00:00:00How we doing y'all?
00:00:04We are live here in Niseko, Japan.
00:00:12You guys hear me all right?
00:00:18Let me know if the sound is all good.
00:00:23Just want to check, make sure we're rocking and rolling here.
00:00:29I'm out here snowboarding the next week or so in Japan.
00:00:40How we doing Zach?
00:00:42I'll post it up out here.
00:00:44Backcountry snowboarding.
00:00:47It's snowed about a foot and a half to the A,
00:00:52and it's going to snow about another meter.
00:00:54And so we've got a big adventure planned tomorrow.
00:01:00Today was on the mountain, and I'm not going to lie.
00:01:03I had a little bit of a dicey moment.
00:01:06I met a few guys up on the hill, and we started
00:01:09going into backcountry territory.
00:01:12And one thing led to another, and we were on this ridge
00:01:20and snowboarding down the ridge.
00:01:23And I was carving, doing my thing,
00:01:27and we slowed down for a sec.
00:01:29But then all of a sudden, all the snow just started to sink.
00:01:34And I was sinking so fast in the snow,
00:01:39my snowboard was above my head.
00:01:43And my back was slowly sinking into about a meter
00:01:49or so of snow.
00:01:54And so it was pretty terrifying, because the snow was kind
00:02:02of caving in on me.
00:02:03And I was wondering, oh man, is this going to just--
00:02:09is this it?
00:02:10And even the snow was kind of piling on my face a little bit.
00:02:12I was like, man, am I just going to sink into this thing?
00:02:15So kind of a scary moment there.
00:02:18But luckily, I stopped sinking.
00:02:20I was able to kind of calm my breath,
00:02:22because I was feeling a level of panic for a second.
00:02:28And then kind of push some of the snow off my board,
00:02:32kind of shimmy myself just a little bit,
00:02:35and managed to shimmy my way eventually forward,
00:02:41and then decided just to send it down the rest of the hill
00:02:45to try and pray for the best.
00:02:48And sure enough, we're back.
00:02:52So that was today's little adventure out on the hills.
00:02:57We'll be more careful tomorrow.
00:03:00And today, guys, I thought I'd go live with you briefly.
00:03:05I was thinking about you guys.
00:03:06It's February 1, right?
00:03:08So the year is moving.
00:03:09And I know a lot of you guys are looking
00:03:11to really go and capitalize on content,
00:03:13on building your own profitable personal brands this year.
00:03:17And so, well, what is it going to take, right?
00:03:20And that's what a lot of you guys are wondering.
00:03:22And so let's get into it, right?
00:03:24Let's chop it up around this a bit.
00:03:25You know, I have helped 2,500-plus founders
00:03:29over the last year do exactly this.
00:03:31And I really think there's a way to go
00:03:35and build a profitable personal brand
00:03:37without being the bottleneck.
00:03:39And so I'm going to give you some pointers
00:03:41that I wish someone had told me when I was getting going,
00:03:44the kind of stuff that are the insider tips
00:03:47that I don't think many people talk about.
00:03:50So we're about to get into that right now.
00:03:52Along the way, if you have questions,
00:03:53you're welcome to go and drop them in the stream.
00:03:56Obviously, the intention of doing all this
00:03:58is really just to be insanely generous, help you guys out,
00:04:01and to hop on here with some fellow founders,
00:04:04chop it up, and to be of service.
00:04:06So let's get into it.
00:04:08So first things first, okay?
00:04:11You gotta have an awesome offer
00:04:13if you're gonna try and build something profitable.
00:04:17And so for many of you, you have an established offer,
00:04:21you're rocking and rolling, you're ready to get selling.
00:04:24And the key thing then
00:04:25is having the right infrastructure behind it all.
00:04:29And so what do I mean by infrastructure?
00:04:31Well, typically, you'll go and you'll have
00:04:34your actual audience on a given platform,
00:04:38and you have an offer over here,
00:04:41but you're missing this middle layer.
00:04:44And that's what the infrastructure is.
00:04:46Now, what I mean specifically is across your social,
00:04:51every single day, you should have call to actions
00:04:53that are going out.
00:04:55Those call to actions will lead people
00:04:59to go and buy from you eventually, right?
00:05:04More probably, they may lead people
00:05:06to things like lead magnets, joining your newsletter,
00:05:10where they can then get nurtured more,
00:05:12and when it makes sense, go and convert to your thing.
00:05:17And so as an example here, I'm just sharing my screen.
00:05:22Can you guys see my screen all right, hopefully?
00:05:24I think so.
00:05:26So here you can see on my Instagram as an example,
00:05:29I have 960K followers here,
00:05:33and we have different call to actions
00:05:35in the content, right?
00:05:38So this is me snowboarding just yesterday here in Niseko.
00:05:42And in a given post like this, right,
00:05:47everything changed when I built strong systems.
00:05:49You can see it goes through a bunch of value, right?
00:05:53And then at the end of this,
00:05:54I say I've put my 21 best profit systems in a free course.
00:05:58And then people can go and message me 21.
00:06:03And when they do that, they go and get funneled
00:06:06into ManyChat, which grabs their email,
00:06:08has them go in my email list, where then when it makes sense,
00:06:12that person may go and join founder OS,
00:06:15which is the community of founders that I've built,
00:06:18helping them grow a profitable personal brand,
00:06:21remove themselves from operations
00:06:23so they have a business that runs itself, okay?
00:06:25And so that is just one example of the infrastructure
00:06:29behind the content that will actually go
00:06:32and drive sales.
00:06:34So you can monetize, but in a way that's not salesy,
00:06:37because I'm not just saying, oh, go buy this thing.
00:06:40Instead, it's using call to actions
00:06:43where I give something free away, right,
00:06:46that then go and allow me to capture the email.
00:06:49Because as you may know, right,
00:06:52email is statistically proven to convert
00:06:54about 28 times better than social media.
00:06:58And secondly, with an email, right,
00:07:01you own that audience and your email list
00:07:04in any given business is generally your most valuable asset
00:07:09because you own that email list.
00:07:12And so you don't own Instagram, that suck,
00:07:15you don't own X, right?
00:07:17But through effective call to actions,
00:07:19you can go and drive people, right,
00:07:22to actually joining your email list
00:07:24where then you can convert them.
00:07:26So similarly here on X, right,
00:07:28I've grown this organically to about 390,000 followers.
00:07:32And you'll see throughout my content,
00:07:34see, I put a video out like this.
00:07:36This is a recent video we launched on YouTube
00:07:39where I was helping Sam Kolder, a big creator on YouTube
00:07:41with over a million subs with his business.
00:07:44And you can see over here,
00:07:45I drive people then to get my offer stack pyramid.
