00:00:00When you look at businesses like Starbucks or McDonald's, right, one of the core things that
00:00:04they really mastered early on was thinking of their business like an assembly line. You know,
00:00:10someone goes and orders a drink, then you have to go and prep it a certain way. You have to have a
00:00:15standardized menu and a repeatable process so that that same franchise can be replicated thousands of
00:00:21times across different countries and different cultures. Now, the truth is too many founders view
00:00:27their businesses as completely different. They say, oh no, you know, all my stuff's got to be
00:00:30customized or, you know, it's just not the same. And those kinds of founders will be left behind
00:00:35because the truth is that every business is an assembly line. The opportunity right now is to
00:00:40start cloning yourself. Stop thinking that your stuff cannot be replicated because the truth is
00:00:46it can and it will be whether it's by you or by a competitor in your space. Now, here's the beautiful
00:00:52part about actually going and cloning yourself. The truth is whether you're a busy founder,
00:00:56high performer, busy professional is you're constantly being inundated with different tasks.
00:01:00You know, that feeling of like, damn it, like I got to go do this thing today. And oftentimes
00:01:05that's the kind of feeling that leads you to procrastinate. You should not be taking something
00:01:09from zero to a hundred. You should be cloning yourself and getting your clone to take it from
00:01:14zero to 80 and then you taking it that final mile, right? That cognitive dissonance can be offloaded
00:01:20to your clone so that you don't need to go and do all this stuff yourself. You know, the other thing
00:01:24that I see all the time is people going and using hiring as some badge of honor. But here's the deal.
00:01:30Hiring is actually a badge of failure these days. In so many cases, it's about slowing down and
00:01:36realizing that this is no longer optional, right? Now is the time to start leveraging AI, making it
00:01:42your strategic business advisor and using it for about 80% of your decisions in a day. So this is
00:01:49last Friday. This is me documenting all the tasks that I need to go and create. Inside of here, you
00:01:53can see things like creating a COO, which is a chief operating officer, job description, going
00:01:59and finding places where I can go and tap into different founders that are doing over $300,000
00:02:06of revenue a month. Beside each of these tasks, as you can see right here, I've gone and put a little
00:02:12square box and inside it says 10X. That 10X goes and alludes to my 10X profit clone inside of Chat
00:02:20GBT. And so this 10X profit clone is essentially gone and trained on all of my core documents,
00:02:27around 39 of them inside of FounderOS and my own personal life so that this thing can make decisions
00:02:3410 times better than me and help drive 10X more profits from my portfolio of online businesses
00:02:39that are currently doing over $13 million a year in revenue. You know, when I look out to 2027,
00:02:45it's the founders that go and start cloning themselves at an elite level today that will go
00:02:51and far surpass the rest of the competition in their space. The beautiful thing here,
00:02:55as you guys know on this channel, is that we're all about systems and AI eats systems for breakfast.
00:03:02And so when you're organized, when you have clear documentation, you give AI the power it needs to
00:03:08then go and make decisions 10X better than you can. And so, you know, I'm able to go and offload
00:03:14a bunch of just stuff that candidly I don't want to be doing and then use that cognitive load to
00:03:20make big hires, film content like this. I really believe as a high performer, you need to be a
00:03:25student of the game and make sure that you're implementing this at an elite level. There are
00:03:30new rules being written out. There is a new way of thinking and operating that is required of you.
00:03:36So now let me reveal the simple two-step system that you need to go and clone yourself with AI.
00:03:41What we're going to get into here is all of the pieces of my 10X profit project. This is the
00:03:47ultimate clone of myself and I want to go and help you set this up for your business and life as well.
