00:00:00So I grew my YouTube channel
00:00:01from zero to over a million subscribers
00:00:03while I was working full-time as a doctor.
00:00:05But that was back in 2017 through 2020
00:00:08and things are very different.
00:00:09So if I was starting from scratch again today
00:00:11without any of my existing followers,
00:00:13but still knowing what I know, this is what I would do.
00:00:15So in this video, we're gonna be talking about the three S's
00:00:18that lead to success on YouTube.
00:00:19We're gonna talk about how the goal that you have
00:00:21for your YouTube channel and business changes the strategy
00:00:24that you need to follow for your channel.
00:00:25We're gonna talk about the most important skill
00:00:27you need to learn to drastically increase
00:00:29your chances of success.
00:00:30And we're gonna talk about the salient systems
00:00:31that you wanna build into your YouTube channel
00:00:33if you are going for the goal of the three F's,
00:00:35fun, fulfillment, and financial freedom.
00:00:37And by the way, if we haven't met, hello, my name is Ali.
00:00:39I'm a doctor turned entrepreneur
00:00:41and author of the New York Times bestseller,
00:00:43Feel Good Productivity.
00:00:44And since 2017, here on this channel,
00:00:45I've been documenting my journey
00:00:47from broke-ass medical student to working full-time
00:00:50as a doctor to then becoming an entrepreneur and an author.
00:00:52Building a YouTube channel has completely
00:00:53and utterly changed my life.
00:00:55And so in this video, I'd love to share my perspective
00:00:57on this for whatever it's worth.
00:00:58Okay, so the way to think about this
00:00:59is that there are three distinct factors
00:01:01that contribute to the success of a YouTube channel
00:01:03and help you build a YouTube channel
00:01:04that makes lots of money and helps you have lots of fun,
00:01:06fulfillment, and flexibility, and freedom,
00:01:08and all the fun stuff that we all want.
00:01:09Thing number one is your skills.
00:01:10Your skills at actually making decent content,
00:01:13content that gets people to click,
00:01:14content that gets people to watch,
00:01:15and content that gets people to know, like,
00:01:17and trust you as a human being.
00:01:18The second key thing that we need
00:01:20for a successful YouTube channel is strategy.
00:01:23It's not just about knowing how to make good videos
00:01:25because you can know how to make really good videos.
00:01:26But if your strategy sucks,
00:01:28if the way that you're approaching
00:01:29the making of the videos is not very good,
00:01:31then you kind of end up with a YouTube channel
00:01:32where you've just got some, like,
00:01:33really solid high quality videos,
00:01:35but, like, no one's really watching,
00:01:36no one's really following you,
00:01:37and you're certainly not making any money out of it.
00:01:38And then the final part that makes this work sustainably
00:01:41is systems.
00:01:42You can have really good skills
00:01:43and you can pair it with a really good strategy,
00:01:45but if you don't have systems to help facilitate
00:01:47the content output of your YouTube channel,
00:01:49you're gonna burn out very quickly
00:01:50and you're not gonna be doing it for long enough,
00:01:52consistently enough, and sustainably enough
00:01:54to actually see results.
00:01:55Now, I would like to double click initially
00:01:56into the strategy point.
00:01:58So we're gonna put skills and systems aside.
00:01:59We will definitely come back to those a little bit later.
00:02:01Now, in order to figure out what our strategy should be
00:02:03for our YouTube channel,
00:02:04we kind of need something that comes upstream of strategy,
00:02:07and that is we need to have a goal.
00:02:09A strategy is basically a plan
00:02:10that gets you to a particular goal.
00:02:11And so in order to have a strategy,
00:02:13we need to know what our goal is.
00:02:14What is the goal for your YouTube channel?
00:02:16Now, in general, when it comes to goals
00:02:18for a YouTube channel,
00:02:19most of us have some combination
00:02:22of three specific things that we want.
00:02:23And these are the three Fs of fun, fulfillment,
00:02:27and finances.
00:02:28We want a YouTube channel that is heaps of fun to run
00:02:31because we enjoy the idea of making videos
00:02:32and it seems like a cool, fun, enjoyable thing to do.
00:02:35We want a YouTube channel that gives us fulfillment
00:02:36so it has some kind of impact
00:02:38and it makes us feel good that we're using our strengths
00:02:40and using our skills to have an impact on other people.
00:02:42And of course, some of us wanna be able to make money
00:02:44from our YouTube channel.
00:02:45For some people, the dream is some pocket money,
00:02:47maybe a couple of hundred dollars a month,
00:02:49maybe a couple of thousand dollars a month.
00:02:50My dream initially when I started my business
00:02:51was to make 3,000 pounds, which is like $4,000
00:02:54in additional passive income every month
00:02:56because that would have allowed me to go part-time
00:02:57in my day job of being a doctor.
00:02:58There is a fourth F that sometimes comes into this,
00:03:01especially kids these days.
00:03:03A lot of people wanna start YouTube
00:03:04because they like the idea of becoming famous
00:03:07in some kind of way.
00:03:08But in general, as people grow older,
00:03:10they tend not to care so much about the fame side of things
00:03:12or if they do wanna become famous,
00:03:14it's because they think fame facilitates finances,
00:03:17which it absolutely does to some degree,
00:03:18or that they think fame facilitates fulfillment
00:03:20to some degree because like if you're more well-known,
00:03:23you can have a bigger impact and all that kind of stuff.
00:03:25So I'm not gonna worry too much about fame
00:03:26being like a good kind of goal to have as a YouTube channel.
00:03:29In general, for the people that follow my staff,
00:03:30it's generally some combination of fun, fulfillment,
00:03:32and finances, ideally all three of these things
00:03:34at 10 out of 10 levels.
00:03:35Okay, so how does this help us figure out our goal
00:03:37and therefore figure out our strategy?
00:03:39Well, it helps us because even though in a dream world,
00:03:42we would have loads of fun, loads of fulfillment,
00:03:44and loads of money from our YouTube channel,
00:03:45it's very useful to decide which of these things
00:03:48we care about more.
00:03:49And I often put it on a spectrum like this.
00:03:55How much do you care about the financial side
00:03:58of being a YouTuber versus how much do you care
00:04:00about the fun and fulfillment side of being a YouTuber?
00:04:03Because if, for example, you don't care
00:04:05about finances at all, you're like, you know what?
00:04:06I don't really care about making money
00:04:07from my YouTube channel.
00:04:08I just wanna do it as a thing that's fun
00:04:09because I love the idea of making videos.
00:04:12In that world, you actually don't need much of a strategy.