00:07:49When we open up this,
00:07:51which I think you guys can see all this, right?
00:07:54Okay, you can see that I drive people
00:07:57to this offer stack pyramid over here.
00:08:00People put in their first name, last name,
00:08:01email, and phone number,
00:08:03and then they get the offer stack pyramid, okay?
00:08:07I featured this in the video.
00:08:09Now people can get it for free
00:08:11in exchange for me getting their email.
00:08:13So the cool thing is then in the emails
00:08:15that I send out every single week to my email list,
00:08:18at some juncture, someone may be interested in helping,
00:08:21you know, getting help growing their profitable personal brand
00:08:24getting access to the 180 systems inside of Foundress,
00:08:27getting access to Aria,
00:08:29which is our custom AI that we built,
00:08:31trained on over 600 of my private systems, right?
00:08:34And be able to get access to me every single week,
00:08:37my C-suite, over 50 calls,
00:08:38over 800 other people in the community.
00:08:41And so they join, they get all that, right?
00:08:44But they learn about that inside of my email list, right?
00:08:48And so this leads me to the next thing, right?
00:08:52Which is many people are trying to build
00:08:54a profitable personal brand online, right?
00:08:56And you don't wanna be salesy, right?
00:08:58And you don't wanna sell your soul, right?
00:09:01By putting out a bunch of stuff
00:09:03that feels kind of dirty, right?
00:09:06And feels like you just are selling people constantly.
00:09:08The truth is though you don't have to do that though, right?
00:09:12There are ways to be insanely generous online.
00:09:15And this is one of the core principles I have
00:09:18and that I make sure that people around me embody, right?
00:09:21Because I think it's the best way
00:09:23to build a profitable personal brand in 2026.
00:09:26So let me explain.
00:09:27Insanely generous means that you're giving away free things
00:09:33in exchange for emails,
00:09:36and you're playing the long game with your audience.
00:09:39Because one of the most powerful forces in humanity
00:09:42is reciprocity.
00:09:43This idea that if you give, give, give,
00:09:46eventually someone's gonna wanna go and join
00:09:49if you're doing great work.
00:09:51And so what you're trying to do
00:09:53is go and put out amazing content, right?
00:09:56Drive people to free things that you give away to them
00:10:00and then nurture people in your email list,
00:10:03driving them eventually to either a sales call,
00:10:07if that's how you sell folks,
00:10:08or just to a landing page where they can purchase.
00:10:12And that being how you then go and monetize.
00:10:16So people's general impression of you
00:10:19is just that you're being generous, right?
00:10:21You're just giving and giving and giving, right?
00:10:24And it's from all that giving, right?
00:10:28That you're able to go and create more of a movement
00:10:31because people are gonna go and share the content
00:10:34with others.
00:10:35They're gonna share your resources with others.
00:10:37So you're growing the general pool of people
00:10:40that you're helping.
00:10:41And sure enough, there's always gonna be a solid sliver
00:10:45of those folks that wanna go deeper
00:10:48and get your help with implementation,
00:10:50get your mentorship, go and join your community,
00:10:53belong to something bigger, go and get more help,
00:10:57more support, more hands-on access.
00:11:00And so they're going to go and take the plunge
00:11:02and take the leap, right?
00:11:03Because in any given community, right?
00:11:07There's going to be a large portion of people
00:11:10that are real action takers.
00:11:12The kind of people that don't just wanna watch content,
00:11:16don't just want a free resource.
00:11:18They understand that to get real results,
00:11:21impact, make a difference,
00:11:23really get the growth thereafter,
00:11:25they need to go and be part of something more serious, right?
00:11:28They need to go and take the plunge
00:11:30and be inside of something where it's more focused
00:11:34and they're getting the support that they need, right?
00:11:37So one thing I see come up a lot though, right?
00:11:42Where people go and screw up is they don't know
00:11:46how to pick the right platforms.
00:11:49Well, to give you some behind the scenes
00:11:51kind of numbers here,
00:11:52YouTube is responsible for about 45% of the leads
00:11:56to my portfolio of online businesses
00:11:58that do $13 million a year.
00:12:00LinkedIn is responsible for around 30% of people.
00:12:05And then Instagram, TikTok and X
00:12:08are responsible for about the rest, okay?
00:12:11So YouTube and LinkedIn are number one and two respectively.
00:12:16Now that just really shows you first off
00:12:19the power of YouTube, right?
00:12:20Because I have around 235,000 subs
00:12:24or something like that on YouTube,
00:12:26but it's responsible for about 45% of the leads
00:12:30to founder OS, which is pretty insane
00:12:32because on say Instagram, I have almost a million followers,
00:12:37but it doesn't even do as much as my YouTube.
00:12:40And on LinkedIn, I have over 880,000 followers, I think, right?
00:12:46But YouTube is still more powerful.
00:12:48So YouTube and me, you know, we're good friends
00:12:52and I am bullish on this platform, if I'm being honest.
00:12:56Now I'm not saying you have to get going on YouTube
00:12:58because the truth is the way that I see things, okay,
00:13:02is that there's two kind of models by which to look at
00:13:07how you should pick the platform that's right for you.
00:13:12So you're probably wondering, Matt, how do I choose?
00:13:16All right, well, let's get into it.
00:13:18All right, so the first way I want you to look at this
00:13:25is that I want you to think about the following model.
00:13:28Imagine we have like three different circles here.
00:13:32We have circle up here, okay?
00:13:33And this circle is gonna be,
00:13:35what is the most fun for you, okay?
00:13:39What do you like?
00:13:41You know, do you like to write?
00:13:42Do you like to film stuff?
00:13:45Which one excites you the most?
00:13:47Okay, let's go down to this one over here, okay?
00:13:51Over here, this circle, right?
00:13:53Is where are your customers?
00:13:56Because we're looking to go
00:13:59and build a profitable personal brand.
00:14:01Hence, we need to know where our customers are
00:14:04because we need to go and make content where they are.
00:14:08All right, so mark that down.
00:14:09Are they on YouTube, LinkedIn, Facebook, Instagram, TikTok?
00:14:12Where are they?
00:14:14All right, over here.
00:14:16This is this next circle.
00:14:17And this one, okay?
00:14:20Is all about, what are you great at?
00:14:25Are you an amazing writer, okay?
00:14:30Are you amazing on camera, right?
00:14:33If you're amazing on camera, let's say,
00:14:37and your customers are on YouTube,
00:14:42and you're excited about YouTube as a platform,
00:14:47well, you should probably get going on YouTube.
00:14:53On the other side of things, right?
00:14:55Maybe you don't care what platform you're on,
00:14:58but you really do enjoy writing.
00:15:01And you're really great at writing.
