Why Is Gen Z Spending Like The World’s Ending? - Caleb Hammer

CChris Williamson
Credit/Debt/LoansBusiness NewsMental Health

Transcript

00:00:00Gen Z borrowers are carrying more credit card debt than millennials did at the same age,
00:00:04despite growing up with more financial information than any generation before them.
00:00:0998% of Gen Z say credit is important, but only 53% believe they have adequate access to it.
00:00:16And more than half of Americans have used buy now, pay later services.
00:00:2059% of those users were Gen Z.
00:00:23Oh yeah, that makes sense.
00:00:24Paying for Klarna, everything.
00:00:26It's a very Gen Z thing, tap to pay, super easy to use those.
00:00:30They're at every checkout for any concert you go to, pretty much anything you want to do.
00:00:35So that's not surprising.
00:00:38There is, I'm forgetting the term off the top of my head, but it's something like Doom Loop
00:00:42or something that a lot of Gen Z is kind of getting into where mostly because of the information out there
00:00:49and the algorithms they find themselves in, they think everything's going to be so bad forever.
00:00:53Why not just spend the money?
00:00:55Why not just put it on a credit card?
00:00:57So it makes sense.
00:00:59It seems to me like a big part of it is people being so unsure about the future
00:01:04and feeling like things are not going to get better that, well, fuck it.
00:01:09It's almost like the end of days.
00:01:11You know, there's this interesting story about during the Blitz in World War II in London,
00:01:14the amount of casual sex that people were having went through the roof,
00:01:17but lingerie sales stayed the same.
00:01:20And it was just people thought, look, I might die tomorrow.
00:01:24It doesn't really matter about how sexy I look at bed.
00:01:26Let's just get down to it.
00:01:27And it's kind of the financial equivalent of that.
00:01:29I'm just going to dump it all, which is this weird sort of a recursive system.
00:01:34It's this self-reinforcing mechanism that if you have negative information about the economy
00:01:39and about the quality of life for young people and about how hard you've got it
00:01:43and the fact that it's never going to get better,
00:01:44that encourages people to behave in a way that makes the thing true.
00:01:48Yeah, absolutely.
00:01:50It's kind of wild.
00:01:51And it's reality.
00:01:52It's a self-fulfilling prophecy that kind of gets not made out of nowhere.
00:01:57There are real material changes, but it's certainly worsened.
00:02:01And it's tracked.
00:02:01The University of Michigan does consumer sentiment survey.
00:02:05And I think they've done it since the 1980s.
00:02:07And right now is one of the three lowest we've ever had.
00:02:10I think it was right when COVID kicked off, the Great Recession, and now.
00:02:13But now is not even near Great Recession in any other indicator anywhere.
00:02:18It's not right when COVID kicked off, when everything shut down and no one knew what was going to happen.
00:02:23But consumer sentiment is basically at an all-time low.
00:02:26What do you think is going on?
00:02:27Well, we are stuck in those algorithms.
00:02:29You make money on negativity.
00:02:31Like even I have a documentary channel, more of a passion project, not much of a moneymaker called.
00:02:36It's cool.
00:02:36I like it.
00:02:37Oh, thanks.
00:02:37Called Front Page.
00:02:39Still getting the feel of it.
00:02:40But either way, I mean, the reality is the topics that are interesting to talk about are the more negative ones.
00:02:48Super positive content isn't as interesting to talk about for whatever reason.
00:02:51I'm not interested in learning about super positive.
00:02:53I'm not interested in talking about super positive.
00:02:55It doesn't feel urgent.
00:02:57No, exactly.
00:02:58So that's the information that's getting out there.
00:03:00That's the information that catches people's attention, keeps them in the algorithm.
00:03:04So I'm not surprised at all.
00:03:05I mean, nightly news, other than one fluff piece, is usually just negative, negative, negative.
00:03:09Even about the heat outside, it's like the apocalypse.
00:03:13It's always just negative.
00:03:14So it's not surprising.
00:03:16That's what drives our attention.
00:03:17It's what drives the algorithm.
00:03:19So consumer sentiment will, of course, be lower.
00:03:21Right.
00:03:21And that is impacting people's behavior, which actually brings that reality, brings that imagination into reality.
00:03:27It brings the news feed into your finances.
00:03:30Pretty interesting.
00:03:31Yeah, even though consumer spending is actually relatively healthy overall, like this isn't the best year in our economy, but it's also not even close to the worst year.
00:03:40Things are relatively healthy.
00:03:41There's some bad things like a cold out.
00:03:43There's the new graduates, bad job market for new graduates.
00:03:48And there's a lot of things at play there.
00:03:50There are a lot of things at play there.
00:03:51There's the nervousness of AI.