00:03:52So we're going to start with documentation and documentation is just a simple way of saying
00:03:56you need to have systemized documents of all the core pieces of your business. So let me go and
00:04:03show you some of the core ones that I would recommend that you get set up ASAP. What we have
00:04:08here is the founder OS brand positioning right and inside of this I've gone and synthesized all
00:04:13of the core pieces of our messaging around founder OS which is the high growth community that I've
00:04:19built of founders that are looking to build founder-led brands and remove themselves from
00:04:23operations and have a business that runs itself. And so our real core messaging is that the best
00:04:29way to build an online business is with a personal brand because people follow people then they follow
00:04:34brands. Obviously because I've given my project this much context it really knows the essence of
00:04:41my brand. You can see I've gone and updated my own personal board advisors people that are going to go
00:04:46and help me accelerate my vision and I'm also going to help them with their vision. From there I've gone
00:04:51and synthesized things like my project priorities so the core things that I need to do to wrap up
00:04:562025 to make this the most legendary year of my life. From there I've listed things like the
00:05:02copywriting needs we need to nail down our tech needs all detailed here. I've also uploaded my
00:05:08vision for each of my companies right over 10 years, three years, one year and then what we need
00:05:12to get over the 90 days to make shit happen. And I've done the same with my own personal vision here
00:05:17as well. Here you can see the founder OS velocity offer and so what I've gone and done here is
00:05:22detailed all of the things that people get inside of founder OS velocity. Access to me, my chief
00:05:28product officer, my head of distribution, my head of video, my chief of staff you know this is just a
00:05:33taste of what we have inside of there. It's a community of around 200 high growth legends. Our
00:05:39belief is that we're stronger together we're always sharing cutting edge secrets and people can message
00:05:44me anytime they need any help and we're constantly going and leveling up as an amazing group of high
00:05:50performance individuals. What I then go and do is I download this and this is one of the documents
00:05:55that I upload to the project files of that 10x profit project that I'll show you here in a second.
00:05:59You can see that I've gone and obviously systemized my whole company. What I do is I go and upload all
00:06:04the core systems from an awareness, inquiry, sales, onboarding, delivery, collections and renewal right
00:06:11because when you think about the seven core aspects of the customer journey inside of your company
00:06:16there's generally about three systems in each of these categories. When you go and take those 21
00:06:21systems across the whole journey and you upload those to your Chat GBT project now the clone of
00:06:29you essentially has an understanding of not just how every piece of your business works but it also
00:06:34has an understanding of all the core stakeholders inside of your business and who has decision rights
00:06:40over different pieces of the flows. That way as you start asking it to complete tasks and organize
00:06:46plans for you it can go and not only create those plans but also create the delegation systems
00:06:51necessary to go and get shit off your plate and help you build more leverage because as a founder
00:06:57there are a number of ways to help you get out of the core operation and build leverage. You have
00:07:02media which is your personal brand, you have code which is the technology that you build around you
00:07:07including AI, you have capital which is leveraging your cash flows to reinvest that to make more cash
00:07:13and then you also have your team right which has the ability to go and you know work without you and
00:07:19help you go and get to your dreams a lot faster. Now it's not just that that I go and upload to
00:07:24this clone of myself I'm also going and giving it different stories right so I want to make sure it
00:07:29understands my authentic voice and so these are 29 pages of my writing, my stories, different kind of
00:07:36vibes around you know the identity that I have and the way that I speak so that it knows actually like
00:07:43who I am at like my core right so I'm getting into different stories that I've gone and written
00:07:49in my journal and then uploaded them here to this doc. I'm coming up with more flushed out sort of
00:07:54enemies that I have, different things I'm passionate about trying to just give it like that personality
00:08:00so that this clone actually has a soul. The key thing is that most people find that their clone
00:08:07doesn't sound like them or doesn't sound authentic and I just think that that's a lack of you going
00:08:12and giving it the context it needs so I'm giving it stories in the form of this doc as an example
00:08:17but I'm also going and in my case I've uploaded my entire book as well. Now this is coming out soon so
00:08:23I can't show you everything here but let's just say there's about 70,000 words here that I've scrubbed
00:08:28pretty hardcore that I also go and upload to my clone so it can ensure that when it's giving me
00:08:34stuff it's writing like I speak. When it comes to the business right an example of something that's
00:08:40important is making sure that you have clear expectations of every single department okay so
00:08:44here you can see my sales expectations as an example right so we have a culture where things
00:08:50like extreme ownership, high agency, high standards and no complacency are required and so from there
00:08:56we're making sure that you know over the remaining 12 pages of this document I'm going through the
00:09:02key kind of escalation practices, who does what, the importance of updating things like CRMs and
00:09:08hitting metrics. I've also got things like our marketing motivation here this gets into things
00:09:13like our target market, our core client avatar, what they care about, what they're all about,
00:09:19the fact that we're targeting with founder OS established business owners. Whenever you're
00:09:23creating content the area where most people screw up is that they don't have the infrastructure in
00:09:28place and the infrastructure is something that the content GPS solves and includes things like your
00:09:33CTAs, your newsletter, your email sequences and how you go and create your own application router.