00:04:15You could totally make videos about whatever you want,
00:04:17whenever you want.
00:04:18You don't need to be consistent.
00:04:19You don't need to have an upload schedule.
00:04:20You don't need to watch videos like this one
00:04:21that give you advice on how to grow a YouTube channel
00:04:23or any of that kind of stuff.
00:04:24It's when you start wanting to do YouTube for the money,
00:04:27wherever you are along the spectrum,
00:04:29maybe you're like, I love the idea of doing YouTube
00:04:30for the fun and the fulfillment,
00:04:31and if it works, it would be so nice
00:04:33to make some money from it.
00:04:34Now you have some kind of financial motive
00:04:36behind your YouTube channel,
00:04:37and that is where having a sensible strategy really helps.
00:04:39This would be people that treat YouTube more like a business
00:04:42rather than a hobby.
00:04:43Again, of course we want all of the above,
00:04:45but it is useful to be honest with ourselves
00:04:46about why we are trying to do the thing.
00:04:48And this is how we can think about strategy.
00:04:50There are three entities that we need
00:04:52to be a little bit strategic about
00:04:54if we are approaching a YouTube channel.
00:04:55There is you, there is your content,
00:04:58and there is your business.
00:04:59And a word that I would love to talk about quite a lot
00:05:02throughout this entire video is the word alignment.
00:05:05What we are looking for is alignment between you,
00:05:08your content, and your business.
00:05:10Now, if there is alignment between you and your content,
00:05:14that is where you have fun and fulfillment.
00:05:17This is where you are making the kind of content
00:05:19that you enjoy making.
00:05:20Whether it's education or entertainment,
00:05:22you're making stuff that you feel good about.
00:05:24That is alignment between you and your content.
00:05:26Now, when there is alignment between your content
00:05:29and your business, that is where you get the finances.
00:05:32And that is how you make money.
00:05:34Your business is in general the kind of product or service
00:05:36that you're selling.
00:05:37Maybe you're selling an online course.
00:05:38Maybe you're a coach.
00:05:39Maybe you're a consultant.
00:05:40Maybe you're selling a service
00:05:42like AI automation or web design.
00:05:43Maybe you're selling a product like, I don't know,
00:05:45physical products, e-commerce store.
00:05:47Maybe you're selling software.
00:05:48Maybe, and this is not generally my recommendation,
00:05:49but maybe you're even doing the influencer business model
00:05:52where the only way you're making money
00:05:53is through AdSense and brand deals.
00:05:54Again, not my recommendation, but regardless,
00:05:56your business is the thing that you are doing to make money
00:05:58beyond just your content
00:05:59being passively monetized on YouTube.
00:06:01So if, for example, in my case,
00:06:02I'm selling software like Voicepal,
00:06:03which is our AI ghostwriting app.
00:06:05If my content is about like AI apps or about iPhone apps
00:06:08or about like how to be a better writer or whatever,
00:06:11you know, there is alignment between the content.
00:06:14That's the stuff I'm making videos about and the business,
00:06:16i.e. the thing I'm selling.
00:06:17If like I'm Aman, who's one of our students
00:06:18in our YouTuber Academy,
00:06:19my content is around helping students
00:06:21land a software engineering job.
00:06:22And my business is around helping students
00:06:24land a software engineering job.
00:06:25There is alignment between the content and the business,
00:06:27and therefore I'm much more liable to make money.
00:06:29If I'm like one of our other YouTuber Academy students,
00:06:31Kepi and Ben, and the business,
00:06:32the thing I'm selling is a paid membership community
00:06:35that teaches people songwriting,
00:06:36then there is alignment between content and business
00:06:38if my content is also about teaching people
00:06:40how to write songs.
00:06:41And in Kepi and Ben's case,
00:06:42that's exactly what their content is about,
00:06:43which is why Kepi and Ben are making decent money,
00:06:45decent finances from the content and the business.
00:06:47When you have alignment between you and your passions,
00:06:50and also your content,
00:06:51and also the business that you use to make money,
00:06:54when you have alignment between all those three things,
00:06:57that is when you get a perfect trifecta
00:06:59of fun and fulfillment and finances.
00:07:01So if I were trying to build a YouTube channel
00:07:03completely from scratch,
00:07:04and if I knew that I wanted fun, fulfillment, and finances,
00:07:06I'd be really focusing on this word alignment.
00:07:08How can I get alignment between me,
00:07:10my content, and my business?
00:07:11How can I make sure that the content I'm making
00:07:13is stuff that I personally vibe with,
00:07:15which would give me the fun and the fulfillment?
00:07:16And how can I make sure I've got
00:07:17some kind of sensible business model
00:07:19so that the business aligns with the content
00:07:20so that I can actually make money?
00:07:22Now, here's the thing.
00:07:23Most people don't know exactly what this is gonna be
00:07:25from day one.
00:07:26And you certainly don't have to know this from day one.
00:07:28You could totally just start making content
00:07:29about random stuff,
00:07:30and then your niche can emerge over time.
00:07:32And then eventually,
00:07:33after creating content for a long enough time,
00:07:34you can then figure out what's the business model gonna be.
00:07:36For example, there was a guy called Jeff Sue,
00:07:38who is also a student on my YouTuber Academy.
00:07:40He started out a few years ago
00:07:41making content about productivity tools.
00:07:43He had a job at Google at the time,
00:07:44and he didn't really care that much about making money.
00:07:46His passion, what he cared about,
00:07:47was the fun and the fulfillment,
00:07:48because he really liked teaching.
00:07:50And so he made content around productivity for a few years.
00:07:52And then over time,
00:07:53as he became this sort of like productivity
00:07:55for working professionals guy,
00:07:56he was then able to figure out like what products
00:07:59he can sell around it,
00:07:59like course on how to use Google Workspace
00:08:01if you're a professional.
00:08:02He started out with alignment between what he wanted to do
00:08:04and the content he wanted to do,
00:08:06because he didn't really care about making money,
00:08:07at least in the early days.
00:08:08And then the product was able to emerge
00:08:10as a happy side effect
00:08:12of him being consistent on YouTube for many, many years.
00:08:14Now if you're serious about growing a YouTube channel this year
00:08:16then you're gonna wanna check out three of my courses
00:08:18that are actually available on Skillshare
00:08:19that are very kindly sponsoring this video.
00:08:21I've been teaching classes on Skillshare since like 2019.
00:08:23I have a really good course
00:08:24on how to edit videos using Final Cut.
00:08:25I have a really good one on how to get started with Notion.
