00:00:00Most people think that creativity is about freedom.
00:00:02No rules, no structure, just inspiration.
00:00:05That belief is why most creators burn out
00:00:07and why most business owners feel stuck
00:00:09between building a business and a life they actually enjoy.
00:00:11Sam is an absolute legend.
00:00:13He has the creative part on lock.
00:00:15And now it's a matter of merging that GOAT level creativity
00:00:19with some solid business systems
00:00:20so we can have the best of both worlds.
00:00:23And so what we're gonna do here
00:00:24is give him the systems necessary, the offer necessary,
00:00:27so he can go and take things to the next level.
00:00:29He wants to be able to travel, have amazing adventures,
00:00:31skydive, you name it.
00:00:33And now it's just a matter of having that business
00:00:34that runs itself so that he can live
00:00:36the most epic life possible.
00:00:38Let's dive in.
00:00:38It's December, 2025.
00:00:40I know you've got some big ambitions,
00:00:42some like realignment you're looking to do in 2026.
00:00:45And I was curious, like on a more human level,
00:00:47like what's going on in your world these days?
00:00:49- 2025 has been lots of ups and downs,
00:00:52a lot of downs for sure.
00:00:54And it's kind of made me rethink.
00:00:56It's kind of made me step back and just want to rethink,
00:00:59not just my business, but personal life, everything.
00:01:02So I've been in this like introspective time off period
00:01:06where I've just kind of been reassessing everything.
00:01:09So when you hit me up and you're like, let's do a session,
00:01:10I was like, actually that feels really in alignment
00:01:12for where I'm at in life right now.
00:01:14When I look back on the past couple of years
00:01:16and how I've been living my life,
00:01:18I think that there's been a lot of beautiful moments
00:01:20and success in business and in personal life as well.
00:01:23But I think there's definitely room to refine things,
00:01:26feel more seamless moving forwards.
00:01:28I think really a lot of it's like business related.
00:01:31- Cool, so why don't we start with a bit,
00:01:33one thing I find useful is like, as I've scaled as a founder,
00:01:36really viewing myself as more of like an investor
00:01:38than an entrepreneur.
00:01:40And I think when you look at like
00:01:41the most successful investors out there,
00:01:42one thing they're really big on
00:01:43is having like their own criteria
00:01:45by which they say yes to things.
00:01:46And more importantly, how they say no to shit.
00:01:48And then we can kind of use that as like our North star
00:01:51as we start to kind of like go down
00:01:52and maybe draw up different offers or draw up the business
00:01:56or whatever we want to go with it.
00:01:57- I mean, I definitely want to create my life around play.
00:02:00I think play is a big one.
00:02:01I think my ideal life is where the day-to-day feels
00:02:06like I'm at summer camp.
00:02:08I don't want to feel like I'm in a cubicle,
00:02:11enjoy the people that I'm doing business with.
00:02:14So the team that I have, you know, with me on the journey.
00:02:18I think any new business endeavors that I'm taking on,
00:02:21I would definitely want it to be scalable.
00:02:23- Okay.
00:02:24- That's, I think that that's definitely very important.
00:02:27- Yup.
00:02:28Tell me a little bit about like, yeah,
00:02:30when it comes to just like moving into 2026,
00:02:32looking to recalibrate things,
00:02:34looking to align things around this.
00:02:36And I'm sure a lot of other things you got on your mind.
00:02:37What's kind of the real challenge for you right now?
00:02:40- Like the main business that I've been focusing on
00:02:42since 2021 has been Colder Creative,
00:02:45my online school and community.
00:02:47That has done pretty well for me for the first three years.
00:02:52It slowed down for sure.
00:02:53And that's, I think that that's just a result
00:02:55of me putting less attention towards it.
00:02:57And the reason I've been putting less attention towards it
00:02:59is because I've been focused on other things,
00:03:03specifically the software that I've been working on, DIEM.
00:03:06Within 2026, the vision or my plan
00:03:10was to put more attention towards Colder Creative.