00:15:03And most of your customers are on LinkedIn.
00:15:07Well, it's probably a safe bet to get going on LinkedIn.
00:15:12Because let me describe the next thinking here.
00:15:17And actually, you know what?
00:15:18Let me maybe just, let me show you some thinking here.
00:15:22'Cause the next aspect here, right?
00:15:24Is that there's kind of like two directions to go.
00:15:29You got like pen first, creators,
00:15:33and you got camera first, creators, all right?
00:15:38Pen first, well, they're probably gonna be LinkedIn X.
00:15:43Yeah, that's kind of that.
00:15:47Whereas camera first are gonna be more kind of Instagram,
00:15:52YouTube, TikTok.
00:15:56Now, either way you go here,
00:15:59whether pen first or camera first,
00:16:02you're likely gonna need a newsletter, right?
00:16:05Because again, email converts 28 times better
00:16:10than just social media.
00:16:12So you wanna own your audience.
00:16:14So either way, we're gonna have that newsletter, right?
00:16:18And then from there, convert people to our offer, okay?
00:16:23And so the big thing for you to consider
00:16:26is are you more pen first,
00:16:28meaning you wanna get writing
00:16:29and pick either LinkedIn or X,
00:16:32or are you more camera first
00:16:34and wanna go Instagram, YouTube, or TikTok, okay?
00:16:39So that is one model to look at this all through, okay?
00:16:44Now, let's talk a little bit about CTAs, okay?
00:16:49Because a lot of people struggle with this.
00:16:56Well, CTA, what does it mean?
00:16:57It means call to action, okay?
00:17:00And the way to think about CTAs
00:17:02is that you're creating this ocean of attention online
00:17:05when you create content.
00:17:07Like, let's just think about this for a sec, right?
00:17:09A lot of you guys are worried
00:17:10because you put out a piece of content
00:17:11and maybe it gets 500 views.
00:17:13Well, now think about a room for a second
00:17:17with 500 people in it, right?
00:17:21I don't know about you,
00:17:21but if I'm in front of a room of 500 people,
00:17:23I'm kind of fucking nervous straight up, all right?
00:17:26I may seem confident on camera and all this stuff,
00:17:29but the nerves of being in front of a lot of people
00:17:32are not beneath me, all right?
00:17:34I get stage fright.
00:17:36So 500 people, that's a hell of a lot of people.
00:17:39And also, I know that if I'm in front of 500 people
00:17:42and I'm talking my talk and I'm showing my thing,
00:17:45sure enough, I'm probably gonna go and convert
00:17:4770 to 100 of those people if I just do what I do,
00:17:51which is just build trust, help some people out,
00:17:54and point them in the right direction, right?
00:17:56That's generally the math I've seen.
00:17:59And so when you're on social, right,
00:18:01and you're digitally kind of putting yourself
00:18:04in front of people, call to actions are the way
00:18:07that you can actually go and capture that attention
00:18:11and move it from content to nurture,
00:18:16which means that you're now nurturing people
00:18:18in your email list.
00:18:18But here's what most people screw up.
00:18:21Let me show you scenario A, all right?
00:18:26This is where people screw up.
00:18:28They'll go and have, let's say, a post on deep work, right?
00:18:33It'll be my deep work routine, okay?
00:18:38And then they get into a bunch of value, okay?
00:18:44And then at the end of that post, they have a CTA.
00:18:47And their CTA will be something like,
00:18:50subscribe to my newsletter.
00:18:54And then they have a link to their newsletter, let's say.
00:18:57Now, the issue here, okay,
00:19:01I'm gonna point out to you in a second,
00:19:03but let's see if you can spot it, okay?
00:19:06We go to scenario B here, okay?
00:19:09Scenario B is that we have my deep work routine, okay?
00:19:12Same post, no difference here.
00:19:15We have all this value that we're gonna give away
00:19:17in the post, okay?
00:19:19And it can be anywhere, LinkedIn, X, doesn't matter.
00:19:22The CTA on this one is want to discover
00:19:27the best deep work routine to 10X your productivity in 2026.
00:19:36I'm giving away my deep work routine checklist here, okay?
00:19:53So what have I done here, right?
00:19:57Between scenario B and scenario A.
00:20:01Let me hear in the chat.
00:20:02What do you guys see as the difference there?
00:20:04Okay, so I know this is pretty, maybe sounds basic, okay?
00:20:08But I guarantee when I look at 97% of founders,
00:20:13they fuck this up, okay?
00:20:16Because here's the key thing.
00:20:18You need contextual CTAs.
00:20:22What are contextual CTAs?
00:20:24It's where the CTA is tightly coupled to the content, okay?
00:20:29So if you're talking about deep work,
00:20:35make sure that the CTA that leads people to your email list
00:20:38says, "Hey, on Saturday, I'm releasing a newsletter
00:20:42"that's my deep work routine and a checklist
00:20:44"that you can implement yours.
00:20:46"Be sure to sign up here to get access."
00:20:48Oh, okay, now I wanna learn
00:20:50because I was just reading a post on deep work from you
00:20:55and now you're giving away a deep work checklist.
00:20:59Makes sense.
00:21:00What you don't wanna do
00:21:02is have someone reading a deep work article
00:21:06and then you're just like, "Join my newsletter,"
00:21:09because it's just not relevant at all, right?
00:21:13And so that's where most people screw up.
00:21:16Now you can see when you look at, say, my Instagram here,
00:21:20we go to this post here.
00:21:21This post, "How to Get So Good They Can't Ignore You."
00:21:24It's got over 180,000 views, right?
00:21:28So it's done very well.
00:21:30And when we go to that post, okay,
00:21:33I go through a whole exercise
00:21:37helping people question themselves.
00:21:39What's really the things that make them really unique?
00:21:42What are their skills and how are they stacking them?
00:21:45Okay, let's now help them face self-doubt
00:21:48and then track their time more.
00:21:50Set anti-goals as to what they're gonna not do
00:21:54so that they can avoid these things at all costs.
00:21:57And then help them go and set specific goals.
00:22:01And then I show them that I set my goals
00:22:05for my years and my months
00:22:08inside of my personal board meeting.
00:22:11And you can see actually on my tabs here,
00:22:13I actually have my February one open
00:22:14because I'm always looking at it.
00:22:16I'm always using it.
00:22:18It's my most valuable system.
00:22:20And so people can then go and comment board
00:22:23to go and get that exact system.
00:22:26So this is an example of contextual CTAs.
00:22:32Now, why does this matter?
00:22:37Well, we're trying to build
00:22:39a profitable personal brand in 2026.
00:22:42And in order to do that,
00:22:45you don't just need to drive a lot of attention
00:22:47in your content.