00:08:27We use Notion to basically plan out
00:08:29all aspects of video production.
00:08:30And so it gives you a sort of a beginner's tutorial on that.
00:08:32And I've got a pretty sick course, if I say so myself,
00:08:34on productivity for creators,
00:08:36how to actually manage your time
00:08:37and do the content creation stuff
00:08:39in a way that doesn't lead to you burning yourself out
00:08:41and completely ruining your life.
00:08:42If you haven't heard of Skillshare,
00:08:43Skillshare is a fantastic platform
00:08:45that has classes taught by people all around the world,
00:08:47including people like me.
00:08:48There are classes on illustration and graphic design
00:08:50and AI and cooking and crocheting
00:08:52and almost anything you think of, any skill you wanna learn,
00:08:54you can probably find a class for it on Skillshare.
00:08:56Recently, I took the How to Draw class by Brent Everston
00:08:58because I've been trying to get into art.
00:09:00And so my art skills are not very good right now,
00:09:01but through taking that class,
00:09:02I've been like, you know, trying to follow along
00:09:04and do the exercises.
00:09:05And what I like about a lot of the classes on there
00:09:07is that they have a little project
00:09:08that they sort of encourage you to do alongside the class.
00:09:11So you're not just passively consuming content.
00:09:12If you're interested in checking it out,
00:09:13you can get a whole month completely for free
00:09:15and you can watch all of my classes
00:09:16and anything else you want in that month
00:09:18without paying a penny.
00:09:19And you can get access to that
00:09:20if you're one of the first 500 people
00:09:21to hit the link in the video description,
00:09:23or if you would like to scan this QR code.
00:09:24So thank you again Skillshare for sponsoring this video
00:09:26and for being the place
00:09:27where I've been posting online classes since 2019.
00:09:29And let's get back to it.
00:09:30Then we have another example of like content first,
00:09:32business second.
00:09:33That example is someone like Chris Williamson
00:09:34who runs the Modern Wisdom podcast,
00:09:35which now has like millions and millions of subscribers.
00:09:37It's one of the biggest podcasts in the world.
00:09:39He was doing his podcast for a long time on audio only
00:09:41and then kind of really wanted to take YouTube,
00:09:43which is why he took my course
00:09:44to like understand how YouTube works.
00:09:45I'm a big fan of the part-time YouTuber Academy
00:09:46because it really helped to take me from total noob
00:09:50with regards to how YouTube works to pretty well informed.
00:09:53I understood the physics of the platform.
00:09:55I understood the reason that you need to create a hook,
00:09:58the way to design your thumbnails,
00:10:00the way to set up both your lighting and your camera.
00:10:03It was just a one-stop shop for me.
00:10:05I'd already done quite a lot of learning online on my own.
00:10:08I had taken a couple of other courses
00:10:09that were a little bit smaller
00:10:10and this was my time to turn pro with going onto YouTube.
00:10:15And it made a massive difference.
00:10:16Ali and the content that him and the guys have created
00:10:19is very, very useful.
00:10:21And still now, three years after taking the course,
00:10:24I am continuing to rely on some of the resources
00:10:27that I took from it then.
00:10:28I highly recommend it.
00:10:30You should check it out.
00:10:30Over time, he was able to build an audience of people
00:10:32who knew, like, and trust him
00:10:33by doing three podcast episodes every single week
00:10:36for like eight years.
00:10:37At some point, he was able to then monetize it
00:10:38through things like brand deals and sponsorships and stuff,
00:10:40but very fairly recently,
00:10:42he actually launched his own physical product in Eutonic,
00:10:44which is going really well.
00:10:45He was able to figure out the business side of things
00:10:47sort of downstream of playing the content game first.
00:10:49So that would be sort of the creative first approach
00:10:51to building a YouTube channel.
00:10:52What this ends up meaning though
00:10:53is that you end up not making money for a while.
00:10:56So one big question that I always ask people
00:10:58when I'm coaching them through building a YouTube channel
00:11:00is how much do you actually care about making money
00:11:03in the short term?
00:11:04Are you willing to do YouTube consistently
00:11:06for two or even three years with zero guarantee
00:11:08that you're ever gonna make money from it?
00:11:10If your answer to that question is yes,
00:11:12I'm doing this primarily for fun and fulfillment.
00:11:14I don't really care if I don't make money from it
00:11:16in the next like few years, then fantastic.
00:11:18The content first, the creative first path
00:11:20is perfect for you.
00:11:21But if you do care about making money,
00:11:22then the alternative approach to building a YouTube channel
00:11:24and the approach that I personally followed back in the day
00:11:27and the approach that I would still recommend
00:11:28if you're starting out today is to go business first.
00:11:30So this is where you don't really worry about the content.
00:11:33You focus on building a business.
00:11:35The key thing is that you are selling something
00:11:37that puts money in your bank account,
00:11:38ideally for as expensive as possible
00:11:39and ideally where the money that comes in
00:11:41is as passive as possible.
00:11:42Although it's hard to have it all
00:11:43when it comes to deciding what business to do.
00:11:44If you already have a business
00:11:45and you happen to be watching this video, then wonderful.
00:11:47You are amongst the like 3% of people that watch my stuff
00:11:50who actually have an established business.
00:11:51That's amazing.
00:11:52You already know what your business is.
00:11:53So now you can just plug in content
00:11:55and then YouTube is a marketing channel for your business
00:11:57and then life is good
00:11:58because you already know how to make money.
00:12:00You just need to learn how to make content.
00:12:01And then as you get better at content
00:12:02through like strategy and skills and systems,
00:12:05then your business takes off and then life is good.
00:12:07But if you are like 97% of people watching my stuff
00:12:09who do not yet have a business,
00:12:11but who still wanna make money,
00:12:12then the way we would think about this
00:12:14is we would kind of start business first.
00:12:16We would think what is the product or service
00:12:18that I could potentially sell based on my own skills,
00:12:21based on my own passions,
00:12:22based on my own experience, my own expertise.
00:12:25And then how do I plug content into that
00:12:27as a marketing channel?
00:12:28In my case, back in the day, back in 2017,
00:12:30when I started my YouTube channel,
00:12:31the business I was in was a company called SixMed,
00:12:34which I've since sold.
00:12:35But that was a business that was helping kids
00:12:36get into medical school in the UK.
00:12:38I was going up and down the country in the UK,
00:12:39but also in Singapore and Amsterdam and some other places.
00:12:41And I was teaching courses in classrooms
00:12:43that were teaching people how to do well
00:12:44in the medical school exams.
00:12:46At a certain point, my business capped out
00:12:47at around 150,000 pounds a year in revenue.