00:03:12The first quarter, first two quarters of 2026
00:03:15to kind of bring it more life,
00:03:18get more activity going in there
00:03:19and like just rethink the marketing
00:03:21in order to get more people in the community,
00:03:24help more people and, you know, make more money.
00:03:26- Cool. And then on the DIEM side,
00:03:29what's your kind of thinking there right now with it?
00:03:31- DIEM's been a long, like in the works for a long time.
00:03:33I think like I've been really wanting
00:03:35to just get an MVP out, test the waters,
00:03:38but we're kind of at a point
00:03:39where we're just like creating a final product.
00:03:40And I'm really proud of what I've created,
00:03:42but I don't really know what's gonna come out of it
00:03:45from a financial standpoint.
00:03:46It's really been more just like a big learning experience
00:03:49and solving a problem that myself
00:03:51and many other creators have.
00:03:52- Cool. When we think about the pricing of these,
00:03:54like which, what offers exist for these things?
00:03:56- So Colder Creative right now,
00:03:58I believe the all access is 1500.
00:04:01- Can you just let me know, what does that mean exactly?
00:04:04- It's access to everything.
00:04:05So all the lessons you get access to like the community,
00:04:09which we do yearly contests.
00:04:11Every year we do a big contest called the My Year contest.
00:04:13And honestly it's changed people's lives like massively.
00:04:16- Nice.
00:04:17- Every creator that's won that contest
00:04:18has gotten a lot of big opportunities come their way.
00:04:21And they also get to go on a trip with me.
00:04:23They build a relationship with me and the KC team.
00:04:26- Okay. And so it's 1.5K, is it an annual thing?
00:04:29- No, just one time payment.
00:04:30- One time like forever?
00:04:31- Yeah.
00:04:32- And they get access to the events forever?
00:04:33- Yeah. We want to do a,
00:04:34we want to launch it as a freemium product.
00:04:36So it's free for everyone.
00:04:38And then once you want to upgrade to the premium features,
00:04:43then you have to pay a subscription.
00:04:46Sorry, let's add, let's add a production company.
00:04:48I, you know, the production company,
00:04:50a lot of it is just like me working on videos,
00:04:54brand deals for clients.
00:04:57But I also work with other creators.
00:04:59I haven't put as much time into growing
00:05:01the production company,
00:05:01just cause I don't know if that's actually
00:05:03what I want to be doing right now.
00:05:04But I know that there's, there's the avenue there, you know?
00:05:08- It feels like the focus that we can really chop it up on
00:05:10is like this piece.
00:05:11Cause it feels like you're about to lock in Q1 and Q2 is this.
00:05:15We know that this could hit all these things
00:05:17if we just engineer it correctly.
00:05:18So let me show you with like this business model,
00:05:22at least like some ways to think about it.
00:05:24And then some of it's going to be completely irrelevant.
00:05:26Some of it would be like interesting
00:05:28and we can just kind of start to see if like
00:05:29there's a certain model or a way of evolving it
00:05:31that fits like what you're trying to do.
00:05:33- Cool.
00:05:34- In order for Sam to build a real business
00:05:35that fuels his creative life,
00:05:37we need to make sure that we have the right structure in place
00:05:39and that's where we get to the offer stack.
00:05:42You're probably well aware of this,
00:05:43but like you essentially have a stack
00:05:45and a lot of people will have, you know,
00:05:48a few levels to what they're doing.
00:05:49They generally have say like an entry level offer, right?
00:05:53It could go anywhere from say 99 bucks to say $499.
00:05:58It's like the low ticket thing.
00:05:59Then you'll have like your typical kind of like high ticket,
00:06:02which is typically when people are speaking about that,
00:06:05it's like 2K all the way up to say 10K.
00:06:08And then the last piece is like
00:06:10more of like a super high ticket, okay?
00:06:12And that's generally just basically 11K plus,
00:06:15you know, to say 11K to like 100K, just to keep it simple.
00:06:17Okay.
