00:00:00$42 million in distributions, a $46.2 million exit,
00:00:05$106 million in a weekend.
00:00:07Most people hear those numbers and think,
00:00:08"Oh, that's probably when he felt the richest."
00:00:11That's actually not the truth.
00:00:12The moment that I felt the wealthiest in my entire life
00:00:15was when I had $100,000 in my bank account.
00:00:17That was the first big unlock for me as a person.
00:00:21And the reason is before that,
00:00:23I was sleeping on a gym floor and doing math
00:00:25on whether I could afford groceries, right?
00:00:27And once I had $100,000,
00:00:28that was when I stopped having to worry about tomorrow,
00:00:31right, about paying rent, about paying dues,
00:00:33about paying my cell phone bill,
00:00:34or paying my car insurance.
00:00:35You can't think about your long-term vision
00:00:37if you're trying to pay rent, right?
00:00:38That's just real.
00:00:39And so in this video,
00:00:41I wanna give you a six-step roadmap
00:00:43as clear as humanly possible
00:00:45to making and banking your first $100,000.
00:00:48If you're a big baller business owner,
00:00:50then you can skip this one.
00:00:51But if you don't have that yet,
00:00:53then this is just a pure give on my part
00:00:55of trying to help you get there.
00:00:57The first step is that we have to cut all costs
00:01:00so that we can take more risk.
00:01:01When I say all costs, I mean all costs.
00:01:04That means you don't need out anymore for anything.
00:01:06And if you're hungry, you deal with it.
00:01:08And if it's not from a discount grocery store,
00:01:10you don't buy it.
00:01:12Clothing, like what you have right now on your back
00:01:16is everything you need for the next two years, period.
00:01:19No exceptions, just keep reusing it.
00:01:21Trade or go to Goodwill.
00:01:23You go to work, you go home,
00:01:25and home is ideally with your family or worst case,
00:01:28with another family also trying to make it in save.
00:01:30And it's gotta be as cheap as you possibly can.
00:01:33And I say this as somebody who lived through this.
00:01:35When I was beginning my journey,
00:01:37I was splitting a bedroom in a six-bedroom house
00:01:40with one guy just in that bedroom.
00:01:42As in like every night, we'd stare at each other
00:01:43and I'd be like, "Good night, John."
00:01:45And he'd be like, "Good night, Alex."
00:01:46And I'd blow out my candle.
00:01:48Everything about that was true minus the candle.
00:01:52And pro tip, if you sleep with a fan on your face,
00:01:56you can't hear anything.
00:01:57So, you know, if you have to deal with it,
00:02:01that's one way to do it.
00:02:02But I had roommates that I was paying
00:02:03like three or $400 a month for a very long time
00:02:06while I was beginning my business
00:02:07and started to actually make real money.
00:02:09And I still stayed there.
00:02:10Now, the next thing is gonna be your car.
00:02:12So if you think about expenses,
00:02:13ideally a paid off clunker is the best way to go.
00:02:17If you can't, you want it to be
00:02:18as cheap as humanly possible,
00:02:20but ideally just pay off your car
00:02:22so you don't have to think about it again.
00:02:24All right, so there comes your food,
00:02:25your car, your shelter.
00:02:26And the reason that this is so important
00:02:28for us to basically stack up this cashflow,
00:02:30'cause you're working and making money,
00:02:32but right now you're probably spending all of it.
00:02:33So it's like we need to decrease it from the downside
00:02:36so we have this cashflow, this fluff,
00:02:39that we can start spending and reinvesting
00:02:41in getting more skills, which I'll talk about in a second.
00:02:43All right, real quick.
00:02:44If you are on this path to your first 100K,
00:02:47I want to make it faster and easier for you.
00:02:49So these books, I had 3.6 million of these books
00:02:52that were donated by other entrepreneurs.
00:02:54These books, I'm personally donating.
00:02:56And so if you are on the path,
00:02:58you can get all three of these books
00:03:00for nothing, basically, for just covering the shipping.
00:03:05So I think it's 16 or 17 bucks all in
00:03:07for all three hardbacks shipped to you,
00:03:09plus a 30-day trial of schools to actually use the stuff
00:03:12and have the tools to apply it in.
00:03:14All right, so it's like the best thing,
00:03:16we call it the business backpack.
00:03:17It's literally everything you need to get started online.
00:03:21I'm not promising you'll be a zillionaire.