00:12:49And I decided, let me do content.
00:12:51Let me do content marketing on YouTube.
00:12:53I didn't know it was called content marketing at the time.
00:12:54I just thought if I made YouTube videos teaching the stuff,
00:12:57hopefully some people will think I'm legit
00:12:58and they'll buy my course.
00:12:59And that was what sustained the business
00:13:01for many years after that.
00:13:02I then sold that business and then focused on the content
00:13:04first thing for a while and ended up being known
00:13:06as a productivity expert.
00:13:06And that was what led me to writing my book,
00:13:08"Feel Good Productivity."
00:13:09And then continued doing the content thing for a while
00:13:11and loads of people started asking me,
00:13:12"How you build a YouTube channel?"
00:13:13'Cause I'd grown to a million subscribers
00:13:14while working full-time as a doctor.
00:13:16And that was when the business thing came back into it
00:13:18where I started selling a course
00:13:19teaching people how to do YouTube.
00:13:20So my approach to YouTube was actually business first.
00:13:22I had a business and then I decided to use content
00:13:24as a marketing driver for that business.
00:13:26Later, I sold that business
00:13:27and then was just sort of pure content for a couple of years.
00:13:29And then the business sort of came back into it.
00:13:31And that was what really helped me make quite a lot of money
00:13:33through building a YouTube channel.
00:13:34Another example of business first is a guy called Jeremy
00:13:37who was also incidentally one of our students
00:13:38in the YouTuber Academy.
00:13:39Jeremy has a software business where he sells software
00:13:41that helps gardeners do better gardening.
00:13:44And then he decided to start a YouTube channel
00:13:46as a marketing driver for his business.
00:13:47And so Jeremy has alignment between him, his content
00:13:49and his business.
00:13:50That's why he's able to make a shit tonne of money
00:13:51through his software.
00:13:52And he's also able to have fun and fulfilment
00:13:54through creating content about the thing
00:13:56that he's passionate about.
00:13:57So if you do not yet know what your business idea
00:13:59is gonna be, that tends to be the thing
00:14:00that holds the most people back.
00:14:01I have a bunch of videos I'll link down below
00:14:03including like a custom GPT that's all about
00:14:05how to find the right business idea.
00:14:06But if I cared about making money in the short term,
00:14:08I really wouldn't be doing YouTube just for the vibes
00:14:11and hoping for the best.
00:14:12It still is possible to just make content
00:14:15and hope for the best and then maybe build a business
00:14:17off the back of it further down the line.
00:14:18But that approach to building a creative business
00:14:20just gets harder and harder every year.
00:14:22You know, AI makes it super easy
00:14:23for anyone to create content.
00:14:24Everything is skewing towards short form content anyway.
00:14:26Now subscribers don't really matter.
00:14:27The algorithm pushes videos based on the content of the video
00:14:30rather than based on whether they're subscribed to you.
00:14:31That's not to say it can't be done.
00:14:32There are obviously in every single environment,
00:14:34every single era, even when things are very saturated,
00:14:37there are people succeeding.
00:14:38It's just that if I was starting again,
00:14:39complete from scratch and I had all the skills,
00:14:41but I didn't have any of the audience
00:14:42and even the network or the business initially,
00:14:45I would try my best to figure out first,
00:14:46what skills do I have that I can use
00:14:48to solve problems for other people?
00:14:49Ideally, those problems are as painful as possible.
00:14:51Ideally, solving those problems
00:14:53involves some kind of expertise that I have.
00:14:55And once I have an idea of what my business is gonna be,
00:14:57then I would think about creating content
00:14:59that is aligned with me and my business.
00:15:01And then I would be much more likely
00:15:03to get to finances and fun and fulfillment
00:15:05without spending years in the grind of making videos
00:15:07without actually making any money from it.
00:15:08The caveat to all of this advice
00:15:10is that if you've been thinking
00:15:11of starting a YouTube channel for a while
00:15:12and you haven't yet made any videos,
00:15:14you can completely ignore this advice
00:15:15because the other framework
00:15:16that I've not talked about in this video,
00:15:18but I've talked about in many, many other videos
00:15:19over the years is the framework of get going,
00:15:22get good and get smart.
00:15:23In the get going stage,
00:15:24we wanna be making around seven videos
00:15:27without overthinking anything at all.
00:15:29You can basically,
00:15:30if you've made less than seven videos on your channel,
00:15:31you can ignore literally everything I've said
00:15:33up until this point
00:15:34and just make those seven bloody videos
00:15:36because I guarantee the process of making those seven videos
00:15:39will teach you way more about yourself and about life
00:15:41and about business and about YouTube
00:15:42than watching a shit ton of videos
00:15:44about optimizing the perfect strategy
00:15:45while having never actually made a YouTube video.
00:15:47I have another video down below
00:15:48that will tell you exactly what seven videos to make
00:15:50if you're worried about what seven videos to make,
00:15:52but yeah, get going.
00:15:53At that point, we're in the get good stage
00:15:54where I generally recommend people make another 20 to 30 videos
00:15:57where they're not worried about the strategic side of it.
00:15:59This is where you can start thinking strategy as well,
00:16:01but like, you know,
00:16:02this is where you're focused on the craft of video making.
00:16:05You are focused on actually building some of the skills
00:16:07'cause what you might find after making 30 videos
00:16:09is that you actually fricking hate making YouTube videos.
00:16:11Maybe you'll find that you prefer writing instead.
00:16:13So maybe LinkedIn or Substack is better for you.
00:16:14Maybe you hate the idea of long form content
00:16:16and so you might wanna do short form content
00:16:17on Instagram or TikTok instead
00:16:18because you vibe with that a lot more.
00:16:20And then once you've decided that like this YouTube thing
00:16:22is the thing that you wanna do,
00:16:23then we can sort of be as strategic as we like.
00:16:25I'm not too wedded to you making like 30 videos
00:16:27before you think strategically,
00:16:28but I'm definitely wedded to you making at least seven videos
00:16:31before you start overthinking your niche
00:16:32and overthinking like,
00:16:33oh, he said there's no point unless you have a business.
00:16:35Bro, just make the seven videos first
00:16:36and then we can talk about whether there's any point
00:16:38in continuing to build a YouTube channel
00:16:40depending on what business is gonna be around it.
00:16:42Okay, so at this point we've decided we want fun,
00:16:44we want fulfillment, we want finances.
00:16:45We are gonna try and create content
00:16:47that is aligned with the business
00:16:49where we're selling something sensible on the back end of it.