00:06:18As an example, as I was building founder OS, you know,
00:06:21we really started in this like high ticket range
00:06:25with something that was $2,000 started selling that
00:06:27and gradually increased the price to 3K to 4K.
00:06:30Like every few months has just like demand picked up.
00:06:32We kept on increasing it.
00:06:33I've helped thousands of founders
00:06:35and I hear this all the time
00:06:36that the offer stack framework
00:06:37is one of the most useful things they've received from me.
00:06:40And so I wanted to go and give it to you.
00:06:41You can get it for free via the link in the description.
00:06:44Go and map out your core offer, your entry level offer
00:06:47and any super high ticket offers you may be thinking about.
00:06:49So you can get clarity on your overall stack
00:06:52and then take massive action today.
00:06:53Let's just get into the pieces.
00:06:55So the parts of like these offers to keep it super easy.
00:06:59There's always sort of community is one component.
00:07:03There's like the actual systems.
00:07:05There's access to me.
00:07:07There's support from my team.
00:07:09And then there's typically like,
00:07:11there can be an in-person aspect as it scales.
00:07:14So there's a lot of you that are looking to go
00:07:16and build different sorts of offers.
00:07:18And when you think about building an offer
00:07:19that has, you know, education and community as part of it,
00:07:22I like to go and think about the different variables
00:07:24that are included in an offer like this,
00:07:26or what I call the components of a high ticket offer.
00:07:30As you're structuring these, right,
00:07:31let's just talk about like high ticket for a second.
00:07:33Typically like it'll have some element
00:07:36of like an online community.
00:07:38Could be things like circles, school, mighty networks,
00:07:41WhatsApp, Telegram, pick your thing.
00:07:43That's like one component you have to play with.
00:07:46The next part is systems or, you know,
00:07:47even the material you were talking about that you have.
00:07:49You have all this material that these people can go through
00:07:51inside of Colder Creative and go and like learn,
00:07:54I think all your LUTs and things like,
00:07:55and all the editing tactics that you use.
00:07:57Access is like, if people were to get like access to you.
00:08:01- What kind of access do you give in your day?
00:08:02- Yeah, no, glad you brought it up.
00:08:03So typically in this range,
00:08:04you're never giving one-to-one calls.
00:08:06The access that I give as an example
00:08:07is inside of our high ticket,
00:08:09which is now like a $7,800 offer.
00:08:11People get access to me on a group call once a month.
00:08:14I have like, as an example,
00:08:15just to give you different examples,
00:08:16I have a $36,000 offer, right?
00:08:19That people are in for a year
00:08:20and they get access to me once per week.
00:08:22And then we have 50 live sessions with my team in a month.
00:08:25My belief is sometimes as you're building these businesses,
00:08:28people want to get to you,
00:08:28but then there's also like, you could open source,
00:08:30maybe other experts that you have.
00:08:32Cause people would love to meet like your sound guy,
00:08:34your travel planner person, your color grader.
00:08:38They can maybe get access under this hypothetical example
00:08:40to you once a month, however much you want to do it.
00:08:42And again, that's a group call.
00:08:43So it's not, you're not doing one-to-ones,
00:08:45but then they could hypothetically also get access
00:08:47to some like other trusted individuals
00:08:49that are part of like your crew or people you respect
00:08:52or however you want to do that.
00:08:53And then, so that's kind of the support piece too, right?
00:08:55It's like support from other folks that you know,
00:08:58and then in person.
00:08:59Now you don't have to do all of these.
00:09:02These are just like the parts you have to play with.
00:09:04I think that like, as an example, this like product,
00:09:07like I would have expected it to be
00:09:09at least like three and a half K, you know,
00:09:12it's just like three X more to the bottom line every sale.
00:09:15And you're now just having to sell like, I don't know,
00:09:17backing up in like 20 of them a month
00:09:19to get up to where you're looking to go
00:09:20versus having to sell like 60 of them a month.
00:09:22- Yep.