00:03:22I'm not promising you'll make $100,000.
00:03:23I'm just saying it's a great way to start
00:03:25and it's one of the most valuable things
00:03:27I could possibly give you.
00:03:28And again, special thank you to all the entrepreneurs
00:03:30who donated the books
00:03:31'cause we're doing our best to give them out.
00:03:33Now we have to cut all of our time costs.
00:03:35Step two is save time.
00:03:36And so if you work a nine-to-five job,
00:03:40this is kind of just the reality of it.
00:03:41Your nine-to-five job is not killing your dreams.
00:03:43All right, so just stop subscribing to that.
00:03:45You're wasting the two four-hour chunks of the day
00:03:47that you do have available to you,
00:03:48which is your five-to-nine in the morning
00:03:49and your five-to-nine at night.
00:03:51So what you wanna be doing is instead of just like
00:03:53mindlessly doom scrolling through life, right,
00:03:56instead you're like,
00:03:57I have four hours before I have to go to work, right?
00:03:59Now, if you work remotely, even better,
00:04:01'cause you'd be more efficient with it.
00:04:01If you're not remote,
00:04:02then it might be three and a half hours
00:04:03or you just wake up earlier.
00:04:04And I also say this to someone who did this, right?
00:04:07The reason that this whole like,
00:04:08I wake up early in the morning became a thing for me
00:04:11was because that was the only time I could get ahead.
00:04:13And so I very much believe in Kobe Bryant's perspective
00:04:16on this, which is like, if everyone else is, you know,
00:04:18going to practice, he's like,
00:04:19well, if I do two extra practices a day,
00:04:21I'm gonna move forward three times faster.
00:04:22And so one is we got our money back.
00:04:25Two, we got our time back.
00:04:26Now that we have our time back,
00:04:27we need to minimize the distractions in that time period
00:04:29because focus is achieved not through addition,
00:04:32but subtraction.
00:04:33When you remove everything else that doesn't matter,
00:04:35focus is what's left.
00:04:37Now, if you happen to be just,
00:04:39if you're on your path right now,
00:04:41so like, let's say that you have, you're not at job.
00:04:44So you started a business,
00:04:45but it's not making as much as you want,
00:04:46and you don't have the 100K in savings.
00:04:48Let me just give you the simplest formula that I had.
00:04:49This is kind of like the 2.0 version,
00:04:51which is a 444 split.
00:04:52So if you're at nine to five,
00:04:53then you got five to nine and five to nine.
00:04:55If you don't have a nine to five during the day
00:04:57that you got to go to,
00:04:58then I like to do four hours of promotion.
00:05:00First thing I do when I get up
00:05:02is let people know about my stuff.
00:05:03Because if nobody knows about your stuff,
00:05:05they can't give you money.
00:05:06The second four hour chunk is delivery.
00:05:09So you give the people that gave you money
00:05:11what you promised them.
00:05:12The third four hour chunk is building.
00:05:15So this is building the future,
00:05:16figuring out what to do next and how to do it.
00:05:18This is a combination of two things.
00:05:20It's going to be the curation of opportunities.
00:05:23Like what are all the things that are out there?
00:05:25I have to see them, find them.
00:05:28And then the second is the prioritization of those.
00:05:30Okay, there's 10 things I could do.
00:05:32This one thing is gonna give me the highest return.
00:05:34This is what I'm gonna prioritize my time and money towards.
00:05:37So big picture, you promote, you deliver and you build.
00:05:41That's what you do with your time.
00:05:42Now, regardless of what job or business you have,
00:05:46if you want to save time,
00:05:47you need to understand this concept,
00:05:49which is understanding whether you are a maker or manager.
00:05:52A maker is when you're in the build mode.
00:05:53This is when you're completely locked in.
00:05:55You're like, no distractions.
00:05:56I have to go learn stuff.
00:05:57I have to go write copy.
00:05:58I have to go edit videos.
00:05:59I have to go make content.
00:06:00I have to go build this template
00:06:02that I'm gonna sell to my customers, whatever.
00:06:04Manager is when you're interacting with other people.
00:06:06Now that could be client calls.
00:06:08That could be team calls.
00:06:09It could be vendor calls.
00:06:09Any kind of conversations that you have to have,
00:06:11Slack messages, whatever.
00:06:13The thing is is that managers,
00:06:15their perfectly productive day is no blank time, right?