00:16:51And we're gonna try and make the content and the business
00:16:53aligned with our own personal passions if we absolutely can.
00:16:56But another thing worth knowing at this point is
00:16:58you will get bored of your content way, way, way faster
00:17:02than your business will stop benefiting from your content.
00:17:05'Cause here's the thing, right?
00:17:06Like you are not a static entity, you contain multitudes.
00:17:10And so your own perspectives and your own opinions
00:17:12and your own like values and your own like interests
00:17:15are gonna change over time.
00:17:17I started making videos back in freaking 2017,
00:17:19making videos, helping people get into med school.
00:17:21Do I still care about helping people get into med school?
00:17:22Not particularly, but if I was still running a business
00:17:25that relied on helping people get into med school,
00:17:26then I've like evolved way beyond that.
00:17:29My content is gonna start to feel weird
00:17:31because now my content is misaligned.
00:17:33So either I change my content to reflect where I'm at
00:17:36and then the business suffers
00:17:37or I keep my content aligned with the business
00:17:39and then I suffer and I have no fun and fulfillment anymore
00:17:42because there are miles of misalignment
00:17:43between what I'm interested in
00:17:44and what my content is interested in.
00:17:45In general, you'll make way more money
00:17:47if you stick to one thing
00:17:48and stick to doing it for a very long time.
00:17:50However, you and your own interests
00:17:51are probably gonna change faster
00:17:53than your business can evolve.
00:17:54And so this is the conundrum that every YouTuber has
00:17:58pretty much after probably a few months
00:18:02to a few years of doing content.
00:18:04At this point, what some people do
00:18:05is that they sort of just start business after business.
00:18:07Like one day they're doing a course on productivity
00:18:08and then the next day they're doing a course
00:18:09on how to build a YouTube channel
00:18:10and then the next day they're doing a course
00:18:12on like how to start a business.
00:18:13It's like, you can do that.
00:18:14I've kind of done that a little bit over the years
00:18:16where I want my content to be broadly aligned
00:18:18with what I care about.
00:18:19And I'm okay with taking the hit
00:18:20of like having to build a business that aligns with that
00:18:23to maximize my fun and fulfillment.
00:18:25But really ideally what we're trying to do
00:18:26is just sort of keep these things in alignment.
00:18:28They might start out in alignment.
00:18:29They're gonna go out of alignment very quickly.
00:18:31And then our job as YouTubers
00:18:32if we wanna continue sustaining the gravy train
00:18:35of fun, fulfillment, finances, and freedom and flexibility
00:18:37is to try and keep these as aligned as we possibly can.
00:18:40So if you're at this point in the video
00:18:42and you're thinking, okay,
00:18:42what do I do my YouTube channel and or business around?
00:18:44Here are some questions that are very practical
00:18:46that you can answer.
00:18:47You can pause this video and you can answer these questions
00:18:49or you can do some journaling about them.
00:18:50Question number one, if you were to build a YouTube channel
00:18:52and you knew you could never make any money from it,
00:18:54what are the sorts of topics you would wanna talk about?
00:18:56This helps you identify what you're actually passionate about
00:18:58and where your interests might lie.
00:19:00Question number two, if you had to start a business
00:19:01and you were only allowed to sell something
00:19:04that was at minimum 2000 US dollars,
00:19:07what might you potentially sell?
00:19:08Question number three, if you were to start a business
00:19:10and you had to sell a cheap digital product,
00:19:13what kind of topic would you build
00:19:15your digital product around?
00:19:16Question number four, if you were starting a business
00:19:17and you had to build a physical product business,
00:19:20what physical thing would you potentially sell?
00:19:22And question number five, if you had to start a business
00:19:25where you had to make content about the thing
00:19:27that that business was talking about
00:19:28for the next five years,
00:19:30what sort of topics might you be interested
00:19:32in doing content and business about?
00:19:33All of these questions are basically getting at the idea
00:19:36of like, what do you actually wanna do?
00:19:38Comes back down to the idea of strategy.
00:19:39If you know what your goal is,
00:19:40you can then figure out a strategy that will get you there.
00:19:42And my hot take in this video is that the more you have
00:19:45this magic word, alignment, the more you have alignment
00:19:49between you, your content and your business,
00:19:51the better your life will be.
00:19:52Oh, by the way, this is a little secret
00:19:53if you're at this point in the video.
00:19:54If you find me on Instagram and you DM me the word strategy,
00:19:58that will give you a very, very special exclusive offer
00:20:00on a part-time YouTuber Academy.
00:20:01So if you DM me the word strategy,
00:20:02then you can find out more about that if you're interested.
00:20:04Let's now talk about the critical skills you need
00:20:07as a YouTuber for your channel to become successful.
00:20:09Now, for the most part, the skills you're developing
00:20:11at being a YouTuber are trying to get at four distinct things,
00:20:14which are in these two categories.
00:20:15Thing number one is you are building the skills
00:20:18that encourage people to click on your videos.
00:20:21The skills around how do you make a title
00:20:23that's intriguing enough and clickable enough
00:20:25without being clickbaity, and how do you make a thumbnail
00:20:27using AI, using Photoshop, using Canva, using whatever,
00:20:30maybe you're outsourcing it to an official graphic designer.
00:20:32How do you make a thumbnail that is sufficiently clickable?
00:20:34There is a major skillset associated with that.
00:20:36Then there is a major, major, major skillset
00:20:39around how do you actually get people to watch your videos?
00:20:41You know, there's this whole thing
00:20:42of YouTube is not a video platform.
00:20:44YouTube is a click and watch platform.
00:20:45Someone has to click on your video,
00:20:46otherwise they're never gonna watch it.
00:20:47And then once they click on your video,
00:20:49YouTube really cares about the watch time.
00:20:50Like how many minutes or hours or years
00:20:52are people actually spending watching your stuff?
00:20:54This is itself an enormous skillset
00:20:56because this involves writing,
00:20:57it involves speaking confidently to camera,
00:20:59it involves like knowing how to light your video,
00:21:01knowing how your video can sound, using like microphones,
00:21:03knowing how scripting and storytelling works.
00:21:05There's all sorts of stuff
00:21:06that goes into making your videos more watchable,
00:21:08but that is a massive skillset that you learn
00:21:10as you get better at being a YouTuber.
00:21:11What's less talked about,
00:21:13I find when people give advice about YouTube,
00:21:14is that there's two other things you wanna get happen.
00:21:16You want people to like you and you want people to trust you.