00:09:23We wanted to switch it over to a subscription model,
00:09:26but with me, like I've always been resistant to that
00:09:28because I like my freedom and I feel like setting up
00:09:31a subscription model creates more expectancy
00:09:36from the community.
00:09:37You know, they like, if they're paying three K a year,
00:09:39then I think that the expectation rises much more.
00:09:41Like to me, it felt a lot more freeing
00:09:43to just put out content like once.
00:09:46And then, you know, evergreen show my whole system
00:09:49in every software, one-time payment.
00:09:51And then I kind of just update and do whatever I want
00:09:55in the community when I want.
00:09:57I feel like I tend to kind of try to avoid
00:10:00like added pressure to my life and yeah.
00:10:02- And just a couple of things, just to jam with you, right?
00:10:03First off, yeah, you would grandfather in all the old people,
00:10:05which is great.
00:10:06So then like when you're selling it
00:10:07as this awesome community creatives,
00:10:09yeah, there's a community creatives.
00:10:10- Yeah.
00:10:11- It's an awesome pool of people
00:10:12that you've built up over the last few years
00:10:13that are already jamming, feeling good, all that.
00:10:15This also like technically from my standpoint,
00:10:17isn't like a subscription.
00:10:19Initially you're just selling like, okay, 12 months.
00:10:21- Yeah.
00:10:22- Four, one and a half K, three and a half K, whatever.
00:10:24Like it's just that.
00:10:25- Yeah.
00:10:26- And whatever you know you're going to do this year,
00:10:27you're just kind of listing that as like,
00:10:28this is what I can commit to this year,
00:10:30which is kind of already, I'm sure how you think about it.
00:10:32You know, like, you know, generally,
00:10:34I'm sure what you're going to commit to.
00:10:35- Yeah.
00:10:36- And 2026 or colder.
00:10:37I'm sure it's a little bit amorphous,
00:10:38but generally you kind of- - Yeah, I mean right now it's
00:10:41doing the My Year contest,
00:10:42which is something we do every January.
00:10:44It's at the start of the year.
00:10:45- That's the in-person kind of vibe, right?
00:10:46- It's just a contest where people can submit a video
00:10:49where they tell the story of their year.
00:10:52So it would be of the 2025 year.
00:10:53- Nice.
00:10:54- We choose winners.
00:10:55They win different prizes.
00:10:56The main prize has always been a trip with me.
00:10:59- So as you're looking at this stuff so far,
00:11:02like does any kind of questions come up?
00:11:04- I'm confident I can, you know, get it to kind of speed up
00:11:08Q1, Q2 of 2026 once I just start to put more energy
00:11:12towards it and once I start to put out more
00:11:14of my own content, which is the plan.
00:11:17So I feel good about that.
00:11:18I'm super down to try a higher ticket price.
00:11:20And I get what you're saying.
00:11:21I think the reality is, is like,
00:11:23I do think the value that I'm providing
00:11:26is worth more than 1.5K.
00:11:27I'm on that same boat.
00:11:28It's just always been like this difficult decision
00:11:31because I want to help my community and support them
00:11:35and make it more accessible.
00:11:37- A couple of ways to think about this
00:11:39is to draw something out, right?
00:11:40Sometimes when I think about structuring these, right?
00:11:43Let's just say you have your low ticket,
00:11:46you have your high, and then your super, right?
00:11:49So here for you, let's just say this was 3K.
00:11:53- All access, yeah?
00:11:54- Yeah, let's just, for just Rebecca Knuck and stuff,
00:11:56this isn't real.
00:11:57- Yeah.
00:11:58- They're going to get the contest.
00:11:59They're going to get the community.
00:12:02Personally, if I were you,
00:12:03I would do their purchasing under this model.
00:12:06Do you have any ability to look at
00:12:07how many people go through the actual curriculum
00:12:10by any chance?
00:12:11- Yeah, yeah, it's surprising how a lot of people don't.
00:12:14- Yeah. - For sure.
00:12:15- And that's what Bitcode is across every product, right?
