfortunately, this is quite a time-intensive job.
00:24:40Usually, personal assistants and staff are paid by the hour
00:24:43rather than by outcome.
00:24:44And so you're always kind of tied
00:24:45to a particular hourly return on your time.
00:24:47But hopefully what'll happen
00:24:48is that as you become more and more valuable
00:24:49to the business that you're working with or working for,
00:24:51then they might bring you on as a full-time employee
00:24:53or as someone on a retainer.
00:24:54And now maybe you've even got the option
00:24:55of quitting your day job because this pays better
00:24:57and it's way more fun and gives you way more flexibility.
00:24:59Side hustle idea number seven,
00:25:00one man video production agency.
00:25:02So we've talked about how basically every business
00:25:04is looking to get into video.
00:25:05And we talked about being an editor
00:25:06for short form content on YouTube Shorts
00:25:08and Instagram Reels and TikTok.
00:25:09But actually, relatedly, every business is looking for video,
00:25:12whether it's the local accountant
00:25:13or the local orthodontist or the local plumber,
00:25:15or if it's like a software product or if it's a creator,
00:25:17everyone is looking to make more videos.
00:25:19And so if you can, as a side hustle,
00:25:21be a sort of one man media agency,
00:25:23one man content video production machine,
00:25:25you can offer a really valuable service for businesses.
00:25:27And it's also kind of fun doing that.
00:25:29For example, Gordon, the videographer that we work with,
00:25:31used to be a freelance videographer
00:25:32and sort of did this thing for several years
00:25:35where initially he would find clients
00:25:37in the health and fitness space
00:25:38because he was inherently interested in that.
00:25:40He'd make videos in that space completely for free.
00:25:41And then he started landing paid clients.
00:25:43And then he was being flown
00:25:44to all these like ridiculously cool
00:25:46kind of world championship bodybuilding
00:25:47and powerlifting competitions.
00:25:49And he was doing the video production,
00:25:51the videography, the editing,
00:25:52the storyboarding and everything for these clients.
00:25:54And he turned himself into this one man media powerhouse,
00:25:58which has meant that he unlocked tons and tons of opportunities
00:26:00for working with really cool people
00:26:01and travelling around the world
00:26:02and actually doing it with some amount
00:26:04of flexibility and autonomy.
00:26:05You could reach out to software products that you like
00:26:07that maybe don't have compelling videos
00:26:08on their YouTube channel.
00:26:09And you could offer to make YouTube videos
00:26:11for that software company.
00:26:12And they'd probably say, hell yes,
00:26:13because software companies have a lot of money
00:26:15and they know that they can land more organic traffic
00:26:17to their product through video.
00:26:19And so if you can become their YouTube channel producer
00:26:21and help make videos about their app,
00:26:22now that's a super easy way of making money as well.
00:26:25And there's tens, if not hundreds of thousands
00:26:26of these software companies that have enough money
00:26:28that have really high margins that don't do video,
00:26:31that would love to do video,
00:26:32where there's such a huge gap between where they want to be
00:26:34and where they currently are,
00:26:35where all you have to do to bridge that gap
00:26:37is just learn the skill of doing video,
00:26:39learn how a camera works,
00:26:40learn how to take videos with your phone,
00:26:41learn video editing by following my Skillshare class,
00:26:43whatever you like.
00:26:44That's like, video is such a massively underrated service
00:26:47these days where there are so many businesses that want it.
00:26:49And there are relatively so few people
00:26:51that can offer that service.
00:26:52Maybe this will change 10 years from now.
00:26:54But right now, we're in an incredible era
00:26:56where there's just so much demand for this thing
00:26:58and not enough supply of it.
00:26:59I know a bunch of people who are making side hustle
00:27:02and also full-time income money as video editors
00:27:04and video producers and videographers,
00:27:06and they keep on getting more and more and more clients
00:27:08to the point where they don't have enough capacity
00:27:11to actually do the work.
00:27:12And they're trying to find other people,
00:27:13but they always say it's really hard to find a good editor.
00:27:15It's really hard to find a videographer who's actually good.
00:27:17How easy is it to get started
00:27:18by being this one-man media production agency?
00:27:21Again, not very hard.
00:27:22You can start by filming videos on your phone.
00:27:24You can start by reaching out to local businesses,
00:27:25and you can use those as free examples to hone your skills
00:27:29and also get better at the act
00:27:30of kind of selling your services.
00:27:31How easy is it to make your first $100?
00:27:33Again, not that hard because generally,
00:27:35if you're targeting a local business and they have money,
00:27:37which almost by definition they do
00:27:38because they're a local business,
00:27:40they will generally see the value of having decent videos
00:27:42on their YouTube channel or on their Instagram page
00:27:44or on their Facebook page or on their website or whatever.
00:27:46But it does take a reasonable amount of time and effort
00:27:48to continue with this sort of thing.
00:27:50But again, if you're interested in it,
00:27:51this becomes something that you do over the long-term,
00:27:53you can turn it into an agency model if you really want.
00:27:56So those were seven different side hustle ideas.
00:27:58I'm just gonna share what I would personally do
00:28:00if I was in my, let's say, early 20s
00:28:01and I was trying to make money.
00:28:02For me, I would go down probably the web designer route
00:28:05because I was always inherently interested in that.
00:28:07I kind of did it when I was young a little bit.
00:28:09I'm kind of out of date with the latest kind of tools
00:28:11and processes and how to use Webflow and Framer and stuff,
00:28:14but it wouldn't be too hard for me to learn
00:28:16to teach myself web design, to be able to use these tools.
00:28:18And then I would reach out
00:28:19to all of my favourite creators, firstly,
00:28:21and all of my favourite software companies
00:28:23and apps that I use on my phone.
00:28:25And any who don't have a good website,
00:28:27I would offer to make them a website
00:28:29and I'd offer to make the first few pages for free.
00:28:32And then I'd get testimonials
00:28:33and then I'd be using that permission as apprentice model
00:28:35to then be able to find other people
00:28:37who are willing to pay me for my service.
00:28:38And I'm pretty confident
00:28:39that I'd be able to fairly easily make six figures a year
00:28:42from just doing web design
00:28:43by virtue of finding the right people
00:28:45and by virtue of being good at the skill.
00:28:46Right, so hopefully this video has given you a few ideas
00:28:48on what you can do to make side hustle income online,
00:28:50maybe get to this $1,000 a month point,
00:28:52which could be quite fun.
00:28:53But if you're interested
00:28:54in potentially becoming a digital nomad
00:28:56and making this more of a full-time thing,
00:28:58then you might like to check out this video over here,
00:28:59which is my guide to how to make money online
00:29:01to get to the point where you're making $3,000 a month
00:29:03and you've got fun, freedom and flexibility
00:29:05to be able to do it on your own terms.
00:29:07So check out that video if you like.
00:29:08Thank you so much for watching
00:29:09and I'll see you in the next video.