00:21:20And if you can do those things,
00:21:21click, watch, like, trust with a critical mass of viewers,
00:21:24then you're able to build a business
00:21:26around your YouTube channel
00:21:26that gives you fun, fulfillment, and financial freedom.
00:21:28The three Fs that we really care about.
00:21:29In general, based on the way you come across,
00:21:31based on the way you're delivering value,
00:21:32based on your humor or lack thereof, case in point,
00:21:34some percentage of your viewers will then start to like you.
00:21:37They'll start to develop a parasocial relationship with you
00:21:39where they're like, oh, this guy or this gal seems kinda cool.
00:21:42And then that makes them more likely
00:21:43to want to watch future videos of yours,
00:21:45which is just very good for your channel
00:21:46and very good for building that relationship
00:21:48with those viewers one viewer at a time.
00:21:49But then some percentage of the people that like you
00:21:51will also start to trust you.
00:21:52Now trust actually happens in two different domains.
00:21:55One thing that viewers start to trust is your integrity.
00:21:58They start to think, you know,
00:21:59oh, this person seems like a nice person.
00:22:01They seem very honest.
00:22:02They seem like they've got good integrity, good character,
00:22:04all of that kind of stuff.
00:22:05And that is important.
00:22:06But another thing that's also very important
00:22:07is they start to trust your expertise.
00:22:10Now this one is very important.
00:22:12This is especially true
00:22:14if you are building an educational style YouTube channel
00:22:17rather than an entertainment style YouTube channel.
00:22:19And my hot take is that it's a lot easier
00:22:21to build a YouTube channel that gives you fun fulfillment
00:22:23and financial freedom if you lean into your own expertise.
00:22:27For example, one of the students
00:22:28of a part-time YouTube Academy, his name is Tiago Forte.
00:22:30Now Tiago makes videos about productivity and AI
00:22:32and like how to be more productive using AI
00:22:34and all that kind of stuff.
00:22:35And incidentally, Tiago took our YouTube course
00:22:37a couple of years ago.
00:22:38And that was when he started taking YouTube seriously.
00:22:39And he said that, "If you're coming to YouTube
00:22:41to just find a new way to distribute your ideas
00:22:44and find subscribers, don't try to reinvent the wheel.
00:22:47Don't try to learn it from scratch.
00:22:48Really look for the people who have invested
00:22:51in their own learning, their own training."
00:22:53And I can't imagine, I don't know of any other program
00:22:56that does that better than part-time YouTube Academy.
00:22:58Tiago is not coming out there on camera and telling jokes
00:23:00and being like a fricking standup comedian
00:23:02or doing any kind of Mr. Beast type stunts.
00:23:04He is merely providing lots of really,
00:23:06really valuable information
00:23:07and is able to demonstrate credibility and expertise
00:23:10in the niche of productivity, AI,
00:23:13personal knowledge management, building a second brain.
00:23:15When someone clicks on Tiago's videos,
00:23:16they click and watch and they're like,
00:23:17"Oh, this guy knows what he's talking about
00:23:19around productivity, personal knowledge management,
00:23:20AI, et cetera, et cetera."
00:23:21Some people start to like him.
00:23:22They're like, "Oh, I like this guy."
00:23:23Some people then start to trust him.
00:23:25And he is a very trustworthy guy.
00:23:26Very nice, very high integrity.
00:23:28I've gotten to know him over the years.
00:23:29And crucially, they trust his expertise.
00:23:31Now, why is that good for Tiago?
00:23:32Well, it's very good for Tiago
00:23:33because Tiago sells products
00:23:35that are based around his expertise.
00:23:37He has a course on personal knowledge management.
00:23:38He has a course on productivity.
00:23:40So that means when people watch his YouTube videos,
00:23:42they think, "Whoa, this guy knows what he's talking about."
00:23:44And then some percentage of those viewers
00:23:46will then wanna click through
00:23:47and see what his paid offerings are.
00:23:49And in general, when you are building a business
00:23:51based around your expertise,
00:23:52if you can use those expertise to solve a problem
00:23:55that someone else has,
00:23:56ideally a problem that either helps them make money
00:23:58or save money or save a lot of time,
00:24:00you can then charge quite a lot of money for your expertise
00:24:02because you're solving a big enough problem.
00:24:04The problem that YouTubers who are generally
00:24:06in the entertainment world have
00:24:07is that they actually find it very hard to monetize.
00:24:10Unless they're absolutely huge, like someone like MrBeast,
00:24:12then they can monetize,
00:24:13but they're not monetizing their expertise.
00:24:15They're monetizing their attention
00:24:16through like a chocolate brand or through like a burger brand
00:24:18or, you know, KSI and Logan Paul through like an energy drink.
00:24:21No one is buying those things
00:24:22because those creators have demonstrated expertise
00:24:24in anything.
00:24:25They're buying it because they really like
00:24:26and trust the creators
00:24:27and they'll kind of buy whatever the creator is pointing to.
00:24:28But that's really, really, really, really, really,
00:24:30really hard to do.
00:24:31I know so many creators who are a lot smaller
00:24:33than MrBeast and KSI and Logan Paul who have tried,
00:24:35including me, to build these brands
00:24:37where you're selling cheap things.
00:24:38And it's so hard to do because it's so hard
00:24:40to get large volumes of people to buy your stuff,
00:24:42even when the stuff is cheap.
00:24:43I also know a lot of creators who are in this sort of
00:24:45multi-million subscriber range
00:24:46who are doing like entertainment content.
00:24:48But because it's entertainment content,
00:24:49they're not demonstrating any clear expertise,
00:24:52which means the audience doesn't think of them
00:24:53as an expert in anything other than in being entertaining.
00:24:56Now, when you're in that mode
00:24:57where your audience just views you
00:24:58as an expert in being entertaining,
00:24:59it's really hard to sell stuff to your audience
00:25:01other than like tickets to your standup comedy gig
00:25:03or like merch, like you get into that territory
00:25:07where you're not really solving a problem for someone
00:25:09and therefore they're not really willing
00:25:11to pay that much money for it.
00:25:12But similarly, I know lots of creators
00:25:13who have a few thousand subscribers,
00:25:15not a few million, a few thousand subscribers,
00:25:17but who are so niched down into an area of expertise
00:25:21where that area of expertise is valuable
00:25:23to individuals and businesses
00:25:24that they are able to make millions of dollars a year
00:25:27from only a few thousand YouTube subscribers.
00:25:29That is what happens when you are able to demonstrate
00:25:32expertise and credibility through your content.
00:25:34If you have pre-existing expertise,
00:25:36you should totally 100% lean into that.