00:03:52There was the overhiring during the tech boom, during COVID.
00:03:56They've cut back there.
00:03:57And if there's no people leaving their jobs voluntarily, there's no jobs opening.
00:04:02And the people that are leaving their jobs in Texas are the one getting laid off, and they're not rehiring someone who's getting laid off.
00:04:06So those job openings that were there during the pandemic aren't there.
00:04:10So there's actual negative things happening right now, but it's not the overall economic situation.
00:04:16We're still having okay GDP growth post-inflation.
00:04:22Warren O'Ran, done, allegedly.
00:04:25We'll see.
00:04:26Is it?
00:04:26He signed the idea of peace or something yesterday, and so did Iran, the leader of Iran.
00:04:32Fuck me.
00:04:32That's like a guy with erectile dysfunction saying, I've signed the idea of erection today.
00:04:36Yeah.
00:04:36Signed the idea of a penis.
00:04:38I want to get you to react to a financial case here.
00:04:41Can we pull up that TikTok, Jared?
00:04:43I've had such a bad financial burden the last couple years.
00:04:45So after meeting with an attorney and doing lots of research, I realized that filing bankruptcy really isn't as bad as it's made out to be.
00:04:51And it was truly going to be my best bet.
00:04:52I decided to file Chapter 7, and truthfully, my consumer debt,
00:04:56really is not that bad.
00:04:58A lot of people have it a lot worse financially, but for me, $91,000 was just too much.
00:05:04It was uncomfortable, and I just wanted to get a fresh start.
00:05:08I moved to Texas directly after high school, and I made a lot of very irresponsible decisions financially, and really dug myself into a big hole of debt.
00:05:16So I decided, let's go ahead and file bankruptcy.
00:05:18Let's get myself a clean slate.
00:05:19That way I can stop stressing, and I can actually do better.
00:05:22Okay, just to give you a little breakdown of the debt that I do have that totals up to $91,300.
00:05:28I owe about $51,000 on the vehicle that I have.
00:05:30We did try selling that, trading it in, all that good stuff, but we have way too much negative equity to come out on top.
00:05:35I bought a motorcycle back in 2022.
00:05:37I thought that was a great idea.
00:05:39Fucking Americans.
00:05:40$50,000 still on that same thing.
00:05:42Tried selling it, not able to get what we owe out of it.
00:05:45I do own a camper, and I owe about $13,400 on that.
00:05:49She's retarded.
00:05:50Whatever I live out of that camper does, I can't afford a house.
00:05:54So I am keeping that since I do live in it.
00:05:57I have $2,200 worth of medical bills that I had no idea were in collections, and then I have $12,000 worth of student loans.
00:06:04However, those do not get forgiven with bankruptcy, so I will still continue that payment.
00:06:08And then I have about $7,700 worth of credit card debt, all coming into a grand total of $91,300.
00:06:15First of all, okay, yes, it is harder to get into a home now.
00:06:18Yes, a large sum payment is difficult to get to.
00:06:21Interest is not great on a house.
00:06:23How in the world does she think she's possibly, possibly, going to, sorry, I don't mean to screen you.
00:06:28You're not a guest on my show.
00:06:29Why does she think, in what world does she think she is ever going to get to home ownership if she's getting camper, motorcycle, and a $50,000 car?
00:06:38$50,000 car when she's moving to a brand new state.
00:06:42This is so American.
00:06:44We are so debt brainbroken.
00:06:46And she's actually right.
00:06:47I mean, bankruptcy is actually not that hard, not that brutal, a little expensive, but it's really not the worst.
00:06:54It fucks your credit for a bit, and it's not a good learning lesson.
00:06:57People usually end up in the same situation they are without changing their behavior before going through bankruptcy.
00:07:01But, she is right on that, but how did she ever expect?
00:07:05She can't get sympathy of not buying a house if she's getting a camper, motorcycle, and car, of which minimum payments on the motorcycle and car are likely over $1,000 together.
00:07:16Like, $1,000 going against anyone's income, unless you're, like, in the top 1%, is going to aggressively prevent you from saving anything.
00:07:23Remember, she can get an FHA loan on her first house.
00:07:26She can get, what is that, as low as 1.5%, something like that, down on your first house?
00:07:31How would she, how would she surprise?
00:07:34You can't get anywhere.
00:07:36And that also is really stupid, getting a trailer instead of renting an apartment, because she's getting debt on a depreciating asset.
00:07:43It's almost even worse, because an expense could pop up, have to get new tires.
00:07:48She has to pay rent anyway, likely to park somewhere and get the utilities plugged in.
00:07:53No.
00:07:54She is America, summed up.
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00:09:00Congratulations!
00:09:00You made it to the end of a clip, and the full-length episode is available right here.
00:09:06Go on.