00:06:19It's five minute chunks
00:06:20and you're just trying to have as many touch points
00:06:22and decisions as possible.
00:06:23A maker, a perfectly productive day
00:06:25is a completely empty calendar.
00:06:27So I don't know if you're anything like me.
00:06:28When I look at my calendar, I truly have nothing on it.
00:06:30I feel one, this immense sense of relief
00:06:32and two, this huge amount of energy of possibility.
00:06:35Like what big thing can I get done today?
00:06:37And that's when I really move the ball forward.
00:06:39And I'm telling you like that life hack of all hacks,
00:06:42a single habit that has changed my output
00:06:45was having my first four to six hours of my day to myself.
00:06:48So when you're in that maker manager decision mode,
00:06:51I like to block at the micro level,
00:06:53my day is maker time, manager time,
00:06:55and then keep them separated
00:06:57because the biggest killer of productivity
00:06:59is task switching, right?
00:07:00So if you're trying to make and then you're slacking
00:07:02and then you're making and then you're texting,
00:07:03you're screwed, right?
00:07:05So instead, you just have to put the blinders
00:07:07onto your maker period.
00:07:07And then when you're in the manager period,
00:07:08it's like, go for it.
00:07:09Just be distracted and know that that's like
00:07:11the rest of your day is screwed.
00:07:13And I accept that.
00:07:13Like for me, Mondays are my day that I'm a manager
00:07:16and the rest of the week,
00:07:16I try to do my absolute best to be a maker.
00:07:18Now that we have the money saved up
00:07:19and we're still, we got some cash,
00:07:20we drove down our living expenses.
00:07:22We drove down our time expenses so we have free time
00:07:25and we're organizing it well
00:07:26and we're focused and productive during that time period.
00:07:28What do we do with the time?
00:07:29Three, which is research a skill
00:07:31that people already pay money for.
00:07:33And this is a key part.
00:07:34What you want to do, especially if you're like,
00:07:36I need to make more than I am right now,
00:07:38go find what people are already paying for, right?
00:07:41So on a B2C side, it just looks,
00:07:44you look at all the things that a business does, right?
00:07:46So a business gets advertisers.
00:07:48So they make content, they do outreach.
00:07:50There's the funnel building process
00:07:52that's associated with that.
00:07:53All of those things, each of those are skills
00:07:56that on their own, you could go build yourself
00:07:59a million dollar plus business off of.
00:08:00Just one of those.
00:08:01And so that's just on a B2B side as an example.
00:08:04On the B2C side, here's a very easy hack.
00:08:07Just print out your credit card statement
00:08:10or your bank statement
00:08:11and look at what you actually spend money on.
00:08:13So just think when you're selling to consumers,
00:08:15I'm going to give them time back
00:08:17that they otherwise wouldn't have.
00:08:20And for business owners, you're giving them money
00:08:22that they otherwise wouldn't have.
00:08:24But don't get overwhelmed with the zillion things
00:08:26that you can learn there, pick one.
00:08:28And so I have a one-one-one rule,
00:08:30which is you want to sell one product or service
00:08:34to one avatar on one channel until you make $1 million.
00:08:38That's it.
00:08:40So we saved our money, we saved our time,
00:08:44and then we researched the skill
00:08:45that people are already paying for today.
00:08:48That leads us to number four, spend time learning.
00:08:51All right, so first of all,
00:08:52it's important that you understand what learning is
00:08:54if we're going to say what it means.
00:08:55So I say this because a lot of people spend their time
00:08:57trying to learn or sitting in front of a computer
00:08:59or listening to podcasts or whatever,
00:09:00but it doesn't actually change behavior,
00:09:03which ding, ding, ding, that is the definition of learning,
00:09:06which is same condition, new behavior.
00:09:08If you're in the same condition,
00:09:09meaning you're in the same bedroom,
00:09:10you're looking at the same computer,
00:09:11and what you're doing every day is not changing,
00:09:13you are not learning.
00:09:15So use that as a simple slip miss test
00:09:18for understanding whether the content
00:09:20that you are consuming is valuable.
00:09:23If you cannot translate it, or the person who's teaching you,
00:09:25whoever it is, me or anyone,
00:09:27into what do I do now?
00:09:29So there's this big thing Malcolm Gladwell talked about,
00:09:3210,000 hours is this common theme,
00:09:33which is it's not 10,000 hours, but 10,000 iterations.