00:25:38And if you don't yet have pre-existing expertise,
00:25:41that's okay, you can totally just build those skills.
00:25:43Everyone who is currently an AI influencer,
00:25:45none of them knew anything about AI three years ago,
00:25:48but because they decided to learn about it
00:25:50and were able to document the stuff that they're learning
00:25:52through their YouTube channels,
00:25:53they now have expertise in that domain,
00:25:55which is only like three years old.
00:25:57And so if they wanna start a service-based business
00:25:59like an AI automation agency,
00:26:00or they wanna launch a course or a paid membership community
00:26:03that teaches people AI or teaches people
00:26:04how to make money with AI or whatever,
00:26:05they have the expertise and the credibility
00:26:07to be able to do so because they have learned the skill.
00:26:09So if you're at this point in the video,
00:26:10the practical questions I would love for you to ponder are,
00:26:13what are the skills, the personal or the professional skills
00:26:15that you have learned through your job,
00:26:17through your personal life,
00:26:18that you could potentially build a business
00:26:20or a YouTube channel off of ideally a business
00:26:22and a YouTube channel because we ideally want the alignment
00:26:24between content and business as we've talked about.
00:26:25Question number two, what sort of problems
00:26:27do people come to you to help them solve?
00:26:30And you can think about this in the workplace.
00:26:31So what kind of professional problems
00:26:33do people come to you to help solve?
00:26:34And what sort of personal problems do your friends
00:26:36and family come to you to help solve?
00:26:37Is there anything there?
00:26:38Could you build some kind of business off the back of that?
00:26:40Question number three, what are the sorts of things
00:26:42that you find weirdly easy,
00:26:44but you're surprised that other people find weirdly hard?
00:26:46That gives you an idea
00:26:47of what like your natural competitive advantages might be.
00:26:49Question number four, if you knew you had to make,
00:26:51let's say one YouTube short or Instagram reel every day
00:26:53for the next 365 days,
00:26:55where you had to teach someone something,
00:26:57what might you want to teach?
00:26:58Again, all these questions are trying to get at
00:27:00what is your expertise?
00:27:01What might your expertise be?
00:27:02Another really good example of this is Hannah,
00:27:04who is again one of our students in our YouTube Academy.
00:27:05Hannah is a professional ballet dancer.
00:27:07Her expertise is the fact
00:27:09that she's a professional ballet dancer.
00:27:11And when she joined our YouTube Academy,
00:27:12she was going through surgery and she was recovering
00:27:13from like this really difficult period in her life.
00:27:15And this is what she said.
00:27:16She posted this as a win in our community.
00:27:17She said, "When I joined part-time YouTube Academy,
00:27:19"I was going through one of the hardest times of my life.
00:27:21"As a professional ballet dancer,
00:27:22"I'd just come out of surgery
00:27:23"and I was stuck in the middle of a delayed recovery process.
00:27:25"Physically and mentally, I'd never felt so low.
00:27:27"I was frustrated, disconnected from my work
00:27:29"and desperately in need of something to pour my energy into,
00:27:31"something that gave me purpose again.
00:27:33"That is when I found the part-time YouTuber Academy.
00:27:35"I blitzed through the main course in just a few weeks.
00:27:37"It lit a fire under me.
00:27:38"I took everything I learned and started implementing fast.
00:27:40"And within a few months,
00:27:41"I'd made 15,000 pounds in revenue.
00:27:43"I've launched my second online course.
00:27:44"I have three more in the pipeline
00:27:45"and I'm now getting ready to launch
00:27:46"my very own Academy this August.
00:27:48"The biggest mindset shift was learning to let go
00:27:49"of the belief that I had to do everything myself.
00:27:51"I used to dread the idea, for example,
00:27:52"of working with editors,
00:27:53"thinking it would be too much hassle
00:27:54"to explain my style of vision.
00:27:55"But I finally made the leap
00:27:56"and now I have two editors helping bring my content to life.
00:28:01"And content is now running like clockwork.
00:28:03"None of this would have happened
00:28:04"without part-time YouTuber Academy
00:28:05"giving me structure, strategy,
00:28:06"and most importantly, belief.
00:28:08"To anyone sitting on the sideline,
00:28:09"especially if you're going through a tough season,
00:28:10"this work matters.
00:28:11"It can truly change everything.
00:28:12"Thank you to Ali, you're very welcome,
00:28:13"and the entire P2I community
00:28:14"for shaking things up when I needed it the most."
00:28:16Now, how can Hannah make 15,000 pounds
00:28:18in just a few weeks after taking a YouTube course?
00:28:20Well, it's because she's got expertise.
00:28:21She is a professional ballet dancer
00:28:23and she's leaning into that preexisting expertise.
00:28:25If you're watching this,
00:28:26you're probably not a professional ballet dancer,
00:28:28but you're probably an expert at something or other,
00:28:30like what are the skills or expertise that you have
00:28:32that you could build your content around?
00:28:33You don't need to be that entertaining
00:28:35to make a big difference in someone's lives
00:28:38by teaching them stuff,
00:28:39and therefore being able to sell things
00:28:41that are based on that expertise,
00:28:42like an online course or a membership community
00:28:44or a service or a consulting program or things like that.
00:28:46Now, this is all talking about skills,
00:28:47but it really is also a strategy question.
00:28:50It comes back to the point we made earlier
00:28:51around alignment between you, your content,
00:28:53and your business.
00:28:54When your content leans into your own expertise
00:28:56or into your own niche, dare I say,
00:28:59it becomes actually a lot easier to make better content
00:29:01and also to monetize that content,
00:29:03because it's a lot easier to be known for one thing
00:29:04than it is to be known for loads and loads
00:29:06and loads of different things.
00:29:07But if you don't have systems,
00:29:09then you are having to manually do the work
00:29:11every single time you make a YouTube video,
00:29:13which is fine for your first video.
00:29:15It's fine for your first 10 or 20 videos,
00:29:17but very, very quickly you run into the issue of like,
00:29:19this shit takes so much time.
00:29:20How can I possibly sustain this for years?
00:29:23That is where systems come in.
00:29:24You basically wanna break down every aspect
00:29:26of YouTube video production into like a flow chart
00:29:28or a pipeline, almost like you're an assembly line
00:29:30at a factory, and then you're trying to find ways
00:29:31to systemize every step as much as you can
00:29:34without losing the soul and the authenticity
00:29:36that comes from actually being a creator.
00:29:37Firstly, you have ideation,
00:29:39actually coming up with the idea or the concept for the video.
00:29:41Again, super easy when you're just making
00:29:43your first five videos.