00:09:40By the way if you want my help and my team's help going and implementing your own clone because
00:09:45you're looking at this and you're going damn I'd love to get someone to set this up with me well
00:09:49that's exactly what we do in founder OS you can go and book a call with my team below
00:09:52we'll learn what you're really trying to do with your clone and see how we can help. All right so
00:09:56when it comes to going and setting up your instructions and prompting inside of your clone
00:10:00the area where most people screw up is that they make it way too skinny it's vague as hell you're
00:10:07expecting this thing to work like you but you're not giving it the instructions that will do such.
00:10:11Now if we want it to act like you or you know a 10x version of you we got to get into the details
00:10:17because it's where the details happen that the real leverage happens. So when I'm going and tooling up
00:10:23the instructions for my clone I'm putting in things like you are the best business coach and growth
00:10:28strategist in the world hire to help me scale founder OS from 500k profit a month to 2 million
00:10:34dollars profit a month. I wanted to advise me like the best founders in the world people like Larry
00:10:39Ellison, Charlie Munger, Warren Buffett, Jeff Bezos and Bill Campbell the trillion dollar coach.
00:10:45So it has deep expertise in things like design, ops, strategy, sales, marketing, finance and is
00:10:52going to think in terms of constraints, compounding and giving me massive clarity. Now that's not all.
00:10:58As it goes and designs things I need systems, I need roadmaps and then core documentation that I
00:11:04can go and 5x the profit of founder OS in just the next 12 months. So I need the playbook to scale
00:11:11revenue, expand margins and simplifying operations without adding any more chaos. From there I give it
00:11:19even more detailed breakdowns things like helping me go and identify constraints in specific ways
00:11:24by diagnosing the one bottleneck that we need to attack to go and unlock the next level of
00:11:29leverage. I need to then prescribe systems right and make sure that they're scalable, repeatable
00:11:35and documented. From there it needs to define the kpis if I'm delegating things to other people
00:11:40with clear due dates so that you know there's some accountability there. I then wanted to prioritize
00:11:45leverage in everything that we do by increasing things like average order value, lifetime value
00:11:51of a customer, making sure that we're driving lead flow at scale and overall also reducing the
00:11:57founder dependency and everything right because the truth is I'm focused on working on the business
00:12:02not in it and having a business that completely runs itself. So in terms of the kind of tone right
00:12:09I want it to be systematic and calm kind of like that Naval Ravikant mixed with Rick Rubin energy.
00:12:14I want there to be a core loop with each thing right. I want it thinking about the fourth and
00:12:19fifth order consequences of everything. I also wanted to think in terms of psychological constraints
00:12:25right and think in terms of things like inversion some of the core principles from folks like Charlie
00:12:30Munger who helped grow Berkshire Hathaway at like some insane exponential growth weight over the last
00:12:36hundred years and so I want to leverage some of the best thinking that's existed amongst the best
00:12:40founders ever and apply that to my business. Now keep in mind too right inside of the project files
00:12:46I've gone and uploaded all of our financial model right so I have all of our you know profit and loss
00:12:51as well as balance sheet for the last three years and then I've also gone and uploaded our projections
00:12:55for the next five years and so it has all the context it needs now to go and be basically the
00:13:01best business coach that I've ever known that's for sure. So this is what I mean by the details right
00:13:07and when you're going and building your project instructions I think there's a few things you want
00:13:11to think about. Number one you want to think about the bar that you're setting and the way to do this
00:13:16is thinking about you know what do you want it to be for you and what are some references as the kind
00:13:21of people in the world that are the best at that thing you should probably go and list them. The
00:13:25second aspect is you should probably go and list detailed instructions in terms of what you want it
00:13:29to do for you. Systems, KPIs, different documentation go and list that out and then the third thing is
00:13:36probably thinking about the sort of tone that you want to be thinking about as well you know
00:13:40are you looking for someone to go and kind of give you the harsh truth or do you like it when it's
00:13:44more kind of relaxed and chill. That combined with all the documentation you give in terms of
00:13:50transcripts from calls in your own voice whether it's through your different content or the best
00:13:54copy you've ever written is going to make sure that as this thing's actually delegating things
00:13:58on your behalf that it sounds actually like you in your authentic voice. And so you're probably looking
00:14:03to go and set up your instructions okay so let me show you how I think about it if you're trying to
00:14:07do this relatively fast okay. So one tool I love to use for this is whisper flow all right which allows
00:14:13me to go and press just the function key on my macbook and then just speak and get you know text
00:14:19perfectly formatted and dictated based on what I say. So say I was running an agency and I was looking