00:22:49You have to make sure that the CTAs
00:22:51are catching that attention
00:22:55and converting it to your email list.
00:22:57With contextual CTAs,
00:22:59what you'll generally see is that you convert
00:23:0220, 30, 40, 50 times more people,
00:23:07because it's a combination of being insanely generous,
00:23:12which we've gone over and super important.
00:23:15And two, it also is relevant
00:23:19to what people are already paying attention to.
00:23:23So they're more likely to convert.
00:23:26Okay, so I just want to cover that
00:23:28because honestly I see founders screw this up way too often.
00:23:33And so I want to make sure I'm giving you guys
00:23:36some of those tips that will just help you avoid
00:23:40unnecessary struggle and just spin your tires for no reason.
00:23:44All right, so hopefully that's helpful.
00:23:48All right, now along the way,
00:23:53what you also might find with growing your brand, right,
00:23:58is you inevitably, at some point you got to sell, okay?
00:24:04And selling is probably the most valuable skill
00:24:12you can have, okay?
00:24:14And I think that too many people use words around selling
00:24:19and sell themselves out from being good salespeople.
00:24:25They'll say things like, "Oh, I'm not good at sales,"
00:24:28or, "Oh, I just need to find a salesperson first."
00:24:32Well, depending on where you're at in your business, right?
00:24:35If I'm going and starting a new business, right,
00:24:39or I'm scaling something that I think is maybe a new offer
00:24:43I'm building within an existing business,
00:24:45guess who's gonna go and sell that thing first?
00:24:48Me, I'm gonna go sell it.
00:24:52And that's key, why?
00:24:54Because there's no better way to go get feedback
00:24:57on whatever the hell it is you're building
00:24:59than getting out there and going and selling it yourself
00:25:02and learning why do people buy it?
00:25:05Why do people not buy it?
00:25:06What questions come up?
00:25:07What hot buttons are there?
00:25:09What caused them to convert?
00:25:10What caused them to back away?
00:25:13All of these things allow you to go
00:25:14and rapidly develop a product because it's not just selling.
00:25:18I also like to convince myself
00:25:21that I'm doing product research.
00:25:24And there's no more valuable thing early on
00:25:28as you're building your profitable personal brand
00:25:30than to be listening to what the market is saying
00:25:33about your product.
00:25:36Because it doesn't just help you sell more on sales calls
00:25:40or sell more in landing pages depending on how you're selling
00:25:44but here's the thing too, quick story.
00:25:49So I've been running companies for 20 years now, okay?
00:25:54And what makes me different than a lot of people, okay?
00:25:57Is when I'm building a company,
00:26:02I basically take the marketing team, okay?
00:26:09I take the data side of it and I take the content team,
00:26:14whoo, sorry guys.
00:26:17And I like think of them all as one team called growth, okay?
00:26:23And someone's asking if this is prerecorded.
00:26:26No, this is not prerecorded.
00:26:27I'm here with you guys right now.
00:26:29It's 5.38 PM in Niseko, Japan.
00:26:32So it's all one team, right?
00:26:37And so what I have happening is that every single Friday
00:26:41I have my sales folks tell me,
00:26:44what was the number one hot button thing you saw come up
00:26:48that caused people to convert?
00:26:51Also, what were some of the reasons
00:26:52where maybe people said no?
00:26:54Or what were the kinds of questions that kept coming up?
00:26:57Then what we do is we take those Friday end of week reports
00:27:01from the sales team and we feed those back
00:27:04into the content team.
00:27:06And then those things that we hear come up
00:27:11become our content ideas for the next month.
00:27:15So that our content is essentially just serving the function
00:27:20of serving the kind of people
00:27:22that we're getting on calls with.
00:27:23And so there becomes this nice flywheel, right?
00:27:27Between sales saying, hey, people have questions around this.
00:27:31And then content going, okay,
00:27:33we're gonna make an idea around that.
00:27:35Then someone's seeing that say on YouTube and going,
00:27:38okay, damn, I wanna work with these guys.
00:27:41Then boom, they get on a sales call and then they convert
00:27:43and that just kind of rips, okay?
00:27:46So what kind of content then
00:27:51do you think you should be making?
00:27:52Well, if you're listening on sales calls
00:27:55or you have a team bubbling up those insights to you,
00:27:58you should be making content around the kind of stuff
00:28:02that is either the hot button stuff that's causing people
00:28:05to convert and or the questions that people have
00:28:10on sales calls and or the main reasons why people
00:28:16are actually purchasing your thing.
00:28:20So you can go and find more people like those people
00:28:23that are purchasing your thing.
00:28:26Okay, so let me give you an example of this.
00:28:28So last Friday, okay, about eight days ago, nine days ago,
00:28:33one of my brand strategists on my team said,
00:28:36hey, Matt, people are getting on calls and they're saying,
00:28:41I heard this thing and I want you to know about it.
00:28:44Basically, people are saying,
00:28:45hey, I've been running my company for a few years now
00:28:49and I see that Matt's got all these systems online
00:28:53and he's able to really travel the world
00:28:56and go live in Bali and then go to the Dolomites
00:28:59and snowboard in Japan or whatever.
00:29:01And I know that if I left my business for seven days,
00:29:05not even if I left it for 30 days, the business would crumble
00:29:09and I feel like I'm just holding everything together
00:29:16and I wanna learn how to build a business like Matt does
00:29:22that achieves the things that Matt's talking about,
00:29:26like the four Ws, being able to control where you work,
00:29:30when you work, what you work on
00:29:33and whoever you wanna work with.
00:29:35That to me, that's what I want
00:29:38but I can't see the steps to get from where I am now
00:29:42to that point and I wanna work with Matt
00:29:47to understand how to get from here to there.
00:29:50Well, Daniel goes and summarizes this
00:29:53and again, Daniel's my brand strategist.
00:29:55He summarizes this call in Slack
00:29:59and sends it in our marketing ops channel in Slack
00:30:03where my whole team can go and see this, okay?
00:30:08And so then I'm able to go and take that idea
00:30:13and now we've gone over the last week
00:30:17and made a YouTube video that's gonna come out soon
00:30:21and the title is something like how to go
00:30:26and be able to take 30 days away from your company
00:30:30and it thrive or something like how to take a 30 day vacation
00:30:35without your business crumbling, right?
00:30:37We always test different titles, right?
00:30:38But these being kind of idea titles for this video we made.
00:30:43Okay, so I've now made content
00:30:46based on the actual sales calls that went down
00:30:50and so it's not, oh, there's a sales team over here
00:30:54and then this marketing team over here
00:30:57and these are just two silos of departments.
00:31:01That's some 1982 level company building bullshit, right?
00:31:06Marketing department here, sales department here.