00:29:44But, you know, if you look at someone like me,
00:29:45where I've made like a thousand plus videos
00:29:47over the last eight years,
00:29:48you start to run out of ideas pretty quickly,
00:29:49and then you start needing some kind of system
00:29:51for idea generation.
00:29:52Then you need some kind of system for the three things
00:29:55of title, thumbnail, and hook.
00:29:56This is sort of like the packaging of the video.
00:29:58Now, yes, of course, you could manually think
00:30:00about the title, manually create the thumbnail every time,
00:30:02and manually really, really, really think about part
00:30:03about like the first 30 seconds of the video.
00:30:05But if you have some kind of system for it,
00:30:06like we've built over the years, you know,
00:30:08and given a concept, you can like record a voice note
00:30:09about the concept, you can put it into an AI,
00:30:11give it a sensible prompt,
00:30:12and it can generate title ideas for you.
00:30:14You can put that concept into various AI tools
00:30:15and it can generate thumbnail concepts for you as well.
00:30:17And then you can just pick which one you like,
00:30:19and then you're able to take the photo
00:30:20and then edit it in Canva or Nano Banana
00:30:23or whatever tool you wanna use to make the thumbnails.
00:30:25Over time, you develop your own templates.
00:30:26Like I've got my own template system
00:30:27for all the thumbnails on my channel,
00:30:29which is why you notice they look kind of similar.
00:30:30Then it comes to actually writing the video itself.
00:30:33This is the pre-production process.
00:30:34Now, the mistake a lot of YouTubers make at this point
00:30:36is that they script all of their videos word for word.
00:30:38You can do that.
00:30:40It just takes absolutely bloody ages.
00:30:42We recommend you do bullet points instead.
00:30:44And actually, this is one of the wins that Frederick,
00:30:45one of our students posted.
00:30:46"Hey fellow YouTubers, I just wanna share a big win
00:30:48from applying the lessons in PTYA.
00:30:49I feel like things are really starting to click
00:30:50and pay off big time.
00:30:51From my latest video, I leaned into the triplet
00:30:53bullet point structure for the script outline.
00:30:55It was so much easier than scripting word for word.
00:30:57This means I went from idea to published video
00:30:59in just four days.
00:31:00This is something that used to take me two full weeks
00:31:02because I was grinding through word for word scripts.
00:31:04This feels like a game changer for consistency
00:31:06in the long run."
00:31:07So again, in the course, we show you the templates
00:31:08and systems that we use.
00:31:09But again, I generally recommend, and I say this a lot,
00:31:11don't just wholesale copy and paste
00:31:13someone else's templates.
00:31:14You kind of wanna use the templates as inspiration
00:31:16and then you wanna build your own systems
00:31:18off the back of that because a system that you build yourself
00:31:21is a system you understand way more
00:31:23than one that you've just copied and pasted
00:31:24without thinking too hard about it.
00:31:26Another tool that's really helpful here
00:31:27is an app that we've built called VoicePal.
00:31:28That's how I plan most of my videos.
00:31:30I just hit record on VoicePal.
00:31:31I speak to it and it asks me follow up questions.
00:31:33And I'm able to take all of that, put it into Notion
00:31:35and use Notion AI to turn it into an outline
00:31:37based on the script template that I've already got.
00:31:39All of these are ways to systemize the process
00:31:41of creating videos, which otherwise would require
00:31:43quite a lot of work to sit there
00:31:44manually typing out a word for word script.
00:31:46Over time, you get good at having a system for filming.
00:31:49Back in the day, when I was first building my YouTube channel
00:31:52for the first couple of years, it would take me an hour
00:31:53every time to set up the cameras in my living room
00:31:55and then dismantle the cameras.
00:31:57And that would waste quite a lot of time.
00:31:58But then I realized, wait a minute,
00:31:59if I just leave the camera up at all times,
00:32:01yeah, it looks a bit annoying in the living room,
00:32:02but at least it makes the production process
00:32:04of YouTube videos way quicker.
00:32:05Now, thankfully I have my own little extra room in the house
00:32:07where I'm able to like film stuff,
00:32:09but you start to then systemize aspects of your gear
00:32:11and aspect and the teleprompter and like the microphone
00:32:13and the cameras and the double angles,
00:32:15all of that sort of stuff is super hard to do initially
00:32:17when you are just learning the skills
00:32:18of like what ISO means and what a shutter speed is
00:32:21and what like an F-stop is and like how lighting works
00:32:23and all that stuff.
00:32:24But once you develop those skills
00:32:26and you build your own system around it,
00:32:27everything becomes a lot quicker.
00:32:29At a certain point, you develop your own system
00:32:30for editing your videos.
00:32:31Ideally, you don't even edit your own videos.
00:32:33Ideally, once you've edited a few videos,
00:32:34you then outsource your editing and you find a video editor.
00:32:37Again, as part of the course,
00:32:38we give you like the job descriptions and stuff
00:32:39that we literally use and we've been using to hire editors
00:32:41for the last like six years.
00:32:42You then have a system for publishing
00:32:44to make sure you're going through
00:32:45and doing all the sensible things.
00:32:46You eventually have a system for looking at your analytics
00:32:48so you can get sensible insights from your analytics.
00:32:50Maybe if you are someone who's on multi-platforms,
00:32:53you have a system for repurposing content.
00:32:55So for example, what we do is we make content for YouTube
00:32:57as our primary thing.
00:32:58And then we repurpose some of that content onto Instagram,
00:33:00onto LinkedIn, onto TikTok.
00:33:01And all of these are systems that you start to build
00:33:03into your YouTube channel over time.
00:33:04And this is, I think, one of the most important parts
00:33:07of building a sustainable YouTube channel over the long term.
00:33:09It's having the right systems.
00:33:11But if you're thinking of starting your own YouTube channel
00:33:12or you're trying to level up your existing YouTube channel,
00:33:14the studio in which you film your videos really matters
00:33:17in terms of like, you know, the systems for filming
00:33:19and the systems to make it so that
00:33:20it's just not a total bollock
00:33:21every time you're trying to film a video.
00:33:22So I've got a video right over here
00:33:24that explains how I set up this specific studio
00:33:27where I'm talking you through exactly the process
00:33:29of how I set everything up from scratch,
00:33:31all the rationale behind it.
00:33:32And so you can see how this filming system
00:33:34evolved over time in a brand new, very small room.
00:33:36So that'll be linked right over there.
00:33:37Thank you so much for watching.
00:33:38And I'll see you hopefully in the next video.
00:33:39Bye-bye.