00:12:18People buy shit and they're not even mostly joining for that.
00:12:20Like the number one thing will be this.
00:12:23The number two thing is this.
00:12:25And I think in your case, yeah, the number three is contest.
00:12:28And then the fourth is like-
00:12:29- The course?
00:12:30- The course, okay, cool.
00:12:31No, yeah, just double checking what you call it.
00:12:32I say this just to show you, number one,
00:12:35like this doesn't matter that that much.
00:12:37Yeah, like the update,
00:12:38we put our brands behind these things.
00:12:40So it matters in terms of like,
00:12:41we want to be in integrity and quality and elevated design.
00:12:44You want to make sure it matches the colder brand
00:12:45and all that good stuff, right?
00:12:47But if people are signing up, like from the data I know,
00:12:50yeah, that's like great and awesome.
00:12:52Can there be any access to SAM in any way, right?
00:12:56Keep in mind too, like, as you're bringing up like,
00:12:58oh, the competition, all this,
00:12:59I don't think there's any fucking competition,
00:13:01if I'm being honest.
00:13:02'Cause the kind of people that would come through
00:13:03for something like this,
00:13:05it's like, I want to hang with SAM and learn from SAM.
00:13:07The kind of people that would follow SAM,
00:13:09which is like a highly curated group of fellow,
00:13:12like elite creators that are really looking
00:13:15to stretch themselves and travel the world and be adventurous,
00:13:17but super fucking creative and all that good stuff.
00:13:19Like it's a certain kind of psychographic that you attract
00:13:22that whoever the next person is,
00:13:23is not going to attract that exact person.
00:13:25And like they're only,
00:13:26this is the only community where they get access to you.
00:13:28How many people are in it right now?
00:13:30Back in Appkin?
00:13:31- Over 4,000.
00:13:32- Whoa, fuck, okay, that's amazing.
00:13:34That's like going to be a huge selling point then
00:13:35for these people is like the way that I see it is like,
00:13:38say you're to do a low ticket thing.
00:13:39Let's just say it's a $500 thing just to name a number.
00:13:43What I would typically do is just take a piece of this course
00:13:47and just that is the low ticket, like appetizer.
00:13:50So once you've completed this, you've completed this.
00:13:53It's not new work.
00:13:55It's like, yeah, maybe you just have to put up a landing page
00:13:57or its own purchase, but we're not talking
00:13:59anything insane here.
00:14:00Typically when you do this,
00:14:01what you would do is you'd give away the thing.
00:14:04And then in a couple of the emails afterwards,
00:14:07as well as within this curriculum,
00:14:09I would have a quick video from you.
00:14:11That's more just like off the cuff.
00:14:12It doesn't need to be like a crazy professional video.
00:14:15Just more like a, hey, by the way, I've got this thing.
00:14:18If you enjoyed this, you should maybe come check this out.
00:14:21Like here's even this discount.
00:14:22You can apply the $799 if you want to this.
00:14:25So it's only 2,400.
00:14:26And then this, if you ever were to do something like this,
00:14:29let's just say you had a, just to name a number,
00:14:31a 30K thing, this would just be,
00:14:34they would get access to all of this stuff.
00:14:36Typically all you do is there's just added access
00:14:39and potentially, again, the things that people typically do
00:14:42is like some sort of event or experience or whatever.
00:14:44So as an example, you could be like,
00:14:46maybe you only have five spots in this
00:14:48and just these people on a quarterly basis
00:14:51get like their own call to just five of them.
00:14:54The main reason I just wanted to show you this
00:14:55is because I didn't know this when I was getting going.
00:14:57And it's kind of like,
00:14:58once you have the high ticket thing dialed in,
00:15:00this is a joke.
00:15:02And if you wanted to do something like this,
00:15:03it's just these two variables.
00:15:05- I guess where my mind is going
00:15:07when you're telling me all this is,
00:15:09so sometimes I'm just like,
00:15:10I don't even feel like I'm like educated on what's like,
00:15:13what are the newest things happening in the industry,
00:15:15this and that, 'cause it's not actually sometimes
00:15:18what most interests me, you know?