00:09:36And the reason I like that framing
00:09:37is because it assumes that you will fail,
00:09:39and it assumes that you will get better as you learn, right?
00:09:43It is that 10,000 iterations is a proxy for feedback loops,
00:09:47which means that if you do something, you get no feedback,
00:09:49it's virtually impossible to learn.
00:09:51So when we were doing stuff in the real world,
00:09:53a lot of times the real world will give you a feedback loop,
00:09:55but you post a piece of content, nothing happens.
00:09:56That is still feedback, it's that it sucked, right?
00:09:59But you can still get better.
00:10:00The fastest way to learn skills
00:10:01is to find somebody who's really good and hire them one-on-one.
00:10:03Fastest way to learn skills.
00:10:04I still did this in my early days,
00:10:06even when I barely could afford it.
00:10:07So when I say I learned with first-party data,
00:10:09I give you a handful of examples,
00:10:10but this is a do this instruction list.
00:10:13So number one, you have to do a lot of volume
00:10:15in order to learn, right?
00:10:16I can't just have one sales call recording.
00:10:18I have just one comment that I try and learn from.
00:10:20I have to have lots of comments that I have to aggregate.
00:10:21I have to put them together.
00:10:23Number two is that I analyze the top 10%.
00:10:25So what are the top 10% of sales calls?
00:10:27What are the top 10% of content?
00:10:28What are the top 10 customer service resolution person?
00:10:33What are these top 10% outcomes?
00:10:35What do they have in common that the other 90% don't have?
00:10:39And you can apply this to any subject matter
00:10:41that you're trying to learn.
00:10:41So that is step three, you analyze the difference.
00:10:43Step four is you figure out the most important details,
00:10:45like the eyes, like the feet, like the whatever.
00:10:47And this is where a lot of people struggle
00:10:49is that they don't know which part is important.
00:10:52And that's part of learning is that you're like,
00:10:54there's six differences.
00:10:56I don't know which one was the reason.
00:10:57So you start trying them one at a time.
00:10:59It just is what it is.
00:11:00And so the final step is avoid the mistakes
00:11:03that the 90% is making that are keeping them at the bottom
00:11:06and do more of the stuff at the top 10%.
00:11:08And you just continue to do another hundred repetitions.
00:11:10Look at the top 10,
00:11:11try and make the next hundred look like those 10
00:11:14and do it over and over again,
00:11:15until people are like, man, you're so good at this.
00:11:16You must be a natural.
00:11:17And that is fundamentally how you learn any skill.
00:11:20We saved our money so we could get aggressive.
00:11:22We saved our time so we'd have time
00:11:23to actually do the work.
00:11:25We researched which skills to learn.
00:11:27Then we spent our time actually learning
00:11:29and we walked through exactly
00:11:30what those 10,000 iterations look like.
00:11:32So what do we do now?
00:11:33Step five is you spend the money in the right places.
00:11:36So I think of this in three bigger buckets.
00:11:38You've got tools, you've got implementation help
00:11:41and then you've got trial attempts.
00:11:42So think about that as like,
00:11:44where am I going to spend this time and money?
00:11:46'Cause you actually have to do this in order to get out.
00:11:49Like if you're just like, okay, I'm saving my time,
00:11:51save money, you're not gonna get 100K, right?
00:11:52Like you have to do stuff too.
00:11:54So for tools, that might mean
00:11:56that you might buy a software too, right?
00:11:58That might mean like a CRM or a landing page thing
00:12:01or school, it's nine bucks a month.
00:12:03Like, chill, all right?
00:12:05To get started, right?
00:12:06Because for you to like the alternative
00:12:07is you can try to rebuild the entire thing, yeah.
00:12:10Or you could just like go to grab a tool
00:12:12that's already there, save yourself some time.
00:12:14So that's what kind of tools looks like.
00:12:16Implementation, this is where you can buy courses,
00:12:20you can buy communities on school
00:12:22if you're looking to learn anything.
00:12:24You can get tutoring, which I'm a huge advocate of
00:12:27and for some reason this is like falling out of vogue.
00:12:29But if you can get someone to just give you 101 help,
00:12:31my God, it's so valuable.
00:12:32The next is trial attempts.
00:12:34So that means like, okay, I want to start running ads.
00:12:36Okay, great, well, you got to spend money on ads.
00:12:38Or like, hey, I want to start, you know, making content.
00:12:41You're gonna have to spend money
00:12:42on maybe some of the editing software that goes with that.