00:14:25to get it from 200k per month to a million a month here's what I would do we go and open up whisper
00:14:30flow here and you can see just for a second as I talk it's going to type. So you are the best
00:14:36agency owner advisor in the world I'm looking to get my agency from 200k profit a month to a
00:14:42million dollars a month I need you to go and make sure that every area of my business is up-leveled
00:14:46from sales operations marketing tech design and finance. I want you to go and give me clear
00:14:54instructions that help increase my margins help make my business more smooth so I can remove myself
00:14:59from the operations and have a business that runs itself. I want you to go and advise me like the
00:15:03best founders that have ever existed like Jeff Bezos, Charlie Munger, Warren Buffett, Richard
00:15:08Branson and Steve Jobs. So you can see there that in seconds right it's able just to go and take
00:15:13my thinking right right off my head and go and smack that onto this doc I can then simply go and
00:15:19copy and paste this into the instructions inside of the chatgpt project and get rolling. Now a
00:15:24pro tip here is you could actually go and say to chatgpt I'm trying to create a project instructions
00:15:31for a clone of myself this is my general thinking of what I'm trying to do go and make these
00:15:35instructions a hundred times better. All right so I'm going to go and break down how I go and use my
00:15:40clone across things like hiring core life decisions you know smart ways I think of learning telling the
00:15:46future and really where it's going and then things like financial analysis as well as prioritization
00:15:52okay so we're about to get into a lot here so buckle up because this is behind the scenes stuff that I've
00:15:58never shown before but you know for you guys we're always trying to be insanely generous so let's rip
00:16:02it. Right now I've been really focused on bringing on a COO into founder OS someone that can go and
00:16:09remove me from all the final pieces of the ops and then allow me to go and just enjoy my life and most
00:16:15importantly go and work on way more strategic things for founder OS. Closing up deals with Netflix,
00:16:20buying a founder retreat center in the Dolomites and a lot of other insane stuff that we're cooking
00:16:25up you know our mission here is big and I need a fucking cracked operator inside of our company
00:16:31to help get us to where we're trying to go and so what I've gone and done here is created a COO
00:16:36interview system I've gone and prompted my clone to go and come up with the entire interview process
00:16:41so I can make sure that I'm hiring a weapon you know as a CEO you know that there's really three
00:16:46things you need to nail down your numbers your people and your culture right and when it comes
00:16:51to people the hiring process is one of the most high leverage things you can nail down but so many
00:16:57people screw this up and so inside of this you can see it's coming up with the structure and questions
00:17:01for the interview the do's and don'ts in terms of the red flags that I may see that would determine
00:17:07that someone's not right for what we're doing and the green flag answers that would determine this
00:17:11is high signal and you could move this person forward in the interview process. It's giving me
00:17:16all the different projects this person should be creating and completing and it also has kind of
00:17:21the core things that I should be looking for right someone that can document my actual recurring
00:17:26responsibilities someone that's able to assign core systems to people on our team someone that's
00:17:32really great at a leadership cadence across the company and someone that's really done this before
00:17:37over multiple years inside the exact sort of space that we operate in. So this is just one example
00:17:43right of leveraging your clone to make sure that when you're getting into a bunch of interviews
00:17:48in a day you have that all systemized and ready to go so you're not thinking fuck you know what am I
00:17:54even asking this person or how do I even know if this person's right for my company your clone has
00:17:59already done all that work for you. So now let's move forward into life decision optimization all
00:18:03right in 2026 I got big dreams right I know you do too now one of the big things that I'm going
00:18:09and setting up is an epic home base in Bali. What I asked my clone to do is go and come up with an
00:18:17insane plan for a home okay what it's going and doing here is crafting not just some villa in Bali
00:18:23which is not what we're looking for you know we're really trying to create this kind of like Frank
00:18:27Lloyd Wright vibe right and construct this environment right for creativity for peace and
00:18:33for longevity what it's now doing right is dialing in how all of this home base needs to be dialed
00:18:39to not only help me personally with things like silence nature but it's also going to help me go
00:18:44and leverage this home base to dial in the business goals that I have as well. I then go and transfer
00:18:50this to a google doc that actually ended up being around 30 pages long that's printed off and it's now
00:18:55handed off to every core stakeholder that's helping me with this exact project. All right so you can
00:18:59also go and leverage your clone to just learn in a much more curated and personalized manner so
00:19:05here you can see I'm also going and using my clone to come up with top book recommendations for me. As