00:31:09I see it all as one growth department
00:31:15where we're all working together
00:31:17to obsess around what it is that the customer,
00:31:22in our case, the founder most needs
00:31:25and then we go and we make content
00:31:28to help give them massive clarity.
00:31:31We give away an insane amount of free, amazing playbooks,
00:31:36resources, systems inside of that stuff.
00:31:39We continue to give and give and give to founders
00:31:43to aim to build trust over time,
00:31:45whether it takes a week or a year or a decade,
00:31:48doesn't matter to us, we're not going anywhere, right?
00:31:52I built founder OS to build this
00:31:54for the next hundred years of my life till I die.
00:31:57And so then at some point,
00:32:00when that founder decides the timing's right,
00:32:03they're gonna come and think of us and work with us
00:32:05because we've been answering the questions
00:32:08that are on their mind for so long
00:32:10that they believe that there's no one better out there
00:32:12to help them with what it is they're currently going through
00:32:15than us.
00:32:16And at best, the major metric that I think about
00:32:20when I'm making content online is the following.
00:32:23Now, let me see if you can guess it in the chat.
00:32:25What do you think is the main metric
00:32:27that I'm aiming for with my content
00:32:29that I know then I've made something amazing?
00:32:32Let me hear it.
00:32:38What's the guesses here in the chat?
00:32:40Any guesses?
00:32:42What do we got?
00:32:44Come on, let me hear from you guys.
00:32:45Views, likes, nope.
00:32:49I would consider those to be vanity metrics,
00:32:50but I think, thank you for sending some through here, Zach.
00:32:54All right.
00:32:55The main metric I'm aiming for, okay,
00:32:58is I want a founder to go and share
00:33:03the given piece of content in their company Slack
00:33:08with 20 other people on their team.
00:33:12Because what we want to have happen over time
00:33:16is that each piece of content provides so much value
00:33:20that someone can't help but share it in their company Slack.
00:33:24Now it's not just one founder that's aware of it.
00:33:26It's a whole company of, say, 20, 30 people
00:33:30that are now aware of it.
00:33:32That then causes all of them
00:33:34to start studying our material, learning from us,
00:33:37helping them grow their operation,
00:33:39helping them monetize their audience,
00:33:40helping them grow organic content,
00:33:42helping them build profitable personal brands.
00:33:45And sure enough, the team starts ingesting this,
00:33:49starts kind of becoming more familiar
00:33:52with things like building a personal media company,
00:33:54building infrastructure behind your content.
00:33:57And one thing leads to another,
00:33:59and they take the plunge and join founder OS.
00:34:02And so the signal that we want to have
00:34:06is that stuff's so valuable that founders can't help
00:34:09but go and share it in their company Slack
00:34:11with 20 people on their team, okay?
00:34:14That then is a leading indicator
00:34:17to things that I'm sure you're thinking about too,
00:34:19like profit, cash collected, all this kind of stuff,
00:34:23which obviously matters
00:34:24if we're trying to build a profitable personal brand.
00:34:26But I'd see that more as the result of the amazing content.
00:34:31But first things first,
00:34:32it's about really focusing on that insane amount of value.
00:34:36And what I'm just trying to make sure
00:34:37that I'm being super clear with you on
00:34:39is that the best way to find
00:34:41what that insane amount of value is,
00:34:43is to really listen to your core customer
00:34:46on those sales calls.
00:34:48Now, along the way,
00:34:50other ways to go and generate endless ideas
00:34:53from your audience include things like,
00:34:55you could go and send out a survey to your audience, okay?
00:34:59And in that survey, you could go ask people, right?
00:35:05It's a three-question survey, right?
00:35:09And in the survey, you'd probably go ask,
00:35:11number one, what is your biggest goal in 2026, okay?
00:35:16The next thing you're probably gonna ask is,
00:35:22what is keeping you up at night?
00:35:26And then you may ask,
00:35:29if you were to wave a magic wand,
00:35:34what would you most want my help with?
00:35:39So maybe someone says to this question, right?
00:35:45I want more leads from YouTube, let's say.
00:35:50And then to this question here,
00:35:55they say, what's keeping you up at night?
00:35:57They're like, I can't figure out
00:36:00how to get going on YouTube,
00:36:04and I feel afraid being on camera.
00:36:10And then if you were to wave a magic wand,
00:36:14they're like, oh, well,
00:36:17I want someone to help me scale on YouTube
00:36:23and get to 10,000 subscribers.
00:36:25So as we can see here,
00:36:29this is a lot of valuable information.
00:36:31Let's just say, if this was your customer, right?
00:36:34So what content could you then begin creating?
00:36:37Well, off of this, we could go and create content ideas
00:36:42based on what's actually on their mind.
00:36:45Things like how to get your first 1,000 subscribers,
00:36:50starting from scratch.
00:36:54Or we could do stuff like,
00:36:57how to get started on YouTube for beginners.
00:37:02Or how to get your first 100 customers from YouTube.
00:37:08Or how to be confident on camera.
00:37:15How to articulate, whoa, yourself on camera, right?
00:37:20How to come up with high converting.
00:37:27YouTube videos.
00:37:30You get it, right?
00:37:32So I'm able to come up with these awesome topics
00:37:35based on the customer research I did.
00:37:39Now, just a week ago, I wrapped up reading a book.
00:37:45And as you guys may know, I read a lot of books.
00:37:50This is my book list.
00:37:54I'll show you here quickly.
00:37:58All right.
00:37:59So I'm always reading.
00:38:02This is '26.
00:38:05We finished 49 books in 2025.
00:38:0846 books in 2024.
00:38:11So often reading.
00:38:13So far this year, 100 million money models.
00:38:16Meditations, Marcus Aurelius.
00:38:18Becoming Steve Jobs.
00:38:20In Praise of Shadows.
00:38:21And I just read advertising.
00:38:23Now, David Ogilvy, the founder of Ogilvy,
00:38:26which is one of the biggest advertising agencies out there.
00:38:29He's one of the most prolific copywriters ever, okay?
00:38:33And so he has a book called Ogilvy on advertising.
00:38:37And one of the main things that separated him
00:38:41from every other copywriter was one thing,
00:38:45which was research.
00:38:47Before even writing on paper anything,
00:38:52before even coming up with some massive campaign, right?
00:38:55And everyone thinks, oh, it's just about creativity
00:38:57and brainstorming and all this shit.
00:38:59No, no, no, no, no, no.
00:39:00It all started with him and his obsessive focus
00:39:04around research.
00:39:05Because David Ogilvy wanted, he would say,
00:39:09"I just want to be a formidable man."
00:39:11And to be formidable meant to make sure you do your research.
00:39:16Okay?
00:39:17And so as you think about going
00:39:22and building your brand, right?