Key Takeaway

A combination of constant negative algorithmic news and economic pessimism is driving Gen Z to adopt a 'doom-spending' mentality, where they prioritize immediate gratification over long-term financial stability despite having access to more information than previous generations.

Highlights

  • Gen Z borrowers hold more credit card debt than millennials did at the same age.

  • 59% of users for buy now, pay later services are from the Gen Z demographic.

  • Consumer sentiment is currently at one of the three lowest levels since the 1980s, despite economic indicators not mirroring the severity of the Great Recession.

  • One example of extreme consumer debt involves $91,300 in obligations, including $51,000 for a vehicle, $50,000 for a motorcycle, and $13,400 for a camper.

  • Algorithmic reinforcement of negative news cycles creates a self-fulfilling prophecy where individuals believe financial ruin is inevitable and adjust their spending behavior accordingly.

Timeline

Gen Z Debt and Consumer Habits

  • Gen Z maintains higher levels of credit card debt than millennials at comparable ages.
  • Over half of all buy now, pay later service users fall within the Gen Z cohort.
  • Financial behaviors are driven by ease of access to digital payment systems like tap-to-pay.

Although Gen Z has access to unprecedented amounts of financial information, credit card debt remains high. This trend is accelerated by the convenience of modern payment services at most retail and entertainment checkouts, which makes spending feel detached from immediate financial consequences.

The Psychology of Doom Spending

  • Negative economic outlooks lead individuals to adopt a nihilistic spending approach known as 'doom spending'.
  • Modern algorithms prioritize negative news, which keeps users engaged but deepens their perception of a bleak future.
  • Consumer sentiment surveys from the University of Michigan show near all-time lows despite healthy GDP growth.

The feeling that the future will never improve results in a self-fulfilling prophecy where individuals spend recklessly because they believe they will never achieve traditional milestones. This behavior is reinforced by social media and news algorithms that monetize negativity, effectively turning subjective fears into objective financial reality.

Case Study: Excessive Debt and Lifestyle Choices

  • A specific example highlights $91,300 in total debt, largely driven by depreciating assets like motorcycles and campers.
  • Bankruptcy is perceived by some as a clean slate, though it rarely addresses the underlying behavioral causes of debt.
  • Purchasing vehicles like a $50,000 car when moving to a new area severely restricts the ability to save for home ownership.

Individual cases of high debt often stem from purchasing multiple high-cost, depreciating assets rather than investing in stable housing. This behavior traps individuals in a cycle of debt where servicing payments on a vehicle or recreational equipment makes achieving long-term goals like home ownership mathematically impossible.

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