00:15:20Like I have many other things that I'm working on
00:15:22and DMs been taking a lot of my time, you know?
00:15:24- Just to go off that for a sec,
00:15:25that would just illustrate something, right?
00:15:26Just letting you know, like the people that I would suspect
00:15:28that are in this already
00:15:29and that would keep on buying or whatever.
00:15:31Again, they're coming for you, like who you actually are.
00:15:35When you think about going and winning a category
00:15:38in being the best of the best in your space,
00:15:40it doesn't come from going and trying to fix your weaknesses.
00:15:44It typically comes from leaning into your strengths.
00:15:46When I look at Sam, one of his most unfair advantages
00:15:49is the fact it's fucking Sam Colder.
00:15:51This guy has been putting in the work, traveling the world,
00:15:53worked with everyone from the chain smokers
00:15:55to epic trips around Jordan, drone flying, you name it, right?
00:15:59And millions of creatives respect this guy.
00:16:03You know, he's the GOAT.
00:16:04His unfair advantage as he goes and builds this offer
00:16:06is to just get out there, right?
00:16:08And serve these people, whether it's once a month,
00:16:11once a quarter, these people just wanna get to know Sam.
00:16:14You know, when I think about founder OS as an example,
00:16:16one of the biggest unfair advantages that we have there
00:16:18is the fact that I've been building tasteful media companies
00:16:21for the last 20 years.
00:16:23And so oftentimes, people just wanna get in front of me,
00:16:26have proximity to me, be able to message me
00:16:28whenever they want, be able to get on calls with me
00:16:30where I'm chopping it up on the team, the systems,
00:16:33the aesthetics, and the overall approach we take
00:16:36to building amazing, beautiful, systemized personal brands.
00:16:40You know, when you're going and building your offer,
00:16:42it's important to go and figure out
00:16:43what are your unfair advantages
00:16:45and go and maximize those to the greatest extent possible.
00:16:48- We're gonna dive into that here in this next clip.
00:16:51Let's talk about like the platforms
00:16:52when you think about scaling it up.
00:16:54Like which platforms are you looking to kind of get going
00:16:57and kind of keep on ripping to kind of drive people
00:17:00to Cooler Creative, like what do we have in play?
00:17:03- The Cooler Creative Instagram account
00:17:05and then my own Instagram account.
00:17:07- Okay, in terms of like frequency,
00:17:10like how do you see that in terms of what you can commit to
00:17:14for these things?
00:17:15What are the kinds of content you're putting out there?
00:17:17- With KC, carousels, informative carousels.
00:17:20- Two times per week carousel, right?
00:17:22- Or just like any kind of post.
00:17:23- Anything, okay, cool, two times per week.
00:17:25And then on your own IG.
00:17:27- Once every month or two months.
00:17:29- Let's just do one time a month just to keep it simple.
00:17:31- Yeah.
00:17:31- Let's just like kind of keep us honest about like numbers,
00:17:36just to explain how I'm looking at this right now.
00:17:38Here you do eight posts a month, here you do one, right?
00:17:41So we're talking about nine times a month.
00:17:44Are your current like amount of bullets you're firing?
00:17:47Let's just say to get to, let's just say back in Afghan,
00:17:50we were showing some numbers earlier.
00:17:51Like let's just say we were trying to get seven members
00:17:55to the community a month, right?
00:17:58So each piece needs to be able to drive eight people,
00:18:02let's just say.
00:18:03Let's get over to your different CTAs.
00:18:05How are you driving people from the content?
00:18:08What do you drive them to?
00:18:09- Our website.
00:18:10- And so you have, you know, the landing page
00:18:12for Colder Creative that they're driven to?
00:18:14- Yeah, it's I guess the landing page
00:18:16for Colder Creative in general,
00:18:17or just directly to the DaVinci Resolve page.