00:39:26And creating content that's going to convert,
00:39:28do the research, right?
00:39:30Make sure that you know your audience
00:39:32better than anyone else.
00:39:34Make sure too, that you're focused on signal over noise.
00:39:39What's the difference between signal and noise?
00:39:41Well, noise is when you just focus
00:39:44on creating viral bullshit.
00:39:47Why?
00:39:47Because virality does not mean cash.
00:39:51Viral stuff is just cheap views.
00:39:55Whereas signal is the kind of content
00:40:00that it may not get a lot of views.
00:40:03Maybe like the stream even, right?
00:40:05Not that many views, but more high signal.
00:40:09Okay?
00:40:12And so the key thing is to focus on signal.
00:40:19Okay?
00:40:21And so you want to really nail
00:40:26putting out stuff that your core customer cares about,
00:40:30not just focusing on a bunch of views.
00:40:33Because even like I said,
00:40:35getting 500 or a thousand views on something,
00:40:37you can build a proper business off that
00:40:39if you're making the right kind of content
00:40:42that people care about and will convert off of.
00:40:46All right?
00:40:47Now, guys, we've got something kind of cool here.
00:40:51And I don't know if you've seen it
00:40:52via the description here, okay?
00:40:55But we've gone and kind of crafted this system
00:40:59that I've been perfecting over the last 15 years, okay?
00:41:02It includes everything like my YouTube OS, XOS, LinkedIn OS,
00:41:07how to go and do proper CTAs and offers
00:41:09and examples and templates and AI and all that.
00:41:12This is the thing that typically we charge over 3,504,
00:41:17but we put together this cool new thing, okay?
00:41:20I just put it in the chat there, okay?
00:41:24And you can go and text, okay?
00:41:28And hit up that little number there, okay?
00:41:34And message it on WhatsApp, okay?
00:41:43And basically you will go and get access
00:41:48and you'll get connected to my assistant, Stacy, okay?
00:41:53Now, Stacy will go and get on a call with you
00:41:59and basically, or sorry, not on a call, sorry.
00:42:03She'll message you in WhatsApp.
00:42:04And you can essentially go and simply text OSLite
00:42:10to that number there in WhatsApp.
00:42:13You're gonna go and get in a messaging flow with Stacy.
00:42:17You can ask any questions that you have.
00:42:18Stacy will help you out.
00:42:21And if you're interested, you can get into OSLite
00:42:24if you came from this stream for not $3,500, not $2,500,
00:42:29not even $1,000, okay?
00:42:31We're just giving it away right now for just $197, okay?
00:42:35So no pressure, no nothing, but either way,
00:42:38it's probably just even cool to go and just message
00:42:41that number and just play around with it.
00:42:43It's kind of cool.
00:42:44We've been playing with this kind of stuff
00:42:46for a long, long time.
00:42:48We've been building obviously all this stuff
00:42:49for a long, long time.
00:42:51And we're always trying to be at the forefront
00:42:53of just like new, cool tech and stuff.
00:42:56And streaming now is something I'm gonna be doing more of.
00:42:59So if you've enjoyed this,
00:43:00we're gonna be doing a lot more of it.
00:43:02And we're also playing around with some stuff
00:43:05in WhatsApp as well, which you'll be able to see
00:43:06if you text that OS Lite number and message Stacy.
00:43:10So go give her a message.
00:43:12She's a legend and can help you out.
00:43:15Let's get some questions here in the chat
00:43:18because I'd love to hear from you guys
00:43:19and see how we can support you guys.
00:43:23So what questions do you guys all have?
00:43:26We'd love to hear from you here.
00:43:28What do we got y'all?
00:43:30What do we got?
00:43:31All right, y'all, what do we got here?
00:43:37Any questions, any questions?
00:43:40All right, what do we got?
00:43:45Any questions y'all?
00:43:47Hit me, hit me with something.
00:43:49All right, well, we've got a shy crowd today.
00:43:57I don't know what's going on.
00:43:58You guys are, you guys are scaring me a little bit here.
00:44:01A little, a little quiet.
00:44:05What do we, what do we got here?
00:44:06All right, y'all.
00:44:13How often am I in Europe?
00:44:14Well, I'm in Europe every summer.
00:44:18So I'll be in Europe for probably June, July, August.
00:44:21Three months.
00:44:22Generally in the Dolomites, mountain biking
00:44:26and a couple of places in Italy
00:44:27and roaming around doing my thing.
00:44:30So three months.
00:44:32Zach's asking, what is the hardest thing
00:44:33about showing your head on YouTube?
00:44:35Showing my head?
00:44:37The hardest part about showing up on YouTube,
00:44:43I think is just getting into the flow of it, right?
00:44:47I think that it just takes a second
00:44:49to kind of get used to it
00:44:50and get comfortable in all that.
00:44:54But, you know, once you kind of just like show up
00:44:58and just commit to putting in the reps,
00:45:01I feel like, you know, it gets real easy.
00:45:05The thing is, most people just get too scared.
00:45:07They don't even show up, right?
00:45:08And when you don't even show up,
00:45:10you're not really even, you know,
00:45:12really kind of going to get better, right?
00:45:14So it's more viewing it like,
00:45:16you're kind of going to be shit to start off with.
00:45:18It's going to feel uncomfortable.
00:45:19It's not going to be easy, right?
00:45:20But just viewing it like anything, right?
00:45:22You're learning tennis initially.
00:45:24You're going to kind of suck at it.
00:45:25It's going to feel weird.
00:45:26And what I like to think about is like,
00:45:27am I just getting 10% better each time?
00:45:30And that to me then lowers the expectation
00:45:33so that it's not this like scary thing.
00:45:35I'm just like, oh, if I just get, you know,
00:45:37a little bit better on camera next time,
00:45:38or I make the thumbnail a little stronger,
00:45:40or the title a little better, then it's all good.
00:45:43You know, I'm just really banking
00:45:44on just getting a little bit better each time
00:45:46versus I got to go from here to expert in like a month, right?
00:45:51Instead, just fall in love with the craft, right?
00:45:55Of putting yourself out there, of making stuff.
00:45:58'Cause guys, I can tell you, I've been building stuff,
00:46:00like I said, for two decades now.
00:46:02My number one regret is not building a personal brand
00:46:05when I was getting started, right?
00:46:07I started building my personal brand
00:46:08around like say five years ago when I was like 30.
00:46:12Oh my Lord.
00:46:13I just, the amount of leverage and power
00:46:17of like recruiting amazing talent and building communities
00:46:21and movements and brands and all that good stuff, right?
00:46:25Oh my Lord, like personal brands are so powerful, right?
00:46:28And I can only imagine where I would have been way faster
00:46:33had I started sooner.
