00:00:00This is the first piece of content I ever made.
00:00:02This is the first ad I ever made.
00:00:05Fast forward to today, we make 450 pieces per week.
00:00:08I broke the Guinness World Record for the fastest selling non-fiction of all time with $106 million in sales in a weekend.
00:00:12And we had a portfolio of companies that did north of $250 million in agri-revenue last year.
00:00:16In this video, I want to show you just how far anyone can come.
00:00:19And not to judge your first chapter by someone else's 25th or 1000th chapter.
00:00:23Also, quick shout out to Don Mazzetti. You're the one who inspired me for making this.
00:00:26Here's one promise I can make to you.
00:00:28You will be cringe.
00:00:30And so, let's define these terms real quick.
00:00:32Shame is breaking someone else's rules.
00:00:34Guilt is breaking your own rules.
00:00:36Cringe is supposed second-hand embarrassment.
00:00:40Someone's saying, "Oh, that's cringe."
00:00:42Saying, "I'm embarrassed for them."
00:00:44But in reality, it's a defensive status play.
00:00:46Which means you should interpret it as if someone says,
00:00:48"Oh, that's cringe. They said that to you."
00:00:50It means I'm beginning to change my status relative to other people or relative to them.
00:00:54And therefore, I'm on the right path.
00:00:56And so, we have to ask the question, like, whose rules are we breaking?
00:00:59Did we agree to their rules?
00:01:01If we set the rules, what outcome did those rules optimize for?
00:01:03A rule is an if-then statement. Is that true?
00:01:06How do we know that? And why does that matter?
00:01:08People seeing you try hard will say,
00:01:11"Why are you taking this so seriously? Why do you even care?"
00:01:14But the truth is, they've never cared about anything in their lives.
00:01:18Like, when's the last time they took anything seriously?
00:01:21Of course. Never. And it shows.
00:01:24And so, I had a guy once come up to me and tell me that
00:01:26he saw how hard I was trying with content.
00:01:29And then he said he'd almost outsourced all of it down to two hours a week.
00:01:33And he was like, "Yeah," like bragging about it.
00:01:35And I said, "Yeah, it shows."
00:01:36And he just, like, looked at me and I was like, "Yeah, it shows." Right?
00:01:40He was trying to be cool about the fact that he didn't try hard,
00:01:43but all it looked like was that he was losing.
00:01:45But back to point. Is it cringe to care?
00:01:49Yes. Of course it's cringe.
00:01:51You can make anything cringe by just caring about it.
00:01:53And the only people who think caring isn't cool are people in high school
00:01:57or people who got older but never grew up.
00:02:00So, be real about this for a second.
00:02:02Just changing how I talk about something can make it sound cringe.
00:02:06So, in the fitness world where I came from, right, bodybuilding,
00:02:09you could be obsessed over muscles, oiling up and posing in tiny trunks
00:02:13on a stage for strangers, right?
00:02:16Maybe competitive chess, right?
00:02:18Staring at a board for hours in dead silence,
00:02:20obsessing over wooden pieces like your life depends on it.
00:02:23Making YouTube videos. Cringe.
00:02:25Setting up light. You're going to set up your little lights
00:02:27and talk to your little camera like an idiot.
00:02:29Like, no one's listening, right?
00:02:30Editing for hours just for a couple views and comments.
00:02:34Oh, writing a book. That's cringe.
00:02:36Locking yourself away for months or years.
00:02:39Pouring your soul into words that most people will never read.
00:02:41Like, you're just going to sit away and type on your keyboard, right?
00:02:43Anyone can make anything cringe, right?
00:02:47Because anyone who cares about anything is cringe.
00:02:51But the worst, and I think Dom Mazzetti said this and I love this,
00:02:54the cringiest thing of all is to be scared about looking cringe.
00:02:58So, why are you hating on someone else who actually has a passion
00:03:01or interest or actually tries?
00:03:03Like, do we really want a world where people care less?
00:03:05Because when you make that claim, like, who do you really hate?
00:03:08Who does the person who says that's cringe really hate?
00:03:10Do you hate them for committing to something?
00:03:13Or yourself for lacking the guts to commit to anything?
00:03:16I want to show this in the realest form I possibly could.
00:03:19I went through the archives. I scrolled all the way back.
00:03:21And I'm a weirdo about, like, I try to keep everything.
00:03:25So, I have, like, my lifelong texts and videos and pictures.
00:03:30And I'm very grateful for that.
00:03:31So, I'll give you a tiny piece of advice to anybody who's on the journey right now.
00:03:34Document more.
00:03:35Like, I would say I don't have many regrets in life,
00:03:37but one of them is that I didn't document the struggle.
00:03:40I didn't document the journey because I was ashamed of it.
00:03:42I didn't want anyone to know.
00:03:43It's kind of like the people who, like, when they're overweight,
00:03:45they want to take pictures of themselves because they're ashamed.
00:03:47But it's like, one, you've got to face reality.
00:03:49And two, if you believe that you're going to win,
00:03:52this will be part of the story you tell.