00:18:21- Cool, so it's either Colder Creative or DaVinci.
00:18:25Cool, like this is like the direct CTA option, right?
00:18:28Where you're maybe a given carousel is talking about
00:18:32like all these like 10 new updates
00:18:34that people need to know about in 2026 for DaVinci.
00:18:36And then like, hey, by the way,
00:18:37like if you want to go and get my updated DaVinci pack,
00:18:40go and get it here.
00:18:41I think the second thing to consider, right?
00:18:44Is like driving these people to a free lead magnet, right?
00:18:49What people could do is comment,
00:18:52say, let's just say it was DaVinci as an example.
00:18:55They're given then like some free sort of resource
00:18:59in exchange for their email, right?
00:19:01This would all be run through ManyChat.
00:19:05And now we're capturing a fuck ton of emails, right?
00:19:09And then nurturing people in the email
00:19:12and driving them over time to either or both of these.
00:19:16But we don't need to just take our one shot in the post,
00:19:19just going right to that.
00:19:20Now we can capture their email and then market to them
00:19:22over the next year or two until like they eventually,
00:19:25whether they buy now or the Black Friday deal or whatever,
00:19:27whenever they convert.
00:19:29So I think what you want to do is like homework
00:19:30is just like, look at these both.
00:19:32It looks like this is maybe a main thing right now.
00:19:34Try and just understand what that looks like.
00:19:36Like what are the conversion rates?
00:19:37So it'd be good to know for a piece of content you're doing,
00:19:40how many do we anticipate convert when we do this?
00:19:43And have we tried this method, right?
00:19:45And if we haven't, let's maybe try this like
00:19:48for even 30% of the posts, like three times a month,
00:19:50just to see what happens.
00:19:51- Yeah, providing free value, capturing emails.
00:19:53- Yeah, finding free value in exchange for an email
00:19:56and then nurturing them in an email.
00:19:57The key thing on the email side, as you get that going,
00:20:00is typically what I'll have is a five day free,
00:20:04like educational email course.
00:20:06Like over five days, you could go and educate people
00:20:09as an example, and like how you live your dream life.
00:20:11So now they're even learning like who the hell you are,
00:20:14how you view the world, your mission,
00:20:17the kind of people you help, maybe a bit of the community.
00:20:19And then typically there'd be like a four day,
00:20:21what I call like a FOMO series,
00:20:23where this is all automated by the way.
00:20:25So it's just like nine emails over nine days people get.
00:20:28And then on these four days,
00:20:29they're all learning about Colder Creative.
00:20:32And every person that signs up to the list,
00:20:33you know by the end of nine days,
00:20:35they know what you're about, they know your mission,
00:20:36they know the kind of people that you serve,
00:20:38they know what Colder Creative is about,
00:20:39they know about the community,
00:20:40they know about the support there,
00:20:41they know about the updates you just made
00:20:43on DaVinci Resolve side there.
00:20:44And like how it's like now evolving too,
00:20:46to be this like build your dream life type thing.
00:20:48And so like every fucking person that you signed up
00:20:50knows all of that within like 10 days of joining.
00:20:53You're now looking at just what's the conversion rate
00:20:55of people from how many people sign up from a given post.
00:20:59And by the end of those like nine days even,
00:21:02how many people do we convert?
00:21:03I would imagine that it's like five to 10 X higher
00:21:06than this method, at least.
00:21:08And it's worth looking at because then I think
00:21:11in terms of like a lower frequency approach,
00:21:13it could just like really make sense
00:21:15and surpass the goals that you have
00:21:17and just be like a beautiful, sustainable way of doing it.
00:21:19And then the email side, I think like,
00:21:21I don't know whether it was like
00:21:22between one to four times a month,
00:21:24having just like some sort of newsletter
00:21:26that goes out to people.
00:21:27And again, I think someone on your team could make that.
00:21:30I don't think it's just like a general update
00:21:31on like what's going on in the community.
00:21:33The community, I'm sure it's pretty active, I assume.