00:19:11you use your clone it's developing a memory around the things you're struggling with your current
00:19:17challenges the obstacles and the goals you have right it's going and recommending books like the
00:19:22four agreements the power of now untethered soul these are just some of the books and what I
00:19:25typically then go do is like pick a few of them buy them physically and I'm just reading these mostly
00:19:30before bed or when I'm just chilling throughout the days. Now I also go and use my clone to really help
00:19:35me go and tell the future and so one thing as an example is the fourth turning which is this whole
00:19:40kind of societal reset that's going on and it happens every 80 to 90 years and right now there's
00:19:46a fourth turning going on. There's a noble prize winner which is a Schiller cape ratio that right
00:19:52now is kind of showing that this adjusted price to earnings ratio which typically dictates crashes
00:19:59is spiking right now indicating that there's likely going to be a correction in 2026 and so
00:20:07I'm looking at that I'm getting ready for it. The truth is that most of entrepreneurship is really
00:20:13about not just going and looking for your upside but also inverting things and asking yourself how
00:20:19could we fail? I'm already preparing my contingency plans across all my businesses that when it happens
00:20:24I'm actually looking forward to it because I've got plans in place and we're ready to rock. And now
00:20:29when it comes to the fourth turning as an example this is exactly part of the reason why I've created
00:20:33founder OS right you know we're talking about a time where things are going to be collapsing right
00:20:38the old guard is going away the new guard is things like AI powered teams founder led brands and systems
00:20:44for everything that you do right we live in the most remarkable time ever so this is exactly what
00:20:49we help founders with inside of founder OS helping them with the systems helping go and leveraging
00:20:55their entire team with the AI so the founder becomes the least important person in their business.
00:21:00Again if any of this is interesting you should definitely go and book a call via the link in the
00:21:04description we'd love to tell you more about it and learn what you're really trying to do with your
00:21:08brand this year. Now here's one of the most exciting ways that I go and I use my clone okay we all know
00:21:14that when we're building there is sometimes this level of overwhelm the general issue is not time
00:21:20okay it's prioritization and having the right systems and AI around you to go and knock down
00:21:27those priorities so what I do is when I have all these project files updated and it knows what I'm
00:21:32working on it's able to go and effectively help me prioritize the next 20 tasks I need to do ranked
00:21:38from most important to least important so in here it's telling me to go and build the 2.0 version
00:21:44of the founder us dashboard go and give the founder us application funnel and gps an entire overhaul
00:21:50go and continue to optimize the velocity offer launch black friday cyber monday which you know
00:21:55fast forward we've done this we made over 280 000 in just seven days so you know let me tell you this
00:22:01clone is profitable right it's helping me with my book launch of my new book which is coming down
00:22:07pipeline soon and it's continually helping me with things like going and systemizing more aspects on
00:22:12my behalf so I can remove myself from my business and have a beautiful calm peaceful empire that runs
00:22:19itself I'm not doing this stuff I'm just simply using the AI to create detailed plans and then
00:22:24delegating that stuff to the 10 xers on my team that can go and help implement it at a insane level
00:22:30of quality so the whole purpose here right is that you need to become the least important person in
00:22:36your business you have leverage from your team you have leverage from your systems and now you have an
00:22:42insane amount of leverage from your clone the beautiful thing here right is that you can actually
00:22:47start interlinking these elements as well right so now that you've created a clone of yourself you
00:22:52guessed it you're going to share that clone as well with your team so now your team all has the leverage
00:22:59of all this documentation the instructions and the memory and they're now able to go and use these
00:23:05projects for themselves so that now they each have five clones of themselves and so you know if you
00:23:11have an eight person team including yourself that eight person team quite possibly is operating even
00:23:16more powerfully than a 40 person or 50 person team your clone now can act on your behalf and help
00:23:23defend your time which is your most valuable resource as a founder to make sure that you use
00:23:27everything that we covered in this video be sure to go and download the clone yourself checklist via
00:23:31the link in description and go and apply this to your business and life today the founders that are
00:23:35involved in this channel are the founders that are focused on getting ahead right finding those little
00:23:39pieces of leverage so we can build a vibrant business and more importantly an amazing life
00:23:44thanks so much for watching if you enjoyed this video and you want to find out how i leverage
00:23:48ai even further for things like my content and operations go and check out this next video check
00:23:53Check that out right now.
00:23:54Be sure to like and subscribe
00:23:55and welcome to the Founder Freedom Movement.