00:46:34So honestly, the number one thing you can do in 2026,
00:46:37bar none, is building your personal brand, for sure.
00:46:42Okay?
00:46:43So would highly recommend that.
00:46:45All right.
00:46:47Someone's asking, what do you think will be the trend
00:46:52for IG carousels and reels in 2026?
00:46:55So yeah, the one thing I see there
00:46:59and I'll share my screen here,
00:47:01is that say I'm on my Instagram, right?
00:47:06So first off, I think it's really important guys
00:47:10that you have pinned posts on Instagram.
00:47:13So first off, like you want to make sure
00:47:15that you're making sure when someone hits your profile,
00:47:18they're not just getting lost in the sea of posts,
00:47:20that they instantly understand who you are
00:47:22and what you're all about.
00:47:24And so here you can see
00:47:24when you go to my Instagram pinned posts, right?
00:47:27I instantly get into like my story.
00:47:29So people know even who the hell I am.
00:47:32So it's like, here's my story
00:47:33going from nothing to eight figures.
00:47:35Now I was 20 years old with a dream.
00:47:36I built a coding bootcamp in Canada.
00:47:39I started this thing called BitMaker Labs
00:47:40when I was 20 years old.
00:47:42We trained over 2000 software engineers.
00:47:44We got them jobs at Shopify, Facebook, Google.
00:47:4795% of graduates got jobs within two months.
00:47:51You know, at 2013, the government came and raided my business
00:47:54when I was like 22 years old.
00:47:57They told me they were gonna shut it down
00:47:59or I'd face jail time, right?
00:48:01I felt like my life was flashing before my eyes.
00:48:03My heart sank.
00:48:05Then I stayed up for two nights straight,
00:48:07emailed over 3000 people, every CEO, founder, reporter.
00:48:11Within four days, this was trending on Twitter in Canada
00:48:16and we got the only exemption of its kind in Canada, okay?
00:48:20I then sold BitMaker a year later for a life-changing sum.
00:48:24All right, and I learned a lesson I'd ignore
00:48:26for seven years though, that your personal brand
00:48:28as a founder is the ultimate form of leverage.
00:48:31And so from 2014 to 2017,
00:48:34I built the Stoner's Cookbook, right?
00:48:36And grew it to over 14 million people,
00:48:41eight figures revenue, right?
00:48:43But I just built the company brand.
00:48:46Then in December, 2017, you know,
00:48:49I really started to change my mind on things.
00:48:51I sobered up seven years ago, quit drinking, quit smoking,
00:48:55went cold turkey.
00:48:57And in age 30, I started building my personal brand.
00:49:00Messy content, janky profile, scared as hell,
00:49:03no idea what I was doing, right?
00:49:04But I just shipped anyways.
00:49:07And so moving on through 2020 to 2024, age 32,
00:49:12I went all in and started building founder OS, right?
00:49:14For CEOs and business owners
00:49:16doing between 30K and 500K per month.
00:49:19We've helped over 10,000 founders now
00:49:21systemize their business, build founder-led brands
00:49:24and remove themselves from the weeds.
00:49:272024, I've cut my working hours by 40%,
00:49:30built multiple eight-figure businesses that run without me,
00:49:33travel wherever I want, have complete freedom, right?
00:49:36And this is now what I help founders do.
00:49:39I stopped building a job and started building systems.
00:49:41I stopped chasing revenue, started optimizing for time.
00:49:44And I stopped hiding behind the company
00:49:46and started building in public.
00:49:48At 36, I'm living proof.
00:49:51The systems I built helped me build a thriving business
00:49:53and vibrant life.
00:49:55Okay, so what's the power of this, guys?
00:49:57Well, here you can see someone's maybe gone and followed me.
00:50:02And instantly, if they see this post,
00:50:04which is the pinned post on my profile,
00:50:06they get to know what I'm all about.
00:50:08Now, when you don't have this,
00:50:10maybe it takes like a year for someone to know,
00:50:11oh shit, that's your story?
00:50:14Whoa, that's crazy.
00:50:15But when you do this,
00:50:18people may learn all about you in one day.
00:50:21And so you're moving from kind of an anonymous character
00:50:25in their lives to someone that they're like,
00:50:27oh, I feel like I really understand this human.
00:50:29And that's powerful, right?
00:50:30'Cause stories matter and they're memorable
00:50:33and they build trust.
00:50:34So I really recommend that, first off,
00:50:36you're using good carousels to tell your story
00:50:38in your pinned post.
00:50:40Now, I'm different than most people online
00:50:45because I think a lot of people
00:50:48just are like doing things for cash, right?
00:50:51Or they talk about having an offer.
00:50:54I'm trying to build a brand, okay?
00:50:58I talk about with Founder OS,
00:50:59we're doing what Apple did for creatives in the '70s,
00:51:03what Nike did for athletes in the '80s
00:51:06is what we're doing for founders in the 2020s, okay?
00:51:09It's about building a timeless brand,
00:51:14building something that stands for freedom,
00:51:18building something aspirational,
00:51:20building something that has an emotional connection
00:51:23with other people and a brand that is associated
00:51:28with simplicity, generosity, simple systems, taste,
00:51:32design, aesthetics, freedom, travel,
00:51:37building an amazing business and an amazing life, right?
00:51:41Tasteful content, intentional, abundant,
00:51:46building things differently, you get it, right?
00:51:50This is kind of like the word cloud
00:51:53that we're sort of associated with
00:51:55amongst many, many other things, okay?
00:51:58So as such, when I'm building content,
00:52:01I'm not just chasing views like most people, right?
00:52:04And this is what I told you to avoid, right?
00:52:07We're building stuff that is tasteful, right?
00:52:10We're building stuff that evokes some sort of emotion,
00:52:12like this kind of post here.
00:52:14Like I'm not just sharing random shit just for views, right?
00:52:27This post tells the story and what I believe in
00:52:31and has some photos of me and videos of me
00:52:33when I was a kid, right?
00:52:35And it got probably around 25,000 views,
00:52:39so not the most amount of views, right?
00:52:40Didn't get a million,
00:52:42but it's getting the right kind of views, right?
00:52:45And people see this that believe
00:52:49in the same sort of stuff I believe in, right?
00:52:51Building an amazing business and an amazing life,
00:52:53freedom, all that stuff, and they resonate with this, right?
00:52:56So we use a mix of these tasteful videos
00:53:00that embody the lifestyle and the aspirational image
00:53:05that I think founders are really looking for, right?
00:53:10And the good news is I embody this, right?
00:53:13I'm in Japan right now.
00:53:14I'm out snowboarding.
00:53:15I'm taking time over the next week to do that.