00:21:35Decent?
00:21:36- Decent, yeah.
00:21:37- Cool, people who I share like cool shit
00:21:38every now and then on it.
00:21:39So it's like even just like little roundups
00:21:41of like what stuff's randomly interesting to you?
00:21:43What products are you doing?
00:21:44Where are you in the world?
00:21:45What's going on in the community?
00:21:46What are they sharing?
00:21:47Was there a cool post that week that you want to share?
00:21:49Like just simple shit.
00:21:50And then people are like, oh fuck, what's this?
00:21:51It's like it's from the community.
00:21:52It's like, oh, I'm gonna go enjoy in it.
00:21:54You just have this like steady trickle of people
00:21:56that are just getting these emails.
00:21:57One other thing that you can like,
00:21:59I think is a low hanging fruit for you to consider,
00:22:01whether you want to call it workshop, masterclass,
00:22:05jam session, whatever.
00:22:06Once you get KC like all updated, right?
00:22:09And you're feeling good about it.
00:22:10You're like, all right, I'm ready to turn on the dial.
00:22:12Like Q1, you've locked in.
00:22:13Q2, you're ready to go big with it or whatever.
00:22:16- Yeah.
00:22:17- It's having just like a free live event
00:22:18that you do for like an hour and a half.
00:22:20- Yeah.
00:22:21- Super chill.
00:22:22Doesn't need to be some like insane sales thing.
00:22:23It's just people come in,
00:22:24you tell them a bit about what you've been up to,
00:22:26where you've been going.
00:22:27People are gonna be like really excited to like
00:22:29hang out for a sec.
00:22:30Chop it up on like a few things that like
00:22:31you've maybe been learning over the last bit
00:22:33that you thought would be valuable to them.
00:22:34And then chop it up, do a bit of Q and A.
00:22:36And at the end, let them know,
00:22:38hey, we've got KC all updated now.
00:22:41I'm just gonna give you guys a bit of background
00:22:42what we've been working on.
00:22:43And then give people on that say 25% off.
00:22:46- So you've done that one time.
00:22:48I've done a live or like a workshop
00:22:50once it was like open to the public
00:22:52and it converted well.
00:22:53- Yeah.
00:22:54So typically you do really well.
00:22:55- Yeah.
00:22:56- In terms of like the, like kind of like focus
00:22:57of like next steps.
00:22:59First thing I would look at
00:23:00is like the pricing side of things.
00:23:03It's always like the lowest hanging fruit way
00:23:04to kind of get to what you're looking to do.
00:23:06Second would be to like just like update the positioning.
00:23:11Third, update the actual offer specifically.
00:23:14Like you have that DaVinci part you said you're updating.
00:23:17And then fourth, just making sure that the CTAs
00:23:21are dialed in around the content.
00:23:23And then fifth, considering like the workshop side.
00:23:26That to me feels like the 80/20
00:23:29of like getting to where you're looking to go.
00:23:31- Cool, yeah.
00:23:31I mean, these are all things I'm excited to do in 2026.
00:23:36- Cool.
00:23:37We can leave it there.
00:23:38And yeah, along the way too, obviously.
00:23:39Just a WhatsApp message away.
00:23:41So here to support you.
00:23:43And yeah, I appreciate you making time for this.
00:23:45- Hell yeah, yeah, thank you.
00:23:46- Cool.
00:23:47- This has been awesome.
00:23:47- Thanks, dude.
00:23:48- Appreciate it.
00:23:49- Appreciate you.
00:23:50All righty.
00:23:51So if you enjoyed this session with Sam
00:23:52you would love this next one
00:23:53with my good friend, Alex Icahn.
00:23:54He's the founder of Five Minute Journal.
00:23:56We chop it up deeply on his infrastructure
00:23:59and how we can go and monetize his content.
00:24:00So go and check out that video.
00:24:02I'll see you in the next one.
00:24:04Be sure to like and subscribe
00:24:05and welcome to the founder freedom movement.