00:03:54And so, like, Kanye was documenting in the very early days
00:03:57because he believed so hardcore that he was going to win.
00:03:59Right?
00:04:00And I'm grateful because I knew the moment that I actually started documenting purposefully
00:04:04was the day that I had $1,000 in my life in my bank account after I lost everything.
00:04:08I was like, I will never let this happen again.
00:04:09And this will be the beginning of my comeback story.
00:04:11Hey, guys.
00:04:12Real quick, many of you guys are getting started in business.
00:04:14And don't know, but other entrepreneurs have already tried to help.
00:04:17And so, 3.6 million copies were donated by other entrepreneurs in my book launch.
00:04:21And I'm donating these books as well.
00:04:23And so, if you're starting in business and you would like the Ultimate Business Backpack,
00:04:26all three books, this one shows you how to figure out what to sell.
00:04:29This shows you how to get people to find out about it.
00:04:31And this one shows you how to make money from it.
00:04:33And when you have all three, you can actually get started.
00:04:35All right, on top of that, you have 30 days of school that you can get absolutely free.
00:04:39And all of this, including the books, including school, including shipping, is 16 bucks.
00:04:43Yeah.
00:04:44Like, we lose money on this.
00:04:45So, go grab it.
00:04:46It's the ultimate thing I can give you, my gift.
00:04:50Enjoy.
00:04:51If you go there and it's shut down, it's because we ran out.
00:04:53But as long as the link still works, there's books.
00:04:55And so, I want to show you some real stuff.
00:04:59It's tough.
00:05:01But I hope you enjoy it because I think everyone, you know, many people will compare their current
00:05:05chapter to, like, my chapter, somebody else's chapter, whoever your person is.
00:05:09But it's not real.
00:05:10It's made up.
00:05:12Like, compare it to this.
00:05:14This is the first ad I ever made.
00:05:17Now compare that to my first professional ad that I ever made.
00:05:21It's super cringe.
00:05:24Okay.
00:05:25Here's my cringey first post where I was trying to get people to give me money.
00:05:29Right?
00:05:31I'm just like, "Hey, I started this thing.
00:05:33Please, please give me money."
00:05:34Right?
00:05:35Here's my first content piece that I ever made.
00:05:38Sounds very dialed, right?
00:05:40Strong hook, strong meet, strong payoff.
00:05:43No.
00:05:44It's horrible.
00:05:45Right?
00:05:46And this is the first YouTube video that I made when I started making YouTube content.
00:05:49And this is my first IG post.
00:05:52Now, 90 days after that first ad that I showed you, I lost everything for the second time.
00:06:01And that's when I made my first podcast.
00:06:04And so, my goal was to document the lessons so that I had something to look back to as
00:06:08I moved up in my career.
00:06:09And I thought it'd be really cool if Buffett or Bezos or Musk had dumped some sort of video
00:06:14diaries of the come up, not just the top.
00:06:17Right?
00:06:18As something like an artifact for us to learn from that we could follow in their footsteps.
00:06:22Unfortunately, the world is too rational of a place to reward the undeserving.
00:06:25That's a Charlie Munger quote.
00:06:26In order to get what you want, you must deserve what you want, which really means that you've
00:06:30got to be good.
00:06:31And the only way to get good is to be willing to be bad for a very long time.
00:06:34And so, this is my promise to you, is that you will be cringe.
00:06:39These videos, these pieces of content, your first product, they will be cringe.
00:06:42But you will also not be alone.
00:06:44And so, the point is this.
00:06:45You'll figure it out as long as you start, take feedback to get better, and never stop.
00:06:50And if this motivated you to stop judging yourself, because hopefully these are super cringe, I
00:06:54made an entire video on the iterative process that I followed to get here, which you can
00:06:58watch.
00:06:59Let's see what this is.
00:07:00Hey guys, and in your next installment of the Mind Game series, I just want to talk about
00:07:06love versus discipline.
00:07:07And it's a topic that I feel like gets totally misconstrued within the fitness industry because...
00:07:13Hey guys.
00:07:14Welcome.
00:07:15Okay.
00:07:16So, measuring yourself is a really important thing for tracking progress so that you can
00:07:19make adjustments to your meal plan.
00:07:21Makes sense.
00:07:22You want to track as many variables as you possibly can.
00:07:25The reason for that is not because you want to see...
00:07:27I don't know.
00:07:30A trainer?
00:07:31I have no idea.
00:07:32Hi guys.
00:07:33I'm Alex, and I'm the owner of United Fitness.
00:07:36So, welcome to our family.
00:07:37Thank you for the opportunity to earn your business.
00:07:40So, I just want to tell you a little bit more about what we do.
00:07:43United Fitness, we strive to be the leading body in life transformation business out there.
00:07:48Are you tired of fitness places that don't make you have fun or give you the results you
00:07:52want?
00:07:53Well, United Fitness is ready to change that.
00:07:54And you know how?
00:07:55Now, we're gonna have you lifting weights.