00:53:17I'm in Banff, Alberta next week snowboarding as well
00:53:20with my brother.
00:53:21And after that, I'll be in LA in Big Sur.
00:53:23So this is what I do.
00:53:24This is my actual life.
00:53:28And we mix that then with a lot of value through carousels.
00:53:33So it's the combination of carousels for value
00:53:36and reels to build the lifestyle behind it
00:53:39that I think is like this awesome one-two punch
00:53:43to build your brand identity
00:53:45and an effective narrative on Instagram.
00:53:49Because what I see a lot of people do
00:53:52is that they're kind of like these faceless creators.
00:53:54And I have nothing against these people.
00:53:57I think everyone should do whatever the hell they want
00:53:59genuinely, right?
00:54:00So I don't think there's a right or wrong way to do things.
00:54:02But when you're a faceless creator, you're faceless, right?
00:54:06People don't know who you are.
00:54:08And so you're not really building a personal brand
00:54:11'cause you're not really personal, right?
00:54:13It's like you're building just a faceless brand.
00:54:16And I think it's hard for people then really connect
00:54:18with it sometimes, right?
00:54:21On the other side of things,
00:54:22you may see people build a real lifestyle brand.
00:54:25It's just constant lifestyle-y stuff.
00:54:27And I think what ends up happening there
00:54:29that I try to avoid as well
00:54:31is that it just becomes very entertaining.
00:54:36And what you wanna kind of have is that mix.
00:54:38It's like entertainment and education, like edutainment, right?
00:54:43Where you're both showing a level of a lifestyle,
00:54:46the brand, and what you're all about
00:54:48while also helping people, right?
00:54:51And I think that attracts the right kind of person,
00:54:53the kind of person that believes the same sort of stuff
00:54:56that you believe that resonates with your identity,
00:54:59your values.
00:55:00And also they're looking to take action, right?
00:55:05They're looking to learn, they're looking to grow.
00:55:12And that mix I think is the magic
00:55:14when you're going and scaling.
00:55:16So I release one carousel every day and one reel
00:55:19at around 8 a.m. and 2 p.m. respectively in EST.
00:55:23And it's that one-two punch that allows us to provide value
00:55:27and build the brand narrative that I think is interesting
00:55:30and that I recommend.
00:55:32And if I was going hardcore on Instagram
00:55:34and helping and building things, yeah,
00:55:38that's how I would approach it.
00:55:40So that's how I would approach it.
00:55:49Zach's saying, "If you had to do it again,
00:55:51would you do it differently?"
00:55:52No, I wouldn't do anything differently if I'm being honest
00:55:58because I think it all happened perfectly.
00:56:00I started five years ago with my personal brand.
00:56:03I started a long time longer than that building companies.
00:56:07But when I got going with my personal brand,
00:56:09I got going on X originally, on Twitter at the time,
00:56:12and then grew that in a few months to 40,000 folks there,
00:56:15and then took that same content to LinkedIn.
00:56:18Then over a year, grew it to around 150,000
00:56:20and a combined audience of around 350,000.
00:56:24And then after a year, started moving to video
00:56:27and so forth, right?
00:56:28And so that was my journey.
00:56:33And I wouldn't really change anything
00:56:37because I feel like those were just the necessary steps
00:56:40to kind of like master Twitter, learn the ropes,
00:56:44get good at writing, share it on LinkedIn,
00:56:46grow the audience, take my best ideas
00:56:49that I knew had the most weight, bring them onto YouTube,
00:56:52bring them onto short form video.
00:56:54And it was just this nice cycle, right?
00:56:56Of just kind of taking the stairs.
00:56:59Like I think a lot of people get going with anything in life,
00:57:02but personal branding or business building, whatever,
00:57:04and they want to take the elevator to success.
00:57:06But the truth is, and I know you guys know this,
00:57:09there's only the stairs, right?
00:57:11And it's just gradually getting better day by day,
00:57:15month by month and being on that journey
00:57:17that is really essential.
00:57:19And honestly, that's the fun part of building.
00:57:21So I wouldn't have it any other way.
00:57:22I took the stairs and boy, did I love it.
00:57:25Still love it.
00:57:26All right, last question here is what's your favorite way
00:57:31to self-regulate yourself?
00:57:34So I like to self-regulate myself a few ways.
00:57:39So number one is intentional breaks.
00:57:44So now I have like an onsen in one of the rooms back here.
00:57:47It's like a hot tub.
00:57:48And taking breaks after a long day of snowboarding
00:57:53and just allowing my body to regulate and chill out
00:57:55and just maybe read my Kindle while in the onsen.
00:57:59That's a nice way just to kind of like chill the fuck out
00:58:02and just regulate.
00:58:04On a other basis, I meditate twice every day.
00:58:08Generally doing a bit of like a mindfulness type meditation,
00:58:11just imagining myself in the universe
00:58:14and all the multi-universes out there
00:58:16and me being this little speck.
00:58:18Then I just let my mind kind of wander for like 10 minutes,
00:58:21five minutes, 15 minutes, depending on the day.
00:58:23And that kind of allows me to get to center.
00:58:26And then exercise is really important in nature.
00:58:29So obviously I've been snowboarding three, four hours a day
00:58:32in the morning right now.
00:58:33And it's that time that allows me to regulate
00:58:36and really just like kind of ground myself and feel good.
00:58:40And so, yeah, I think being in nature
00:58:45and I think making sure you're like,
00:58:45you're breaking a sweat daily, right?
00:58:47Like working up a heart rate.
00:58:49And it allows you to then kind of approach your days
00:58:54in a way where you feel grounded and feel centered.
00:58:58So those are my main techniques amongst many others though.
00:59:03I read, I have a good support system around me.
00:59:06I have good friends.
00:59:07I have an amazing team that allows me to build
00:59:10in a way that I can feel calm.
00:59:13I am really strict about who I allow around me.
00:59:16And I notice when I do get stressed and do my best
00:59:20to also remove folks that may not be conducive
00:59:24to living a chill life.
00:59:27So those are some ideas.
00:59:29So guys, I'll leave you there.
00:59:32I am dropping off this thing now,
00:59:35but I just wanna say guys,
00:59:36thank you so much for being a part of the stream.
00:59:37This has been a lot of fun.
00:59:38I hope you got a lot out of this.
00:59:39Be sure to go and text that number in the chat
00:59:43or in the description below.
00:59:45If you wanna go get access to Foundress Lite,
00:59:47awesome offer there.
00:59:49Much love.
00:59:50Thank you guys.
00:59:51I hope you guys have a beautiful weekend.
00:59:53Go get outside, go break a sweat.
00:59:57Thank you for being a part of the founder freedom movement.
00:59:59Much love y'all and let's win together.