00:12:43Like, of course, there are free things
00:12:45and be as cheap as possible,
00:12:46but accept that some of these things
00:12:48are kind of minor investments
00:12:50that will give you huge leverage on your time.
00:12:51So the last step and the whole point of all this
00:12:53is to just increase your active income.
00:12:55People look at the billionaires and they're like,
00:12:56oh, they live on passive income.
00:12:57What people miss is that most billionaires
00:13:00who are self-made made their money from making money.
00:13:03Meaning they had active income,
00:13:05they had monster active income that they could deploy.
00:13:07Like you get rewarded for the risks you take on.
00:13:10You cannot take any risk on
00:13:11if you have no time and no money.
00:13:13So you need to go find that risk,
00:13:15create something that you can put at risk
00:13:18so that you can get rewarded for it.
00:13:19And we do that through increasing our skillsets
00:13:21and our active income.
00:13:22And so you're like, okay, well, those are the five steps.
00:13:24What's the last step?
00:13:25Number six, do not increase your lifestyle.
00:13:27All right, I know guys who were making $40,000 a month
00:13:30and made it for years, great sales guys,
00:13:32and spent every single dollar.
00:13:34I've got multiple friends
00:13:35who didn't start saving money until their 40s.
00:13:38And they were like, oh my God,
00:13:38I can't believe I just like live that way, right?
00:13:41You want to be rich, not look rich, right?
00:13:43This is about 100K in the bank, not 100K in revenue.
00:13:46Everything minus food and shelter is your profit.
00:13:48I say this as once things started working out for my gym,
00:13:51my first gym, I was making about $20,000 a month
00:13:53in income, personal.
00:13:55I was still splitting the room, paying $400 a month in rent
00:13:58because I was like, well, dude, I need to sit.
00:14:00Like my goal was not to stop at $20,000 a month.
00:14:02I was like, I want to go big
00:14:03and I'm going to need all this cash to open a new location,
00:14:06to learn more stuff, to attend more conferences,
00:14:08all of this stuff 'cause I wanted to learn.
00:14:10And so basically the day that you stop spending money
00:14:12on learning is the day you decide
00:14:14that you do not want to make more.
00:14:15And so zooming all the way out,
00:14:18the six steps to getting your first $100,000,
00:14:21you got to stop spending money.
00:14:22So you have money to spend on the right stuff.
00:14:24You got to stop wasting time
00:14:26so that you have time to invest in the right stuff.
00:14:29What stuff do you invest in?
00:14:30Number three is you have to research.
00:14:32You got to pick, you got to look.
00:14:33And the best way to look is not to risk it
00:14:34on something that you don't know,
00:14:36but find stuff people are already spending money on.
00:14:38The fourth is now that we know the thing
00:14:40that we're going to focus on,
00:14:41we're going to eliminate all the other distraction.
00:14:43We're going to spend all our time learning.
00:14:44Number five, the money that you do have,
00:14:46you want to spend on tools,
00:14:48implementation help and attempts, trying it and failing.
00:14:52And then finally, once things actually start working,
00:14:55you'd never get to the 100K in a bank account
00:14:56just by increasing your income.
00:14:57You also got to not let your lifestyle take back over
00:15:00so you can finally bank it.
00:15:01And the reason this is so kind of near and dear to my heart
00:15:04is that when I had the first 100K was the first time that,
00:15:07I mean, I remember looking at Layla and I was like, we did it.
00:15:09I said, we could do nothing and fuck off
00:15:11for three and a half years.
00:15:13And it was crazy 'cause like, I think about that now, right?
00:15:15Two people, $100,000 in savings, three years.
00:15:17And I wasn't thinking about it in terms of investments
00:15:19or anything like that.
00:15:20I just knew that I didn't have to worry about rent.
00:15:22I didn't have to worry about food.
00:15:23And that was when I was able
00:15:25to really start thinking long-term.
00:15:26And so I want as many people as possible to get that point
00:15:29because many of you have bigger dreams than that.
00:15:31But you can't get there until you pass this checkpoint.
00:15:34Like it's Maslow's hierarchy of needs.
00:15:36Like until you're not thinking about food and shelter,
00:15:38it's amazing to want to change the world.
00:15:39But if you've got to pay rent tomorrow,
00:15:41you got to pay rent tomorrow, right?
00:15:42And so this is the plan to help you do that.